Simply Be Found
Simply Be Found is a Windsor, Colorado SaaS platform that distributes local business information to 1,000+ networks — including voice assistants, AI platforms, and directories — and offers AI-powered SEO, content, and website tools to U.S. small businesses on a month-to-month subscription.
- Company typePrivate
- Founded2020
- HeadquartersWindsor, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Simply Be Found does
Simply Be Found is a Windsor, Colorado-based SaaS company founded in 2020 by Dean Koehler and Robert Downey that provides 'Search Everywhere Optimization' for local small businesses. The platform distributes business information (name, address, phone, hours, services) to over 1,000 networks including voice assistants (Siri, Alexa, Google Assistant), AI platforms (ChatGPT, Gemini), maps, and directories via its proprietary Listings Engine, which operates as an independent data aggregator with relationships with Infogroup/Data Axle, Neustar/Localeze, and Acxiom. Add-on modules include the AI SEO Pixel for automated technical SEO, Google Business Profile Boost for done-for-you profile management, website services, the Content Marketing Machine for AI-generated blogs and video content, and a Marketing Coach tier.
The company sells on a month-to-month subscription model with no contracts, ranging from $39/month for the Listings Engine base to $1,000/month for the Complete Website or Content Marketing Machine tiers. Go-to-market is product-led self-serve with guided onboarding and coaching support, and customer acquisition emphasizes educational content (blog, podcast, social channels) targeting local SMBs in healthcare, home services, and professional services. The company claims to have engaged with 70,000+ businesses and is preparing two major 2026 releases: the SBF AI Cloud infrastructure (March 2026) and the Command Center platform featuring the Simply Chip AI administrator (June 2026), which marks a transition from a DIY tool to a 'Done-With-You' AI-driven experience. The company is bootstrapped, founder-operated with 1-10 employees, and operates exclusively in the United States.
Simply Be Found firmographics
Firmographics- Name
- Simply Be Found
- Legal name
- Simply Be Found LLC
- Website
- https://simplybefound.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Simply Be Found is a Windsor, Colorado SaaS platform that distributes local business information to 1,000+ networks — including voice assistants, AI platforms, and directories — and offers AI-powered SEO, content, and website tools to U.S. small businesses on a month-to-month subscription.
- Ownership category
- akta.pro rank
Simply Be Found industry classification
Industry- Product category
- Local SEO and Listings Management Software
- NAICS
- Software Publishers (5132), Advertising Agencies (541810)
- SIC
- Services-Prepackaged Software (7372), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
Keywords
Where Simply Be Found is headquartered
LocationHeadquarters
- HQ city
- Windsor
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Simply Be Found business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Subscriptions: Monthly subscription fees for digital marketing platform and tools. Base service starts at $39/month with add-ons for additional features. All services are month-to-month with no long-term contracts required. Revenue is recurring as customers pay monthly for ongoing visibility management.
- Professional Services: Done-for-you services including website design, Google Business Profile management, and content creation bundled with subscription tiers. Content Marketing Machine and Complete Website include professional production work.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Listings Engine Base Plan - Essential foundation for being found online |
| Subscription | Monthly | Google Business Profile Boost - Done-for-you Google optimization |
| Subscription | Monthly | AI SEO Pixel - Automated website SEO optimization |
| Subscription | Monthly | Simple 1-Page Website - Essential online presence |
| Subscription | Monthly | Complete Website - Professional custom website |
| Subscription | Monthly | Content Marketing Machine - Content creation service |
| Subscription | Monthly | Marketing Coach - Expert guidance access |
| Subscription | Annual | Annual Billing Discount |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Simply Be Found product offering
Product offeringCore offering
Simply Be Found operates a subscription SaaS platform that distributes and syncs local business information (name, address, phone, hours, services) across 1,000+ networks including voice assistants (Siri, Alexa, Google Assistant), AI platforms (ChatGPT, Gemini), maps, directories, and navigation apps via its proprietary Listings Engine. The platform also offers add-on modules for automated website SEO (AI SEO Pixel), done-for-you Google Business Profile optimization, custom website builds, video-to-blog content production, and on-demand marketing coaching, all sold as month-to-month subscriptions to small local businesses.
Product overview
Simply Be Found is a digital marketing SaaS platform for local businesses offering 'Search Everywhere Optimization' across 1,000+ networks. The core product is the Listings Engine ($39/month base), which distributes business data to voice assistants (Siri, Alexa), AI platforms (ChatGPT, Gemini), maps, and directories. Add-on modules include Google Business Profile Boost ($100/month), AI SEO Pixel ($499/month) for website automation, Simple 1-Page Website ($100/month) and Complete Website ($1,000/month) for web presence, Content Marketing Machine ($1,000/month) for authority building, and Marketing Coach ($100/month) for strategic guidance. The upcoming Simply Be Found Command Center (June 2026) replaces the current dashboard with an AI-powered 'Done-With-You' experience featuring Simply Chip—an AI agent that drafts content, manages listings, and handles security—backed by the proprietary SBF AI Cloud infrastructure. All services are month-to-month with no contracts.
Differentiator
Problem solved
Functional benefit
Products and services
- Listings Engine Business listing distribution platform that pushes business information (name, address, phone, hours, services, images) to 1,000+ networks including voice assistants (Siri, Alexa), AI platforms (ChatGPT, Gemini), maps, and directories. Uses AI for daily submissions and format optimization, with centralized dashboard management.
- AI SEO Pixel
Quantifiable outcome
- 67% average increase in profile views for Google Business Profile Boost users
- +4 more outcomes
Companies that use Simply Be Found
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles1 record
Simply Be Found technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration15 records
AI capability10 records
Feature5 records
Simply Be Found partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and support.
- StripecorePayment processor handling all credit card and ACH processing. Used for subscription billing and payment collection. Company states they are not responsible for data breaches caused by Stripe systems.
- TwiliocoreText messaging provider used for SMS communication program. Enables conversational and transactional text messages for customer support, sales, and account management.
- IntercomsupportCustomer communication platform for chat support functionality.
- Octopods.iosupportText messaging provider integrated for SMS support capabilities.
- Google AnalyticscoreThird-party tool integrated with AI SEO Pixel for traffic and behavior analytics. Required access for SEO monitoring and reporting.
- Google Search ConsolecoreThird-party tool required for AI SEO Pixel functionality. Provides search performance data and indexing insights.
- Google Business ProfilecorePlatform integrated with Google Business Profile Boost service for profile optimization and management. Requires live profile and manager access.
- CanvasupportDesign tool integrated with Social Media Suite for content creation and graphics.
- FeedlysupportContent aggregation tool potentially used for content research and industry monitoring.
- PexelssupportStock photo platform used for website and content marketing imagery.
- Infogroup/Data AxlecoreData aggregator that receives business information distribution from Listings Engine. Part of the network ecosystem for data synchronization.
- Neustar/LocalezecoreData aggregator receiving Listings Engine data for synchronization across smaller networks.
- AcxiomcoreData aggregator receiving Listings Engine data for broader distribution.
Scale indicators6 records
Recent moves7 records
Expansion highlights6 records
Simply Be Found competitors and assessment
Company assessmentDirect peers
- Vendasta: SMB marketing and commerce platform with white-label capabilities for agencies. Comparable to Simply Be Found's SMB focus and agency partner channel.
- Yext: Public SaaS platform specializing in listings management, digital presence, and AI search optimization for multi-location businesses. Directly comparable to Simply Be Found's Listings Engine and Search Everywhere Optimization positioning.
- SOCi: Localized marketing platform for multi-location businesses and franchises. Competes directly on listings management, social, and reputation at scale, with AI-driven automation features.
- Moz Local: Local search optimization product from Moz offering listings management and location data distribution. Competes for the same SMB and agency customer base.
- BrightLocal: Local SEO tools and citation management platform for agencies and SMBs. Directly comparable in listings distribution and local search visibility features.
- Birdeye: Customer experience and local marketing platform for multi-location SMBs. Closely comparable in serving SMBs with listings, reviews, and social media management—now incorporating AI agents.
Emerging players
- Whitespark: Smaller, niche local SEO software company focused on citation management and Google Business Profile optimization. Comparable in core listings product but with smaller scale.
- Chili Piper: Not a direct competitor but an example of a SaaS company using AI agents to automate SMB workflows—useful comparable for evaluating the AI-agent-driven SMB playbook Simply Be Found is pursuing with Simply Chip.
Broad incumbents
- Thryv: Public SMB software platform offering marketing, CRM, and business management tools. Overlaps with Simply Be Found's website, SEO, and listings products but as a broader SMB suite.
- Semrush: Large public SEO and marketing platform with growing local SEO capabilities. Comparable in AI SEO Pixel feature set but operates at much broader scale across enterprise and SMB.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simply Be Found social profiles
Digital presenceSimply Be Found financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simply Be Found leadership team
Management profileNumber of profiles
Profiles2 records
Simply Be Found funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simply Be Found M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simply Be Found
What does Simply Be Found do?
Simply Be Found operates a subscription SaaS platform that distributes and syncs local business information (name, address, phone, hours, services) across 1,000+ networks including voice assistants (Siri, Alexa, Google Assistant), AI platforms (ChatGPT, Gemini), maps, directories, and navigation apps via its proprietary Listings Engine. The platform also offers add-on modules for automated website SEO (AI SEO Pixel), done-for-you Google Business Profile optimization, custom website builds, video-to-blog content production, and on-demand marketing coaching, all sold as month-to-month subscriptions to small local businesses.
Is Simply Be Found a public or private company?
Simply Be Found is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simply Be Found founded?
Simply Be Found was founded in 2020. It employs 1 to 10 people.
Where is Simply Be Found based?
Simply Be Found is headquartered in Windsor, United States, in the North America region.
How does Simply Be Found make money?
Two revenue lines are on record. SaaS Subscriptions are the primary driver. The others are professional Services.
Who are Simply Be Found's main competitors?
Direct peers on record are Vendasta, Yext, SOCi, Moz Local, BrightLocal and Birdeye. Emerging players are Whitespark and Chili Piper. Broad incumbents are Thryv and Semrush.
Does Simply Be Found have an API?
No public API is recorded for Simply Be Found.
What industry is Simply Be Found in?
Simply Be Found's product category is Local SEO and Listings Management Software. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer). Its NAICS code is 5132 and its SIC code is 7372.