Line Office
Line Office SA is a Geneva-based retailer of curated European designer furniture and lighting (70+ brands across Office, Habitat, Luminaires, and Outdoor) and a provider of turnkey interior architecture services for corporate, residential, and hospitality clients in Suisse romande.
- Company typePrivate
- Founded-
- HeadquartersGeneva, Switzerland
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What Line Office does
Line Office SA is a Geneva-based furniture retailer and interior architecture firm founded in 2003. The company distributes and curates more than 70 European designer brands — including Vitra, Sedus, Artemide, Vibia, Louis Poulsen, Thonet, De Sede, and Kartell — across four product universes: Office furniture, Habitat (residential), Luminaires (lighting), and Outdoor furniture. Its single showroom at 16 avenue Pictet de Rochemont in Geneva displays 67+ products across these categories and functions as the primary client-experience channel. The business also offers end-to-end interior architecture services for corporate, residential, and hospitality clients, covering brief definition, 3D modelling, specification, procurement, logistics, and on-site installation in Geneva and French-speaking Switzerland (Suisse romande).
The company operates two revenue streams: (1) quote-based furniture and lighting product sales fulfilled via relationships with brand manufacturers and supplemented by a showroom clearance programme ('Bonnes affaires') with 30–60% discounts on display items, and (2) turnkey interior architecture services sold as project engagements. Distribution is direct and consultative — no e-commerce, no third-party resellers — anchored by in-person showroom visits, a website contact form with a 24 business-hour response commitment, and a portfolio of completed projects ('Réalisations') used as social proof. Brand catalogues on the website are powered in real time by an Architonic integration, and the website is hosted by Swiss provider Infomaniak.
Line Office SA is a privately held Swiss corporation headquartered in Geneva with six employees. The disclosed principal is Frédéric Carbonnel, Directeur de la publication. There is no evidence of institutional investors, parent companies, M&A activity, or external funding. Named enterprise clients span banking (2018), legal (2017), public institutions (University of Geneva, 2019), oil & gas (2025), hospitality (restaurant, 2025), and retail jewelry (2025). The firm is GDPR- and Swiss nLPD-compliant and operates with a sales-led, relationship-driven GTM motion dependent on showroom traffic and project referrals rather than paid advertising.
Line Office firmographics
Firmographics- Name
- Line Office
- Legal name
- Line Office SA
- Website
- https://line-office.ch
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Line Office SA is a Geneva-based retailer of curated European designer furniture and lighting (70+ brands across Office, Habitat, Luminaires, and Outdoor) and a provider of turnkey interior architecture services for corporate, residential, and hospitality clients in Suisse romande.
- Ownership category
- akta.pro rank
Line Office industry classification
Industry- Product category
- Designer Furniture Retail & Interior Architecture
- NAICS
- Furniture and Home Furnishings Retailers (4491), Furniture Retailers (449110), Interior Design Services (54141)
- SIC
- Retail-Furniture Stores (5712), Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Interior Design Services (BPAHAKAB)
Keywords
Where Line Office is headquartered
LocationHeadquarters
- HQ city
- Geneva
- HQ country
- Switzerland
- HQ region
- Europe
Offices1 record
Markets served
Line Office business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Furniture and lighting product sales: Line Office distributes and sells curated European designer furniture and luminaires through its Geneva showroom and via direct quotation requests. Customers request quotes for specific products, which are fulfilled through the company's relationships with brand manufacturers. The showroom also stocks display items sold at discounted clearance prices.
- Interior architecture and fit-out services: The company provides end-to-end interior architecture services for residential and commercial clients — from brief definition and 3D modelling through material selection and on-site installation in Geneva and French-speaking Switzerland. This is a turnkey project service model.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Standard product pricing — quote-based |
| Unit Pricing | Pay-as-you-go | Showroom clearance (Déstockage) — up to −60% |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Line Office product offering
Product offeringCore offering
Line Office distributes and sells curated designer furniture and lighting from 70+ European brands through its Geneva showroom, complemented by full-service interior architecture (brief definition, 3D modelling, material selection, and turnkey installation) for corporate, residential, and hospitality clients across Geneva and French-speaking Switzerland. Product sales are quote-based, while projects are sold as professional services engagements from initial consultation through delivery.
Product overview
Line Office is a Geneva-based furniture retailer and interior architecture firm offering four core product universes: Office furniture (workstations, ergonomic seating, collaborative spaces), Habitat furniture (living, dining, bedroom), Luminaires (interior and exterior lighting from major European publishers), and Outdoor furniture (weather-resistant terrace and garden pieces). The company represents over 70 European designer brands including Vitra, Sedus, Artemide, Vibia, Louis Poulsen, Thonet, De Sede, and Kartell. Their service offering includes custom interior architecture from concept to turnkey delivery, a physical showroom with 67+ displayed products, and showroom clearance sales with discounts up to 60%. The product portfolio spans furniture categories including chairs (dining, office, ergonomic), tables (dining, conference, occasional), seating (sofas, armchairs, lounge chairs), storage, lighting (suspensions, table lamps, floor lamps, wall lights), outdoor pieces, and accessories. Integration with Architonic provides real-time catalog updates.
Differentiator
Problem solved
Functional benefit
Products and services
- Office Furniture (Office universe) Workstations, ergonomic chairs, collaborative-space furniture, and office accessories drawn from brands such as Vitra, Sedus, Renz, Girsberger, and Fantoni. Sold to corporate and institutional clients in Geneva and Suisse romande for workplace fit-out projects.
- Habitat Furniture (Habitat universe) Living room, dining, and bedroom furniture from brands including De Sede, Artifort, Thonet, Lapalma, Montis, Moroso, and Kartell. Sold to private individuals and homeowners seeking curated, timeless residential interiors.
- Luminaires (Lighting universe) Author-designed interior and exterior lighting fixtures from European publishers including Artemide, Vibia, Louis Poulsen, Nemo, Oluce, Belux, DCW, Le Klint, Tobias Grau, and Lodes. Sold to corporate, residential, and hospitality clients across Geneva and Suisse romande.
- Outdoor Furniture (Outdoor universe) Weather-resistant furniture for terraces, patios, and gardens from brands including Tolix, Expormim, Talenti, EMU, Lapalma, and Thonet. Sold to residential and hospitality clients in the region.
- Interior Architecture & Fit-out Service End-to-end interior architecture for residential, corporate, and hospitality spaces — from initial brief definition and 3D modelling through furniture and material specification to logistics, assembly, and on-site delivery across Geneva and Suisse romande. Delivered by Line Office's in-house team of interior architects as a turnkey engagement.
- Showroom Clearance Sales (Bonnes affaires / Déstockage) Sale of ex-display furniture and lighting pieces at discounts of 30-60% off original prices, drawn from brands such as Vitra, Punt, Belux, Artemide, and Grau. Sold in limited stock on a first-come, first-served basis from the Geneva showroom.
Companies that use Line Office
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles2 records
Line Office technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Line Office partnerships and signals
Strategic signalPartnerships
37 partnerships are on record, tiered core and minor.
- VitracoreVitra is a Swiss furniture manufacturer and one of Line Office's key brand partners. Line Office distributes Vitra products (chairs, desks, lighting, accessories) through its Geneva showroom and bespoke fit-out projects. Featured prominently across all product categories including Office, Habitat, and Luminaires.
- SeduscoreSedus is a German office furniture manufacturer specializing in ergonomic seating and workstations. Line Office distributes Sedus products as part of its office furniture portfolio.
- ArtemidecoreArtemide is an Italian lighting manufacturer known for iconic designs by architects such as BIG and Michele De Lucchi. Line Office distributes Artemide luminaires across its showroom and projects.
- VibiacoreVibia is a Spanish lighting brand distributed by Line Office. Products appear across office and habitat lighting categories on the Line Office website.
- Louis PoulsencoreLouis Poulsen is a Danish lighting manufacturer famous for designs by Arne Jacobsen and Poul Henningsen. Line Office distributes its luminaires in Geneva.
- ThonetcoreThonet is a historic German furniture manufacturer (bentwood and tubular steel chairs). Line Office distributes Thonet chairs in its habitat and outdoor collections.
- GirsbergercoreGirsberger is a Swiss office furniture manufacturer. Line Office distributes Girsberger seating and desking products.
- RenzcoreRenz is a German manufacturer of office furniture including meeting tables and storage solutions, distributed by Line Office.
- LapalmacoreLapalma is an Italian furniture manufacturer producing chairs, stools, and tables. Line Office distributes Lapalma products across habitat and outdoor categories.
- De SedecoreDe Sede is a Swiss leather furniture manufacturer known for sofas and armchairs. Distributed by Line Office in Geneva.
- BeluxcoreBelux is a Swiss lighting manufacturer. Line Office distributes Belux luminaires including Cloud (Frank Gehry design) and Oto.
- FantonIcoreFantoni is an Italian manufacturer of office furniture including storage and partitioning systems. Distributed by Line Office.
- NemocoreNemo is an Italian lighting brand. Line Office distributes Nemo products including the De Marseille, Ellisse, and Desk Matrix luminaires.
- OlucecoreOluce is an Italian lighting manufacturer (founded 1952), known for the iconic Atollo lamp. Line Office distributes Oluce luminaires.
- SovetcoreSovet is an Italian furniture manufacturer specializing in tables and chairs. Line Office distributes Sovet products including the Round table and Autumn chair.
- TrekucoreTreku is a Spanish furniture manufacturer. Line Office distributes Treku products including the Bisell chair.
- LodescoreLodes is an Italian lighting manufacturer. Line Office distributes Lodes products including Puzzle Round and Tidal luminaires.
- MuutocoreMuuto is a Danish furniture brand known for contemporary Scandinavian design. Listed on Line Office's brand page.
- Wever & DucrecoreWever & Ducre is a Belgian lighting manufacturer. Line Office distributes products including Hexo, Pirro, and Sara On Track luminaires.
- Le KlintcoreLe Klint is a Danish lighting manufacturer known for hand-folded pleated paper shades. Line Office distributes Le Klint products including Bee Hive, 375, 353, and Caché luminaires.
- EneacoreEnea is a Spanish furniture manufacturer specializing in seating. Line Office distributes Enea products including the Kaiak chair.
- ArtifortcoreArtifort is a Dutch furniture manufacturer known for designs by Pierre Paulin. Line Office distributes Artifort products including Aloa, Andrea, and Moulin chairs.
- TolixcoreTolix is a French metal furniture manufacturer (the iconic Chaise A by Xavier Pauchard). Line Office distributes Tolix products across habitat and outdoor categories.
- ExpormimcoreExpormim is a Spanish outdoor furniture manufacturer. Distributed by Line Office in the outdoor category.
- TalenticoreTalenti is an Italian outdoor furniture brand. Line Office distributes Talenti products including the Cruise Chair.
- EMUcoreEMU is an Italian outdoor furniture manufacturer. Distributed by Line Office in the outdoor category.
- XalcoreXal is an Austrian lighting manufacturer. Line Office distributes Xal products including Ino, Task, and Task Suspension luminaires.
- Pablo (design lamps)corePablo Designs is a US lighting manufacturer. Line Office distributes the Bola Disc Table from Pablo.
- MontiscoreMontis is a Dutch furniture manufacturer. Line Office distributes Montis products including Back Me Up Dining and Vico chairs.
- Grau Art (Tobias Grau)coreGrau Art (Tobias Grau) is a German lighting designer brand. Line Office distributes Grau Art products including Flying, Essence, John, and Parrot luminaires.
- Axo LightcoreAxo Light is an Italian lighting manufacturer. Line Office distributes Axo Light products including the Kwic ceiling lamp.
- DCWcoreDCW is a French lighting manufacturer. Line Office distributes DCW products including Focus, Gras, and Here Comes The Sun luminaires.
- KvadratcoreKvadrat is a Danish textile manufacturer for furniture upholstery. Distributed by Line Office.
- Object CarpetcoreObject Carpet is a German manufacturer of design carpets and flooring. Distributed by Line Office.
- Creation BaumanncoreCreation Baumann is a Swiss textile manufacturer specializing in window treatments and acoustic solutions. Distributed by Line Office.
- Silent GlisscoreSilent Gliss is a Swiss manufacturer of window treatment systems. Distributed by Line Office.
- Infomaniak (hosting provider)minorInfomaniak Network SA, based in Geneva, provides web hosting services for line-office.ch. Referenced in the privacy policy as the hosting provider for the Line Office website.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Line Office competitors and assessment
Company assessmentDirect peers
- Roche Bobois: French publicly listed multi-brand designer furniture retailer operating a global network of company-owned and franchised showrooms, including Switzerland. Closely comparable to Line Office in distribution of premium European brands combined with in-house interior design service for residential and contract clients.
- B&B Italia: Italian premium designer furniture brand with flagship monobrand showrooms in major cities plus contract division serving hospitality and residential projects. Comparable to Line Office in premium European design curation and showroom-driven project sales, although B&B Italia is single-brand-led.
- BoConcept: Danish modular furniture retailer operating a franchise showroom network across Europe including Switzerland. Comparable to Line Office's showroom-led distribution model, multi-category premium design curation, and interior design service offering for residential and small-office clients.
- USM: Swiss modular furniture brand headquartered near Bern with showrooms in major cities including Geneva. Comparable to Line Office as a Swiss-rooted design furniture brand with a Geneva showroom presence and direct-to-customer configuration and design support.
- Poltrona Frau: Italian luxury upholstered furniture brand with showrooms worldwide and a contract division serving high-end residential, hospitality, and corporate projects. Comparable to Line Office in premium positioning, showroom experience, and turnkey fit-out service for upscale clients.
- Molteni&C: Italian high-end designer furniture brand with monobrand showrooms globally and a dedicated Molteni&C Contract division for bespoke hospitality and residential projects. Comparable to Line Office on premium curation, showroom-led sales, and integrated interior architecture service.
- Cassina: Italian iconic design furniture brand with flagship stores worldwide and a strong presence in the Geneva/Swiss market. Comparable as a premium design brand combining standalone showrooms with bespoke interior project services for residential and contract clients.
- Ligne Roset: French contemporary designer furniture brand/retailer with a global showroom network and dedicated contract division serving hospitality and residential clients. Comparable to Line Office in curating premium European designer brands through showrooms and providing complementary design service.
Broad incumbents
- Knoll: US-based design furniture brand and contract office furniture group with showrooms in major European cities. Comparable to Line Office in curating premium modern design furniture (including European partnerships) for office, residential, and hospitality projects via showroom experience.
- Vitra: Swiss heritage furniture manufacturer with its own retail/experience concepts (Vitra House, Vitra Campus). Functions both as one of Line Office's key brand partners and as a comparable operator in the Geneva market, though at much larger scale and as a manufacturer rather than pure multi-brand distributor.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Line Office social profiles
Digital presenceLine Office compliance and trust
Trust signalCompliance2 records
Line Office financial estimates
Financial estimateRevenue estimate
Valuation estimate
Line Office leadership team
Management profileNumber of profiles
Profiles1 record
Line Office funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Line Office M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Line Office
What does Line Office do?
Line Office distributes and sells curated designer furniture and lighting from 70+ European brands through its Geneva showroom, complemented by full-service interior architecture (brief definition, 3D modelling, material selection, and turnkey installation) for corporate, residential, and hospitality clients across Geneva and French-speaking Switzerland. Product sales are quote-based, while projects are sold as professional services engagements from initial consultation through delivery.
Is Line Office a public or private company?
Line Office is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Line Office founded?
Line Office was founded in -1. It employs 1 to 10 people.
Where is Line Office based?
Line Office is headquartered in Geneva, Switzerland, in the Europe region.
How does Line Office make money?
Two revenue lines are on record. Furniture and lighting product sales are the primary driver. The others are interior architecture and fit-out services.
Who are Line Office's main competitors?
Direct peers on record are Roche Bobois, B&B Italia, BoConcept, USM, Poltrona Frau, Molteni&C, Cassina and Ligne Roset. Broad incumbents are Knoll and Vitra.
Does Line Office have an API?
No public API is recorded for Line Office.
What industry is Line Office in?
Line Office's product category is Designer Furniture Retail & Interior Architecture. Its primary akta.pro industry code is BPAHAKAB, Interior Design Services. Its NAICS code is 4491 and its SIC code is 5712.