Magic Moments Foundation

What Magic Moments Foundation does

Magic Moments Foundation Ltd is an Australian non-profit charitable organization (ABN 54 324 262 162, ACN 084 528 576) registered in New South Wales with Deductible Gift Recipient status and multi-state charity permits. Founded in 1991 around the international Basket Brigade concept inspired by Tony Robbins' personal story, the Foundation coordinates three core programs: the Basket Brigade (annual food and gift basket delivery to disadvantaged families at Christmas), the Grandies Gifting Program (wish-list fulfillment for elderly individuals in care facilities), and the Youth Leadership & Business Summit (a 5-day residential leadership event for 14-17 year olds priced at $1,899 per attendee). It operates across at least eight Australian cities through local volunteer committees with national office functions in Parramatta/Balaclava.

The business model is overwhelmingly philanthropic. General, program-specific, and recurring donations (monthly, 6-monthly, annual) form the primary revenue base, with all donations above $2 tax-deductible under DGR endorsement; Basket Buddies subscriptions and corporate packing-day/ workplace-giving partnerships provide supplementary channels, and YLBS ticket sales contribute a paid-program revenue stream. Roughly 98-99% of funds raised flow to community programs because the organization is entirely volunteer-run with only postage and insurance as administrative costs. There is no proprietary technology stack; operations rely on the third-party SupporterHub donation platform, Formstack event registration, and standard social channels (Facebook, YouTube, Instagram). The organization has no parent company, no venture backing, no subsidiaries, and is governed by a volunteer board that underwent significant turnover in 2024.

Name

Magic Moments Foundation

Legal name

Magic Moments Foundation Ltd

Website

https://magicmoments.org.au

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Short description

Magic Moments Foundation is an Australian non-profit that runs the Basket Brigade (Christmas food/gift delivery to disadvantaged families), the Grandies program (wish-list fulfillment for isolated elderly), and the Youth Leadership & Business Summit for 14-17 year olds, serving communities across eight Australian cities via hundreds of volunteers.

Ownership category

akta.pro rank

Product category

Charitable Community Services

NAICS

Civic and Social Organizations (813410), Community Food Services (624210)

SIC

Services-Social Services (8300)

akta.pro primary industry

Arts, Sports & Recreation-Based Youth Development Nonprofits (BPAGADAJ)

akta.pro secondary industries

Leadership, Debate & Model UN Camps (EDAMALAK), Gift Basket & Curated Hamper Assembly (HSACANAD)

Keywords

• Charitable community services
• Food basket delivery
• Youth leadership development
• Elderly care support
• Volunteer-driven programs

Headquarters

HQ city

Parramatta, New South Wales

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. General Donations: Tax-deductible donations from individuals supporting all Foundation programs. Donations over $2 are tax deductible in Australia. Recurring donation options are available (monthly, 6-monthly, annual). The Foundation reports that approximately 98-99% of funds raised are used on projects, programs and people in the community.
2. Program-Specific Donations: Donations directed to specific programs (Basket Brigade, Grandies, Youth Programs) or specific regional brigades. Corporate contributions and workplace giving programs are also accepted.
3. Youth Leadership & Business Summit Registration: Paid registration for the annual 5-day Youth Leadership & Business Summit. Early bird pricing available until October 31st at $1,899 per attendee. Includes accommodation, meals, course materials, pre-event webinar, and 40-day post-event Leadership Challenge plus 11 monthly bonus webinars with keynote speakers.

Pricing tiers

Go-to-market motion4 records

Distribution channels6 records

Marketing channels8 records

Core offering

The Foundation coordinates three volunteer-driven programs: the Basket Brigade delivers food and toy baskets to families in need at Christmas through local committees in eight Australian cities; the Grandies program matches wish lists of elderly individuals in care facilities with volunteers who deliver gifts and necessities; and the Youth Leadership & Business Summit is an annual 5-day residential event for 300 teenagers aged 14–17 covering leadership, financial literacy, communication, and emotional management. All operations are funded through donations, corporate sponsorships, and paid event registrations.

Product overview

Magic Moments Foundation is a nonprofit coalition of volunteers operating three core programs: the Basket Brigade (food and gift basket delivery for families in need at Christmas), the Grandies Gifting Program (wish-list fulfillment for elderly individuals in care), and the Youth Leadership & Business Summit (a 5-day residential leadership event for teenagers). The Basket Brigade and Grandies programs are further organized as city-specific chapters (Melbourne, Sydney, Brisbane, Gold Coast, Sunshine Coast, Canberra, Perth) with local coordinators. A subsidiary sub-program called Basket Buddies enables recurring micro-donations for weekly basket building. All programs are volunteer-driven and donations are processed through the SupporterHub platform.

Differentiator

Problem solved

Functional benefit

Brands

• Basket Brigade: A program that provides baskets of food, necessities and toys to families in need during Christmas. The program operates as committees of local volunteers across Australia.
• Grandies
• Youth Leadership & Business Summit (YLBS)

Products and services

• Basket Brigade Program Volunteer-driven food and gift basket delivery program providing families in need with food, necessities, and toys at Christmas. Operates across multiple Australian cities through local committees with anonymous delivery to recipients identified via partner community organisations.
• Grandies Gifting Program Gifting program that matches wish lists of elderly individuals in nursing homes or living alone with volunteers who purchase and deliver gifts, personal items, and necessities to combat isolation and loneliness among seniors.
• Youth Leadership & Business Summit (YLBS) 5-day immersive residential leadership and entrepreneurship event for 300 participants aged 14–17 held during July school holidays, covering financial literacy, communication, health, and wellness, delivered by international keynote speakers with post-event webinar support.
• Basket Buddies Program Recurring weekly donation program allowing individuals to contribute items or funds toward family food baskets, averaging less than $4 per week over 17 weeks. Supports both physical and virtual participation models.

Quantifiable outcome

• 36,000+ baskets delivered across all locations
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

35 partnerships are on record, tiered major, core and foundational.

• Caulfield Grammar SchoolmajorStrategic or Co-development PartnerProvides venue for Melbourne Basket Brigade packing days at St Kilda East Campus. Active supporter of the program.
• SJLF CorporationcoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Payton Capital Pty LtdcoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Choice EnergycoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Core Traffic ManagementcoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• ISPTAcoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• J STACK SOLUTIONScoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Winslow GroupcoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Argo CleancoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• Melbourne WatercoreGTM or Marketing PartnerSponsor of Melbourne Basket Brigade program.
• SanitariumcoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Visy BoardcoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• National StoragecoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Sci-Fleet ToyotacoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Perfection FreshcoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Food BankcoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Brisbane City CouncilcoreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Good360coreGTM or Marketing PartnerSponsor of Brisbane Basket Brigade program.
• Goodman GroupcoreGTM or Marketing PartnerMajor sponsor of Sydney Basket Brigade program.
• WestpaccoreGTM or Marketing PartnerSponsor of Sydney Basket Brigade program.
• Kennards Self StoragecoreGTM or Marketing PartnerSponsor of Sydney Basket Brigade program.
• Bunnings WarehousecoreGTM or Marketing PartnerSponsor of Sydney Basket Brigade program.
• Syd PathcoreGTM or Marketing PartnerSponsor of Sydney Basket Brigade program.
• Storage FirstcoreGTM or Marketing PartnerSponsor of Sunshine Coast Basket Brigade program.
• Noosa Party HirecoreGTM or Marketing PartnerSponsor of Sunshine Coast Basket Brigade program.
• Noosa Outlook MeatscoreGTM or Marketing PartnerSponsor of Sunshine Coast Basket Brigade program.
• Noosa High SchoolcoreStrategic or Co-development PartnerCommunity partner of Sunshine Coast Basket Brigade program.
• VarietycoreGTM or Marketing PartnerSponsor of Sunshine Coast Basket Brigade program.
• PGL Campaspe DownsmajorStrategic or Co-development PartnerVenue provider for the annual Youth Leadership & Business Summit. Located at 1302 Kyneton-Trentham Road, Tylden VIC 3444 in Victoria's scenic Macedon Ranges.
• Anthony Robbins (Basket Brigade Origin)foundationalStrategic or Co-development PartnerTony Robbins founded the original Basket Brigade concept decades ago after experiencing poverty as a child. His personal story of being helped by a stranger on Thanksgiving inspired the international Basket Brigade movement that now operates globally.
• SidcorcoreGTM or Marketing PartnerSponsor of Magic Moments Foundation youth programs.
• HunterExpresscoreGTM or Marketing PartnerSponsor of Magic Moments Foundation youth programs.
• CVEngineeringcoreGTM or Marketing PartnerSponsor of Magic Moments Foundation youth programs.
• BunningscoreGTM or Marketing PartnerSponsor of Magic Moments Foundation youth programs and Basket Brigades nationwide.
• OfficeworkscoreGTM or Marketing PartnerSponsor of Magic Moments Foundation youth programs.

Scale indicators23 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Barnardos Australia: Australian child welfare charity providing services for children and families in need. Comparable as a charity serving disadvantaged children and families through community programs; broader focus on child welfare and protection services.
• The Salvation Army Australia: Major Australian charitable organization providing social services, emergency relief, and community support. Comparable as a charity providing Christmas hampers, family support, and elderly outreach with national infrastructure; much larger in scale and program breadth.
• St Vincent de Paul Society Australia: Large Australian charitable organization providing food assistance, housing support, and welfare services. Comparable as a volunteer-driven charity providing food assistance and Christmas support to families; operates at much larger scale with broader service portfolio.
• The Smith Family: Large Australian children's charity focused on education and family support for disadvantaged youth. Comparable as a donation-driven charity serving low-income families and children, with national scope and corporate partnership programs; broader in scope than Magic Moments.
• Mission Australia: Large Australian charity providing homelessness, disability, and community services. Comparable as a donation-funded charity serving disadvantaged populations including families and youth; broader scope and significantly larger scale.

Direct peers

• OzHarvest: Australia's leading food rescue charity, collecting surplus food from businesses and delivering to charities. Comparable as a food charity with a national footprint, volunteer-driven model, and corporate partnership base; both address food insecurity for vulnerable populations.
• Variety Australia: Children's charity supporting sick, disadvantaged, and special needs children across Australia. Comparable as a charity providing Christmas hampers, gifts, and family support; both organizations operate donor-funded models targeting children and families in need.
• Foodbank Australia: Australia's largest food relief organization, distributing food to charities and feeding programs nationally. Directly comparable as a volunteer-driven food distribution charity targeting disadvantaged families; both organizations operate national logistics networks, rely on corporate partnerships, and run donation-based models.

Emerging players

• Burn Bright: Australian youth leadership non-profit founded by Andy Skidmore, who served on the Magic Moments Foundation board from 2023-2026. Directly comparable as a youth leadership and life-skills organization targeting Australian teenagers with similar programming philosophy and speaker network.
• Camp Quality: Australian children's charity running camps and programs for kids facing cancer and serious illness. Comparable in running youth-focused programs and residential camps; differs in target beneficiary (sick children vs. general disadvantaged families).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/user/MagicMomentsAust
• Facebookfacebook.com/MagicMomentsFoundation
• Instagraminstagram.com/sydneybasketbrigade
• LinkedInlinkedin.com/company/magicmomentsfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Magic Moments Foundation