CREATIVE HEALING ARTS & COUNSELING LLC

What CREATIVE HEALING ARTS & COUNSELING LLC does

Creative Healing Arts & Counseling LLC is a privately held mental health counseling practice operating from a single office at 203 E Wisconsin Avenue in Oconomowoc, Wisconsin. Founded and led by Patricia Glatzel Clough, a Licensed Professional Counselor (LPC) and Licensed Art Therapist (ATR), the firm delivers a portfolio of in-person and remote therapy services to individuals, couples, families, and groups. Its core technology is the integration of art therapy methodology with traditional talk-based counseling — a domain specialization intended to accelerate emotional processing relative to talk therapy alone, applicable to clients as young as age three through adulthood.

The practice operates as a small clinical team of roughly one fully licensed clinician, two clinical interns, and one additional staff member. Service modalities include Individual Counseling, Art Therapy, Couples Counseling, Family Counseling, Group Therapy, and Telehealth (currently phone-based with video calls announced as forthcoming). Sessions are delivered by appointment only, Monday through Friday from 9:00 a.m. to 8:00 p.m. Revenue is generated per session through a mix of insurance-billed visits (in-network with Aetna, Anthem/BCBS, Cigna, United Health Care, Tricare, multiple Medicaid plans, and several additional carriers) and self-pay at published rates of $150 for individual sessions and $200 for couples and family sessions, with a sliding-scale option for financial hardship. Distribution is predominantly local to Wisconsin, supplemented by an organic digital presence across the firm's website (healingartscounseling.org) and major social media platforms.

The go-to-market motion is appointment-based and inbound: prospective clients schedule via the website booking page, email ([email protected]), or phone ((414) 429-6403). Marketing channels are limited to content on the practice website and organic social media; insurance directory listings provide an additional referral pathway through in-network status. There is no external investment, parent company, or acquisition history documented, and the entity is structured as a Wisconsin LLC with no public listing or ticker.

Name

CREATIVE HEALING ARTS & COUNSELING LLC

Legal name

Creative Healing Arts & Counseling LLC

Website

https://healingartscounseling.org

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Creative Healing Arts & Counseling LLC is a privately held Wisconsin mental health practice in Oconomowoc that delivers individual, couples, family, group, and art therapy sessions in person and by phone to clients of all ages.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Health Services (8000)

akta.pro primary industry

Couples & Family Therapy Teletherapy Platforms (HLALAEAG)

Keywords

• Mental health counseling
• Art therapy services
• Couples counseling
• Family therapy
• Telehealth counseling

Headquarters

HQ city

Oconomowoc

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Insurance-Billed Sessions: Session fees covered through in-network insurance plans including Aetna, Anthem/BCBS, Cigna, Tricare, United Health Care, and others. Also accepts Employee Assistance Programs and Medicaid plans.
2. Self-Pay Sessions: Out-of-pocket payment for uninsured or out-of-network clients at published rates. Sliding scale fee option available based on client-therapist agreement.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Creative Healing Arts & Counseling LLC is an outpatient mental health counseling practice in Oconomowoc, Wisconsin that delivers individual, couples, family, and group therapy sessions. The practice differentiates by combining licensed art therapy with traditional talk therapy, serving clients from age three upward, and accepts major insurance plans plus a sliding scale self-pay option. Services are delivered in-person at the clinic, by phone, and (soon) by video call, on an appointment-only basis Monday through Friday.

Product overview

Creative Healing Arts and Counseling is a holistic mental health counseling practice offering a unified portfolio of therapeutic services. The core offerings include Individual Counseling, Art Therapy, Couples Counseling, Family Counseling, Group Therapy, and Telehealth (phone and video call appointments). The practice integrates traditional talk therapy with creative arts approaches, particularly emphasizing art therapy as a distinctive modality. All services are provided by licensed professional counselors and clinical interns in a warm, supportive environment designed to help individuals feel comfortable and safe.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Counseling One-on-one counseling services providing personalized support for exploring feelings and challenges, building self-awareness, coping skills, and personal growth to help clients navigate life's difficulties and achieve their goals. Available to children age 3 and up, adolescents, and adults.
• Art Therapy Therapeutic sessions using creative outlets and art materials for self-expression, enabling clients to explore emotions and process difficult experiences in a safe, nonjudgmental environment. Clients do not need prior artistic experience; the focus is on the creative process rather than the final product, and art therapy is described as helping clients process experiences at a quicker pace than talk therapy alone.
• Couples Counseling Therapeutic services designed for partners to improve communication, resolve conflicts, rebuild trust, and strengthen their relationship through guided conversations and evidence-based practices. Self-pay rate of $200 per session.
• Family Counseling Therapy services focused on improving family communication, resolving conflicts, and strengthening family bonds in a supportive environment where each family member's voice is heard and valued. Self-pay rate of $200 per session.
• Group Therapy Facilitated group sessions offering peer support, shared experiences, connection with others facing similar challenges, and opportunities for mutual learning and skill-building in a confidential setting. Rate varies based on group structure and size.
• Telehealth Remote counseling appointments delivered via phone calls and (forthcoming) video calls, providing accessible mental health support for clients who prefer to complete therapy from the comfort of their home. Phone counseling is currently available; video call options are coming soon.

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Seven partnerships are on record, tiered minor.

• AetnaminorOthersIn-network insurance provider accepting Aetna health insurance plans for covered counseling services.
• Anthem/Blue Cross Blue ShieldminorOthersIn-network insurance provider and Employee Assistance Program partner accepting Anthem/BCBS health insurance plans.
• CignaminorOthersIn-network insurance provider accepting Cigna health insurance plans for covered counseling services.
• United Health CareminorOthersIn-network insurance provider accepting United Health Care and UBH plans for covered counseling services.
• TricareminorOthersIn-network insurance provider accepting Tricare health insurance plans for covered counseling services.
• Alliance, Auxiant, Common Ground, Health Payment Systems, Prairie States, United Medical ResourcesminorOthersAdditional in-network insurance providers including Alliance, Auxiant, Common Ground, Health Payment Systems (HPS), Prairie States, and United Medical Resources (UMR).
• Chorus Community Health Plan, MHS/Network Health, United Healthcare Community Plan, Molina, T-19 (Medicaid)minorOthersForward Health/Medicaid plans accepted including Chorus Community Health Plan, MHS/Network Health, United Healthcare Community Plan, Molina, and T-19.

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Emerging players

• Grow Therapy: Network matching clients to in-network therapists for individual, couples, and family counseling. Comparable to Creative Healing Arts' insurance-billed, multi-modality model with the addition of a referral and billing platform.
• Alma: Therapist membership network providing insurance billing, referrals, and practice tools to independent licensed counselors. Directly comparable business model: independent LPCs accepting insurance, with Alma providing infrastructure that competing practices could use instead of operating solo.
• Lyra Health: Mental-health benefits platform delivering therapy and coaching through employer contracts. Comparable on couples, family, and individual therapy modalities, but distributed via employer/EAP channels rather than direct consumer pay.
• Two Chairs: Modern group therapy practice offering in-person and telehealth sessions with a matched-therapist model. Comparable on individual/couples counseling delivery and in-office-plus-telehealth hybrid model.
• Brightside Health: Telehealth mental-health platform for anxiety and depression treatment. Overlaps with Creative Healing Arts' primary individual-therapy use cases (anxiety, depression, anger management) but delivers purely via telemedicine.
• Octave: Group therapy practice providing individual, couples, and group sessions in physical clinics with insurance billing. Closest direct comparable as a multi-modality, insurance-accepting outpatient counseling practice.
• SonderMind: Tech-enabled therapy practice operating both physical locations and telehealth, in-network with major insurers. Comparable counseling services, insurance network relationships, and hybrid in-person/telehealth delivery.
• Cerebral: Telehealth provider focused on anxiety, depression, and related behavioral health conditions with medication management. Comparable on outpatient mental-health services for the same anxiety/depression/anger-management use cases Creative Healing Arts targets.

Broad incumbents

• Talkspace: Online therapy service delivering individual and couples counseling via messaging and live video. Overlaps with Creative Healing Arts on counseling modalities and telehealth delivery, though at vastly larger scale and as a software platform.
• BetterHelp: Large-scale teletherapy network offering individual, couples, and family counseling online. Directly comparable to Creative Healing Arts on modalities served, but competes via a platform-model, app-driven UX rather than a single in-person office.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/creative-healing-arts-&-counseling-llc

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CREATIVE HEALING ARTS & COUNSELING LLC