Genootschap voor Eventmanagers
Genootschap voor Eventmanagers is a Dutch professional membership association (operating as Taller Events BV) serving more than 250 event managers from top Dutch corporates, (semi-)government, and non-profits through an application-gated network, eight-plus annual events, and the INSPIRE Festival.
- Company typePrivate
- Founded2001
- HeadquartersRotterdam, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Genootschap voor Eventmanagers does
Genootschap voor Eventmanagers (GvE), operated through the legal entity Taller Events BV, is a Dutch professional membership association founded in 2001 that serves event managers working in corporate organizations, (semi-)government bodies, and non-profits across the Netherlands. Its core product is an exclusive, application-gated membership network of more than 250 event professionals, underpinned by strict admission criteria (minimum three years of experience, employed by organizations with 50+ staff, and holding independent decision-making authority). Members gain access to a programmed calendar of at least eight annual knowledge sessions covering topics such as sustainability, ROI measurement, AI in events, diversity, and innovation, together with networking formats including the annual INSPIRE Festival, the Event Pro Connect series, and a senior-tier G14 subgroup.
The association operates a complementary Preferred Partner program for carefully vetted event industry suppliers (venues, caterers, hotels, technology providers, speaker bureaus), priced at €3,750 ex. VAT per year plus a €1,400 contribution to the INSPIRE Festival. Partners receive exclusive visibility to the 250+ member network and participate in four exclusive partner events annually. The organization also maintains a strategic international partnership with the Event Managers Association (EMA) Spain for cross-border knowledge exchange and networking.
The revenue model is entirely subscription/recurring, combining individual and organizational membership fees with Preferred Partner annual fees. The platform technology itself is not proprietary — members access the community through the Glueup SaaS portal (app.glueup.com). The GTM motion is event-driven and prestige-based: an invitation-only network with curated admission criteria generates organic referral pull, while LinkedIn and the corporate website (eventmanagers.nl) serve as top-of-funnel channels. The organization is independently owned with no disclosed institutional investors, parent company, or external funding.
Genootschap voor Eventmanagers firmographics
Firmographics- Name
- Genootschap voor Eventmanagers
- Legal name
- Taller Events BV
- Website
- https://eventmanagers.nl
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Genootschap voor Eventmanagers is a Dutch professional membership association (operating as Taller Events BV) serving more than 250 event managers from top Dutch corporates, (semi-)government, and non-profits through an application-gated network, eight-plus annual events, and the INSPIRE Festival.
- Ownership category
- akta.pro rank
Genootschap voor Eventmanagers industry classification
Industry- Product category
- Professional Association Services
- NAICS
- Business Associations (813910), Other Similar Organizations (except Business, Professional, Labor, and Political Organizations) (813990), Convention and Trade Show Organizers (561920)
- SIC
- Services-Membership Organizations (8600)
- akta.pro primary industry
- Executive Summits & Invitation-Only Forums (MPAGAGAK)
- akta.pro secondary industries
- Association & Society Conference Management (Nonprofit, Professional Bodies) (THAHACAA), Meeting & Conference Planning & Coordination (HSACADAA)
Keywords
Where Genootschap voor Eventmanagers is headquartered
LocationHeadquarters
- HQ city
- Rotterdam
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Genootschap voor Eventmanagers business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Membership fees: Revenue from professional event managers who pay to join the exclusive network. Membership is subject to strict admission criteria including minimum 3 years experience as event manager, working for organizations with 50+ employees, and organizing events as part of marketing/communication strategy.
- Preferred Partner program: Annual partnership fees from carefully selected event industry suppliers. Partners pay €3,750 ex. VAT per year plus €1,400 contribution to the INSPIRE Festival. In return, partners receive exclusive access to 250+ event professionals, visibility across channels and events, and four exclusive partner events annually.
- Event participation: Revenue generated through member events and the annual INSPIRE Festival, which serves as a flagship event for the community.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Preferred Partner annual membership |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels5 records
Genootschap voor Eventmanagers product offering
Product offeringCore offering
Genootschap voor Eventmanagers operates as an exclusive, application-based professional membership association for event managers working at Dutch organizations with 50+ employees. Members gain access to a vetted network of 250+ senior event professionals, at least eight curated knowledge sessions per year covering topics such as sustainability, ROI, AI, and diversity, and a flagship annual INSPIRE Festival. A separate Preferred Partner program offers vetted event industry suppliers (venues, caterers, hotels, technology providers) annual access to the membership network for a fee.
Product overview
Genootschap voor Eventmanagers operates as a professional membership organization offering a single integrated offering: exclusive membership in a network of 250+ event managers from top Dutch corporations, semi-governmental bodies, and non-profit organizations. The core membership product provides access to at least eight annual knowledge sessions and events, including branded events like Event Pro Connect and the annual INSPIRE Festival. An optional Preferred Partner Program (priced at €3,750/year) extends the offering to selected event industry suppliers seeking visibility and relationship-building opportunities with the membership network. The organization also maintains an exclusive G14 subgroup of senior members. Founded in 2001 (23+ years of experience), the association facilitates peer exchange, inspiration, and professional development through structured events and a carefully vetted network.
Differentiator
Problem solved
Functional benefit
Brands
- INSPIRE Festival: A highly successful inspiration festival organized for members by Preferred Partners, featuring networking and industry content.
- Event Pro Connect
- Preferred Partners
Products and services
- Genootschap voor Eventmanagers Membership Application-based professional membership for event managers working at Dutch organizations with 50+ employees, requiring 3+ years of experience and independent decision-making authority. Members gain access to the network of 250+ senior peers and at least eight annual knowledge events.
- INSPIRE Festival Annual flagship inspiration festival for members, organized with Preferred Partners, providing networking, knowledge sharing, and industry content.
- Event Pro Connect Networking and educational event series for event professionals, featuring speakers and content focused on current industry topics.
- G14 Exclusive Network Group Exclusive subgroup within the association for senior event managers from top Dutch organizations, meeting regularly for peer exchange and strategic discussions.
- Preferred Partner Program Annual partnership program for carefully selected event industry suppliers, providing exclusive access to 250+ event professionals, visibility across channels and events, and four exclusive partner events per year at €3,750 ex. VAT plus €1,400 INSPIRE Festival contribution.
- Knowledge Sessions At least eight curated knowledge sessions per year covering sustainability, ROI, strategic event positioning, innovation, AI, the changing role of event managers, and diversity and inclusion, delivered in practical and applicable formats.
Quantifiable outcome
- Connect with 250+ like-minded event professionals
- +2 more outcomes
Companies that use Genootschap voor Eventmanagers
Customer profileNamed customers23 records
Segments3 records
Ideal customer profiles2 records
Genootschap voor Eventmanagers technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Genootschap voor Eventmanagers partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and preferred.
- EMA (Event Managers Association Spain)coreInternational strategic partnership with Event Managers Association Spain, providing cross-border networking opportunities and knowledge exchange between Dutch and Spanish event management professionals.
- Event InspirationpreferredPreferred Partner - carefully selected event industry supplier providing advice and expertise to members, contributing to events including INSPIRE Festival.
- BlueLunapreferredPreferred Partner - event industry supplier in the network, contributing to the professionalization of business events.
- BCD Meetings & EventspreferredPreferred Partner - meetings and events company providing expertise and contributing to member events.
- Event SummitpreferredPreferred Partner - event industry supplier contributing to the network and member events.
- Eiland van Maurik (EVM19)preferredPreferred Partner - event and outdoor resort venue for members.
- FX AgencypreferredPreferred Partner - event technology and effects agency contributing to professional events.
- AmerpodiapreferredPreferred Partner - event inspiration and venue provider.
- Heuvelman (Sound & Vision)preferredPreferred Partner - innovation partner in sound and vision for events.
- Grand Hotel Huis ter DuinpreferredPreferred Partner - luxury hotel venue for events and networking.
- JaarbeurspreferredPreferred Partner - conference and exhibition venue provider.
- World Forum The HaguepreferredPreferred Partner - international conference venue in The Hague.
- Hutten Food & DesignpreferredPreferred Partner - catering and event design services.
- MomicepreferredPreferred Partner - event management technology platform.
- Nederlands Debat InstituutpreferredPreferred Partner - debate institute providing content expertise for events.
- Postillion HotelspreferredPreferred Partner - meeting and conference hotels.
- GooilandpreferredPreferred Partner - event venue in Hilversum.
- Art of PeoplepreferredPreferred Partner - creative hospitality provider.
- 7 BeaufortpreferredPreferred Partner - intermediary for event and communication professionals.
- Assemblee SpeakerspreferredPreferred Partner - speaker bureau for events.
- Circuit ZandvoortpreferredPreferred Partner - circuit venue for corporate events and experiences.
- Johan Cruyff ArenapreferredPreferred Partner - premier event venue and stadium.
- Leonardo HotelspreferredPreferred Partner - hotel chain for event accommodation.
- Live Online EventspreferredPreferred Partner - hybrid and virtual event solutions.
- UP EventspreferredPreferred Partner - event agency in the Netherlands.
- Van der Linde Food, Catering & EventspreferredPreferred Partner - catering and event services.
- VZ beachforBUSINESSpreferredPreferred Partner - beach venue for business events in Zandvoort.
- DaymakerspreferredPreferred Partner - event venue and experience provider.
Scale indicators4 records
Recent moves1 record
Expansion highlights4 records
Genootschap voor Eventmanagers competitors and assessment
Company assessmentDirect peers
- International Live Events Association (ILEA): ILEA is a global association for live-event professionals offering membership, education and networking. Like GvE it monetizes via individual professional memberships plus industry partnerships and runs curated knowledge events, making it a directly comparable association model.
- Society of Incentive & Travel Executives (SITE): SITE is a global association of incentive and travel event professionals structured around paid membership, chapters and an annual flagship event. Comparable to GvE on the membership-association-plus-flagship-event model serving senior corporate event buyers.
- Event Managers Association Spain (EMA): EMA Spain is the sister association for corporate event managers in Spain and is already Genootschap's strategic international partner. It runs the same curated-membership + partner-program model for senior Spanish event professionals, making it the most directly comparable peer on offering, target persona and business model.
Broad incumbents
- Professional Convention Management Association (PCMA): PCMA is a global business-events strategist association serving senior meeting and event professionals with education, content and a flagship Convening Leaders forum. Comparable to GvE in targeting senior event strategists and running invitation-style flagship events, but with a global rather than Dutch footprint.
- Meeting Professionals International (MPI): MPI is the largest global professional association for meeting and event professionals, offering membership, education and networking across chapters worldwide. It overlaps with GvE on persona and value proposition (community, education, certification) but operates at much broader global scale and less curates entry.
- American Society of Association Executives (ASAE): ASAE is the leading U.S. association for association executives, offering membership, education and the annual ASAE Annual Meeting & Expo. Comparable to GvE on association-business model and event-driven GTM, but addressing a broader association-management persona rather than event managers specifically.
- Event Industry Council (EIC): EIC is an umbrella body for the events industry that convenes associations, sets standards and runs events such as the EvCom Summit. Comparable to GvE in serving the event-management profession but operating as an industry-wide federation rather than a curated individual-membership community.
Others
- Glueup: Glueup is the SaaS community/membership management platform that actually powers GvE's member portal (app.glueup.com). It is adjacent, not competitive — included because it is a direct technology counterparty to GvE's operations and a relevant ecosystem player for any membership-association competitor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Genootschap voor Eventmanagers social profiles
Digital presenceGenootschap voor Eventmanagers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genootschap voor Eventmanagers leadership team
Management profileNumber of profiles
Genootschap voor Eventmanagers funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genootschap voor Eventmanagers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genootschap voor Eventmanagers
What does Genootschap voor Eventmanagers do?
Genootschap voor Eventmanagers operates as an exclusive, application-based professional membership association for event managers working at Dutch organizations with 50+ employees. Members gain access to a vetted network of 250+ senior event professionals, at least eight curated knowledge sessions per year covering topics such as sustainability, ROI, AI, and diversity, and a flagship annual INSPIRE Festival. A separate Preferred Partner program offers vetted event industry suppliers (venues, caterers, hotels, technology providers) annual access to the membership network for a fee.
Is Genootschap voor Eventmanagers a public or private company?
Genootschap voor Eventmanagers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Genootschap voor Eventmanagers founded?
Genootschap voor Eventmanagers was founded in 2001. It employs 1 to 10 people.
Where is Genootschap voor Eventmanagers based?
Genootschap voor Eventmanagers is headquartered in Rotterdam, Netherlands, in the Europe region.
How does Genootschap voor Eventmanagers make money?
Three revenue lines are on record. Membership fees are the primary driver. The others are preferred Partner program and event participation.
Who are Genootschap voor Eventmanagers's main competitors?
Direct peers on record are International Live Events Association (ILEA), Society of Incentive & Travel Executives (SITE) and Event Managers Association Spain (EMA). Broad incumbents are Professional Convention Management Association (PCMA), Meeting Professionals International (MPI), American Society of Association Executives (ASAE) and Event Industry Council (EIC). Glueup is listed as an others.
Does Genootschap voor Eventmanagers have an API?
No public API is recorded for Genootschap voor Eventmanagers.
What industry is Genootschap voor Eventmanagers in?
Genootschap voor Eventmanagers's product category is Professional Association Services. Its primary akta.pro industry code is MPAGAGAK, Executive Summits & Invitation-Only Forums, with a secondary code of THAHACAA, Association & Society Conference Management (Nonprofit, Professional Bodies). Its NAICS code is 813910 and its SIC code is 8600.