MOBILITY

What MOBILITY does

Mobility Company (operating as MOBILITY) is a French multimedia product distributor founded in 2008 and headquartered in Ivry-sur-Seine, Île-de-France. The company acts as an intermediary between international brands and French retail channels, distributing more than 40 brands and 5,000+ product references across nine categories: audio, telephony, computing, gaming, memory/storage, TV, networking, connected objects, and urban mobility. Its portfolio includes both distributed third-party brands (LG, Netgear, Corsair, Skullcandy, Xiaomi, HP, Kodak, Motorola, Philips, Panasonic, Lexar, Arlo, Strong, Cricut, Yeep me, Fresh'n Rebel, Intenso, Remington, Russell Hobbs, Elgato, REKT, The G Lab, Hyper, Rapoo, Targus, Tucano, Mobilis, Expresso, Green_e, G&G) and a set of six proprietary brands (Mobility Lab, Ryght, Evoom, R-Music, Nova Gaming, Konyks), the last acquired through the 2025 APYNOV transaction. Distribution reaches 3,000+ retail points of sale across France through a network of 35+ channel partners spanning four channel types: grande distribution (Carrefour, E.Leclerc, Intermarché, Auchan, Monoprix, Franprix), specialist electronics retailers (Fnac Darty, Boulanger, Cultura, Conforama, But, Electro Dépôt), B2B distributors (Adveo, Econocom, Fiducial, Manutan, Bruneau, Applewood, Groupe Rhino, Helfrich), and e-commerce platforms (Amazon, Cdiscount, LDLC, Cybertek, Showroomprive).

The business operates a B2B wholesale distribution model, generating revenue through margin on product sales to retail partners. Pricing is transaction-based and not publicly disclosed; agreements are negotiated directly with retail partners and suppliers. Go-to-market combines a direct sales team supporting partners with channel-based distribution. In July 2024, the company inaugurated its own logistics center in central France, internalizing warehousing and distribution that previously relied on third-party logistics. A commercial marketing team produces point-of-sale materials, displays, and in-store animations for retail partners.

Mobility is a privately held SAS (Société par Actions Simplifiée) registered in Créteil, France (Siren 844.188.268), independently owned by co-founders Frédéric Mauger and Alexandre Ponias. The company employed 45 people as of 2024, up from 30 in 2019, and operates exclusively in France with no disclosed international expansion. No external funding rounds have been disclosed.

Name

MOBILITY

Legal name

Mobility Company

Website

https://mobility-company.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Mobility Company is a French multimedia product distributor founded in 2008, connecting 40+ international brands with 3,000+ French retail points across mass-market, specialist, B2B, and e-commerce channels, supported by its own logistics center and a portfolio of six proprietary brands.

Ownership category

akta.pro rank

Product category

Consumer Electronics Distribution

NAICS

Computer and Computer Peripheral Equipment and Software Merchant Wholesalers (42343), Sporting and Recreational Goods and Supplies Merchant Wholesalers (42391)

SIC

Wholesale-Computers & Peripheral Equipment & Software (5045)

akta.pro primary industry

Consumer Electronics (Audio/Video/TV) Distribution (CRAOACAC)

akta.pro secondary industry

Cycling & Micromobility Products Distribution (CRAOAJAF)

Keywords

• Multimedia distribution
• Consumer electronics wholesale
• B2B product distribution
• Retail logistics services
• Brand distribution network

Headquarters

HQ city

Ivry-sur-Seine

HQ country

France

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Product Distribution: Mobility distributes multimedia products (audio, telephony, computing, gaming, memory/storage, TV, networking, connected objects, urban mobility) to retailers across France. Revenue is generated through margin on product sales to retail partners.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Mobility distributes multimedia products across nine categories (audio, telephony, computing, gaming, memory/storage, TV, networking, connected objects, urban mobility) on behalf of 40+ international brands to a network of 35+ retail and e-commerce partners reaching 3,000+ points of sale across France. The company provides value-added services including storage and distribution from its own logistics center (opened 2024), marketing support (PLV, displays, in-store animations), and portfolio optimization for retail partners. Mobility also owns six proprietary brands (Mobility Lab, Ryght, Evoom, R-Music, Nova Gaming, Konyks).

Product overview

Mobility Company is a multimedia product distribution company that operates as a bridge between major brands and retail outlets in France. The company distributes a portfolio of more than 40 brands across 10+ product categories including audio, telephony, computing, gaming, memory/storage, TV/Video/Photo, networking, connected objects, urban mobility, and DIY. The company also owns several proprietary brands (Mobility Lab, Ryght, R-Music, Nova Gaming, Evoom) and acquired Konyks in 2025. Mobility provides a full-service distribution solution including logistics/warehousing, marketing support (PLV, displays, animations), and access to 3000+ retail points of sale across France through its network of 35+ distribution partners including major retailers (Carrefour, Leclerc, Intermarché, Fnac Darty, Auchan), specialists (Boulanger, But, Conforama), B2B distributors, and e-commerce platforms.

Differentiator

Problem solved

Functional benefit

Brands

• Mobility Lab: Accessories brand including phone accessories and computer peripherals like keyboards and mice
• Ryght
• Evoom
• R-Music
• Nova Gaming

Products and services

• Mobility Lab Mobility Lab is Mobility Company's original proprietary brand offering telephony accessories, keyboards, mice and computer peripherals, distributed through the company's French retail network.
• Ryght Ryght is Mobility's proprietary audio brand offering headphones and audio products, distributed through the company's French retail and e-commerce network.
• Evoom Evoom is Mobility's proprietary alarm clock brand, distributed through French retail channels.
• R-Music R-Music is Mobility's proprietary party and festival audio brand offering high-power speakers and audio equipment, sold through French retail and e-commerce partners.
• Nova Gaming Nova Gaming is Mobility's proprietary gaming brand offering gaming products and peripherals, distributed through French gaming and electronics retail channels.
• Konyks Konyks is Mobility's connected home / smart home devices brand acquired in 2025 through the APYNOV acquisition, distributed through French retail channels.
• Multimedia product distribution service End-to-end B2B wholesale distribution of multimedia products (audio, telephony, computing, gaming, memory/storage, TV, networking, connected objects, urban mobility) from 40+ international brands to 35+ retail, B2B and e-commerce partners across France, reaching 3,000+ points of sale.
• Logistics and warehousing service Owned logistics and warehousing service based at Mobility's distribution center at the heart of France, providing reliable storage and rapid distribution of multimedia products to retail partners.
• In-store marketing support service Custom in-store marketing service for retail partners, including point-of-sale materials (PLV), displays, and in-store animations designed by Mobility's marketing team to boost retail sell-through.

Quantifiable outcome

• 3000+ points of sale reached across France
• +3 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

25 partnerships are on record, tiered core and major.

• CarrefourcoreChannel Partner/ Reseller/ DistributorMajor French grande distribution chain as part of Mobility's distribution network of 35+ partners reaching 3000+ points of sale
• E.LeclerccoreChannel Partner/ Reseller/ DistributorMajor French grande distribution cooperative as part of Mobility's distribution network
• IntermarchécoreChannel Partner/ Reseller/ DistributorFrench grande distribution chain (Les Mousquetaires) as part of Mobility's distribution network
• Fnac DartycoreChannel Partner/ Reseller/ DistributorLeading specialist electronics and hobby retailer as part of Mobility's distribution network
• AmazoncoreChannel Partner/ Reseller/ DistributorGlobal e-commerce platform for online product distribution
• LGcoreChannel Partner/ Reseller/ DistributorGlobal leader in TV and PC display technologies; Mobility began distributing LG products in 2012
• NetgearcoreChannel Partner/ Reseller/ DistributorGlobal networking leader; Mobility signed partnership in 2016
• CorsairmajorChannel Partner/ Reseller/ DistributorGaming hardware and peripherals brand distributed by Mobility
• SkullcandymajorChannel Partner/ Reseller/ DistributorAudio headphones and products brand distributed by Mobility
• XiaomimajorChannel Partner/ Reseller/ DistributorConsumer electronics and smart home products; Mobility distributes Xiaomi TV products
• LexarmajorChannel Partner/ Reseller/ DistributorMemory and storage products brand distributed by Mobility
• CricutmajorChannel Partner/ Reseller/ DistributorDIY crafting machines and accessories brand distributed by Mobility
• StrongmajorChannel Partner/ Reseller/ DistributorTelecommunications and TV equipment pioneer; Mobility began distribution in 2013
• HPmajorChannel Partner/ Reseller/ DistributorComputing and printing products distributed by Mobility
• KodakmajorChannel Partner/ Reseller/ DistributorPhotography and imaging products brand distributed by Mobility
• ArlomajorChannel Partner/ Reseller/ DistributorSmart home security cameras brand distributed by Mobility
• PanasonicmajorChannel Partner/ Reseller/ DistributorElectronics brand for TV products distributed by Mobility
• PhilipsmajorChannel Partner/ Reseller/ DistributorTV products distributed by Mobility
• MotorolamajorChannel Partner/ Reseller/ DistributorTelephony products distributed by Mobility
• BoulangercoreChannel Partner/ Reseller/ DistributorSpecialist electronics retailer as part of Mobility's distribution network
• CulturacoreChannel Partner/ Reseller/ DistributorCultural and hobby products specialist retailer as part of Mobility's distribution network
• Fresh'n RebelmajorChannel Partner/ Reseller/ DistributorAudio and accessories brand distributed by Mobility
• IntensomajorChannel Partner/ Reseller/ DistributorMemory and storage products brand distributed by Mobility
• YeepmemajorChannel Partner/ Reseller/ DistributorUrban mobility products (scooters, bikes) brand distributed by Mobility
• APYNOV (Konyks)majorChannel Partner/ Reseller/ DistributorSmart home brand acquired by Mobility in 2025

Scale indicators6 records

Recent moves9 records

Expansion highlights5 records

Broad incumbents

• TD SYNNEX: Global IT and consumer electronics distributor formed from the merger of Tech Data and SYNNEX. Overlaps with Mobility in IT/CE distribution to retailers, but operates at massive scale and a much broader portfolio.
• Arrow Electronics: Global distributor of electronic components and IT products. Overlaps with Mobility in consumer electronics and IT distribution, though with a heavier enterprise/component focus.
• Avnet: Global electronics distributor with broad IT and consumer electronics portfolios. Comparable to Mobility in distribution activity but operates at a much larger scale and more enterprise-focused.
• Ingram Micro: One of the world's largest IT and consumer electronics distributors, serving retailers and resellers globally. Comparable in line of business but vastly larger in scale and geography than Mobility.

Direct peers

• Bechtle AG: German IT and consumer electronics distributor with strong European retail and B2B presence. Comparable in multi-brand distribution model across computing, networking, AV, and peripherals.
• ALSO Group: Swiss-headquartered European wholesaler of IT, consumer electronics, and multimedia products to resellers and retailers. Highly comparable to Mobility in business model — broad multi-brand distribution across multiple product categories with value-added logistics and marketing services.
• EET Group: European distribution specialist for IT peripherals, consumer electronics, AV, and accessories. Highly comparable to Mobility in product categories, customer base (retailers and resellers), and value-added distribution services.
• Midwich Group: UK-headquartered specialist AV and IT distributor serving resellers and retailers across Europe. Comparable to Mobility in product mix (AV, networking, peripherals) and channel-led distribution model.
• Steliau Technology: European distributor of consumer electronics, AV, and IT accessories to retailers and resellers. Comparable in geographic focus (Europe) and category breadth (audio, gaming, storage, peripherals).
• AB Com (AB-COM): French distributor specialized in AV, multimedia, and consumer electronics products to retailers. Most direct French-headquartered comparable to Mobility in target market and product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/mobility-company

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MOBILITY