Raptor Services A/S

Name

Raptor Services A/S

Legal name

Raptor Services A/S

Website

https://raptorservices.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

E-commerce Personalization Software

NAICS

Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Customer Data Platforms (CDP) & Identity Resolution (BPAFAFAD)

akta.pro secondary industries

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), E-commerce & Retail Recommendation Engines (HDAAAGAA), Customer Churn, CLV & Retention Intelligence (HDAAAHAC)

Keywords

• Customer data platform
• E-commerce personalization
• Product recommendations
• Email marketing automation
• AI site search

Headquarters

HQ city

Aarhus

HQ country

Denmark

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Subscription - Activate Tier: Entry-level subscription package starting at €15,900/year. Includes Customer Data Platform, Data Manager, Insights and Analytics, CLV Model, Audience Builder, Single Customer View, and Web Recommendations/Site Search activation. For businesses that want to centralize customer data and start activating channels.
2. SaaS Subscription - Convert Tier: Mid-tier package at €32,900/year. Includes all Activate features plus Web Recommendations and Site Search. For businesses that want to centralize customer data, activate channels, personalize websites and offer better search experience.
3. SaaS Subscription - Scale Tier: Full-featured package at €57,900/year. Includes all Convert features plus E-mail Recommendations, E-mail Triggers, and Merchandising. For businesses that want to boost e-commerce performance with all personalization capabilities.
4. Professional Services - Implementation: Implementation services delivered through certified partners. Partners handle CDP project setup, configuration, and deployment following Raptor best practices.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

Raptor Services provides an AI-driven Customer Data Platform (CDP) and personalization suite for e-commerce businesses. The platform unifies customer data from all touchpoints (website, email, CRM, POS, social media) into a Single Customer View and activates it through Website Recommendations, Email Recommendations, Behavioral Email Triggers, AI-powered Site Search, and Merchandising/Retail Media modules. All processing happens in real time (milliseconds) with 20+ pre-built machine-learning recommendation strategies and a Customer Lifetime Value (CLV) Model.

Product overview

Raptor Services A/S is a personalization and Customer Data Platform company offering a unified platform-plus-modules architecture. The core product is the Customer Data Platform (CDP), which unifies customer data from all touchpoints (website, email, CRM, POS, social media). Additional activation modules build on the CDP: Website Recommendations (AI-driven product/content recommendations with 20+ pre-built strategies), E-mail Recommendations (personalized recommendations in email campaigns), E-mail Triggers (automated behavioral emails like Abandoned Cart and Price Drop), Site Search (AI-powered search built on Typesense with typo-tolerance and real-time updates), and Merchandising (retail media using recommendation modules as advertising space). All modules share behavioral data and CLV insights from the CDP. Pricing is offered in three tiers: Activate (€15,900/year), Convert (€32,900/year), and Scale (€57,900/year). Raptor is part of Ibexa, a European orchestration platform for connected customer experiences.

Differentiator

Problem solved

Functional benefit

Products and services

• Customer Data Platform (CDP)
• Website Recommendations
• E-mail Recommendations
• E-mail Triggers
• Raptor Site Search
• Merchandising

Quantifiable outcome

• Conversion rates improve by 112% on average across industries with website recommendations
• +9 more outcomes

Named customers13 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration21 records

AI capability8 records

Feature8 records

Partnerships

28 partnerships are on record, tiered core and secondary.

• IbexacoreStrategic or Co-development PartnerRaptor is now part of Ibexa - a European orchestration platform for connected customer experiences. Raptor is one of five specialized technologies brought together under Ibexa, a composable orchestration platform designed for digital experience management.
• ShopifycoreTechnology or IntegrationNative integration with Shopify e-commerce platform. Shop owners can easily connect their store data to Raptor's personalization and CDP solutions.
• SalesforcecoreTechnology or IntegrationIntegration allowing Raptor to deliver precise product and content recommendations to each user based on their behavior on the site, connected through Salesforce email and CRM.
• KlaviyocoreTechnology or IntegrationIntegration with Klaviyo email marketing platform for personalized email campaigns and behavioral trigger emails across all 13 ZERV webshops.
• AlgoliasecondaryTechnology or IntegrationIntegration partner for site search functionality, combining Algolia's search capabilities with Raptor's personalization layer.
• AgillicsecondaryTechnology or IntegrationEmail personalization and trigger integration with Agillic marketing automation platform.
• TypesensecoreTechnology or IntegrationOpen-source search engine that powers Raptor Site Search, intelligently analyzing searches made on sites to lead visitors to most likely desired products.
• MicrosoftcoreTechnology or IntegrationPrimary hosting and data storage provider. Raptor uses Microsoft Business Premium, Copilot AI assistant in Microsoft environment, and Azure infrastructure for data storage.
• GooglesecondaryTechnology or IntegrationUses Google Analytics for visitor data, Google Ads for advertising and lead tracking, with data processing agreements in place.
• HubSpotsecondaryTechnology or IntegrationMarketing automation platform used for email personalization, lead scoring, and CRM tracking through HubSpot Breeze AI.
• Meta (Facebook/Instagram)secondaryTechnology or IntegrationAdvertising and remarketing through Meta platforms, using predictive analytics and NLP for ad targeting.
• LinkedInsecondaryTechnology or IntegrationAdvertising and lead forms through LinkedIn for B2B marketing purposes.
• SlacksecondaryTechnology or IntegrationInternal communication platform with Slack AI for message summarization, search, and automation.
• StripesecondaryTechnology or IntegrationPayment processing for credit card transactions on the website, handling online transactions securely.
• ActiveCampaignsecondaryTechnology or IntegrationEmail marketing platform integration for personalized email campaigns and behavioral triggers.
• HeyLoyaltysecondaryTechnology or IntegrationIntegration with HeyLoyalty for personalizing email campaigns and sending behavioral email triggers.
• ApsissecondaryTechnology or IntegrationEmail marketing platform integration for personalization and trigger capabilities.
• ZuuvisecondaryTechnology or IntegrationIntegration partner for advertising and content personalization solutions.
• SitoosecondaryTechnology or IntegrationPOS integration partner for connecting in-store and online data in omnichannel setups.
• ActitosecondaryTechnology or IntegrationMarketing automation platform integration for email personalization.
• AdjustsecondaryTechnology or IntegrationMobile analytics and attribution platform for tracking app and web performance.
• DripsecondaryTechnology or IntegrationE-commerce email marketing platform integration for visual email campaigns and automation.
• HotjarsecondaryTechnology or IntegrationBehavior analytics tool for understanding website visitor interactions and optimizing user experience.
• CookiebotsecondaryTechnology or IntegrationCookie consent management platform for GDPR compliance on website.
• SleeknotesecondaryTechnology or IntegrationWebsite popup and lead capture tool used for engagement marketing and data collection.
• CrossbeamsecondaryTechnology or IntegrationPartner ecosystem platform for account-based analytics and data sharing.
• SJURE SolutionssecondaryImplementation/ SI/ Consulting PartnerImplementation partner that helped Hummel transform their email marketing with Raptor.
• Certified Implementation PartnerscoreImplementation/ SI/ Consulting PartnerNetwork of certified partners who implement Raptor CDP projects, following best practices and Raptor's methodology to ensure successful deployments.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Klaviyo: Klaviyo is a leading e-commerce email/SMS platform with CDP capabilities and behavioral triggers — a direct competitor to Raptor's Email Triggers and Email Recommendations modules, especially in Shopify-based mid-market.
• Monetate: Monetate specializes in personalization, product recommendations and A/B testing for online retailers — directly comparable to Raptor's website recommendations and merchandising modules.
• Nosto: Nosto provides AI-driven personalization, product recommendations, on-site search and UGC for e-commerce — a direct Nordic-headquartered peer competing for the same fashion, sports and home/living verticals as Raptor.
• Dynamic Yield (Mastercard): Personalization platform offering real-time product recommendations, A/B testing and behavioral targeting across web, app and email — overlapping directly with Raptor's website recommendations and email triggers modules.
• Optimizely: Optimizely's personalization, experimentation and content/recommendation products compete directly with Raptor's AI-driven recommendation engine and CRO capabilities for enterprise e-commerce and B2B.
• Segment (Twilio): Segment is a leading customer data platform that unifies behavioral data and routes it to personalization and marketing tools — competing for the same CDP foundation role as Raptor's Customer Data Platform offering.
• Emarsys (SAP): Emarsys offers an AI-driven marketing platform with CDP, personalization and behavior-triggered email — overlapping with Raptor's full stack and especially strong in European retail verticals.
• Insider: Insider is a CDP-architecture personalization platform with predictive segmentation, web/app personalization and email triggers — directly comparable to Raptor's CDP + Audience Builder + E-mail Triggers combination.
• Bloomreach: Bloomreach offers a commerce-focused CDP (Bloomreach Engagement) combined with AI-driven personalization and search for e-commerce — the closest direct competitor to Raptor's CDP + AI recommendations + site search stack.

Broad incumbents

• Adobe Target / Adobe Experience Platform: Adobe's Real-Time CDP plus Adobe Target offers enterprise-scale personalization, audience building and journey orchestration — a broader incumbent competing for the same enterprise personalization budget as Raptor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/raptor_services

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Raptor Services A/S