Ayulen

Name

Ayulen

Legal name

Ayulen Sàrl

Website

https://ayulen.ch

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Corporate Psychological Support Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

Disaster Behavioral Health & Psychosocial Support (HLAJAGAM)

akta.pro secondary industries

Mental Health & Crisis Support Services (BPAGAEAH), Behavioral Health Crisis Services Management (988/Hotlines/Mobile Crisis Coordination) (HLAEAHAK)

Keywords

• Psychological emergency services
• Emotional intelligence training
• Trauma response services
• Corporate mental health
• Suicide prevention training

Headquarters

HQ city

Geneva

HQ country

Switzerland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Psychological Emergency Support Services: Immediate and post-immediate psychological support services provided to enterprises and individuals during crisis situations or traumatic events. Revenue is generated through professional service engagements, likely on a per-incident or retainer basis.
2. Corporate Training Programs: Training programs in emergency psychology, suicide prevention, and emotional competency development provided to corporate clients. Programs include Emotional Competencies (Module 1: 16 hours, 12 participants max; Module 2), Traumatic Events (8 hours, 18 participants max), and Suicide Prevention training.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Ayulen operates a psychological emergency cell (Cellule d'Urgence Psychologique) providing immediate and post-immediate psychological support to individuals exposed to emotionally intense or traumatic events. The company complements this core service with structured corporate training programs covering emotional intelligence development, emergency psychology, traumatic events management, and suicide prevention, primarily serving Swiss enterprises and aligned with Swiss labor law (OLT 3) obligations for employee psychological protection.

Product overview

Ayulen is a psychological emergency cell offering a portfolio of services centered on emotional and psychological support. The core offering is immediate psychological support during crisis or traumatic events (accidents, aggression, death, emotional shock). This is complemented by a structured training division offering four main programs: emotional intelligence development (delivered in two modules based on Moïra Mikolajczak's scientific work), emergency psychology training, traumatic events management, and suicide prevention. All services target both enterprises and individuals, with enterprise-focused offerings aligned with Swiss labor law (OLT 3) requirements for psychological health protection.

Differentiator

Problem solved

Functional benefit

Products and services

• Soutien psychologique d'urgence (Emergency Psychological Support) Immediate and post-immediate psychological support for people involved in emotionally intense confrontation situations such as aggression, threats, accidents, death, or suicide. Available on a 24/7 rapid-response basis and deployed to enterprises experiencing crisis or traumatic events.
• Développement des compétences émotionnelles - Module 1 (Emotional Competencies Module 1) Training program developing emotional intelligence competencies including identification of intrapersonal emotions, emotional regulation, comprehension of emotions, and emotional expression. Duration: 16 hours, maximum 12 participants. Inspired by Moïra Mikolajczak's research at Université Catholique de Louvain-la-Neuve.
• Développement des compétences émotionnelles - Module 2 (Emotional Competencies Module 2) Advanced training covering use of emotions for decision-making, managing unpleasant emotions, understanding emotional contagion, and developing self-control. Requires Module 1 completion.
• Formation en psychologie d'urgence (Emergency Psychology Training) Training program enabling participants to acquire necessary skills to support collaborators who have experienced critical events in companies exposed to potentially traumatic situations such as aggression, threats, or accidents.
• Événements traumatisants (Traumatic Events Training) Training program teaching psychological and bodily reactions following traumatic events such as suicide, death of a colleague, aggression, accident, or illness. Includes communication tools, personnel management, and critical incident management. Duration: 8 hours, maximum 18 participants.
• Prévention du suicide (Suicide Prevention Training) Training program enabling participants to understand the process leading to suicidal crisis and learn appropriate attitudes when facing a person with suicidal thoughts or at risk of acting. Based on the Swiss Federal Office of Public Health (FOPH) report on suicide prevention.

Quantifiable outcome

• Emotional intelligence development improves quality of social relationships (Lopes, Salovey, Côté et Beers, 2005; Schutte et al., 2001)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• MINDS-GEminorOthersProfessional affiliation with MINDS-GE (minds-ge.ch), a professional organization in Geneva. Displayed in the affiliations section of the website.
• AGPSYminorOthersProfessional affiliation with AGPSY (agpsy.ch), a psychology professional association. Displayed in the affiliations section of the website.
• OpSyCoursminorOthersProfessional affiliation with OpSyCours (opsycours), displayed in the affiliations section of the website.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Calm: Consumer and employer mental wellbeing product covering emotional regulation and resilience. An alternative buyer choice for the same corporate EI/resilience training budgets that fund Ayulen.
• Spring Health: Employer-focused mental health benefits platform with measured care pathways and crisis support. Competes for the same corporate wellbeing budget that funds Ayulen's training and crisis retainers.
• Modern Health: Global mental health platform for employers offering counseling, coaching, and crisis resources. Competes with Ayulen for enterprise HR contracts, especially for multinationals headquartered in Geneva.
• Lyra Health: Employer mental health platform combining in-person and digital therapy, including crisis support. Targets the same enterprise buyer (HR / benefits) as Ayulen but with technology-enabled delivery.
• Headspace: Mental wellbeing platform used by enterprises for emotional intelligence, resilience, and stress-management training — directly overlapping with Ayulen's Module 1/2 EI training programs.

Others

• Vitality Group: Workplace wellbeing and behavior-change provider sold via employer partnerships. Adjacent to Ayulen as an enterprise wellbeing channel that could partner with or compete against its training catalog.

Regional players

• Medi24: Swiss telemedicine and health advice service. Comparable as a Switzerland-only provider of clinical-grade services to consumers and corporates, and a potential channel partner for Ayulen in the Swiss market.

Direct peers

• ICAS (International Employee Assistance): Employee assistance and crisis intervention provider active in Switzerland and across Europe. Closest pure-services comparable to Ayulen's psychological emergency and counseling offering.
• International SOS: Global provider of workforce crisis response, medical and psychological assistance. Most directly comparable on rapid psychological emergency deployment for corporate clients in Geneva, including many multinational HQs.

Broad incumbents

• TELUS Health (Workplace Options / LifeWorks): Global employee assistance program (EAP) and corporate wellbeing platform. Overlaps with Ayulen on EAP-style counseling and crisis intervention but at much larger scale across multiple countries.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ayulen

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ayulen