Achterhoek in Beweging

What Achterhoek in Beweging does

Achterhoek in Beweging is a Dutch regional foundation (stichting) established in 2019 to coordinate sports and movement initiatives across the Achterhoek region in the province of Gelderland, Netherlands. Headquartered in Doetinchem with 16 employees, the organization operates as a non-profit coordination and facilitation body — not a commercial enterprise — anchored by the Regional Beweeg- en Sportakkoord (Regional Movement and Sports Accord). It currently convenes 10 municipalities (Aalten, Berkelland, Bronckhorst, Doetinchem, Lochem, Montferland, Oost Gelre, Oude IJsselstreek, Winterswijk, and Zutphen effective 2026), together with provincial bodies (Provincie Gelderland), the Gelderse Sport Federatie, Topsport Gelderland, NOC*NSF, health insurer Menzis, four care organizations (Sius, Elver, Estinea, Zozijn), Rabobank, and educational institutions.

Its core products are organized around five thematic pillars: Inclusie en diversiteit (inclusion and diversity), Vaardig in bewegen (movement skills for youth), Vitaal en veilig sportklimaat (vital and safe sports climate), Maatschappelijke waarde van topsport (societal value of top sports), and Sport en preventie (sports and prevention). It delivers programs and events including the Achterhoekse Unieke Spelen, Multisportdag, Achterhoekse Waterweek, Uniek Sporten Uitleen (equipment lending), Team Achterhoek (athlete ambassador program), Fit Veur Altied (workplace vitality), Coördinatiepunt Clubondersteuning (club support with 7 national federations), and Monitoring & Evaluatie. No proprietary technology platform is developed; the foundation's infrastructure is administrative coordination plus dataset-based monitoring.

The organization does not sell products or services commercially. Revenue is generated through agreements with municipal and provincial funders under the Regional Beweeg- en Sportakkoord, supplemented by project-specific grants (Gelders Sportfonds, Fonds Gehandicaptensport, Rabobank ClubSupport) and event sponsorship. Programs are delivered free of charge to end beneficiaries (residents of the Achterhoek). The go-to-market is community-led: demand generation runs through municipal partner networks, healthcare partners, schools, sports federations, local execution partners (Sport-ID, Actief Winterswijk, BrichbouW, Heel Oost Gelre Beweegt), and the annual Achterhoeks Sportplatform event.

Name

Achterhoek in Beweging

Legal name

Achterhoek in Beweging

Website

https://achterhoekinbeweging.nl

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Achterhoek in Beweging is a Dutch non-profit foundation coordinating regional sports and movement programs across 10 municipalities in the Achterhoek region, funded by municipal and provincial governments under the Regional Beweeg- en Sportakkoord and serving residents, sports clubs, schools, and care organizations.

Ownership category

akta.pro rank

Product category

Regional Sports Coordination Services

NAICS

Business Associations (813910)

SIC

Services-Membership Organizations (8600)

akta.pro primary industry

Amateur & Grassroots Sport Associations (Community/Youth Governing Orgs) (MPAKAFAF)

akta.pro secondary industries

Disability & Adaptive Sports Organizations (Paralympic, Special Olympics) (MPAKACAH), Adaptive & Para-Sport Event Organizers (MPAKADAM), Disability Services & Assistive Solutions (Accessibility, Assistive Tech) (BPAGALAM)

Keywords

• Regional sports coordination
• Inclusive sports programs
• Youth physical activity
• Community sports foundation
• Sports policy implementation

Headquarters

HQ city

Doetinchem

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Municipal and Provincial Funding: Achterhoek in Beweging is funded primarily through agreements with Achterhoekse municipalities (currently 9-10 municipalities including Aalten, Berkelland, Bronckhorst, Doetinchem, Lochem, Montferland, Oost Gelre, Oude IJsselstreek, Winterswijk, and Zutphen) and provincial organizations (Provincie Gelderland). The organization receives recurring funding through the herijkte Regionaal Beweeg- en Sportakkoord (revised Regional Movement and Sports Accord) to implement sports and movement programs. The foundation operates as a publicly funded coordination body, not a commercial enterprise.

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Achterhoek in Beweging is a regional foundation (stichting) that coordinates sports and movement programs across 10 Achterhoek municipalities in the Netherlands. It implements the Regional Beweeg- en Sportakkoord through five thematic pillars (Inclusie & diversiteit, Vaardig in bewegen, Vitaal & veilig sportklimaat, Maatschappelijke waarde van topsport, Sport en preventie), delivering inclusive sports programs, youth health initiatives (targeting 65,000 youth aged 0–19), talent development (Team Achterhoek), workplace vitality (Fit Veur Altied), and sports club support. It also coordinates major regional sports events and operates the Uniek Sporten Uitleen equipment lending service for people with disabilities.

Product overview

Achterhoek in Beweging is a regional sports and movement initiative operating as a coordination platform across 10 municipalities in the Achterhoek region of the Netherlands. The organization offers a portfolio of interconnected programs including theme-based initiatives (Inclusie en diversiteit, Vaardig in bewegen, Vitaal en veilig sportklimaat, Maatschappelijke waarde topsport, Sport en preventie), event programs (Achterhoekse Unieke Spelen, Multisportdag, Achterhoekse Waterweek), and specialized services (Uniek Sporten Uitleen equipment lending, Clubondersteuning, Monitoring & Evaluatie). The organization coordinates major sports events (Ronde van de Achterhoek, Simac Ladies Tour, EK Veldrijden 2026) and runs talent and corporate vitality programs (Team Achterhoek, Fit Veur Altied). Core funding comes from municipal partnerships under the Regional Beweeg- en Sportakkoord agreement.

Differentiator

Problem solved

Functional benefit

Products and services

• Coördinatiepunt Clubondersteuning Achterhoek A coordination point providing unified support for sports clubs in the Achterhoek region, connecting clubs with 7 national sports federations (NOC*NSF, KNZB and others) and the 8 founding municipalities, including Besturen met Impact training, Rabo ClubSupport workshops, and direct advisory.
• Uniek Sporten Uitleen Lending service that loans adapted sports equipment (handbikes, sports wheelchairs) to people with physical disabilities in the Achterhoek to try adapted sports, including advice on usage and potential purchase pathways. Co-managed with Fonds Gehandicaptensport and partner municipalities.
• Achterhoekse Unieke Spelen Annual multi-sport event for people with intellectual or multiple disabilities, featuring boccia, G-football tournament, padel, athletics, archery, and other adapted sports. Hosted across partner municipalities (e.g., 2025 edition in Winterswijk).
• Multisportdag Multi-sport day for people with physical disabilities or chronic conditions to try adapted sports including framerunning, wheelchair handball, para table tennis, wheelchair badminton, and wheelchair tennis, organized as part of the Uniek Sporten portfolio.
• Achterhoekse Waterweek Annual 7-day campaign challenging Achterhoek residents (primarily youth) to drink only water, promoting healthy hydration habits as part of the JOGG Achterhoek approach and Sport en preventie workstream.
• Team Achterhoek Program supporting talented Achterhoek athletes with financial backing from municipalities and companies, in exchange for inspirational activities (clinics, campaigns, meet-and-greets) delivered across the region. Includes ambassadors such as Vivian Sevenich, Marijke Esselink, Jelle van Gorkom, Myrthe Schoot, and Aniek van Koot.
• Fit Veur Altied Corporate vitality program promoting employee health, physical activity, and sustainable employability in workplaces across Achterhoek businesses. Implemented in cooperation with local employers (e.g., Active Living Orion) and the Beweegambassadeurs program.
• Achterhoeks Zwemplatform Regional swimming platform coordinating relationships between swimming clubs, Achterhoek municipalities, and the Royal Dutch Swimming Federation (KNZB); now expanded province-wide via GSF-AiB-KNZB cooperation.
• Monitoring & Evaluatie Achterhoek Research and monitoring service tracking sports participation, health indicators, and program effectiveness across the Achterhoek region using data sources including Gezondheidsmonitor, KISS (NOC*NSF), Zonitor Unieke Sporters, and the Achterhoekse Sportaanbiedersmonitor.
• Zwemsport samenwerking GSF-AiB-KNZB Provincial cooperation between Gelderse Sport Federatie, Achterhoek in Beweging, and KNZB (Royal Dutch Swimming Federation) to strengthen swimming sports in Gelderland through club support, relationship management, and provincial coordination, with Mattijs van den Berg as provincial coordinator.

Quantifiable outcome

• 30% of Achterhoek residents are members of sports associations vs 24% national average (2023)
• +5 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

30 partnerships are on record, tiered core and minor.

• Gemeente ZutphencoreOthers · 1 January 2026Zutphen officially joined Achterhoek in Beweging on 1 January 2026 as the 10th municipal partner, expanding the initiative's geographic coverage.
• Provincie Gelderland SportcoreStrategic or Co-development Partner · 21 February 2025Provincial government partner that signed a cooperation agreement with Achterhoek in Beweging, Gelderse Sport Federatie, and Topsport Gelderland on 21 February 2025. Goals include increasing sports participation, supporting talent development, improving sports infrastructure, promoting inclusivity, and connecting (top)sport events with societal programs.
• Gelderse Sport Federatie (GSF)coreStrategic or Co-development Partner · 21 February 2025The Gelderse Sport Federatie (GSF) signed a cooperation agreement on 21 February 2025 to serve as 'spelmaker' (game-maker) in the region. GSF leads and manages the Gelders Sportfonds Maatschappelijke Waarde Topsport. From 1 January, GSF and AiB collaborate with KNZB to strengthen swimming sports in the province.
• Topsport GelderlandcoreStrategic or Co-development Partner · 21 February 2025Topsport Gelderland signed the cooperation agreement on 21 February 2025, bringing expertise in connecting elite and grassroots sports. The organization contributes to Team Achterhoek and talent development programs, including sessions on 'Sportief Groot Worden' (Growing Up Sportively).
• KNZB (Royal Dutch Swimming Federation)coreStrategic or Co-development Partner · 1 January 2025Starting 1 January, KNZB, GSF, and AiB collaborate to strengthen swimming sports in Gelderland province. The Achterhoeks Zwemplatform (active since 2019) serves as a model for provincial expansion. Mattijs van den Berg serves as provincial coordinator for swimming associations, supported by AiB.
• SiuscoreStrategic or Co-development Partner · 1 January 2025Sius is a care organization and strategic partner in the Uniek Sporten initiative. Renewed its covenant (2025-2028) with Achterhoek in Beweging and three other care organizations to make sports and movement accessible for people with disabilities. Focus areas: strengthening sports offerings, visibility of Uniek Sporten, improving accessibility, optimizing conditions, and organizing events.
• ElvercoreStrategic or Co-development Partner · 1 January 2025Elver is a care organization and strategic partner in the 2025-2028 inclusive sports covenant. Believes sport and movement contribute to a good and pleasant life, and supports people with disabilities in finding suitable sports activities.
• EstineacoreStrategic or Co-development Partner · 1 January 2025Estinea is a care organization and strategic partner in the 2025-2028 inclusive sports covenant. Believes that through sport and movement, people meet each other beyond their bubble, revealing different talents. Invests in the collaboration to ensure everyone participates.
• ZozijncoreStrategic or Co-development Partner · 1 January 2025Zozijn is a care organization and strategic partner in the 2025-2028 inclusive sports covenant. Emphasizes that Achterhoek in Beweging is the movement that makes it possible to get everyone moving.
• Active Living OrionminorStrategic or Co-development Partner · 19 December 2024Active Living Orion (volleyball club in the eredivisie, designated as 'set-up club' by Nevobo) and AiB signed a cooperation agreement on 19 December around the societal value of top sports. Orion's top athletes serve as role models for other volleyball players and recreational athletes. Both parties share the ambition to challenge Achterhoek businesses to work on vitality ('Fit Veur Altied').
• Gemeente LochemcoreOthers · 1 January 2024Lochem joined as the 9th municipal partner on 1 January 2024, following the revision of the Regional Beweeg- en Sportakkoord. LTTC De Toekomst and Sportraad Lochem serve as local execution partners. The municipality hosted the NK Tijdrijden 2025.
• MenziscoreStrategic or Co-development Partner · 1 January 2024Menzis is the regional health insurer and strategic partner in the Regioplan Gezonde Achterhoekers, signed by healthcare organizations, municipalities, and Menzis to improve health and organize care more efficiently. Wouter Bos (Menzis bestuursvoorzitter) participated in the 2025 Achterhoeks Platform Sport & Bewegen as a panelist. Menzis also sponsored the Menzis Winterhike during the Montferland Halve Marathon.
• Vereniging Sport en Gemeenten (VSG)minorStrategic or Co-development Partner · 1 January 2023The VSG Jaarcongres 2023 'Scholder an Scholder' was hosted by Achterhoek in Beweging, bringing 230+ participants from across the Netherlands and Flanders to experience the Achterhoek regional cooperation model. The event showcased the 'Scholder an Scholder — regionaal samenwerken en lokaal uitvoeren' approach.
• Gemeente DoetinchemcoreOthers · 1 January 2019Doetinchem is one of the founding municipal partners of Achterhoek in Beweging. Three of the five regional pillars are top priorities for Doetinchem: inclusive sports and movement, sustainable sports infrastructure, and vital sports providers. Sport-ID serves as the local execution partner for the municipality.
• Gemeente AaltencoreOthers · 1 January 2019Aalten is a founding municipal partner. The municipality supports the association life as an indispensable part of the social fabric. BrichbouW serves as the executing organization of the Beweegmakelaarsfunctie (movement brokers function) in Aalten.
• Gemeente BerkellandcoreOthers · 1 January 2019Berkelland is a founding municipal partner. Nearly 80 partners have signed the local sports agreement 'Heel Berkelland Beweegt', including schools, childcare, associations, businesses, and civil society organizations.
• Gemeente BronckhorstcoreOthers · 1 January 2019Bronckhorst is a founding municipal partner. The municipality invests in and supports the local sports agreement 'Heel Bronckhorst Beweegt' with vision pillars including healthy living environment, happy inhabitants, inclusive movement, talent development, and accessible facilities.
• Gemeente MontferlandcoreOthers · 1 January 2019Montferland is a founding municipal partner. The municipality hosted the Montferland Halve Marathon (6,500+ runners) and will host the EK Veldrijden 2026 in Zeddam. Open Club de Nevelhorst serves as a local execution partner.
• Gemeente Oost GelrecoreOthers · 1 January 2019Oost Gelre is a founding municipal partner. The municipality executes sports policy through 'Heel Oost Gelre Beweegt' with ambitions around clear overview of sports offerings, awareness, club support, low-threshold access, and cross-organizational collaboration.
• Gemeente Oude IJsselstreekcoreOthers · 1 January 2019Oude IJsselstreek is a founding municipal partner. The municipality's ambitions include getting youth up to 12 more active, keeping youth from 12+ in movement, keeping elders vital and healthier, vital working population, and a future-proof sports landscape with strong associations.
• Gemeente WinterswijkcoreOthers · 1 January 2019Winterswijk is a founding municipal partner. 'Samen Actief Winterswijk' is the local sports agreement aiming to stimulate all inhabitants toward a vital and healthy lifestyle. Actief Winterswijk serves as the local execution partner.
• Fonds Gehandicaptensport (Uniek Sporten)coreStrategic or Co-development PartnerFonds Gehandicaptensport co-sponsors the Uniek Sporten Uitleen (sports equipment lending) program, enabling people with disabilities to borrow sports equipment such as handbikes and sports wheelchairs. The program was launched in May 2023 and is managed in collaboration with the 8 Achterhoekse municipalities.
• NOC*NSFcoreStrategic or Co-development PartnerNOC*NSF is the Dutch National Olympic Committee and sports confederation. Collaborates on the Coördinatiepunt Clubondersteuning Achterhoek (signed during VSG Jaarcongres 2023) with 7 national sports federations and 8 founding municipalities. Erik Beuker from NOC*NSF delivered a session on Vitaal en Veilig Sportklimaat at the Achterhoeks Sportplatform.
• RabobankminorStrategic or Co-development PartnerRabobank supports Achterhoek in Beweging as a partner. Rabobank ClubSupport organizes online workshops for sports and cultural associations on topics including sustainability, volunteer management, and sponsorship policy. Rabobank also organizes Rabo ClubSupport events and provides workshops for club professionalization.
• Graafschap CollegeminorStrategic or Co-development PartnerThe Graafschap College is a regional educational institution and execution partner. Hosted the VSG Jaarcongres 2023 workshops and the Achterhoeks Sportplatform. Students received participants and guided them to workshop rooms. Involved in the 'Veelzijdiger in Beweging' project for hybrid learning environments in sports education.
• Achterhoek FoodminorStrategic or Co-development PartnerAchterhoek Food is a regional food platform and strategic partner. Collaborates on healthy catering at sports events, healthy school environments, and the Regioplan Gezonde Achterhoekers. Achterhoek Food's expertise and network are actively used for concrete activities. Maurits Steverink cited AiB's integral approach as an inspiration source for Achterhoek Food.
• GGD Noord- en Oost-Gelderland (NOG)minorStrategic or Co-development PartnerGGD NOG collaborates on the JOGG (Gezonde Jeugd Gezonde Toekomst) approach for youth health. Jacqueline Baardman (director public health) emphasized that health and movement cannot be seen separately, and GGD values the regional platform. Larisa Brinkhoff serves as regional coordinator for JOGG Achterhoek from Achterhoek in Beweging.
• Sport-IDcoreImplementation/ SI/ Consulting PartnerSport-ID is the sports company of municipality Doetinchem and a key execution partner. Co-organizer of the Koningsdag 2025 sports program and coordinates the Oranje Bal initiative ('De Grootste Vereniging van Nederland'). Also involved in cycling events coordination across the Achterhoek.
• BrichbouWcoreImplementation/ SI/ Consulting PartnerBrichbouW is the execution organization for the Beweegmakelaarsfunctie (movement brokers function) in municipality Aalten. Also involved in the Ronde van de Achterhoek Uniek Sporten component. Provides sports support services at the local level.
• I-PulseminorImplementation/ SI/ Consulting PartnerI-Pulse is listed as an execution partner of Achterhoek in Beweging, providing platform and digital infrastructure support (website hosting at cdn.i-pulse.nl).

Scale indicators7 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• NOC*NSF: Dutch national Olympic committee and sports confederation. NOC*NSF is the broad incumbent in the same sports ecosystem; AiB is a regional node under the Coördinatiepunt Clubondersteuning Achterhoek with 7 federations and NOC*NSF, and NOC*NSF data (KISS) feeds AiB's program design.
• Provincie Gelderland Sport: Provincial sports department and a co-signatory of the February 2025 cooperation agreement. Sets the Gelders Sportakkoord that AiB helps implement, making it the principal public principal/funder and a peer in regional sports policy coordination.

Direct peers

• Sportbedrijf Amsterdam: Amsterdam's municipal sports company, coordinating public sports policy, facilities, and inclusion programs in a major Dutch city. Closely analogous operating model to AiB at municipal scale, making it a directly comparable Dutch peer.
• JOGG (Jongeren Op Gezond Gewicht): National Dutch program for healthy youth weight with regional coordinators. JOGG Achterhoek is operated out of AiB (Larisa Brinkhoff), so JOGG is both a funder and a direct peer in regional coordination of youth health and movement programming.
• Vereniging Sport en Gemeenten (VSG): National association of Dutch sports and municipal organizations. AiB hosted the VSG Jaarcongres 2023 as a peer convener, and both organizations operate at the intersection of municipalities, sports federations, and policy execution — a direct peer in sport-governance intermediation.
• Sportbedrijf Rotterdam: Municipal sports company of Rotterdam that operates sports facilities, programming, and community sport initiatives. Serves as a direct peer in the Dutch ecosystem of publicly-aligned regional/municipal sports coordination organizations, with a comparable public-private interface.
• Topsport Gelderland: Gelderland's elite sport organization, co-signatory of the February 2025 AiB cooperation agreement and contributor to Team Achterhoek. Functions as a direct peer in the regional elite-to-grassroots sport development pipeline.
• Fonds Gehandicaptensport / Uniek Sporten: National Dutch fund and platform for inclusive sports and adaptive equipment lending. AiB runs the Uniek Sporten Uitleen program in partnership with Fonds Gehandicaptensport, making it a direct peer in the inclusive-sports delivery value chain.
• Gelderse Sport Federatie (GSF): Provincial sports federation for Gelderland and a direct cooperation partner of AiB under the February 2025 accord. GSF operates as a 'spelmaker' (game-maker) at the same provincial layer, coordinating between federations, municipalities, and provincial bodies — a near-mirror role to AiB's regional coordination mandate.

Others

• KNZB (Koninklijke Nederlandse Zwembond): Royal Dutch Swimming Federation and AiB's partner in the GSF-AiB-KNZB swimming-strengthening cooperation that uses the Achterhoeks Zwemplatform as a model for provincial expansion. Operates as an adjacent federation-level organization whose programs intersect AiB's regional coordination.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/achterhoek-in-beweging

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Achterhoek in Beweging