Arvana
Arvana is a Berlin-based B2B performance marketing and signal-based outreach agency serving 200+ DACH-region technology and SaaS clients with AI-augmented Paid Ads and multi-channel Outreach services delivered on monthly retainers.
- Company typePrivate
- Founded2016
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Arvana does
Arvana GmbH is a Berlin-based B2B performance marketing and signal-based outreach agency founded in 2016. The company helps German-speaking B2B technology and SaaS companies generate qualified first conversations and reduce customer acquisition costs through two core service lines: Paid Ads (SEA and Paid Social campaigns across Google, LinkedIn, and Meta) and Outreach (AI-augmented, signal-based multi-channel campaigns executed via email and LinkedIn). Its stated customer base of 200+ active B2B clients includes recognizable DACH brands such as Swisscom, FreeNow, Banxware, smapone, ninox, and wbs training.
The underlying technology stack is assembled from best-of-breed third-party tools rather than proprietary infrastructure. Arvana uses Clay for data enrichment across 75+ tools and databases, OpenAI for personalized text generation and data cleaning, Make for workflow automation, Google Looker Studio for BI and reporting, and integrates with Pipedrive, Salesforce, and HubSpot for CRM. Signal-based outreach methodology combines AI-powered data enrichment with multi-channel execution to book qualified initial meetings for clients. The company has also built a content and resource surface (Ads Library of Figma templates, AI Sales Tools directory, B2B marketing Glossary, Outreach Guide 2025, and Signal Based Outreach Framework) that functions as a top-of-funnel lead magnet and category authority asset.
Arvana operates a sales-led, direct-to-B2B go-to-market focused on the DACH region (Germany, Austria, Switzerland). Revenue is generated through fixed monthly retainer engagements for ongoing campaign execution under subscription-style billing. Pricing is quote-based and not publicly disclosed. The company is privately held and bootstrapped, with no disclosed venture capital, private equity, or institutional investor involvement. It is managed by co-founder Managing Directors Arne Unkrig and Mirco Pfefferle, supported by department heads for Outreach and Paid Growth and a team of approximately 30 people based in Berlin.
Arvana firmographics
Firmographics- Name
- Arvana
- Legal name
- Arvana GmbH
- Website
- https://arvana.io
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Arvana is a Berlin-based B2B performance marketing and signal-based outreach agency serving 200+ DACH-region technology and SaaS clients with AI-augmented Paid Ads and multi-channel Outreach services delivered on monthly retainers.
- Ownership category
- akta.pro rank
Arvana industry classification
Industry- Product category
- B2B Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Account-Based Marketing (ABM) Services (BPAFAKAG)
- akta.pro secondary industry
- B2B / Account-Based Marketing (ABM) Strategy Consulting (MPAAAFAM)
Keywords
Where Arvana is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Arvana business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations
Revenue model
- Performance Marketing Services: Performance-based B2B marketing and outreach services generating qualified leads and first conversations for clients. Revenue derived from fixed monthly retainers for ongoing campaign execution.
- Signal-Based Outreach Campaigns: Account-based outreach campaigns designed to generate qualified first conversations. Revenue model based on retainer agreements for campaign delivery.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom quote-based retainer |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels5 records
Arvana product offering
Product offeringCore offering
Arvana is a Berlin-based B2B performance marketing agency that helps fast-growing B2B tech and SaaS companies in the DACH region generate qualified leads and first sales conversations. Its core offerings are Paid Ads (SEA and Paid Social campaigns for revenue scaling) and Outreach (AI-powered, signal-based multi-channel campaigns via email and LinkedIn designed to fill appointment calendars with qualified meetings and reduce customer acquisition costs).
Product overview
Arvana is a B2B performance marketing and signal-based outreach agency specializing in helping fast-growing B2B tech companies generate qualified leads and customers. The company offers two core services: Paid Ads (SEA and Paid Social campaigns) for revenue scaling, and Outreach (AI-powered signal-based multi-channel campaigns via email and LinkedIn) for filling appointment calendars with qualified meetings. Supporting resources include the Ads Library (free Figma templates of B2B ad creatives), AI Sales Tools directory, Blog educational content, Glossary of B2B terminology, and Strategy Call consultation service.
Differentiator
Problem solved
Functional benefit
Products and services
- Paid Ads Performance marketing service focused on SEA (Search Engine Advertising) and Paid Social campaigns, designed to help B2B tech and SaaS companies scale profitably and generate more revenue through targeted paid advertising channels on Google, LinkedIn, and Meta.
- Outreach Signal-based B2B outreach service using modern AI tools (Clay for enrichment, OpenAI for personalization, Make for automation) to fill appointment calendars with qualified initial meetings and reduce customer acquisition costs through multi-channel campaigns across email and LinkedIn.
- Strategy Call Non-binding consultation service offering comprehensive advice and concrete solutions focused on specific business goals and results for prospective B2B clients, used to qualify prospects into ongoing retainer engagements.
Quantifiable outcome
- 200+ active B2B customers served
- +1 more outcomes
Companies that use Arvana
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Arvana technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature4 records
Arvana partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- ClaycoreAI layer for data enrichment and workflow automation. Enables intelligent data enrichment and personalized outreach at scale. Core technology partner for Arvana's signal-based outreach campaigns.
- PipedrivecoreCRM integration for pipeline management and sales tracking. Used as primary CRM for managing B2B client campaigns and outreach workflows.
- SalesforcecoreCRM integration for enterprise client pipeline management. Alternative CRM option for clients with existing Salesforce infrastructure.
- OpenAIcoreAI tool provider for text personalization and AI-powered content generation in outreach campaigns.
- HubSpotcoreMarketing, sales, and CRM platform integration. Provides full inbound marketing and sales automation capabilities for client campaigns.
- MakecoreWorkflow automation platform for seamless campaign execution and process optimization across integrated tools.
- Budakov FilmsminorERASMUS+ project partner for Inclusive Design Hub initiative. Collaborative partner for social impact and educational project.
Scale indicators4 records
Recent moves6 records
Expansion highlights5 records
Arvana competitors and assessment
Company assessmentBroad incumbents
- Outreach: Market-leading sales execution platform covering sequencing, conversation intelligence, and forecasting. Comparable as the dominant tool layer underneath the outreach workflows that Arvana operates for clients.
- Salesloft: Established sales engagement platform with cadence, email, and dialer workflows. Competes for the same SDR/outreach budget that Arvana serves, though Salesloft sells software to in-house teams rather than running campaigns as a service.
- 6sense: Enterprise ABM and predictive intent platform. Comparable as a head-to-head ABM category competitor for mid-market and enterprise B2B tech budgets, but operates as a SaaS platform rather than an execution agency.
- Demandbase: Large enterprise ABM platform combining advertising, intent data, and sales orchestration. Comparable as a competitor for ABM-driven pipeline budgets, though Demandbase serves enterprise software buyers with a SaaS platform rather than Arvana's managed-service agency model.
Direct peers
- Amplemarket: AI-driven multichannel sales platform covering lead generation, enrichment, and outreach. Mirrors Arvana's combined Clay + OpenAI + LinkedIn/email stack and is listed by Arvana itself as an adjacent tool in its AI Sales Tools directory.
- Directive Consulting: B2B SaaS marketing agency specializing in paid media, SEO, and revenue operations for software clients. Closely mirrors Arvana's service model as a managed-service B2B tech marketing agency with performance focus.
- Apollo.io: B2B sales intelligence and outreach platform combining a large contact database with sequencing capabilities. Competes with Arvana's signal-based outreach offering by letting mid-market B2B teams in-housing what Arvana sells as a managed service.
- Lemlist: European-based multichannel outreach tool (email, LinkedIn, calls) used by SDR teams. Directly comparable to Arvana's Outreach service since Arvana itself lists Lemlist in its AI Sales Tools directory as a category leader in the same workflow.
- Kalungi: B2B SaaS marketing agency providing outsourced CMO, demand generation, and ABM services. Directly comparable to Arvana on agency model, B2B SaaS focus, and outsourced marketing execution.
- Cognism: Europe-focused B2B data and sales intelligence provider with strong DACH presence. Comparable to Arvana on geography (European mid-market B2B), data enrichment stack, and signal-based outbound motion.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Arvana social profiles
Digital presenceArvana financial estimates
Financial estimateRevenue estimate
Valuation estimate
Arvana leadership team
Management profileNumber of profiles
Profiles8 records
Arvana funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Arvana M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Arvana
What does Arvana do?
Arvana is a Berlin-based B2B performance marketing agency that helps fast-growing B2B tech and SaaS companies in the DACH region generate qualified leads and first sales conversations. Its core offerings are Paid Ads (SEA and Paid Social campaigns for revenue scaling) and Outreach (AI-powered, signal-based multi-channel campaigns via email and LinkedIn designed to fill appointment calendars with qualified meetings and reduce customer acquisition costs).
Is Arvana a public or private company?
Arvana is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Arvana founded?
Arvana was founded in 2016. It employs 11 to 50 people.
Where is Arvana based?
Arvana is headquartered in Berlin, Germany, in the Europe region.
How does Arvana make money?
Two revenue lines are on record. Performance Marketing Services are the primary driver. The others are signal-Based Outreach Campaigns.
Who are Arvana's main competitors?
Broad incumbents on record are Outreach, Salesloft, 6sense and Demandbase. Direct peers are Amplemarket, Directive Consulting, Apollo.io, Lemlist, Kalungi and Cognism.
Does Arvana have an API?
No public API is recorded for Arvana.
What industry is Arvana in?
Arvana's product category is B2B Marketing Services. Its primary akta.pro industry code is BPAFAKAG, Account-Based Marketing (ABM) Services, with a secondary code of MPAAAFAM, B2B / Account-Based Marketing (ABM) Strategy Consulting. Its NAICS code is 541810 and its SIC code is 7311.