What Seeker does

Seeker is a Menlo Park-based community engagement technology company, founded in 2019, that operates a three-product platform for destination marketing organizations (DMOs), brands, events, and experiential marketers. Its core offering, Seeker XP, is a web-based gamification and digital passport platform that drives real-world participation through QR-code check-ins, geolocation verification, photo challenges, badges, leaderboards, and rewards — notably without requiring participants to download an app. The no-code Experience Builder enables organizations (DMOs, festival operators, brands, universities, local business coalitions, heritage sites) to launch digital passport, scavenger hunt, savings pass, and heritage trail campaigns. Seeker Events Network is an AI-powered events calendar platform that automates event discovery, approval, and publishing for community websites. Seeker Explore is an AI-powered trip planning product with interactive guides, maps, and an itinerary builder. Technology integrations with Google Places, Simpleview, and Tempest embed the platform into the dominant DMO and location technology stacks.

The business model is B2B SaaS subscription, with revenue generated through quote-based enterprise sales (gated by "Book Demo" CTAs) targeting DMOs and brands. The company is privately held, has 1-10 employees, and has not publicly disclosed any external funding rounds. Go-to-market combines enterprise field sales for organizational customers with a product-led growth motion at the participant level (QR-code or link access, no app download). The customer base is concentrated in U.S. destination marketing — including Visit Mesa, Visit Santa Rosa, Peoria County Government, Visit Stockton, Scottsdale, Visit Indy, Hudson County, and Discover White River — with additional enterprise and nonprofit logos including LG Canada, DevRev, J. Rieger & Co., Central State University, and AAHA! Virginia. Differentiators include first-party data capture with verified foot-traffic attribution, no-app frictionless participant experience, and an extensive published case study library serving as both sales collateral and SEO-driven inbound marketing.

Name

Seeker

Website

https://seeker.io

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Seeker is a Menlo Park-based SaaS company that provides web-based gamification, digital passport, and AI trip-planning platforms to destination marketing organizations, brands, and events, enabling measurable real-world participation campaigns without requiring participant app downloads.

Ownership category

akta.pro rank

Product category

Experiential Marketing Software

NAICS

Tour Operators (561520), Web Search Portals and All Other Information Services (519290), Convention and Visitors Bureaus (561591)

SIC

Services-Amusement & Recreation Services (7900), Services-Advertising (7310)

akta.pro primary industry

Ticketing, Registration & Event Technology (Badging, Apps) (BPAFAGAL)

akta.pro secondary industries

All-in-One Event Registration & Event Management Suites (THAHAFAA), Tours, Activities & Experiences Booking Platforms (BPAMAIAJ), Event Lead Retrieval Apps & Badge Scanning (THAHAGAJ)

Keywords

• Digital passport platform
• Gamification marketing software
• Destination marketing technology
• Event engagement platform
• Experiential marketing software

Headquarters

HQ city

Menlo Park

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Seeker XP Platform Subscription: SaaS platform subscription model for organizations (DMOs, brands, events) to create and manage digital passport, gamification, and check-in campaigns. Pricing based on campaign scope, participant volume, and feature tier. Organizations book demos for enterprise sales engagement.
2. Seeker Events Network: AI-powered community events platform subscription for DMOs and destinations to automate event discovery, approval, and publishing.
3. Seeker Explore: Trip planning platform subscription for destinations to deliver AI-powered personalized recommendations and visitor engagement.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Seeker provides a web-based community engagement technology platform with three core products: Seeker XP (gamification platform enabling digital passports, scavenger hunts, check-in challenges, badges, leaderboards, and first-party data capture), Seeker Events Network (AI-powered community events calendar with automated event discovery and publishing), and Seeker Explore (AI-powered trip planning with interactive guides, maps, and itinerary builder). The platform is sold as a SaaS subscription to destination marketing organizations, brands, festivals, and event organizers to drive measurable real-world participation.

Product overview

Seeker is a community engagement technology platform with three core products: Seeker Events Network (AI-powered events calendar), Seeker XP (gamification platform for digital passports, scavenger hunts, and check-in challenges), and Seeker Explore (AI-powered trip planning). The Seeker XP platform serves as the core engine, supporting multiple campaign types including Digital Passports, Photo Scavenger Hunts, Savings Passes, Restaurant Week Passes, Heritage Trails, Art Trails, and Shop Local campaigns. These products work together to help destination marketing organizations, festivals, events, and brands drive measurable real-world participation and capture first-party data.

Differentiator

Problem solved

Functional benefit

Brands

• Seeker XP: Gamification platform for driving real-world participation through digital passports, scavenger hunts, and check-in challenges
• Seeker Events Network
• Seeker Explore

Products and services

• Seeker XP Web-based gamification platform that enables organizations (DMOs, brands, event organizers) to design and run digital passports, scavenger hunts, check-in challenges, badges, leaderboards, and rewards campaigns that drive real-world participation. Includes a no-code Experience Builder, flexible check-in verification (geolocation, QR, photo, manual codes), real-time analytics, and first-party data capture.
• Seeker Events Network AI-powered community events platform that automates event discovery, approval, and publishing, transforming destination websites into hubs for local community events. Includes AI Event Aggregator, embedded calendar, community event submissions, and integrations with Simpleview and Tempest.
• Seeker Explore AI-powered trip planning platform that delivers personalized recommendations, interactive guides, maps, business listings, and an itinerary builder for destination visitors. Built on Seeker XP infrastructure for destinations.
• Digital Passports Interactive mobile-first digital passport experiences on Seeker XP that motivate users to visit locations, complete check-ins, and collect digital badges and rewards.
• Photo Scavenger Hunts Gamified photo challenges on Seeker XP that require participants to capture and upload images at specified locations to earn points and badges.
• Savings Passes Digital passes on Seeker XP that offer discounts, deals, and exclusive offers at participating local businesses.
• Restaurant Week Pass Digital passport campaign type on Seeker XP for citywide dining campaigns, brewery tours, and food/beverage trails.
• Heritage Trails Gamified heritage and history trail campaigns on Seeker XP that guide visitors through landmarks and cultural sites.
• Art Trails Gallery walks, public art trails, and museum hop campaigns on Seeker XP that turn cultural exploration into measurable experiences.
• Shop Local Pass Campaign type on Seeker XP for downtown alliances and BIDs that unites independent shops and venues under shared shop-local campaigns.

Quantifiable outcome

• 80% of event organizers report increased attendee participation through gamification features
• +4 more outcomes

Named customers21 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature8 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Google PlacescoreTechnology or IntegrationGoogle Places integration powers the built-in, location-aware map feature in Seeker XP, providing participants with accurate location data for check-in spots and helping them explore the full campaign experience in real time.
• SimpleviewcoreTechnology or IntegrationIntegration partnership enables seamless connection between Seeker Events Network and Simpleview's event management and destination technology platform used by many DMOs.
• TempestcoreTechnology or IntegrationIntegration partnership connects Seeker Events Network with Tempest's marketing and event platform capabilities for DMO clients.
• Match RetailminorImplementation/ SI/ Consulting PartnerMatch Retail partnered with LG Canada to bring the LG Innovation Experience mall tour to life on Seeker XP, executing the physical installation and on-site activation.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Eventbrite: Large-scale event ticketing and registration platform serving event organizers worldwide. Overlaps with Seeker on the event-creation and attendee-engagement side, though Eventbrite focuses on ticketing rather than gamification and first-party data.
• Cvent: Enterprise event management platform covering registration, venue sourcing, and event marketing. Competes for the same enterprise event-organizer buyer but is much broader in scope and far larger in scale.

Direct peers

• Splash: Event marketing platform for brands and agencies to create, manage, and measure events. Overlaps with Seeker XP on branded event experiences and measurable engagement, with similar mid-market and enterprise target customers.
• Bizzabo: Event Experience OS that provides registration, engagement, gamification, and analytics for in-person and hybrid events. Directly comparable on the event gamification and attendee engagement value proposition, with similar target buyers (event organizers and marketers).
• Hubilo: Event platform with built-in gamification, engagement, and networking features for virtual, hybrid, and in-person events. Directly comparable gamification and engagement-mechanics stack to Seeker XP.
• Socio: Event management platform with branded event apps, gamification, and attendee engagement features. Comparable product surface area targeting event organizers seeking interactive experiences.
• Arrivalist: Travel attribution and visitation analytics platform for DMOs and tourism marketers. Overlaps with Seeker on the DMO buyer, destination analytics, and measured-visitation value proposition.
• Zartico: DMO-focused data and analytics platform providing destination intelligence, visitation insights, and marketing measurement. Comparable DMO customer base and complementary value proposition to Seeker's first-party data capture.
• CrowdRiff: Visual marketing and UGC platform purpose-built for destination marketing organizations and tourism brands. Highly comparable customer base (DMOs and tourism boards) and overlapping value proposition around authentic content capture and visual storytelling.

Emerging players

• Goldcast: Event marketing platform focused on B2B events with content repurposing and engagement analytics. Adjacent to Seeker on event-driven engagement and first-party data capture for marketing teams.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/joinseeker
• LinkedInlinkedin.com/company/joinseeker
• Xx.com/joinseeker

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Seeker