BOX NOW Bulgaria

What BOX NOW Bulgaria does

BOX NOW Bulgaria (БОКС НАУ ООД) is a Sofia-based courier and parcel locker operator founded in 2022 and licensed as a postal operator by the Bulgarian Communications Regulation Commission (Certificate No. 0271/29.08.2022). The company operates a network of 100+ automated parcel machines (APMs) across Bulgaria, with geographic focus on Sofia, Plovdiv, Varna, and Burgas. Each locker is solar-powered, positioned at outdoor locations including Kaufland and Fantastiko supermarkets and EKO and LUKOIL fuel stations, and is accessible 24/7 via 6-digit PIN codes delivered through SMS, Viber, or email.

BOX NOW generates revenue primarily through per-parcel transaction fees across three size tiers (Small, Medium, Large) with prices ranging from 2.99 to 7.98 BGN, plus a 1.2% commission on cash-on-delivery volumes and rental income from property owners hosting lockers. The company sells into three customer segments: e-commerce businesses (2,500+ integrated shops including Douglas, Lilly Drogerie, Plesio, and Store.bg) reached through a Partner API, widget, and web portal; individual consumers using iOS/Android apps for peer-to-peer parcel sending; and courier companies (DHL, Meest, EUShipments, Expedico, HS Plus, Metrica, Big Arena) that use the lockers as alternative delivery points. The company employs 28 people, operates without disclosed external funding, and is privately held by a Slovak-citizen legal representative.

Name

BOX NOW Bulgaria

Legal name

БОКС НАУ ООД

Website

https://boxnow.bg

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

BOX NOW Bulgaria operates a network of 100+ solar-powered automated parcel lockers across Bulgaria, providing 24/7 delivery, returns, and cash-on-delivery services to 2,500+ e-commerce partners, courier companies, and individual consumers.

Ownership category

akta.pro rank

Product category

Parcel Delivery and Last-Mile Logistics

NAICS

Couriers and Express Delivery Services (4921), Couriers and Express Delivery Services (492110), Local Messengers and Local Delivery (4922)

SIC

Trucking & Courier Services (No Air) (4210), Arrangement Of Transportation Of Freight & Cargo (4731)

akta.pro primary industry

Carrier-Owned Parcel Locker Networks (TLAAAMAA)

akta.pro secondary industries

PUDO/Parcel Locker Networks for E-commerce (OOH Delivery) (TLAAAFAG), Smart Access & Locker Technology Providers (Hardware, Software, Access Control) (TLAAAMAH), Courier, Parcel & Last‑Mile Delivery Platforms (BPAMAHAD)

Keywords

• Parcel locker delivery
• Automated parcel machines
• Last-mile logistics
• E-commerce delivery
• Parcel courier services

Headquarters

HQ city

Sofia

HQ country

Bulgaria

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Operations, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Locker-to-Locker Parcel Delivery: Transaction-based fees charged per parcel based on locker compartment size (Small, Medium, Large). Prices range from 2.99 BGN to 7.98 BGN per delivery between two BOX NOW lockers.
2. Address to Locker Delivery: Fee for courier pickup from sender's address and delivery to BOX NOW locker. Price is 3.98 BGN per parcel, includes one change of delivery locker and extension options.
3. Locker to Address Returns: Return delivery service from locker to specified address for B2B partners with individual contracts. Pricing mirrors locker-to-locker rates.
4. Cash on Delivery (COD) Service: Commission of 1.2% on the collected amount with minimum fee of 0.60 BGN. Payment collected digitally via link sent to recipient before parcel release.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

BOX NOW Bulgaria operates a network of automated parcel lockers (APMs) across Bulgaria for last-mile parcel delivery and pickup. The company provides 24/7 solar-powered locker-to-locker delivery, address-to-locker pickup, returns, and cash-on-delivery services for both individual consumers and e-commerce businesses, supported by a partner API and mobile apps.

Product overview

BOX NOW operates as a parcel locker network (APM - Automated Parcel Machines) across Bulgaria, offering 24/7 delivery services. The core offering consists of three parcel size options (Small up to 2kg, Medium up to 5kg, Large up to 20kg) with maximum dimensions of 36x45x60cm. The product portfolio includes: Send Parcel (P2P) for peer-to-peer shipping, Collect from E-shop for order delivery, BOX NOW Returns for customer returns, and Cash on Delivery payment service. For business partners, the platform offers a Partner Portal for order management and bulk operations, plus a Partner API for e-commerce integration. A mobile app (iOS/Android) provides tracking and locker management. The network operates on solar-powered outdoor lockers positioned near retail locations, reaching over 2,500 partner e-shops.

Differentiator

Problem solved

Functional benefit

Products and services

• BOX NOW Locker Network (APM) A proprietary network of automated parcel lockers positioned at outdoor accessible locations across Bulgaria, available 24/7, operating on solar power. Customers retrieve packages using PIN codes delivered via SMS, Viber, or email. The network serves over 2,500 e-commerce partner shops.
• Collect from E-shop Delivery service for online shop orders to a selected BOX NOW locker for customer pickup, typically within 48 hours. Designed for e-commerce businesses integrating BOX NOW as a delivery option.
• Send Parcel (P2P) Peer-to-peer parcel sending service allowing individual users to ship packages from one BOX NOW locker to another with fixed pricing based on locker compartment size (Small, Medium, Large).
• BOX NOW Returns Return service allowing customers to return online purchases through any BOX NOW locker using a return form and PIN code, addressing reverse logistics for e-commerce partners.
• Cash on Delivery (COD) Service Payment service where customers pay for orders digitally via a link sent to their phone before parcel release, supporting bank cards, Apple Pay, and Google Pay. BOX NOW charges 1.2% commission with a minimum 0.60 BGN fee.
• Partner Portal Web-based portal for B2B partners to create waybills, manage orders, upload CSV files for bulk operations, handle cancellations, and process customer returns.
• Partner API REST API and widget integration enabling e-commerce platforms to connect with BOX NOW's delivery network, supporting order creation, tracking via webhooks, and return management.
• BOX NOW Mobile App iOS and Android application for parcel tracking, finding lockers, peer-to-peer sending, parcel redirection, time extension, and return management.
• Locker Hosting Program Property hosting program allowing landlords and businesses to host BOX NOW lockers on their premises in exchange for monthly rent, with BOX NOW handling installation and maintenance.

Quantifiable outcome

• Increase in average basket value for e-commerce partners
• +2 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature5 records

Partnerships

16 partnerships are on record, tiered core and minor.

• DouglascoreChannel Partner/ Reseller/ DistributorMajor Bulgarian beauty retailer offering BOX NOW delivery option for online orders on douglas.bg, enabling customers to pick up purchases from nearby lockers
• Store.bgcoreChannel Partner/ Reseller/ DistributorLeading Bulgarian e-commerce retailer integrated with BOX NOW for parcel delivery to lockers
• Lilly DrogeriecoreChannel Partner/ Reseller/ DistributorBulgarian drugstore chain using BOX NOW for online delivery to parcel lockers
• PlesiocoreChannel Partner/ Reseller/ DistributorConsumer electronics and home appliances retailer partnered with BOX NOW for locker delivery
• CielacoreChannel Partner/ Reseller/ DistributorBulgarian bookstore chain using BOX NOW for book delivery to parcel lockers
• Kaufland BulgariacoreChannel Partner/ Reseller/ DistributorMajor hypermarket chain hosting BOX NOW lockers at store locations, providing high footfall locations for locker network
• FantastikominorChannel Partner/ Reseller/ DistributorBulgarian supermarket chain hosting BOX NOW lockers at store locations
• EKO BulgariaminorChannel Partner/ Reseller/ DistributorFuel station network hosting BOX NOW lockers at EKO gas stations across Bulgaria
• LUKOIL BulgariaminorChannel Partner/ Reseller/ DistributorFuel station network hosting BOX NOW lockers at LUKOIL locations
• DHLcoreStrategic or Co-development PartnerGlobal logistics company partnered as logistics and fulfillment partner, enabling international shipping capabilities
• MeestminorStrategic or Co-development PartnerInternational parcel delivery service partnered for cross-border logistics
• EUShipmentsminorStrategic or Co-development PartnerEuropean shipping solutions provider partnered for fulfillment services
• ExpedicominorStrategic or Co-development PartnerEuropean logistics partner for international shipments
• HS PlusminorStrategic or Co-development PartnerSlovenian logistics partner for regional fulfillment operations
• MetricaminorStrategic or Co-development PartnerBulgarian logistics company partnered for domestic fulfillment services
• Big ArenaminorStrategic or Co-development PartnerLogistics partner for specialized delivery services

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Econt: Bulgaria's largest domestic courier and logistics operator with door-to-door delivery, locker network, and nationwide fulfillment. Comparable as the established incumbent that BOX NOW competes with for Bulgarian e-commerce volumes and parcel locker market share.
• Sameday Bulgaria: Bulgarian branch of the regional Sameday courier network offering door-to-door, locker, and same-day delivery services. Comparable as an established courier/locker operator serving Bulgarian e-commerce merchants with overlapping product set.
• DPD Pickup (GeoPost): DPD's PUDO/parcel shop network is one of the largest in Europe and competes in multiple Balkan and CEE markets. Comparable as a pan-European incumbent using pickup-point/shop models to handle e-commerce last-mile.
• Speedy (Speedy AD): Bulgarian courier and postal services provider with a parcel locker / pickup-point network and nationwide last-mile coverage. Comparable as a domestic incumbent competing for the same merchants, hosts, and consumer delivery demand.
• DHL Packstation: DHL's automated parcel locker network (Packstation) is the largest in Germany and a model for automated out-of-home delivery globally. DHL is already a BOX NOW logistics partner, and DHL Packstation is the benchmark for what a scaled carrier-owned locker network looks like.

Others

• Lockers.com / Cleveron: Cleveron is an Estonian provider of automated parcel locker hardware and software, supplying locker technology to several European operators including InPost and last-mile providers. Relevant as an enabling/technology peer shaping the same category BOX NOW operates in.

Regional players

• Wedo (formerly BRT Bulgaria): Bulgarian courier focused on domestic parcel and e-commerce last-mile. Comparable as a regional courier competing for the same Bulgarian e-commerce volumes and merchant integrations, though without a dedicated outdoor parcel locker product.

Direct peers

• InPost: The dominant parcel locker operator in Europe (headquartered in Poland) with a rapidly expanding network across multiple countries including the Balkans. Directly comparable to BOX NOW as a PUDO/parcel locker network serving e-commerce merchants with 24/7 automated pickup.
• Meest: International parcel delivery network with strong presence in Ukraine and growing CEE reach; already a BOX NOW cross-border partner. Comparable as a cross-border courier building locker and PUDO infrastructure for the same regional e-commerce flows.
• Packeta (Zásilkovna): Czech-headquartered parcel locker and pickup-point network with strong presence in CEE. Operates an out-of-home delivery model very similar to BOX NOW, including host locations, locker-to-locker pricing, and P2P send services for SMBs and consumers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/box-now-bulgaria

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BOX NOW Bulgaria