Brandable
Aurora, operated by FORUM BRANDS HOLDINGS INC, is an AI-powered e-commerce analytics platform built for Amazon sellers managing multiple brands across eight marketplaces. It uses a custom agentic AI on Anthropic's Claude with RAG to deliver P&L, advertising, inventory, and goal analytics.
- Company typePrivate
- Founded-
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Brandable does
Aurora is an AI-powered e-commerce analytics platform designed for Amazon sellers managing multiple brands across multiple marketplaces. Operated by FORUM BRANDS HOLDINGS INC and headquartered at 22 West 19th Street, New York, the platform aggregates data from Amazon Seller Central and Amazon Ads across eight live markets (United States, Canada, Mexico, United Kingdom, Germany, France, Italy, and Spain) and runs continuous, event-driven data pipelines with gap detection. Its core product surface comprises an Analytics module (product-level KPIs, keyword-level SQP, unit economics), a Reporting module (full P&L with COGS, contribution margin, and EBITDA), a Goals module (intraday revenue pacing), an Insights module (anomaly detection), and an Intelligence module powered by a custom agentic AI system built on Anthropic's Claude with retrieval-augmented generation (RAG). The 'Ask Aurora' conversational assistant and the 'Spotlight' AI-generated executive insights report constitute the principal AI-differentiated features, with account-scoped data isolation enforced at the retrieval layer.
The company's underlying technology stack combines RAG over connected Amazon data, multi-currency handling with live FX conversion at query time, and a live model of each customer's cost structure, seasonality, and margin thresholds that sharpens as data accumulates. Authentication supports Google OAuth and email, and a Shopify integration is publicly announced as forthcoming. Founded by operators who managed 20+ brands across Amazon, Aurora is currently distributed as a self-serve, product-led free beta at app.getbrandable.com, with planned monetization via annual recurring subscription. Strategic positioning is anchored by an 'Official Partner' relationship with Anthropic and a stated intent to expand beyond Amazon into multi-channel commerce analytics.
Brandable firmographics
Firmographics- Name
- Brandable
- Legal name
- FORUM BRANDS HOLDINGS INC
- Website
- https://getbrandable.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Aurora, operated by FORUM BRANDS HOLDINGS INC, is an AI-powered e-commerce analytics platform built for Amazon sellers managing multiple brands across eight marketplaces. It uses a custom agentic AI on Anthropic's Claude with RAG to deliver P&L, advertising, inventory, and goal analytics.
- Ownership category
- akta.pro rank
Brandable industry classification
Industry- Product category
- E-commerce Analytics Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)
Keywords
Where Brandable is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Brandable business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription (Annual): Annual subscription model with automatic renewal. Subscriptions are non-refundable with no credits for partially used periods. Currently in free beta during early release phase.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Beta Access |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Brandable product offering
Product offeringCore offering
Aurora is an AI-powered e-commerce analytics platform built for Amazon sellers managing multiple brands across multiple marketplaces. It connects to Amazon Seller Central and Amazon Ads to deliver real-time P&L reporting, advertising performance, inventory health, search query performance, and goal pacing, alongside a conversational AI assistant (Ask Aurora) and an AI-generated executive insights report (Spotlight).
Product overview
Aurora is a unified AI-powered e-commerce analytics platform built for Amazon sellers managing multiple brands across multiple marketplaces. The core Aurora platform serves as a centralized hub that aggregates data from Amazon Seller Central and Amazon Ads, supplemented by a suite of integrated analytical modules: the Insights module (for goals tracking and anomaly detection), the Analytics module (for product-level and keyword-level KPIs), the Reporting module (for automated P&L and financial statements), the Intelligence module (powered by a custom agentic AI system), the Ask Aurora conversational AI assistant, the Spotlight AI-generated reporting feature, the Goals module for sales target tracking, and the Search Query Performance (SQP) module for advertising keyword analysis. Aurora currently operates in free public beta across eight Amazon marketplaces.
Differentiator
Problem solved
Functional benefit
Products and services
- Aurora Aurora is an AI-powered e-commerce analytics platform providing product-level profitability, advertising performance, inventory health, and AI-assisted insights for Amazon sellers managing multiple brands across marketplaces. It includes a conversational AI assistant (Ask Aurora), automated P&L reporting, real-time anomaly detection, goal pacing, search query performance, and cross-marketplace dashboards, with native integration to Amazon Seller Central and Amazon Ads.
Companies that use Brandable
Customer profileNamed customers1 record
Segments3 records
Ideal customer profiles3 records
Brandable technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability9 records
Feature8 records
Brandable partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AnthropiccoreOfficial partner powering Aurora's AI capabilities. Aurora is built on Anthropic's Claude large language model. The platform uses a custom agentic AI system built on Anthropic's Claude with retrieval-augmented generation (RAG). Data processed through AI features is handled in accordance with applicable data protection laws and Anthropic's privacy policies. Aurora does not train its own AI models and does not use customer data to train any model.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Brandable competitors and assessment
Company assessmentDirect peers
- Nozzle: AI-driven Amazon advertising analytics and alerting platform. Comparable to Aurora's SQP, anomaly detection, and ad performance insights for multi-brand Amazon sellers.
- Perpetua: Advertising and analytics platform purpose-built for Amazon and Walmart sellers. Highly comparable to Aurora's advertising performance, SQP, and goal-tracking capabilities, with strong overlap in serving multi-brand operators seeking profitability insights.
- Triple Whale: AI-powered e-commerce analytics platform aggregating data across Shopify, Amazon, and other channels. Closest peer to Aurora in combining agentic AI, multi-channel P&L, and ad performance analytics; competes head-on for the multi-brand DTC/Amazon operator persona.
- Helium 10: Direct competitor serving Amazon sellers with a comprehensive suite of analytics, keyword research, and advertising optimization tools. Aurora competes for the same multi-brand Amazon operator segment but differentiates through an agentic AI conversational interface versus Helium 10's traditional dashboard suite.
- Jungle Scout: Established Amazon seller analytics suite covering product research, keyword tracking, and supplier discovery. Overlaps with Aurora on Amazon marketplace analytics for multi-brand and SMB operators, though positioned more toward product discovery than P&L/finance workflows.
- Sellerboard: Amazon profit analytics and inventory management tool focused on daily P&L, COGS tracking, and account-level financial reporting. Direct competitor to Aurora's full P&L reporting and COGS management modules.
Emerging players
- Stackline: E-commerce analytics platform offering market intelligence, competitive benchmarking, and retail/Amazon performance insights. Comparable to Aurora's Spotlight executive insights and cross-marketplace visibility, though positioned more for brand executives than operators.
- Shopmetrics: Emerging multi-channel e-commerce analytics platform providing P&L, ad performance, and inventory insights across Amazon and Shopify. Comparable to Aurora's planned multi-channel unification and full P&L coverage.
- Datavio (formerly Marketplace Pulse): Marketplace intelligence and analytics provider for Amazon and Walmart sellers covering product, brand, and competitive insights. Comparable to Aurora's Spotlight and SQP features for multi-brand operators.
Broad incumbents
- Amazon Brand Analytics: Amazon's native analytics offering within Seller Central providing search query performance, market basket, and demographic insights. Defines the free incumbent baseline that Aurora must materially exceed on AI synthesis, P&L, and multi-marketplace unification to justify subscription pricing.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Brandable social profiles
Digital presenceBrandable financial estimates
Financial estimateRevenue estimate
Valuation estimate
Brandable leadership team
Management profileNumber of profiles
Profiles7 records
Brandable funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Brandable M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Brandable
What does Brandable do?
Aurora is an AI-powered e-commerce analytics platform built for Amazon sellers managing multiple brands across multiple marketplaces. It connects to Amazon Seller Central and Amazon Ads to deliver real-time P&L reporting, advertising performance, inventory health, search query performance, and goal pacing, alongside a conversational AI assistant (Ask Aurora) and an AI-generated executive insights report (Spotlight).
Is Brandable a public or private company?
Brandable is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Brandable founded?
Brandable was founded in -1. It employs 11 to 50 people.
Where is Brandable based?
Brandable is headquartered in New York, United States, in the North America region.
How does Brandable make money?
One revenue line is on record: subscription (Annual).
Who are Brandable's main competitors?
Direct peers on record are Nozzle, Perpetua, Triple Whale, Helium 10, Jungle Scout and Sellerboard. Emerging players are Stackline, Shopmetrics and Datavio (formerly Marketplace Pulse). Amazon Brand Analytics is listed as a broad incumbent.
Does Brandable have an API?
No public API is recorded for Brandable.
What industry is Brandable in?
Brandable's product category is E-commerce Analytics Software. Its primary akta.pro industry code is HDAEANAI, AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI). Its NAICS code is 5182 and its SIC code is 7373.