Dancy Perinatal Counseling

What Dancy Perinatal Counseling does

Dancy Perinatal Counseling is a US-based telehealth mental health practice founded in 2021 by Krysta Dancy, MFT, that specializes in perinatal mental health services for individuals and couples navigating pregnancy, postpartum, infertility, pregnancy and infant loss, and birth trauma. The company delivers 100% of its services online through video-based individual and couples therapy, facilitator-led support groups, expert-led classes, on-demand courses, and a podcast, with individual therapy authorized in California, Florida, Minnesota, and Washington, and nationwide availability for coaching, groups, and classes. The company is led by founder and CEO Krysta Dancy and a small team of approximately five employees, including a Director of Growth and Operations/Clinical Supervisor and an Office Manager, and operates as a privately held, founder-owned entity with no disclosed outside funding, acquisitions, or parent organization.

The service portfolio spans individual therapy sessions at $100–$165 per 55-minute session, perinatal coaching at $155 per session, online classes priced at $9.99–$19.99, continuing education courses for birth professionals at $4.99–$119, and a proprietary 6-week Critical Incident Support Program (CISP) priced at $160 per session. Three named proprietary frameworks—the Dancy Debrief Model, the R.E.S.T. Model for trauma-informed NICU care, and the CISP program—differentiate the offering from general therapy practices, alongside a content library, the CIA (Care In Action) Conference, and credentialed continuing education through the California Board of Registered Nursing (Provider #CEP17110) and CAMFT (Provider #1000122). Insurance billing is automated and most major insurance plans are accepted, with reduced-fee and out-of-network superbill options available.

The business model combines a direct-to-consumer channel (24/7 therapist matching, online scheduling, self-pay, and insurance) with a community-led professional channel that drives B2B referrals from obstetricians, midwives, nurses, and doulas, and enterprise sales of private support groups ($100/session) and private classes ($150/class) to hospitals, birth centers, and medical offices. The company is actively hiring to support expansion across multiple states and into the Nashville area, while maintaining a small, founder-led operating footprint with no disclosed external investment, M&A, or restructuring activity.

Name

Dancy Perinatal Counseling

Legal name

Dancy Perinatal Counseling

Website

https://dancyperinatal.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Dancy Perinatal Counseling is a US-based online mental health practice delivering specialized perinatal therapy, coaching, support groups, and CE training to individuals, couples, and birth professionals via telehealth, supported by proprietary trauma-informed care frameworks.

Ownership category

akta.pro rank

Product category

Perinatal Mental Health Counseling

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090), Services-Educational Services (8200)

akta.pro primary industry

Maternal Mental Health Telehealth (perinatal anxiety/depression, support programs) (HLALAHAH)

akta.pro secondary industries

Family & Pediatric Direct-to-Consumer Virtual Care (HLALAAAI), Couples & Family Therapy Teletherapy Platforms (HLALAEAG), Behavioral Health & Counseling (Social Work, Psychology, Substance Use CE) (EDAAALAD)

Keywords

• Perinatal mental health
• Online therapy services
• Postpartum counseling
• Birth trauma support
• Continuing education training

Headquarters

HQ city

Sacramento , CA

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Individual Therapy Sessions: 55-minute therapy sessions with licensed or associate clinicians. Billed per session with automated billing. Insurance accepted for most major providers.
2. Perinatal Coaching: Nationwide coaching services offered at $155 per session for clients outside of therapy service areas.
3. Online Classes: On-demand community classes covering topics like postpartum wellness, infant loss, parenting, and relationships. Offered at $19.99 regular price with frequent sales at $9.99.
4. CE Training Courses: Continuing education courses for professionals ranging from $4.99 to $119. Topics include trauma, birth support, professional resilience, and perinatal mental health.
5. CISP Program: Critical Incident Support Program - $160/session for self-referral clients, with reduced fees for organizational members. A 6-week structured program.
6. Private Support Groups: Customized private support groups for organizations at $100 per group session. CA Medi-cal covered groups available.
7. Private Classes: Personalized expert-led 60-minute classes for organizations at $150 per class on perinatal well-being topics.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels8 records

Core offering

Dancy Perinatal Counseling is a nationwide telehealth perinatal mental health practice that delivers online individual therapy, couples counseling, coaching, virtual support groups, and educational classes for families navigating pregnancy, postpartum, infertility, and pregnancy/infant loss. For healthcare professionals, it offers the Critical Incident Support Program (CISP), continuing education (CE) training courses approved by the California Board of Registered Nursing and CAMFT, and customizable private classes/support groups for organizations. All services are delivered online through a 24/7 self-serve scheduling platform with automated billing and insurance accepted from major providers.

Product overview

Dancy Perinatal Counseling is a nationwide mental health support organization offering a comprehensive suite of perinatal services. The core offerings include one-on-one therapy and counseling with licensed specialists, online support groups, and interactive educational classes. For professionals, the company provides CE training, the Critical Incident Support Program (CISP) for trauma response, and customizable private classes and groups for partner organizations. The company also offers perinatal coaching, on-demand self-paced courses, and podcast content. All services are delivered online with coverage across multiple U.S. states including California, Florida, Minnesota, and Texas.

Differentiator

Problem solved

Functional benefit

Brands

• Critical Incident Support Program (CISP): A professional support service exclusively offered for caregiving professionals - a structured 6-week one-on-one program designed to address symptoms of acute work-related stress and trauma.

Products and services

• One-on-One Therapy/Counseling Individual and couples therapy sessions with licensed perinatal mental health specialists covering pregnancy, postpartum, infertility, loss, and birth trauma. Available in California, Florida, Minnesota, and Washington.
• Online Support Groups Therapist-facilitated virtual support groups including Healing Together (pregnancy and infant loss), plus topic-specific groups for fear of childbirth, birth trauma, infertility, and stillbirth.
• Online Classes Expert-led interactive educational classes for families covering Mindful Pregnancy, Thriving with a Newborn, Your Grieving Heart, partner preparation, postpartum wellness, and parenting topics.
• Nationwide Perinatal Coaching Perinatal coaching services delivered nationwide by coaches with master's degrees and specialized training in perinatal support, available outside of therapy service areas.
• Critical Incident Support Program (CISP) A 6-week structured one-on-one program for birth and medical professionals addressing acute work-related stress and trauma symptoms through rapid-response symptom reduction.
• CE Training for Professionals Continuing education courses for OB/GYNs, nurses, midwives, doulas, and therapists covering trauma-informed care, birth debriefing skills, and perinatal mental health topics.
• On-Demand Self-Paced Courses Self-paced online courses covering trauma, debriefing skills, birth room trauma prevention, perinatal intimacy, and trauma-informed NICU care.
• Private Personalized Classes Expert-led 60-minute virtual classes customized for partner organizations covering perinatal well-being topics.
• Private Support Groups Customized private support groups run for partner organizations addressing perinatal mental health needs.

Quantifiable outcome

• Staff who receive trauma-informed support have lower absenteeism, higher job satisfaction and improved job retention
• +2 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor.

• California Board of Registered NursingminorOthersApproved CE provider - Provider #CEP17110 for nursing contact hours
• CAMFT (California Association of Marriage and Family Therapists)minorOthersApproved CE provider - Provider #1000122
• Postpartum Support InternationalminorStrategic or Co-development PartnerClinicians obtain PMH-C certification through PSI; organization references PSI training for perinatal mental health

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Motherly: Lifestyle media and community platform for mothers that has expanded into parent education, classes, and content about perinatal mental health. Comparable customer base and brand-led content approach, but operates as a broader media/marketplace rather than a clinical services provider.
• Lyra Health: B2B mental health benefits platform sold to employers, with therapy, coaching, and medication management. Comparable enterprise distribution approach and clinical coverage, but at much larger scale and without perinatal specialization.
• Brightside Health: Telehealth mental health provider combining therapy and medication management with a focus on depression and anxiety. Overlaps on the telehealth mental health delivery model and B2B payer contracts, with a broader clinical scope.
• BetterHelp: Largest direct-to-consumer online therapy platform with broad generalist coverage. Competes for the same demand for convenient online therapy, but lacks Dancy's perinatal specialization and proprietary curriculum.
• Talkspace: Public online therapy platform with both DTC and B2B (employers, health plans) distribution. Comparable telehealth delivery model and insurance/payer relationships, but operates as a generalist therapy network rather than a perinatal specialty.

Direct peers

• The Motherhood Center: Specialty perinatal and maternal mental health provider offering therapy, support groups, and classes for pregnancy, postpartum, and loss. Closest direct competitor in clinical model and target population, though primarily NYC-based rather than telehealth-first.
• Ovia Health: Women's and family health platform covering fertility, pregnancy, and postpartum with employer and health plan distribution. Direct overlap on the pregnancy/postpartum customer base and B2B payer contracting that Dancy is pursuing through CISP and CE training.
• Maven Clinic: Virtual care platform for women's and family health covering fertility, pregnancy, postpartum, and pediatric care including mental health. Overlaps directly on perinatal mental health and on the B2B employer/ payer contracting model, with a much larger scale and capital base.
• Postpartum Support International (PSI): Nonprofit organization providing perinatal mental health resources, provider certification (PMH-C), and support group referrals. Comparable target audience and clinical focus, with the certification arm (PMH-C) that Dancy's clinicians obtain as a quality marker.

Others

• Alma: Network and software platform that helps independent therapists run insurance-credentialed practices. Indirectly comparable as an enabler of the clinician-supply side Dancy depends on, and a potential partner or competitor for clinician recruitment and onboarding.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DancyPerinatalCounseling
• Instagraminstagram.com/dancyperinatalcounseling
• Pinterestpinterest.com/dancyperinatalcounseling
• LinkedInlinkedin.com/company/dancy-perinatal-counseling

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dancy Perinatal Counseling