La Vida Homes

What La Vida Homes does

La Vida Homes is a privately held Australian single-storey home builder operating under La Vida Australia Pty Ltd (ABN 36 645 789 993), with headquarters in Osborne Park, Western Australia and a regional office in Adelaide, South Australia. Founded in 2020, the company employs approximately 66 staff and serves first home buyers, upgrading families, narrow-block buyers, and house-and-land package seekers in the Perth and Adelaide metropolitan markets. The core offering combines custom-designed single-storey home construction with a catalog of 40+ floorplans, pre-matched house-and-land packages, and an in-house home finance advisory covering First Home Owners Grant, First Home Guarantee, Keystart, and construction finance.

The commercial model is sales-led direct-to-consumer, executed through New Homes Consultants, display homes, showroom visits, and HubSpot-booked discovery calls — no resellers or franchise intermediaries are used. House-only construction prices span approximately $285,000 (Adelaide Cutesy) to $435,990 (Perth Big Deal), with house-and-land packages under $750k, $800k, and $850k. Differentiators include free custom floorplan design, a 12-month Price Lock Guarantee, a 12-month Build Time Guarantee with $650/week compensation, a Lifetime Structural Warranty, Fixed Site Costs for qualifying greenfield lots, and experiential perks such as Slab Signing ceremonies and DIY Bricklaying sessions.

The technology layer centers on two proprietary digital assets: Mark+, a zone-based interactive floorplan customization tool with 380+ layout options and 3D rendering, and "Trademark," a 24/7 customer building portal for selections, documents, photos, and real-time progress tracking. Distribution is supported by organic social (Facebook, Instagram, LinkedIn), content marketing, community sponsorships (notably Perth Glory A-League 2025/2026), and a formalized $2,500 community-partner referral program. Revenue is one-time and tied to construction milestones (slab down, walls up, lock-up, practical completion) financed through construction-lending progress payments. No revenue, funding, or ownership details beyond the ABN-registered corporate entity are disclosed in the source data.

Name

La Vida Homes

Legal name

La Vida Australia Pty Ltd

Website

https://lavidahomes.com.au

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

La Vida Homes is a privately held Australian builder (founded 2020, ~66 employees) that designs and constructs custom single-storey homes and house-and-land packages for first home buyers and upgraders in Perth, Western Australia and Adelaide, South Australia, using its proprietary Mark+ floorplan tool and "Trademark" customer building portal.

Ownership category

akta.pro rank

Product category

Custom Home Building Services

NAICS

Residential Building Construction (2361), New Single-Family Housing Construction (except For-Sale Builders) (236115)

akta.pro primary industry

Custom Home Building (IMAFABAC)

Keywords

• Custom home building
• House and land packages
• Single storey homes
• Floorplan customization
• Residential construction

Headquarters

HQ city

Osborne Park

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Custom Home Construction: One-time revenue from building custom-designed single-storey homes for individual homeowners. Revenue is earned at construction milestones (slab down, walls up, lock-up, practical completion) via progress payments structured through construction finance. Homes are priced from approximately $285,000 to $436,000 for the house component, with total house-and-land packages ranging from under $750,000 to under $850,000 depending on location and specifications.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

La Vida Homes is a private residential home builder that designs, sells, and constructs custom single-storey homes across the Perth (Western Australia) and Adelaide (South Australia) metropolitan markets. The company offers pre-matched house and land packages and bespoke floorplan designs, with house component prices ranging from approximately $285,000 to $436,000 and total house-and-land packages priced under $750,000 to $850,000 depending on location and specifications. Buyers engage via discovery calls, complimentary design consultations, and the proprietary Mark+ interactive floorplan customization platform, then progress through construction milestones managed by dedicated New Homes Consultants.

Product overview

La Vida Homes operates as a single-storey home builder offering house and land packages and custom builds across Perth (WA) and Adelaide (SA). The core offering combines pre-matched house and land packages with exclusive home designs available in multiple floorplan series (Perth: Stretch, Daydream, Reveal, Snatched, Modest, Big Deal, The Hub, Mr Big, Status, Boujee, Riverbank, and small/narrow block designs; Adelaide: Say Less, Cutesy, Hits Different, Fire, CEO). The Mark+ interactive customization tool enables buyers to modify base floorplans with 380+ layout options. Home finance options include First Home Owners Grant, Construction Finance, and guarantor loans. Customer experience perks (add-on modules) include Slab Down Signing Party, DIY Bricklaying Experience, VIP Site Access, Personalised Pre-Start Meeting, Interior Design Consultation with Sourced Styling Studio, Electrical Consultation with Intelligent Home, and a Customer Building Portal (Trademark) for progress tracking.

Differentiator

Problem solved

Functional benefit

Products and services

• House & Land Packages Pre-matched house and land packages combining ready-to-build home designs with land in designated estates across Perth and Adelaide suburbs, with pricing tiers under $750,000, $800,000, and $850,000. The offering streamlines the buying and building process through a single coordinated transaction.
• Home Designs (Perth) A portfolio of 40+ single-storey floorplan designs exclusive to Perth, organized by narrow block (under 12.5m frontage), small homes, 3-bed, 4-bed, and 5-bed configurations, with prices ranging from $294,590 to $435,990. Designs span block widths from 6.0m to 15m+ and sizes from 100m² to 288m².
• Home Designs (Adelaide) Custom home designs available in the Adelaide market, including 3-bed, 4-bed, narrow block, and small house categories priced from $285,000, with options such as Say Less (from $320,000), Cutesy (from $285,000), Hits Different (from $305,000), and CEO (from $310,000). All prices exclude land.
• Mark+ Floorplan Customization Platform Proprietary interactive online tool that allows prospective buyers to choose a base floorplan and customize layouts zone by zone, facades, and features with 380+ layout configuration options, real-time visualization, and 3D rendering capabilities delivered through the customer portal.

Quantifiable outcome

• 12-month build time guarantee (365 days from slab down to PCI) with $650/week compensation up to 8 weeks if delayed
• +3 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Perth GlorycoreGTM or Marketing PartnerLa Vida Homes is a sponsor of Perth Glory for the 2025/2026 A-League Men's season, with branded presence at all home games. The partnership includes a QR code competition at games where attendees can win signed Perth Glory jerseys, with winners drawn within 5 business days of each home game. The competition runs from the start of the season through 26 April 2026 (AWST). La Vida employees also attend games as part of the sponsorship activation.
• Soph Kuceli / Sourced Styling StudiocoreImplementation/ SI/ Consulting PartnerSoph Kuceli, founder of Sourced Styling Studio, provides complimentary 45-minute e-interior design consultations to all La Vida customers as part of the company's standard perk offerings. Two consultation options are offered: an Exterior & Interior Design E-Consult covering colour palette, selections, and portal guidance; and an Advanced Interior Styling E-Consult for customers ready to move beyond basics into furniture layout, styling, and décor. Soph also provides guided portal tours and curated upgrade packages for customers who prefer a fully managed design experience.
• Intelligent Home (Perth Electrical Specialists)coreImplementation/ SI/ Consulting PartnerIntelligent Home, described as Perth's electrical specialists, delivers a free 2-hour personalized electrical consultation to La Vida customers. The consultation covers power point placement, lighting design, switches, internet/data, TV points, speaker setup, and wall mounting. This service is provided as a complimentary perk for Perth-based customers to help them plan their home's electrical infrastructure before construction.
• Trevor's CarpetsminorImplementation/ SI/ Consulting PartnerRecommended carpet selection partner for Perth customers during the prestart meeting preparation process. Customers are guided to visit Trevor's Carpets as part of their selections homework before the personalized prestart meeting.
• Crosby Tiles / Luxe Ceramics / European CeramicsminorImplementation/ SI/ Consulting PartnerRecommended tiling selection partners for Perth customers during prestart preparation. Customers are directed to Crosby Tiles, Luxe Ceramics, and European Ceramics as must-visit showrooms for main flooring and tiling selections before their prestart meeting.
• Community Partners and Sponsors (Referral Network)minorGTM or Marketing PartnerLa Vida operates a formal community partner and sponsor referral program where approved partners receive unique referral links. When a referred client mentions the partner code at first contact and enters a Residential Building Contract, both the partner and client each receive a $2,500 rebate (inclusive of GST) upon construction commencement (slab down stage). The program includes verification requirements to confirm genuine pre-existing relationships and prohibits false or misleading conduct by partners.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Metricon Homes: Australia's largest residential home builder, operating across eastern seaboard markets with significant scale, display home networks, and house-and-land packages. Defines the volume-builder competitive frontier La Vida positions against.
• BGC Australia: Large, vertically integrated WA-based residential builder and developer with much broader product range and scale. Competes with La Vida on price, house-and-land packages, and range of designs in WA, but at substantially greater scale and brand reach.
• Burbank Australia: Large Victorian-based residential builder with national ambitions, offering house-and-land and customisable homes targeting first-home buyers and upgraders — overlapping with La Vida's customer segments at greater scale.

Direct peers

• Weeks Homes: Adelaide-based home builder offering affordable, first-home-buyer-focused house-and-land packages in SA. Overlaps with La Vida in Adelaide across customer segment, price band, and product type.
• Carlisle Homes: Victorian-based volume and custom home builder offering affordable house-and-land packages with a focus on first-home buyers — closely aligned with La Vida's customer proposition but in the larger VIC market.
• Aveling Homes: WA-based custom home builder with a similar mid-market, personalisation-led proposition and comparable price band. Direct competitor in the Perth metro custom single-storey segment.
• Rivergum Homes: South Australian custom and project home builder operating across Adelaide metro and regional SA. Directly comparable to La Vida's Adelaide operations in product, price band, and customer segment.
• Sanctuary Homes: WA-based custom home builder focused on personalised, design-led homes for owner-occupiers. Direct WA peer to La Vida in the custom single-storey segment, with comparable price points and personalisation-led value proposition.
• Dale Alcock Homes: One of Western Australia's largest privately owned home builders, offering custom and project home designs in Perth and regional WA. Directly comparable to La Vida in WA custom single-storey market, with similar price positioning and personalisation focus.

Regional players

• Home Group: WA-focused residential builder and developer with house-and-land and project home offerings in the Perth metro. Comparable to La Vida in WA, though typically at a different price tier and product mix.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/LaVidaHomesWA
• LinkedInlinkedin.com/company/la-vida-homes-aus
• Instagraminstagram.com/la_vida_homes_wa

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about La Vida Homes