Referly
Referly (operated by Push Lap LLC) provides self-serve affiliate and referral tracking software for SaaS companies, eCommerce businesses, digital agencies, and startups, offering tiered subscriptions with native integrations and a curated affiliate marketplace.
- Company typePrivate
- Founded-
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Referly does
Referly (formerly Push Lap Growth) is an affiliate and referral tracking software platform operated by Push Lap LLC, a privately held Delaware company headquartered in Dover. The platform enables SaaS companies, eCommerce businesses, digital agencies, and startups to launch affiliate programs in a self-serve manner, with features including unlimited tracking links and coupon codes, real-time analytics, product-based and recurring commissions, automated multi-currency payouts, and a fully customizable branded affiliate portal hosted on the customer's own domain. A differentiated component is the Affiliate Marketplace, a curated network connecting advertiser programs with vetted affiliates and exposing listings to 1,700+ affiliate program managers via newsletter distribution.
Technically, the platform is built on native integrations with 18 partner systems spanning payments (Stripe, Paddle, Chargebee, PayPal, Wise), commerce (Shopify, WooCommerce, Ecwid, Pickaxe), automation (Zapier, Make), and email marketing (Klaviyo, MailerLite, Brevo), with a public Push Lap API for bespoke workflows and JavaScript-based frontend event tracking. The product architecture is a standard multi-tenant SaaS with built-in fraud protection and no disclosed AI/ML components.
The business model is a tiered subscription with zero transaction fees: Startup at $75/month (up to $15K tracked revenue), Business at $149/month (up to $50K), and Agency at $299/month (Beta, unlimited), plus a $129/month Marketplace License add-on. Go-to-market is product-led growth via a 14-day free trial with no credit card, supplemented by content marketing, organic social, and listings in the Shopify App Store and Stripe Marketplace. The company is founder-led, bootstrapped, and operates with 1–10 employees serving 1,000+ claimed customers.
Referly firmographics
Firmographics- Name
- Referly
- Legal name
- Push Lap LLC
- Website
- https://referly.so
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Referly (operated by Push Lap LLC) provides self-serve affiliate and referral tracking software for SaaS companies, eCommerce businesses, digital agencies, and startups, offering tiered subscriptions with native integrations and a curated affiliate marketplace.
- Ownership category
- akta.pro rank
Referly industry classification
Industry- Product category
- Affiliate Marketing Software
- NAICS
- Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising (7310)
- akta.pro primary industry
- Referral & Advocacy Program Services (MPAAAIAO)
Keywords
Where Referly is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Referly business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Plans: Three-tier subscription model (Startup, Business, Agency) with monthly billing, each tier limiting monthly trackable revenue and featuring different capability sets. All plans include 14-day free trial.
- Marketplace License: Optional add-on subscription at $129/month providing verified marketplace listing, access to vetted affiliates and influencers, and newsletter exposure to thousands of affiliates
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Startup - For solo entrepreneurs and small businesses, track up to $15,000 monthly revenue |
| Subscription | Monthly | Business - For bigger businesses with multiple projects, track up to $50,000 monthly revenue |
| Subscription | Monthly | Agency - Beta tier for agencies to resell to clients, unlimited tracking |
| Subscription | Monthly | Marketplace License - Connect with influencers and affiliate managers |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
Referly product offering
Product offeringCore offering
Referly is a SaaS affiliate and referral marketing platform that enables merchants to launch, manage, and scale affiliate programs. It provides real-time click and conversion tracking, fraud detection, automated multi-currency payouts, branded white-label affiliate portals, and an Affiliate Marketplace that connects merchants with vetted affiliates to fill their programs.
Product overview
Referly (formerly Push Lap Growth, operated by Push Lap LLC) is an affiliate marketing software platform that enables users to track, manage, and discover affiliate marketing opportunities. The core platform includes a Branded Affiliate Portal (customizable white-label dashboard), Affiliate Marketplace (for recruiting vetted affiliates), Referral Widget (embeddable share widget), and advanced Tracking tools (link and coupon tracking with fraud protection). The platform is offered through tiered pricing plans: Startup ($75/month), Business ($149/month), and Agency ($299/month, Beta), plus an optional Marketplace License add-on ($129/month). API access is available via the Push Lap API for custom integrations.
Differentiator
Problem solved
Functional benefit
Products and services
- Referly
Quantifiable outcome
- Platform has generated $234,892.63 in revenue for users with 528,947 total clicks and 4,312 active affiliates
Companies that use Referly
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles4 records
Referly technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration20 records
Feature5 records
Referly partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered core, major and supporting.
- StripecoreNative integration with Stripe for tracking subscriptions, refunds, cancellations, coupons, and one-time payments. Supports Stripe Sessions API, Pricing Table, Payment Links, Buy Button, and Coupon Codes integration methods.
- ShopifycoreNative integration available via Shopify App Store. Tracks orders, customers, and coupon codes. Enables product-based commissions and automated payout calculations.
- PaddlecoreConnect Paddle account to track sales, products, and customers. Supports Paddle Overlay Checkout integration method.
- ChargebeecoreIntegration with Chargebee for tracking payments, products, and customers. Supports Drop-In, Payment Links, and API integration methods.
- WooCommercecoreConnect WooCommerce store to track sales and customer sign-ups. No-code integration for WordPress/WooCommerce users.
- ZapiermajorConnect Push Lap Growth to 8,000+ apps via Zapier. Enables sales tracking, referral tracking, coupon integration, product-based commissions, and refund handling automation.
- MakemajorConnect Push Lap Growth to 2,400+ apps via Make (formerly Integromat). No-code automation platform for workflow integration.
- WisemajorConnect Wise account to automatically pay out affiliates in bulk. Enables multi-currency international payouts.
- PayPalmajorConnect PayPal account for automatic affiliate payouts as an alternative payout method.
- EcwidsupportingConnect Ecwid e-commerce store for sales and referral tracking via order confirmation page integration.
- PickaxesupportingTrack sales and referrals from Pickaxe store for AI/product affiliate tracking.
- MemberstacksupportingTrack subscriptions for Memberstack membership sites. Supports Memberstack With Stripe integration.
- Brilliant DirectoriessupportingConnect Brilliant Directories directory platform for tracking directory sign-ups and referrals.
- MailerLitesupportingAdd affiliates to MailerLite email lists for affiliate communication and nurture campaigns.
- KlaviyosupportingAdd affiliates to Klaviyo email lists for affiliate communication and marketing automation.
- BrevosupportingAdd affiliates to Brevo (formerly Sendinblue) email lists for affiliate management communications.
- BoomerangMesupportingTrack referrals and sales for BoomerangMe rewards business with Stripe integration support.
- Push Lap APIcoreCustom API integration for building bespoke workflows and connecting to any platform. Developer documentation at developers.pushlapgrowth.com.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Referly competitors and assessment
Company assessmentDirect peers
- UpPromote: UpPromote is a Shopify-focused affiliate marketing app with referral links, coupon tracking, and automated payouts. It competes head-on with Referly's Shopify integration and eCommerce merchant segment.
- Refersion: Refersion provides affiliate and influencer marketing software for eCommerce brands, with deep Shopify and WooCommerce integrations. It overlaps directly with Referly on eCommerce tracking, branded portals, and affiliate payouts.
- FirstPromoter: FirstPromoter is an affiliate and referral tracking platform built for SaaS subscription billing, with direct Stripe, Paddle, and Chargebee integrations — nearly identical integration footprint to Referly and a direct competitor in the subscription-tracking niche.
- Tolt: Tolt offers SaaS affiliate program management with white-label portals and Stripe-native tracking. It targets indie SaaS founders with low-friction onboarding, overlapping with Referly's Startup and Business plans.
- Tapfiliate: Tapfiliate is a cloud-based affiliate tracking platform serving SaaS and eCommerce with branded portals, multi-language support, and recurring commissions. It is comparable to Referly on core features and target market breadth.
- AffiliateWP: AffiliateWP is the leading WordPress/WooCommerce affiliate plugin, offering affiliate tracking, referral links, and integrations with major WordPress commerce stacks. It overlaps with Referly on WooCommerce merchants and the SMB agency market.
- Partnerstack: Partnerstack is a partner management platform covering affiliates, referrals, and resellers, with a directory/marketplace and strong SaaS positioning. It competes with Referly for SaaS and mid-market merchant deals while expanding into agency and reseller workflows.
- Rewardful: Rewardful is a SaaS-focused affiliate and referral tracking platform with tiered pricing, Stripe-native integration, and a similar SMB target customer. It is the closest direct competitor to Referly in the SaaS affiliate-tracking niche.
Broad incumbents
- Impact: Impact is an enterprise partner management platform covering affiliates, influencers, and business development, with a global marketplace. It serves as the broad incumbent competing for the same end use case as Referly at the enterprise tier.
- ShareASale: ShareASale (Awin Group) is a long-established affiliate network with thousands of merchant programs. While a network rather than pure SaaS, it competes for the same merchant spend on affiliate program management and affiliate recruitment.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Referly social profiles
Digital presenceReferly financial estimates
Financial estimateRevenue estimate
Valuation estimate
Referly leadership team
Management profileNumber of profiles
Profiles1 record
Referly funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Referly M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Referly
What does Referly do?
Referly is a SaaS affiliate and referral marketing platform that enables merchants to launch, manage, and scale affiliate programs. It provides real-time click and conversion tracking, fraud detection, automated multi-currency payouts, branded white-label affiliate portals, and an Affiliate Marketplace that connects merchants with vetted affiliates to fill their programs.
Is Referly a public or private company?
Referly is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Referly founded?
Referly was founded in -1. It employs 1 to 10 people.
Where is Referly based?
Referly is headquartered in Dover, United States, in the North America region.
How does Referly make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are marketplace License.
Who are Referly's main competitors?
Direct peers on record are UpPromote, Refersion, FirstPromoter, Tolt, Tapfiliate, AffiliateWP, Partnerstack and Rewardful. Broad incumbents are Impact and ShareASale.
Does Referly have an API?
Yes. Push Lap API - Build your own custom integration using the Push Lap Growth API. Requires developer to implement. Integration documentation available at developers.pushlapgrowth.com. Developer documentation is at developers.pushlapgrowth.com.
What industry is Referly in?
Referly's product category is Affiliate Marketing Software. Its primary akta.pro industry code is MPAAAIAO, Referral & Advocacy Program Services. Its NAICS code is 54181 and its SIC code is 7310.