Feel the Magic
- Company typePrivate
- Founded2015
- HeadquartersSt Marys, Australia
- Headcount11–50
- GTM typeB2C
- OfferingServices
Feel the Magic firmographics
Firmographics- Name
- Feel the Magic
- Legal name
- Feel the Magic Ltd
- Website
- https://feelthemagic.org.au
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Feel the Magic industry classification
Industry- Product category
- Childhood Bereavement Support Services
- NAICS
- Child and Youth Services (62411), Other Individual and Family Services (624190), Child and Youth Services (624110)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Bereavement & Grief Support Services (Hospice-Affiliated/Independent) (HLADAHAL)
- akta.pro secondary industries
- Bereavement & Grief Support Services (Family Aftercare) (HSABAFAI), Volunteer & Companion Support Services (Hospice Volunteer Programs) (HSABAFAO)
Keywords
Where Feel the Magic is headquartered
LocationHeadquarters
- HQ city
- St Marys
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Feel the Magic business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others, Technology or R&D, Infrastructure
Revenue model
- Donations and Philanthropy: Individual donations from the public to support grief programs for children and families.
- Corporate Sponsorship: Funding from corporate partners including foundation partners, program partners, and charity partners who support the organization's mission.
- Merchandise Sales: Sale of branded merchandise including hoodies, t-shirts, beanies, caps, socks, and keep cups to raise funds and promote awareness.
- Government Grants: Funding support from government bodies such as NSW Health to deliver programs.
- Community Fundraising: Events including The Magic Ride (500km bike ride), FTM Golf Day, and other community fundraising initiatives.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free programs for grieving families |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Feel the Magic product offering
Product offeringCore offering
Feel the Magic is an Australian registered charity that provides free, evidence-based grief support programs for children aged 7-17 (and young adults 17-19) who have lost a parent, guardian, or sibling. Its core offerings include the signature 2.5-day Camp Magic, Family Day Camp, Graduation Camp, a virtual Healthy Grieving Program, and Australia's first dedicated Let's Talk Suicide program suite, all developed by clinical psychologists and delivered through a volunteer mentor model.
Product overview
Feel the Magic is a grief support organization offering a portfolio of evidence-based programs for children, teens, young adults, and families affected by bereavement. The core offerings include Camp Magic (2.5-day residential camp for ages 7-17), Family Day Camp (one-day family program), Graduation Camp (ages 17-19), and virtual programs including the Healthy Grieving Program (3 sessions). Specialized programs address suicide loss through Let's Talk Suicide offerings (camp, day camp, virtual camp). Supporting programs include H.E.L.P for Corporates (workplace wellbeing), H.E.L.P 4 KIDS (teacher training), Parent and Guardian Workshop, and a Resource Hub. The organization also operates a merchandise store supporting fundraising efforts. All programs are provided free of charge to families, financed by donors and sponsors.
Differentiator
Problem solved
Functional benefit
Products and services
- Camp Magic A 2.5-day grief support camp for children and teens aged 7-17 who have lost a parent, guardian, or sibling. Developed by clinical psychologists, the program includes structured activities, group sessions, and expert-led workshops with volunteer mentors. Provided free to families.
- Family Day Camp A one-day grief education program bringing whole grieving families together to learn, connect, and heal through information sessions and hands-on activities. Provided free to families.
- Graduation Camp A 2.5-day psychoeducation program for young adults aged 17-19 transitioning out of Feel the Magic programs, focusing on life skills, emotional literacy, and preparation for adult developmental milestones. Provided free to participants.
- Healthy Grieving Program A virtual three-session program for grieving families across Australia, including regional and remote areas, designed by clinical psychologists and educators to address mental health challenges associated with grief. Provided free to families.
- H.E.L.P for Corporates (Healthy Emotional Literacy Program) A workplace wellbeing initiative that equips organizations with emotional literacy skills to address emotional stress, distress, and grief, fostering supportive conversations in the workplace through workshops, lunch-and-learn sessions, and workplace giving programs.
- H.E.L.P 4 KIDS A one-hour online workshop equipping teachers with tools to support grieving students in the classroom, aligned with Australian Professional Standards for Teachers and eligible for professional development points.
- Let's Talk Suicide Camp Magic A 2.5-day specialized grief support camp for children and teens aged 7-17 grieving the loss of a parent, guardian, or sibling by death by suicide. Provided free to families.
- Let's Talk Suicide Day Camp A family-focused day camp for those grieving suicide loss, providing combined and separate sessions for children and families with guest speakers and connection to support organizations. Provided free to families.
- Let's Talk Suicide Virtual Camp A one-day virtual camp for children grieving the loss of a family member to suicide, delivered by experienced facilitators. The first program of its kind in Australia. Provided free to families.
- Parent and Guardian Workshop A face-to-face emotional literacy program for parents and guardians supporting their family through grief, teaching a shared grief language and effective coping strategies. Provided free to families.
- Feel the Magic Merchandise Store E-commerce storefront selling branded merchandise including hoodies, t-shirts, beanies, caps, bucket hats, socks, and keep cups, with proceeds supporting Feel the Magic's grief programs. Items are available for collection or postage.
Companies that use Feel the Magic
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Feel the Magic technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Feel the Magic partnerships and signals
Strategic signalPartnerships
29 partnerships are on record, tiered foundation partner, program partner and charity partner.
- BeanStalkfoundation partnerBeanStalk Iced Coffee and Iced Chocolate donates 50c from every sale to Feel the Magic. Available exclusively in Woolworths.
- Alphafoundation partnerAlpha is a series of interactive sessions that create safe and honest spaces for people to explore life, faith and meaning.
- Banter Foundationfoundation partnerBanter Toys supports Feel the Magic's Victorian Family Day Camps including dedicated Let's Talk Suicide Family Day Camp.
- Bridge's Lawyersfoundation partnerBoutique law firm providing legal support and community partnership.
- Erebus Motorsportfoundation partnerErebus Motorsport supports Feel the Magic by using the power of sport to inspire hope and raise awareness for grieving children.
- IGA Supermarketsfoundation partnerNetwork of local supermarkets across Australia committed to serving families in every community.
- Interscope Flooringfoundation partnerSupports organisations that make a genuine difference in people's lives.
- Jay Anderson Propertyfoundation partnerLeading independent buyers' agent and property advisory firm committed to helping communities thrive.
- Jennmarfoundation partnerCorporate partner supporting grieving children and families.
- Kurrajong Kitchenfoundation partnerCorporate partner supporting Feel the Magic programs.
- LEGOLAND Discovery Centrefoundation partnerSupporting children and families through partnership with Feel the Magic.
- Officeworksfoundation partnerSupporting Feel the Magic through corporate partnership.
- Page Executivefoundation partnerExecutive search firm supporting Feel the Magic.
- Return & Earnfoundation partnerContainer deposit scheme supporting recycling to fund grieving kids programs.
- Roomiafoundation partnerCorporate partner supporting Feel the Magic.
- Roses Onlyfoundation partnerFlower company supporting grieving families through partnership.
- SDGfoundation partnerCorporate partner supporting Feel the Magic.
- SupaCenta Moore Parkfoundation partnerShopping centre supporting Feel the Magic through community partnership.
- VidZerofoundation partnerCorporate partner supporting Feel the Magic.
- Melbourne Universityprogram partnerAcademic institution partnership for research and program development.
- Roses in the Oceanprogram partnerSuicide prevention organization collaborating on Let's Talk Suicide programs.
- Suicide Preventative Collaborativeprogram partnerCollaborative organization working on suicide prevention initiatives.
- Grace's Placecharity partnerCharity partner supporting bereaved families.
- Headspacecharity partnerNational youth mental health foundation partnership.
- Heart Kidscharity partnerSupporting children with heart disease and their families.
- Jewish Care NSWcharity partnerJewish community care organization partnership.
- Little Wingscharity partnerOrganization providing flights for sick children.
- Police Legacy Victoriacharity partnerVictoria Police Legacy provides support to police families who have lost a loved one.
- Thread Togethercharity partnerSince 2012, Thread Together has diverted over 5 million new garments from landfill and delivered them free of charge to people in need. Works with 700+ charities and social service agencies.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Feel the Magic competitors and assessment
Company assessmentDirect peers
- Winston's Wish: UK-based charity providing grief support for bereaved children, young people, and their families. Direct international peer to Feel the Magic with a comparable mission, age range (5-19), and program model including residential bereavement support and family workshops.
- The Dougy Center: US-based pioneering childhood grief support center offering peer support groups for grieving children and teens, plus training for educators and clinicians. Comparable to FTM's Camp Magic and Family Day Camp model in age range, group-format delivery, and professional training focus.
- Good Grief: US non-profit providing peer support programs and education for children, teens, and young adults after the death of a parent, sibling, or caregiver. Direct peer to FTM in mission, beneficiary age, and group-based delivery model.
- Child Bereavement UK: UK charity supporting bereaved children and families through helplines, peer support groups, and training for professionals. Closest analogue to FTM's combination of direct family support plus H.E.L.P. 4 KIDS-style educator training.
- Grief Australia (formerly National Centre for Childhood Grief): Australian provider of bereavement support specifically for children, young people, and their families, including counselling and group programs. The most direct domestic competitor to Feel the Magic in target audience and service model.
- Camp Erin (Eluna Network): US network of bereavement camps for children and teens grieving the death of a significant person, operated by the Eluna Network. Closest direct peer to Camp Magic in format (overnight camp), age range, and clinical volunteer model.
Broad incumbents
- Lifeline Australia: Australia-wide crisis support and suicide prevention service. Broader incumbent overlapping with FTM's suicide-bereavement space through crisis-line work but serving a different population (people in crisis rather than bereaved families).
- Headspace (Australia): National youth mental health foundation in Australia serving 12-25 year olds across mental health, physical health, alcohol and other drugs, and work/study support. Listed FTM partner and broader incumbent whose scope includes but is not specialized in bereavement.
- Kids Helpline (yourtown): Australia's free 24/7 counselling service for young people aged 5-25. Adjacent incumbent providing crisis and mental health support overlapping with FTM's grief-intervention mission but as a broader generalist service.
Emerging players
- Redkite: Australian charity supporting children and young people with cancer, plus their families. Comparable in child-and-family focused mission, free service model, and Australia-wide delivery but addressing a different bereavement/illness cohort.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Feel the Magic social profiles
Digital presenceFeel the Magic financial estimates
Financial estimateRevenue estimate
Valuation estimate
Feel the Magic leadership team
Management profileNumber of profiles
Profiles8 records
Feel the Magic funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Feel the Magic M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Feel the Magic
What does Feel the Magic do?
Feel the Magic is an Australian registered charity that provides free, evidence-based grief support programs for children aged 7-17 (and young adults 17-19) who have lost a parent, guardian, or sibling. Its core offerings include the signature 2.5-day Camp Magic, Family Day Camp, Graduation Camp, a virtual Healthy Grieving Program, and Australia's first dedicated Let's Talk Suicide program suite, all developed by clinical psychologists and delivered through a volunteer mentor model.
Is Feel the Magic a public or private company?
Feel the Magic is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Feel the Magic founded?
Feel the Magic was founded in 2015. It employs 11 to 50 people.
Where is Feel the Magic based?
Feel the Magic is headquartered in St Marys, Australia, in the Oceania region.
How does Feel the Magic make money?
Five revenue lines are on record. Donations and Philanthropy is the primary driver. The others are corporate Sponsorship, merchandise Sales, government Grants and community Fundraising.
Who are Feel the Magic's main competitors?
Direct peers on record are Winston's Wish, The Dougy Center, Good Grief, Child Bereavement UK, Grief Australia (formerly National Centre for Childhood Grief) and Camp Erin (Eluna Network). Broad incumbents are Lifeline Australia, Headspace (Australia) and Kids Helpline (yourtown). Redkite is listed as an emerging player.
Does Feel the Magic have an API?
No public API is recorded for Feel the Magic.
What industry is Feel the Magic in?
Feel the Magic's product category is Childhood Bereavement Support Services. Its primary akta.pro industry code is HLADAHAL, Bereavement & Grief Support Services (Hospice-Affiliated/Independent), with a secondary code of HSABAFAI, Bereavement & Grief Support Services (Family Aftercare). Its NAICS code is 62411 and its SIC code is 8300.