Whatsquare

What Whatsquare does

Whatsquare is a Hong Kong-headquartered conversational AI platform company that builds orchestration software for enterprise customer engagement over messaging channels, principally WhatsApp. The platform combines AI agents, human agents, and customer data to power clienteling, conversational commerce, real-time support, and acquisition campaigns for global brands in the beauty, retail, luxury, and automotive sectors. Its product surface is organized around four modules — Engage, Convert, Support, and Acquire — and the company markets itself as 'the 1st conversational orchestration platform,' integrating with 1,300+ connected technologies to plug into existing CRM, loyalty, and commerce stacks.

The business operates as a subsidiary within the Datawords Group, a diversified digital transformation conglomerate; the website publisher and legal entity is Latticespace Limited, a Hong Kong-registered private limited company. Whatsquare runs an enterprise field-sales motion with a 'Book a demo' primary call-to-action, quote-based annual SaaS subscription contracts, and no publicly disclosed pricing. Named enterprise customers include L'Occitane, Shiseido, Cartier, and BMW, with deployments spanning Asia and Europe. The company holds Meta Business Partner status and was named Meta 'Partner of the Year' in recognition of its conversational agent infrastructure.

Reported commercial outcomes include a 3x average conversion uplift, a 5x engagement increase for leading brands, a 138% customer return rate in the Beauty/CRM segment, a +20% purchase conversion increase in Retail/Conversational Commerce, and a +70% new user acquisition lift in Luxury/Conversational Campaigns. Headcount is stated at 11-50 employees, and no funding rounds, revenue figures, or independent AI benchmarks are disclosed in the source material.

Name

Whatsquare

Legal name

Latticespace Limited

Website

https://whatsquare.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

Whatsquare builds a conversational AI orchestration platform for enterprise customer engagement over WhatsApp, serving global brands in beauty, retail, luxury, and automotive with clienteling, commerce, support, and acquisition modules.

Ownership category

akta.pro rank

Product category

Conversational AI Customer Engagement Platform

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Conversational AI Platforms (chat/voice bots, orchestration) (HDAAAFAC)

akta.pro secondary industries

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI), Enterprise/Team Messaging (BPAMACAB)

Keywords

• Conversational AI platform
• Customer engagement software
• Conversational commerce
• WhatsApp business solutions
• Enterprise messaging orchestration

Headquarters

HQ city

Kowloon City

HQ country

Hong Kong SAR China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Conversational AI Platform Subscription: Whatsquare operates as a SaaS platform offering its conversational orchestration platform to enterprise clients. Given the enterprise sales motion (book a demo CTA) and focus on major international brands (L'Occitane, Shiseido, Cartier, BMW), revenue is generated through subscription-based licensing of the platform, likely with enterprise contracts including implementation and support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Whatsquare provides a conversational AI orchestration platform that enables enterprises to create, deploy, and manage customer conversations across messaging channels, primarily WhatsApp. The platform unifies AI agents, human agents, and customer data to support four use cases: clienteling and retail excellence, conversational commerce, real-time client support, and conversational acquisition campaigns. It is sold to enterprise brands in beauty, luxury, retail, and automotive sectors via direct enterprise sales.

Product overview

Whatsquare offers a unified Conversational AI Platform for customer engagement, described as 'The 1st conversational orchestration platform' for creation, deployment, and management. The platform is powered by AI agents, humans, and data to deliver authentic, on-brand experiences. It comprises four interconnected modules: Engage for clienteling and retail excellence, Convert for conversational commerce, Support for real-time client care, and Acquire and Engage for conversational marketing campaigns. The platform connects 1,300+ technologies and focuses on WhatsApp as the primary messaging channel, integrating seamlessly with CRM systems.

Differentiator

Problem solved

Functional benefit

Products and services

• Conversational AI Platform Whatsquare's flagship conversational orchestration platform that unifies customer conversations across messaging channels (primarily WhatsApp) by orchestrating AI agents, human agents, and customer data. It supports clienteling and retail excellence, conversational commerce, real-time client support, and conversational marketing campaigns for enterprise brands.

Quantifiable outcome

• 3x higher conversion rates for average clients
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature3 records

Partnerships

One partnership is on record.

• MetaflagshipStrategic or Co-development PartnerWhatsquare has been named 'Partner of the Year' by Meta in recognition of its conversational agent infrastructure. The platform holds Meta Business Partner status and has deployed conversational AI solutions for international brands across both Asia and Europe. This partnership enables Whatsquare to leverage Meta's messaging platforms (particularly WhatsApp) for enterprise customer engagement.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• HubSpot: HubSpot's Service Hub and ChatSpot provide AI-powered conversational tools for marketing, sales, and customer service within its broader CRM suite. Comparable as a broad incumbent offering conversational AI as part of a wider enterprise platform.
• Salesforce: Salesforce offers Einstein Bots, Marketing Cloud, and Commerce Cloud with conversational AI capabilities embedded in its broader CRM platform. Comparable as a broader incumbent expanding into conversational orchestration, often competing for the same enterprise CX budgets.

Direct peers

• Infobip: Infobip is a global cloud communications platform offering conversational AI, messaging, and customer engagement solutions over WhatsApp Business and other channels. Comparable as an enterprise conversational orchestration platform with strong WhatsApp Business API presence.
• CM.com: CM.com offers conversational AI, WhatsApp Business, and customer data platforms for enterprise commerce and support. Comparable as a WhatsApp-centric conversational commerce platform targeting enterprise brands.
• LivePerson: LivePerson provides enterprise conversational AI and messaging platforms for customer engagement and commerce. Comparable to Whatsquare in offering AI-orchestrated conversations across channels for enterprise brands.
• Yellow.ai: Yellow.ai is an enterprise conversational AI platform offering AI agents for customer support and sales automation. Comparable to Whatsquare as a multi-channel conversational AI orchestration platform for enterprise clients.
• Twilio: Twilio provides cloud communications APIs including messaging and conversational AI through Twilio Conversations and Twilio Flex. Directly comparable to Whatsquare as an enterprise platform orchestrating messaging-based customer engagement across multiple channels.
• Haptik: Haptik, a Reliance Jio company, provides enterprise conversational AI for customer support, sales, and marketing across messaging channels. Comparable to Whatsquare as a WhatsApp Business-focused conversational AI vendor for enterprise brands.
• Sinch: Sinch provides cloud communications and conversational AI for enterprise customer engagement across messaging channels. Directly comparable to Whatsquare as a CPaaS-plus-AI platform serving enterprise brands globally.

Emerging players

• Gupshup: Gupshup is a conversational AI and messaging platform specializing in WhatsApp Business APIs and enterprise bot building. Comparable to Whatsquare as a focused emerging player in WhatsApp-centric conversational commerce and support.

Market position

Competitive moat5 records

Key risks1 record

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/whatsquare
• Facebookfacebook.com/whatsquare

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Whatsquare