Iceberg Outdoor Group

What Iceberg Outdoor Group does

Iceberg Outdoor Group is a privately held wholesale distributor of premium overlanding and vehicle-based camping gear, founded in 2019 and headquartered in West Valley City, Utah. The company sells exclusively to B2B customers—outdoor retailers, overlanding shops, and off-road dealers—rather than to end consumers, and operates from a single Utah warehouse with nationwide US delivery. Its go-to-market relies on an application-based dealer account model accessed through a BigCommerce-powered B2B portal, supported by dedicated account representatives and volume-based tiered wholesale pricing.

The product portfolio spans roof-top tents (soft-shell and hard-shell), awnings in 270°, 180°, and 90° configurations, ground tents and swags, 12V power systems and solar panels, LiFePO4 batteries, portable refrigeration, towing electronics, recovery and traction equipment, off-road lighting, racks, suspension components, and camp essentials including furniture, kitchen, lighting, and bathroom solutions. Iceberg distributes on behalf of over 35 premium brands, with core relationships including ARB, 23ZERO, REDARC, MAXTRAX, Rotopax, Dometic, and ICON Vehicle Dynamics, plus a long tail of specialty manufacturers such as Expion360, ICECO, GSI Outdoors, WeBoost, Teraflex, RockyMounts, and DMOS. Individual product prices range from sub-$10 accessories to premium systems priced above $6,900.

The revenue model is straightforward wholesale product resale, with margin tiers increasing as dealer volume grows. The company supports both bulk pallet orders and case-break quantities, accommodating smaller specialty retailers. Despite carrying a deep multi-brand catalog, the organization operates with only five employees, suggesting heavy reliance on platform-driven ordering, manufacturer-direct fulfillment, and standardized warehousing processes. No technology, AI, or proprietary software moat is present; the business's defensibility derives from its curated brand portfolio, dealer relationships, and centralized logistics rather than intellectual property.

Name

Iceberg Outdoor Group

Legal name

Iceberg Outdoor Group

Website

https://icebergoutdoorgroup.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Iceberg Outdoor Group is a Utah-based wholesale distributor serving US outdoor and overlanding retailers nationwide, offering premium vehicle-based camping and off-road gear from 35+ brands through an application-based dealer portal with volume-based tiered pricing.

Ownership category

akta.pro rank

Product category

Overlanding & Outdoor Gear Wholesale Distribution

SIC

Wholesale-Miscellaneous Nondurable Goods (5190)

akta.pro primary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

akta.pro secondary industry

Hybrid Retail-Wholesale Membership Clubs (B2B2C) (CRAEADAD)

Keywords

• Wholesale distribution
• Overlanding gear
• Vehicle camping equipment
• Outdoor wholesale
• Off-road accessories

Headquarters

HQ city

West Valley City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Wholesale Product Sales: Iceberg Outdoor Group generates revenue by selling premium overlanding and vehicle-based camping gear at competitive wholesale prices to outdoor businesses. Their pricing tiers are designed to grow with customer volume, offering greater margins and benefits as volume increases. This is a traditional wholesale distribution model with transaction-based pricing.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels1 record

Core offering

Iceberg Outdoor Group is a B2B wholesale distributor of premium overlanding and vehicle-based camping gear, supplying outdoor retailers, overlanding shops, and off-road dealers across the United States. The company aggregates products from 35+ premium brands (including ARB, 23ZERO, REDARC, MAXTRAX, Rotopax, Dometic, ICON Vehicle Dynamics, and Expion360) under one wholesale catalog with volume-based tiered pricing. Operations are run from a centralized warehouse in West Valley City, Utah, supporting both bulk and case-break order quantities with nationwide delivery.

Product overview

Iceberg Outdoor Group operates as a B2B wholesale distributor of premium overlanding and vehicle-based camping gear. Their product portfolio encompasses roof-top tents (both soft-shell and hard-shell varieties from brands like 23ZERO), awnings (270°, 180°, and 90° configurations), ground tents and swags, camp essentials including furniture, kitchen equipment, lighting, and bathroom facilities. The electronics category features 12V power systems, LiFePO4 batteries (EXPION360), solar panels (REDARC), portable refrigeration (Dometic CFX5, ICECO VL series), and towing electronics. Recovery and emergency equipment includes traction boards (MAXTRAX), winches, straps, and shackles. They distribute from warehouse facilities in Utah, offering products at competitive wholesale prices to outdoor and overlanding retailers.

Differentiator

Problem solved

Functional benefit

Products and services

• Wholesale Overlanding & Vehicle-Based Camping Gear Distribution B2B wholesale distribution of premium overlanding and vehicle-based camping gear from 35+ brands, supplied to outdoor retailers, overlanding dealers, and off-road shops via an application-based dealer portal with nationwide shipping.
• Roof Top Tents

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered core, major and minor.

• 23ZEROcoreChannel Partner/ Reseller/ DistributorPremium rooftop tent and awning manufacturer. Iceberg Outdoor Group distributes 23ZERO products including Walkabout rooftop tents, Peregrine awnings, swags, and related camping gear. One of the primary brands in their portfolio.
• ARBcoreChannel Partner/ Reseller/ DistributorMajor Australian manufacturer of 4x4 equipment including fridges, suspension systems, air compressors, recovery gear, and camping equipment. One of the leading brands distributed by Iceberg Outdoor Group.
• REDARCcoreChannel Partner/ Reseller/ DistributorAustralian manufacturer of power management systems, battery chargers, solar controllers, and towing electronics. Products include Manager Alpha series, Tow-Pro brake controllers, and TVMS systems. One of the top brands by product count in the portfolio.
• MAXTRAXcoreChannel Partner/ Reseller/ DistributorAustralian manufacturer of recovery boards, tire repair, and recovery gear. Highly recognized brand in the overlanding and off-road recovery category.
• ROTOPAXcoreChannel Partner/ Reseller/ DistributorManufacturer of fuel, water, and gear storage containers that mount to vehicles. Popular brand for overlanding storage solutions.
• DometiccoreChannel Partner/ Reseller/ DistributorGlobal manufacturer of mobile living equipment including fridges, cookware, camp furniture, toilets, and portable power solutions.
• ICON Vehicle DynamicscoreChannel Partner/ Reseller/ DistributorPerformance suspension manufacturer specializing in suspension kits and components for vehicles like Ford Bronco and Toyota 4Runner/FJ Cruiser.
• Expion360majorChannel Partner/ Reseller/ DistributorManufacturer of LiFePO4 deep cycle batteries with Bluetooth, featuring 12.8V batteries ranging from 240Ah to 450Ah capacity with advanced features.
• ICECOmajorChannel Partner/ Reseller/ DistributorManufacturer of portable electric coolers and refrigerators for overlanding and camping, including VL series dual-zone portable coolers.
• GSI OutdoorsmajorChannel Partner/ Reseller/ DistributorManufacturer of outdoor cookware, camp kitchen equipment, and camping accessories including Pinnacle Camper series and backpack games.
• WeBoostmajorChannel Partner/ Reseller/ DistributorCellular signal booster manufacturer for vehicles, addressing connectivity needs for overlanders in remote areas.
• RacksbraxmajorChannel Partner/ Reseller/ DistributorManufacturer of awning mounting solutions including quick-release mounts, hitch mounts, and RTT adjustable brackets.
• Gear AidmajorChannel Partner/ Reseller/ DistributorOutdoor gear maintenance and repair products including tent repair, waterproofing, and camp lighting solutions.
• TeraflexmajorChannel Partner/ Reseller/ DistributorPerformance suspension and drivetrain components for 4x4 vehicles.
• RockyMountsmajorChannel Partner/ Reseller/ DistributorVehicle bike racks and cargo carriers for overlanding and outdoor adventures.
• GazellemajorChannel Partner/ Reseller/ DistributorPop-up gazebo screen tents and portable shelter solutions for camping.
• CleanwasteminorChannel Partner/ Reseller/ DistributorPortable toilet and waste management solutions for camping and overlanding.
• DMOSminorChannel Partner/ Reseller/ DistributorPremium shovels and recovery tools including Delta Pro series with various color options.
• Midland RadiominorChannel Partner/ Reseller/ DistributorCommunication radios and equipment for overlanding and outdoor use.
• Moab Man OverlandminorChannel Partner/ Reseller/ DistributorSpecialty awning brackets designed for Four Wheel Campers and custom overlanding solutions.
• Rhino RackminorChannel Partner/ Reseller/ DistributorRoof racks and tray systems for vehicles.
• RinseKitminorChannel Partner/ Reseller/ DistributorPortable shower and water systems for camping and overlanding.
• nCampminorChannel Partner/ Reseller/ DistributorCompact camp kitchen and cooking solutions.
• MK OutdoorminorChannel Partner/ Reseller/ DistributorFire starting and lighting products including lantern lighters and pocket lighters.
• FirebinderminorChannel Partner/ Reseller/ DistributorPortable fire ring solutions for safe campfire management at campsites.
• ElementminorChannel Partner/ Reseller/ DistributorFire starting and camp cooking products.
• HavenminorChannel Partner/ Reseller/ DistributorPortable solar lanterns, flashlights, and power banks for camping.
• Heretic StudiominorChannel Partner/ Reseller/ DistributorOff-road lighting solutions.
• Artec IndustriesminorChannel Partner/ Reseller/ DistributorCustom differential covers, axle components, and 4x4 parts.
• ResqumeminorChannel Partner/ Reseller/ DistributorEmergency escape and safety tools for vehicles.
• Dirt CircuitminorChannel Partner/ Reseller/ DistributorLiFePO4 batteries with heating capability for cold weather overlanding.
• The Perfect BungeeminorChannel Partner/ Reseller/ DistributorBungee cords and tie-down solutions for overlanding.
• Thor's LightningminorChannel Partner/ Reseller/ DistributorOff-road and auxiliary lighting products.
• Nacho Offroad TechnologyminorChannel Partner/ Reseller/ DistributorOff-road recovery and suspension components.
• Geyser SystemsminorChannel Partner/ Reseller/ DistributorCamping shower and cleaning products including Geyser Scrub brushes.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• AutoAnything: Online auto and truck accessories retailer with a broad multi-brand catalog covering off-road and outdoor gear. Comparable to Iceberg in product breadth and premium-brand positioning for the off-road and overlanding buyer.
• Truck Hero: Aftermarket vehicle accessories platform distributing tonneau covers, racks, lighting, and overlanding gear through dealer and consumer channels. Direct competitive overlap with Iceberg in vehicle-based outdoor accessories.
• CARiD: Online automotive accessories retailer distributing performance, off-road, and overlanding products from many of the same premium brands carried by Iceberg. Closely aligned in assortment and target customer profile.
• Summit Racing Equipment: Large-scale performance and off-road parts distributor with a deep multi-brand catalog and strong dealer relationships. Comparable to Iceberg as a B2B-leaning distributor serving performance, off-road, and overlanding retailers.
• Front Runner Outfitters: Overlanding and roof-rack manufacturer with a global dealer/wholesale network distributing racks, tents, awnings, and recovery gear. Directly comparable to Iceberg in product mix and B2B distribution model for overlanding retailers.
• Overland Vehicle Systems: Overlanding-focused manufacturer and distributor of rooftop tents, awnings, and recovery gear with both DTC and dealer channels. Overlaps directly with Iceberg's rooftop tent, awning, and recovery categories and competes for the same dealer relationships.
• Quadratec: Long-standing Jeep and 4x4 aftermarket distributor carrying recovery, suspension, lighting, and camping gear from premium brands. Targets overlapping dealers and end-consumers in the off-road and overlanding segment.
• RealTruck: Major truck and SUV accessories retailer and distributor with an extensive catalog of premium brands and a dealer-friendly platform. Overlaps with Iceberg across racks, lighting, tonneaus, and overlanding accessories sold to retailers and end-consumers.
• Turn5 (4 Wheel Parts, AmericanTrucks, ExtremeTerrain): Large multi-brand aftermarket distributor operating 4 Wheel Parts, AmericanTrucks, and ExtremeTerrain. Most direct analog to Iceberg: serves the same off-road and overlanding customer base, distributes many of the same premium brands, and combines e-commerce with dealer/wholesale channels.

Broad incumbents

• ARB USA: U.S. arm of ARB, a premium overlanding brand that Iceberg distributes; ARB operates its own dealer program and DTC channel and serves the same retailer and consumer base, making it both a supplier and an incumbent competing for the same shelf space.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• LinkedInlinkedin.com/company/iceberg-outdoor-group

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Iceberg Outdoor Group