Greentable
The Green Table BV is a Dutch producer of 100% plant-based, ready-to-eat meals using proprietary 1-year ambient-shelf-life preservation technology, distributed via DTC webshop, Dutch supermarket chains, online marketplaces, and B2B food-service partners across the Netherlands, Belgium, and Germany.
- Company typePrivate
- Founded2021
- HeadquartersNijmegen, Netherlands
- Headcount1–10
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What Greentable does
The Green Table BV is a Dutch private limited company (h.u. Symfoia BV, KvK 52872149, VAT NL850640581B01) headquartered at Moeflonstraat 18, 6531 JP Nijmegen, the Netherlands, that produces 100% plant-based, ready-to-eat meals. The current assortment comprises six flavored SKUs (Asian yellow curry, green curry, Hungarian goulash, Italian pasta bolognese, Moroccan vegetable tagine, Mexican chili) plus a Variety box and a 12-pack Advantage Pack. Its core differentiation rests on a proprietary preservation and packaging technology — explicitly held as a trade secret — that cooks meals fresh in sealed trays and delivers a 1-year ambient shelf life without refrigeration, using clean-label formulations (no preservatives, minimal salt, sugar and acids), hypoallergenic credentials (gluten-, dairy-, soy- and nut-free), Nutri-Score B ratings, V-Label Vegan and Vegan-Friendly certifications, and recycled C-PET packaging with FSC-certified outer cartons. The company is run by a small team (1–10 employees) under legal representative Peter-Paul J. Biermans, and The Green Table® is a registered trademark.
The business model is a hybrid of three channels. Direct-to-consumer e-commerce runs through the company's own multilingual webshop (thegreentable.eu, with food-service and food-retail sub-sites) using PostNL for next-business-day delivery in the Netherlands and Belgium and DHL for Germany. Retail distribution is selective across Dutch supermarket chains — Albert Heijn (Malden, Campus Diemen-Zuid), Jumbo (Winssen, Wageningen), Spar (City Nijmegen, Lindenholt), Plus Bart te Plate (Nijmegen) and B&B Supermarkt — supplemented by online marketplaces (bol.com, Veggiedeli, QSTA, Veggie4u, Bestellenbij.nl). A B2B food-service / out-of-home channel supplies ready meals to institutional buyers including Radboud UMC, Hubrecht Institute, Vermaat, Appèl Catering, Duinrell, Shell Mobility Hub (Q-Park Den Haag, on-the-go at €7.55/meal), Vending@work, Solar Nederland, Minli Bedrijven, Van Tol Retail, and PI Nieuwegein (DJI). Pricing runs from €7.55 per single on-the-go meal to €45.54 for a 6-pack and €83.88 for the 12-pack Advantage Pack.
Commercially the company is at an early stage: it was launched in August–September 2021, has raised a single disclosed funding round of $377,986 from BR Angels in November 2025, and has stated a SMART goal of delivering 13 million meals (domestically and abroad) and achieving Net Zero by 2030. Customer testing reports a 91% repurchase intent among tasters, and certifications (V-Label Vegan, Vegan-Friendly, Nutri-Score B) act as third-party validation in the plant-based category.
Greentable firmographics
Firmographics- Name
- Greentable
- Legal name
- The Green Table BV
- Website
- https://thegreentable.eu
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- The Green Table BV is a Dutch producer of 100% plant-based, ready-to-eat meals using proprietary 1-year ambient-shelf-life preservation technology, distributed via DTC webshop, Dutch supermarket chains, online marketplaces, and B2B food-service partners across the Netherlands, Belgium, and Germany.
- Ownership category
- akta.pro rank
Greentable industry classification
Industry- Product category
- Plant-based ready meals
- NAICS
- Frozen Specialty Food Manufacturing (311412), Limited-Service Restaurants (722513)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030), Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Frozen Ethnic & International Meals (CRADADAE)
- akta.pro secondary industry
- Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged) (CRADAAAJ)
Keywords
Where Greentable is headquartered
LocationHeadquarters
- HQ city
- Nijmegen
- HQ country
- Netherlands
- HQ region
- Europe
Offices2 records
Markets served
Greentable business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Direct e-commerce (DTC webshop): Online sales through the company's own webshop (thegreentable.eu/winkel), with next-business-day PostNL delivery in the Netherlands and shipping to Belgium and Germany; prepayment is the norm.
- Retail / wholesale product sales: One-time product sales via Dutch supermarket chains (Albert Heijn, Jumbo, Spar, Plus) and resellers/marketplaces such as bol.com, Veggiedeli, QSTA, Veggie4u, Bestellenbij.nl, B&B Supermarkt, and Van Tol Retail.
- Food-service / out-of-home supply: B2B supply of ready meals to catering and on-the-go operators (Vermaat, Appèl Catering, Duinrell, Shell Mobility Hub, Vending@work, Hubrecht Institute, Radboud UMC, Solar Nederland, PI Nieuwegein, Minli Bedrijven). Shell Mobility Hub sells the meals on-site at €7.55 each.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | 6-pack of one flavour (single SKU) — €45.54 (was €47.94) |
| Unit Pricing | One time/ perpetual license | Advantage Pack 12 Meals (6 Yellow + 6 Green Curry) — €83.88 (was €95.88) |
| Unit Pricing | One time/ perpetual license | On-the-go single meal at Shell Mobility Hub — €7.55 |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
Greentable product offering
Product offeringCore offering
The Green Table manufactures and sells 100% plant-based, ready-to-eat single-meal SKUs (six world flavours plus a Variety box and a 12-pack Advantage Pack) using a proprietary preservation and packaging process that keeps the meals shelf-stable for up to 12 months at room temperature without refrigeration. The meals are sold direct-to-consumer via the company's own webshop with PostNL/DHL shipping, through Dutch supermarket chains (Albert Heijn, Jumbo, Spar, Plus, B&B) and online resellers (bol.com, Veggiedeli, QSTA, Veggie4u, Bestellenbij.nl), and supplied B2B to contract caterers, hospitals, research institutes, leisure parks, mobility hubs, vending operators and government canteens.
Product overview
No information available.
Differentiator
Problem solved
Functional benefit
Products and services
- Asian Yellow Curry ready meal (6-pack) 100% plant-based, clean-label yellow curry ready meal, shelf-stable for up to 12 months without refrigeration, ready in 4 minutes, hypoallergenic (gluten-, dairy-, soy-, nut-free). Sold in 6-packs via webshop, supermarkets (Albert Heijn, Jumbo, Spar, Plus, B&B) and B2B foodservice.
- Green Curry ready meal (6-pack) 100% plant-based, clean-label green curry ready meal with the same shelf-stable, hypoallergenic, ready-in-4-minutes format as the rest of the range. Sold in 6-packs through DTC, retail and B2B channels.
- Hungarian Goulash ready meal (6-pack) 100% plant-based Hungarian goulash ready meal, shelf-stable for up to 12 months, hypoallergenic, ready in 4 minutes. Distributed via webshop, supermarkets, online marketplaces and B2B foodservice.
- Italian Pasta Bolognese ready meal (6-pack) 100% plant-based Italian-style pasta bolognese ready meal, shelf-stable for up to 12 months, hypoallergenic, ready in 4 minutes. Sold via DTC, retail, online marketplaces and B2B foodservice.
- Moroccan Vegetable Tagine ready meal (6-pack) 100% plant-based Moroccan vegetable tagine ready meal, shelf-stable for up to 12 months, hypoallergenic, ready in 4 minutes. Distributed via webshop, supermarkets, online marketplaces and B2B foodservice.
- Mexican Chili ready meal (6-pack) 100% plant-based Mexican chili ready meal, shelf-stable for up to 12 months, hypoallergenic, ready in 4 minutes. Sold via DTC, retail, online marketplaces and B2B foodservice.
- Variety Box (6-pack) Mixed-flavour 6-pack combining several of the world-flavour SKUs in one shelf-stable, plant-based, hypoallergenic ready-meal pack. Available via the webshop, supermarkets and online marketplaces.
- Advantage Pack (12 meals: 6 Yellow Curry + 6 Green Curry) Larger 12-meal ambient multi-pack of 6 Yellow Curry and 6 Green Curry ready meals, priced at €83.88 promotional (€95.88 original) including VAT and delivery, at €12.71 per kg including delivery. Available via webshop and on bol.com.
- Single ready-to-eat meal (on-the-go at Shell Mobility Hub Q-Park Den Haag) Single-serve plant-based ready meal sold on-the-go at Shell Mobility Hub in Q-Park Den Haag at €7.55 per meal for EV drivers and on-the-go consumers.
Quantifiable outcome
- 91% of consumers who tasted the meals would buy them (again)
- +6 more outcomes
Companies that use Greentable
Customer profileNamed customers21 records
Segments4 records
Ideal customer profiles3 records
Greentable technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Greentable partnerships and signals
Strategic signalPartnerships
24 partnerships are on record, tiered flagship, core and minor.
- bol.comflagshipOnline marketplace partnership: The Green Table 6-packs and the 12-pack Advantage Pack are listed on bol.com for the Dutch and Belgian markets; mentioned as a primary online channel alongside the company's own webshop.
- Albert Heijn (Ahold)flagshipPhysical retail distribution: The Green Table meals are stocked in selected Albert Heijn supermarkets including Malden and Campus Diemen-Zuid.
- JumbocorePhysical retail distribution: The Green Table 6-packs are stocked in selected Jumbo supermarkets including Winssen and Wageningen.
- Spar (City Nijmegen, Lindenholt)coreConvenience retail distribution: The Green Table 6-packs are stocked at Spar City Nijmegen and Spar Lindenholt.
- Plus Bart te Plate (Nijmegen)corePhysical retail distribution: Plus Bart te Plate at Tooropstraat in Nijmegen stocks The Green Table ready meals.
- B&B SupermarktminorLocal retail distribution: B&B Supermarkt is listed as a stockist of The Green Table ready meals.
- VeggiedelicoreOnline plant-based reseller: Veggiedeli (veggiedeli.nl) is listed as an online stockist selling The Green Table ready meals.
- QSTAminorOnline specialty food retailer: QSTA (qsta.nl) is listed as an online stockist of The Green Table ready meals.
- Veggie4uminorOnline plant-based reseller: Veggie4u webshop is listed as an online stockist of The Green Table ready meals.
- Bestellenbij.nlcoreRegional online delivery service partnership: Bestellenbij.nl is listed as a regional online stockist delivering The Green Table ready meals.
- Van Tol Retail (Van Tol Versunie)minorRetail/distribution partnership: Van Tol Retail under the Van Tol Versunie banner is listed as a stockist of The Green Table meals.
- Shell Mobility Hub (Q-Park Den Haag)flagshipOn-the-go retail partnership: Shell Mobility Hub in The Hague introduced six The Green Table ready meals at €7.55 each for EV drivers (Formula News, Feb 22 2024), making it a flagship visibility case for the on-the-go channel.
- VermaatcoreFood-service partnership: Vermaat group is listed as a food-service/out-of-home stockist of The Green Table ready meals for its contract-catered locations.
- Appèl CateringcoreContract-catering partnership: Appèl Catering is listed as a food-service distributor of The Green Table ready meals to institutional clients.
- Vending@workminorVending partnership: Vending@work is listed as a vending/automated-retail stockist of The Green Table ready meals.
- Minli BedrijvencoreCorporate meal-provider partnership: Minli Bedrijven is listed as both an online and B2B stockist of The Green Table ready meals.
- DuinrellminorLeisure/hospitality partnership: Duinrell holiday park is listed as a stockist of The Green Table ready meals for visitors.
- Radboud UMCcoreHealthcare food-service partnership: Radboud University Medical Center is listed as a food-service/out-of-home stockist of The Green Table ready meals.
- Hubrecht Institute (KNAW)minorResearch-institute food-service partnership: Hubrecht Institute is listed as a food-service/out-of-home stockist of The Green Table ready meals.
- Solar NederlandminorCorporate food-service partnership: Solar Nederland is listed as a food-service/out-of-home stockist serving its employees/contractors.
- PI Nieuwegein (DJI)minorGovernment food-service partnership: Penitentiaire Inrichting Nieuwegein, a Dutch custodial institution under DJI, is listed as a stockist of The Green Table ready meals.
- PostNLcoreLogistics/last-mile partner: PostNL handles next-business-day delivery in the Netherlands and delivery to Belgium for webshop orders, with track-and-trace.
- DHLcoreInternational logistics partner: DHL is used to ship The Green Table orders to Germany, with track-and-trace.
- VeganFriendly.nlminorCertification/listing partner: The Green Table is listed on veganfriendly.nl/bedrijf/the-green-table/ and displays the "We're Vegan" digital label linked to that page.
Scale indicators6 records
Recent moves6 records
Expansion highlights2 records
Greentable competitors and assessment
Company assessmentDirect peers
- Merchant Gourmet: UK ambient plant-based brand (pouches, grains, ready meals) sold through major UK grocers. Most direct comparable on ambient (shelf-stable) plant-based ready meals in retail; differs on UK-only geographic focus.
- Mosaic Foods: US plant-based ready meal company selling via DTC and grocery with a wide SKU range of world-flavour bowls. Comparable in plant-based positioning, multi-channel GTM and mission-driven branding; differs on frozen vs. ambient format.
- Daily Harvest: US DTC and retail brand for plant-based ready meals, smoothies and bowls. Comparable in mission-driven plant-based positioning, multi-channel distribution and rapid SKU iteration; differs on frozen format and US-centric scale.
- Tideford Organics: UK maker of organic, plant-based ready meals, soups and sauces sold in major UK grocers. Comparable on plant-based ready meals with world-flavour SKUs in retail; differs on chilled format and UK focus.
- Allplants: UK-based DTC and retail plant-based ready meal brand offering chef-prepared frozen meals. Direct comparable on plant-based, ready-to-eat, multi-channel (DTC + retail + B2B) model; differs on chilled/frozen vs. ambient shelf-stable format.
Regional players
- Picnic: Dutch online-only grocery retailer that stocks plant-based and ready-meal SKUs via its own app-driven delivery service. Comparable as a Dutch channel for plant-based ready meals; competes for online plant-based demand but is a retailer, not a brand.
Broad incumbents
- Bonduelle: Large European plant-based food group with ambient and chilled ready-meal ranges across retail and food-service. Comparable on plant-based ambient ready meals and broad European distribution; competes on price, scale and retailer relationships.
- Alpro (Danone): Europe's leading plant-based brand (drinks, yogurts, meals, desserts) owned by Danone. Comparable on 100% plant-based positioning in Dutch/Belgian retail and foodservice; broad incumbent in the same category.
- Nestlé Garden Gourmet: Plant-based brand from a global CPG incumbent, offering ready meals, meat alternatives and snacks across European retail. Comparable on plant-based ready meals in mainstream grocery; competes with The Green Table for shelf and shelf-stable technology positioning.
Emerging players
- Oddbox: UK mission-driven DTC and retail brand tackling food waste with surplus and plant-based produce boxes. Comparable as a sustainability-led, plant-forward emerging brand in European grocery; weaker overlap on ready-meal format.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Greentable social profiles
Digital presenceGreentable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Greentable leadership team
Management profileNumber of profiles
Profiles1 record
Greentable funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Greentable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Greentable
What does Greentable do?
The Green Table manufactures and sells 100% plant-based, ready-to-eat single-meal SKUs (six world flavours plus a Variety box and a 12-pack Advantage Pack) using a proprietary preservation and packaging process that keeps the meals shelf-stable for up to 12 months at room temperature without refrigeration. The meals are sold direct-to-consumer via the company's own webshop with PostNL/DHL shipping, through Dutch supermarket chains (Albert Heijn, Jumbo, Spar, Plus, B&B) and online resellers (bol.com, Veggiedeli, QSTA, Veggie4u, Bestellenbij.nl), and supplied B2B to contract caterers, hospitals, research institutes, leisure parks, mobility hubs, vending operators and government canteens.
Is Greentable a public or private company?
Greentable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Greentable founded?
Greentable was founded in 2021. It employs 1 to 10 people.
Where is Greentable based?
Greentable is headquartered in Nijmegen, Netherlands, in the Europe region.
How does Greentable make money?
Three revenue lines are on record. Direct e-commerce (DTC webshop) is the primary driver. The others are retail / wholesale product sales and food-service / out-of-home supply.
Who are Greentable's main competitors?
Direct peers on record are Merchant Gourmet, Mosaic Foods, Daily Harvest, Tideford Organics and Allplants. Picnic is listed as a regional player. Broad incumbents are Bonduelle, Alpro (Danone) and Nestlé Garden Gourmet. Oddbox is listed as an emerging player.
Does Greentable have an API?
No public API is recorded for Greentable.
What industry is Greentable in?
Greentable's product category is Plant-based ready meals. Its primary akta.pro industry code is CRADADAE, Frozen Ethnic & International Meals, with a secondary code of CRADAAAJ, Shelf-Stable Ready-to-Eat Meals & Meal Kits (Packaged). Its NAICS code is 311412 and its SIC code is 2030.