AIDU

Name

AIDU

Legal name

Aidu Inc.

Website

https://aidu.ai

Company type

Private

Founded year

2025

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sales Intelligence and Revenue Operations Software

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro industry

PRIMARYHDAEAEAA

Core ERP Suites (Financials, Procurement, Projects)

Hardware, Technology & Telecom/Enterprise Platforms & Databases/Enterprise Resource Planning (ERP) Platforms

SECONDARYBPAEABAB

Helpdesk & End-User Support Services

Business & Public Services/IT & Digital Services (Managed Services, Systems Integration)/Managed IT Services (MSP)

Keywords

• AI sales automation
• Revenue intelligence software
• Sales productivity platform
• CRM integration tools
• Deal management software

Headquarters

HQ city

Lewes

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription (Per-Seat): Monthly or annual subscription pricing per user. Four tiers from solo/teams up to 10 (Attract) to enterprise unlimited (Unleash). Includes guarantee: no measurable progress in 30 days = no payment.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

AIDU is an AI-powered Revenue Operating System (Revenue OS) delivered as a Microsoft-verified Outlook add-in and web dashboard that helps sales and customer-facing teams prioritize deals, automate inbox and follow-up workflows, and sync activity to CRM. The platform uses a Revenue Brain engine with MEDDPICC-based scoring and a Relationship Twin persistent memory to recommend Next Best Actions and execute tasks across Outlook, HubSpot, Teams, Slack, and meeting tools. Pricing is per-seat SaaS subscription across four tiers, with a 14-day free trial and a 30-day outcome guarantee.

Product overview

AIDU is an AI-powered Revenue Operating System (Revenue OS) designed for modern revenue teams using HubSpot and Outlook. The core platform is built around the Revenue Brain — an AI intelligence layer that provides Next Best Actions, deal scoring, and context-aware recommendations. The product integrates natively as a Microsoft-verified Outlook add-in and offers a web dashboard at aidu.ai/app. The offering follows a tiered pricing model across four plans (Attract, Ignite, Decide, Unleash) with escalating capabilities including AI Meeting Assistant, Smart Follow-ups, CRM Enrichment, Voice Mode, Deal Risk Scoring, and Forecast Intelligence. The Relationship Twin serves as a digital memory of all revenue interactions. AIDU Brain (in development) is planned as the collective knowledge surface for teams.

Differentiator

Problem solved

Functional benefit

Products and services

• AIDU Revenue Brain The core AI intelligence engine of the AIDU platform. Serves as the central nervous system that remembers every deal, contact, and conversation, understands relationships, predicts what happens next, and recommends and executes the best next action. Powers Next Best Actions, MEDDPICC deal scoring, Relationship Twin memory, and cross-stack execution for sales and revenue teams.
• AIDU Outlook Add-in Microsoft-verified Outlook add-in that brings AIDU AI assistance directly into the Outlook ribbon. Appears when an email is selected and provides AI-generated reply drafts, summaries, smart follow-ups, Next Best Actions, MEDDPICC deal scoring, and voice-mode interaction for sales and revenue teams using HubSpot and Outlook.
• AIDU Web Dashboard Web application at aidu.ai/app that provides team management, email insights and analytics, CRM and integrations management, and customization for AIDU. Shows onboarding progress, connected accounts status, and Outlook add-in installation status for sales and revenue teams.

Quantifiable outcome

• 75% of sales time reduced to 25% on admin & coordination (shifting to actual selling)
• +3 more outcomes

Named customers6 records

Segments9 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability9 records

Feature10 records

Partnerships

Nine partnerships are on record, tiered core and secondary.

• MicrosoftcoreTechnology or IntegrationMicrosoft is the foundational platform partner. AIDU operates as a verified Microsoft add-in on AppSource. Deeply integrated with Microsoft 365 including Outlook, Teams, Azure AD for authentication, and Azure OpenAI for AI processing. OAuth 2.0 token-based authentication with no password storage. Uses Microsoft Graph API (Mail.Read, Mail.Send, offline_access permissions). Data processed within Microsoft Azure EU infrastructure.
• HubSpotcoreTechnology or IntegrationPrimary CRM integration partner. AIDU connects natively to HubSpot via native API. Enables automatic syncing of companies, contacts, deals, and email activity. CRM enrichment, auto-log emails to CRM, and auto-sync deal data based on email signals. One-click setup for HubSpot & Outlook teams.
• Microsoft Azure OpenAIcoreTechnology or IntegrationAI processing infrastructure. Azure OpenAI used with no prompt logging, no output logging, and no model training using customer data. Customer data processed within private tenant and never used to train public models. Microsoft may retain minimal telemetry for up to 30 days for security and abuse monitoring.
• StripecoreTechnology or IntegrationPayment processor. PCI Level 1 certified. No credit card data stored in AIDU systems. Secure payment flows with tokenization for all subscription billing.
• NangocoreTechnology or IntegrationCRM Integration partner for secure authentication. Enables secure CRM connections with Standard Contractual Clauses (SCCs) in place for HubSpot, Salesforce, Zoho, Pipedrive and other CRM integrations.
• SalesforcesecondaryTechnology or IntegrationCRM integration available on Unleash/Enterprise plan. Not in standard stack but connectable via MCP. On Enterprise plan, AIDU builds and runs full Salesforce integration including APIs.
• Google WorkspacesecondaryTechnology or IntegrationNot in standard stack but available on request via MCP. On Enterprise plan, full Google integration built and run by AIDU team.
• Microsoft TeamscoreTechnology or IntegrationNative integration with Microsoft Teams via native API. Actions can be executed in Teams in addition to Outlook. Part of core Microsoft 365 integration stack.
• SlackcoreTechnology or IntegrationNative API integration with Slack for messaging. Part of core integration stack allowing Aidu to send notifications and updates to Slack channels.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Clari: Revenue platform focused on forecasting, pipeline management, and deal inspection using AI on CRM, email, and meeting signals. Direct overlap with AIDU's Forecast Intelligence, Deal Risk Scoring, and Next Best Actions features.
• Gong: Revenue intelligence platform that records, transcribes, and analyzes sales calls and emails to surface deal risks and next best actions. Direct overlap with AIDU's deal risk scoring, forecast intelligence, and MEDDPICC-style deal health features.
• Outreach: Enterprise sales engagement platform with AI-driven sequencing, deal management, and forecasting. Overlaps AIDU on sales workflow automation, deal prioritization, and revenue intelligence for sales teams using HubSpot and similar CRMs.
• Apollo.io: All-in-one sales intelligence and engagement platform combining contact data, email automation, and deal insights. Comparable to AIDU as a sales productivity platform with AI-driven prioritization and CRM enrichment for outbound and inbound sales workflows.
• Microsoft Copilot for Sales: Microsoft's native AI sales assistant for Outlook and Microsoft 365. Direct competitor operating in the same Outlook/M365 environment with overlapping features (email summarization, CRM updates, meeting recaps) and increasingly bundled into Microsoft 365 licenses — the single most threatening comparable to AIDU.
• Salesloft (Drift): Sales engagement and conversational AI platform (post-Drift acquisition) covering email, calls, and chat with AI-driven workflow recommendations. Comparable to AIDU as a revenue workflow platform for B2B sales teams, with overlapping email and meeting automation.

Broad incumbents

• HubSpot Sales Hub: HubSpot's native CRM and sales engagement suite, including its own AI features (Breeze, ChatSpot, AI Sales Assistant). Co-opetition peer — AIDU integrates deeply with HubSpot but HubSpot's own AI roadmap directly competes with AIDU's positioning.
• Salesforce Einstein / Sales Cloud: Salesforce's CRM and AI layer for sales, including Einstein GPT for email, forecasting, and next best actions. Broad incumbent in the same space; AIDU supports Salesforce only on the Unleash/Enterprise tier where AIDU builds the integration.

Emerging players

• Lavender: AI sales email coaching and writing assistant that integrates with Gmail, Outlook, HubSpot, and Salesforce. Emerging player in the sales-AI space with partial overlap on AI-generated replies, follow-ups, and email prioritization.
• Regie.ai: AI-powered sales content and outreach platform that generates personalized emails, sequences, and one-pagers. Emerging AI-native peer with partial overlap on AI-generated replies and follow-up automation for sales teams.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about AIDU