AIDU
- Company typePrivate
- Founded2025
- HeadquartersLewes, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
AIDU firmographics
Firmographics- Name
- AIDU
- Legal name
- Aidu Inc.
- Website
- https://aidu.ai
- Company type
- Private
- Founded year
- 2025
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
AIDU industry classification
Industry- Product category
- Sales Intelligence and Revenue Operations Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Core ERP Suites (Financials, Procurement, Projects) (HDAEAEAA)
- akta.pro secondary industry
- Helpdesk & End-User Support Services (BPAEABAB)
Keywords
Where AIDU is headquartered
LocationHeadquarters
- HQ city
- Lewes
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
AIDU business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): Monthly or annual subscription pricing per user. Four tiers from solo/teams up to 10 (Attract) to enterprise unlimited (Unleash). Includes guarantee: no measurable progress in 30 days = no payment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | For solo & teams up to 10 people - entry-level plan |
| Subscription | Annual | Most popular - customer-facing teams up to 25 |
| Subscription | Annual | Larger teams up to 100 - requires demo booking |
| Subscription | Multi-year contract | Enterprise - fully custom with unlimited integrations |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
AIDU product offering
Product offeringCore offering
AIDU is an AI-powered Revenue Operating System (Revenue OS) delivered as a Microsoft-verified Outlook add-in and web dashboard that helps sales and customer-facing teams prioritize deals, automate inbox and follow-up workflows, and sync activity to CRM. The platform uses a Revenue Brain engine with MEDDPICC-based scoring and a Relationship Twin persistent memory to recommend Next Best Actions and execute tasks across Outlook, HubSpot, Teams, Slack, and meeting tools. Pricing is per-seat SaaS subscription across four tiers, with a 14-day free trial and a 30-day outcome guarantee.
Product overview
AIDU is an AI-powered Revenue Operating System (Revenue OS) designed for modern revenue teams using HubSpot and Outlook. The core platform is built around the Revenue Brain — an AI intelligence layer that provides Next Best Actions, deal scoring, and context-aware recommendations. The product integrates natively as a Microsoft-verified Outlook add-in and offers a web dashboard at aidu.ai/app. The offering follows a tiered pricing model across four plans (Attract, Ignite, Decide, Unleash) with escalating capabilities including AI Meeting Assistant, Smart Follow-ups, CRM Enrichment, Voice Mode, Deal Risk Scoring, and Forecast Intelligence. The Relationship Twin serves as a digital memory of all revenue interactions. AIDU Brain (in development) is planned as the collective knowledge surface for teams.
Differentiator
Problem solved
Functional benefit
Products and services
- AIDU Revenue Brain The core AI intelligence engine of the AIDU platform. Serves as the central nervous system that remembers every deal, contact, and conversation, understands relationships, predicts what happens next, and recommends and executes the best next action. Powers Next Best Actions, MEDDPICC deal scoring, Relationship Twin memory, and cross-stack execution for sales and revenue teams.
- AIDU Outlook Add-in Microsoft-verified Outlook add-in that brings AIDU AI assistance directly into the Outlook ribbon. Appears when an email is selected and provides AI-generated reply drafts, summaries, smart follow-ups, Next Best Actions, MEDDPICC deal scoring, and voice-mode interaction for sales and revenue teams using HubSpot and Outlook.
- AIDU Web Dashboard Web application at aidu.ai/app that provides team management, email insights and analytics, CRM and integrations management, and customization for AIDU. Shows onboarding progress, connected accounts status, and Outlook add-in installation status for sales and revenue teams.
Quantifiable outcome
- 75% of sales time reduced to 25% on admin & coordination (shifting to actual selling)
- +3 more outcomes
Companies that use AIDU
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles4 records
AIDU technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability9 records
Feature10 records
AIDU partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and secondary.
- MicrosoftcoreMicrosoft is the foundational platform partner. AIDU operates as a verified Microsoft add-in on AppSource. Deeply integrated with Microsoft 365 including Outlook, Teams, Azure AD for authentication, and Azure OpenAI for AI processing. OAuth 2.0 token-based authentication with no password storage. Uses Microsoft Graph API (Mail.Read, Mail.Send, offline_access permissions). Data processed within Microsoft Azure EU infrastructure.
- HubSpotcorePrimary CRM integration partner. AIDU connects natively to HubSpot via native API. Enables automatic syncing of companies, contacts, deals, and email activity. CRM enrichment, auto-log emails to CRM, and auto-sync deal data based on email signals. One-click setup for HubSpot & Outlook teams.
- Microsoft Azure OpenAIcoreAI processing infrastructure. Azure OpenAI used with no prompt logging, no output logging, and no model training using customer data. Customer data processed within private tenant and never used to train public models. Microsoft may retain minimal telemetry for up to 30 days for security and abuse monitoring.
- StripecorePayment processor. PCI Level 1 certified. No credit card data stored in AIDU systems. Secure payment flows with tokenization for all subscription billing.
- NangocoreCRM Integration partner for secure authentication. Enables secure CRM connections with Standard Contractual Clauses (SCCs) in place for HubSpot, Salesforce, Zoho, Pipedrive and other CRM integrations.
- SalesforcesecondaryCRM integration available on Unleash/Enterprise plan. Not in standard stack but connectable via MCP. On Enterprise plan, AIDU builds and runs full Salesforce integration including APIs.
- Google WorkspacesecondaryNot in standard stack but available on request via MCP. On Enterprise plan, full Google integration built and run by AIDU team.
- Microsoft TeamscoreNative integration with Microsoft Teams via native API. Actions can be executed in Teams in addition to Outlook. Part of core Microsoft 365 integration stack.
- SlackcoreNative API integration with Slack for messaging. Part of core integration stack allowing Aidu to send notifications and updates to Slack channels.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
AIDU competitors and assessment
Company assessmentDirect peers
- Clari: Revenue platform focused on forecasting, pipeline management, and deal inspection using AI on CRM, email, and meeting signals. Direct overlap with AIDU's Forecast Intelligence, Deal Risk Scoring, and Next Best Actions features.
- Gong: Revenue intelligence platform that records, transcribes, and analyzes sales calls and emails to surface deal risks and next best actions. Direct overlap with AIDU's deal risk scoring, forecast intelligence, and MEDDPICC-style deal health features.
- Outreach: Enterprise sales engagement platform with AI-driven sequencing, deal management, and forecasting. Overlaps AIDU on sales workflow automation, deal prioritization, and revenue intelligence for sales teams using HubSpot and similar CRMs.
- Apollo.io: All-in-one sales intelligence and engagement platform combining contact data, email automation, and deal insights. Comparable to AIDU as a sales productivity platform with AI-driven prioritization and CRM enrichment for outbound and inbound sales workflows.
- Microsoft Copilot for Sales: Microsoft's native AI sales assistant for Outlook and Microsoft 365. Direct competitor operating in the same Outlook/M365 environment with overlapping features (email summarization, CRM updates, meeting recaps) and increasingly bundled into Microsoft 365 licenses — the single most threatening comparable to AIDU.
- Salesloft (Drift): Sales engagement and conversational AI platform (post-Drift acquisition) covering email, calls, and chat with AI-driven workflow recommendations. Comparable to AIDU as a revenue workflow platform for B2B sales teams, with overlapping email and meeting automation.
Broad incumbents
- HubSpot Sales Hub: HubSpot's native CRM and sales engagement suite, including its own AI features (Breeze, ChatSpot, AI Sales Assistant). Co-opetition peer — AIDU integrates deeply with HubSpot but HubSpot's own AI roadmap directly competes with AIDU's positioning.
- Salesforce Einstein / Sales Cloud: Salesforce's CRM and AI layer for sales, including Einstein GPT for email, forecasting, and next best actions. Broad incumbent in the same space; AIDU supports Salesforce only on the Unleash/Enterprise tier where AIDU builds the integration.
Emerging players
- Lavender: AI sales email coaching and writing assistant that integrates with Gmail, Outlook, HubSpot, and Salesforce. Emerging player in the sales-AI space with partial overlap on AI-generated replies, follow-ups, and email prioritization.
- Regie.ai: AI-powered sales content and outreach platform that generates personalized emails, sequences, and one-pagers. Emerging AI-native peer with partial overlap on AI-generated replies and follow-up automation for sales teams.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
AIDU compliance and trust
Trust signalCompliance5 records
AIDU financial estimates
Financial estimateRevenue estimate
Valuation estimate
AIDU leadership team
Management profileNumber of profiles
Profiles1 record
AIDU funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
AIDU M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about AIDU
What does AIDU do?
AIDU is an AI-powered Revenue Operating System (Revenue OS) delivered as a Microsoft-verified Outlook add-in and web dashboard that helps sales and customer-facing teams prioritize deals, automate inbox and follow-up workflows, and sync activity to CRM. The platform uses a Revenue Brain engine with MEDDPICC-based scoring and a Relationship Twin persistent memory to recommend Next Best Actions and execute tasks across Outlook, HubSpot, Teams, Slack, and meeting tools. Pricing is per-seat SaaS subscription across four tiers, with a 14-day free trial and a 30-day outcome guarantee.
Is AIDU a public or private company?
AIDU is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was AIDU founded?
AIDU was founded in 2025. It employs 1 to 10 people.
Where is AIDU based?
AIDU is headquartered in Lewes, United States, in the North America region.
How does AIDU make money?
One revenue line is on record: saaS Subscription (Per-Seat).
Who are AIDU's main competitors?
Direct peers on record are Clari, Gong, Outreach, Apollo.io, Microsoft Copilot for Sales and Salesloft (Drift). Broad incumbents are HubSpot Sales Hub and Salesforce Einstein / Sales Cloud. Emerging players are Lavender and Regie.ai.
Does AIDU have an API?
Yes. AIDU offers native APIs for core integrations (HubSpot, Outlook, Teams, Slack, Fireflies), plus MCP (Model Context Protocol) connectivity enabling thousands more tools. Custom integrations for Salesforce and Google Workspace are available on the Unleash/Enterprise plan, where AIDU builds and runs the full integration including APIs. OAuth 2.0 authentication is used for Microsoft 365 integration. No public API documentation URL is specified in the source material.
What industry is AIDU in?
AIDU's product category is Sales Intelligence and Revenue Operations Software. Its primary akta.pro industry code is HDAEAEAA, Core ERP Suites (Financials, Procurement, Projects), with a secondary code of BPAEABAB, Helpdesk & End-User Support Services. Its NAICS code is 54151 and its SIC code is 7372.