Overloop AI
Overloop AI (Overloop SRL) is a Brussels-based, fully-remote SaaS company that provides an AI-powered B2B sales prospecting platform combining a 450M+ contact database, generative-AI email writing, and LinkedIn automation. It serves 5,000+ sales teams, founders, and agencies globally via per-seat subscriptions.
- Company typePrivate
- Founded2015
- HeadquartersBrussels, Belgium
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Overloop AI does
Overloop AI (legal entity: Overloop SRL) is a Brussels, Belgium-headquartered SaaS company founded in 2015 by Vincenzo Ruggiero as Prospect.io and later rebranded. The company has operated as a fully remote organization since 2022 and serves 5,000+ B2B sales teams, founders, and agencies globally. It provides an AI-powered B2B sales prospecting platform that combines a 450M+ contact database, generative-AI personalized email and LinkedIn outreach automation, deliverability optimization, and a suite of free sales tools. The platform is built on approximately ten years of outbound execution data drawn from 100,000+ campaigns, which underpins its personalization, prospect scoring, and deliverability heuristics. Core technical components include a B2B contact and email verification database, multi-channel sequence automation (email plus LinkedIn via Chrome extension), a deliverability-optimized sending infrastructure, and native integrations with Salesforce, HubSpot, Pipedrive, Zapier, Slack, Calendly, and Google Workspace/Microsoft 365.
The company monetizes through a tiered per-seat SaaS subscription: Starter at $59-$69 per user per month, Growth at $79-$99 per user per month, and an Enterprise tier with custom pricing, augmented by credit-based consumption for prospecting features. The go-to-market combines a product-led self-serve motion (14-day free trial), enterprise field sales for larger accounts, an affiliate program offering 30% recurring commission, and a multilingual content presence across English, French, Spanish, German, and Italian sites. GDPR compliance and CASA Tier 2 certification support positioning toward regulated European and enterprise buyers. Approximately ten team members are publicly associated with the company, and no external funding has been disclosed, indicating a bootstrapped, capital-efficient operating model.
Overloop AI firmographics
Firmographics- Name
- Overloop AI
- Legal name
- Overloop SRL
- Website
- https://overloop.ai
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Overloop AI (Overloop SRL) is a Brussels-based, fully-remote SaaS company that provides an AI-powered B2B sales prospecting platform combining a 450M+ contact database, generative-AI email writing, and LinkedIn automation. It serves 5,000+ sales teams, founders, and agencies globally via per-seat subscriptions.
- Ownership category
- akta.pro rank
Overloop AI industry classification
Industry- Product category
- Sales Prospecting Software
- NAICS
- Business Support Services (5614)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Overloop AI is headquartered
LocationHeadquarters
- HQ city
- Brussels
- HQ country
- Belgium
- HQ region
- Europe
Offices2 records
Markets served
Overloop AI business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription (Per-Seat): Three-tier subscription model (Starter, Growth, Enterprise) billed per user per month or year. Revenue is recurring and scales with team size. Annual plans offer discounts ($59 vs $69 monthly for Starter; $79 vs $99 for Growth). Enterprise pricing is custom/quote-based.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter - For individuals testing the platform |
| Subscription | Annual | Growth - For growing teams |
| Subscription | Multi-year contract | Enterprise - For large teams with custom needs |
Go-to-market motion5 records
Distribution channels4 records
Marketing channels8 records
Overloop AI product offering
Product offeringCore offering
Overloop AI is an AI-powered B2B sales prospecting platform that automates multi-channel outreach across email and LinkedIn. The platform combines a 450M+ verified B2B contact database, AI-generated personalized email and LinkedIn messages, automated follow-up sequences, deliverability optimization with built-in email warmup, and native CRM integrations. It is sold on a per-seat subscription basis (Starter, Growth, Enterprise) targeting sales teams, founders, and agencies.
Product overview
Overloop AI is an AI-powered sales prospecting platform offered as a unified SaaS product with multiple integrated modules. The core platform combines a 450M+ B2B contact database, multi-channel outreach automation (email and LinkedIn), AI-generated personalized content, and deliverability optimization. Key modules include LinkedIn Automation, Email Bulk Verification, B2B Contact Database, and Multi-Channel Prospecting. The platform is complemented by Overloop Classic (legacy version), a suite of free tools (ROI Calculator, Domain Health Checker, etc.), and an Affiliate Program. The platform is priced on a per-user tiered model (Starter, Growth, Enterprise) with credit-based consumption for prospecting features.
Differentiator
Problem solved
Functional benefit
Brands
- Overloop AI: The AI-powered sales prospecting platform featuring automated outreach, hyper-personalized email and LinkedIn campaigns, 450M+ B2B contact database, and AI-generated personalized messaging.
- Overloop Classic
Products and services
- Overloop AI Platform AI-powered B2B sales prospecting SaaS platform that automates multi-channel outreach across email and LinkedIn using a 450M+ verified B2B contact database, AI-generated personalized messages, automated follow-ups, deliverability optimization, and native CRM integrations. Sold on tiered per-seat subscriptions (Starter, Growth, Enterprise) to sales teams, founders, and agencies.
- LinkedIn Automation (Chrome Extension) Google Chrome Extension that automates LinkedIn connection requests and personalized messages, grows networks automatically, and is GDPR-compliant. Sold as an integrated module of the Overloop AI platform and also distributed via the Chrome Web Store.
- Email Bulk Verification Email verification service that verifies email addresses in real time before sending to improve deliverability. Sold as an integrated module of the Overloop AI platform.
- B2B Contact Database AI-powered B2B contact database with 450M+ verified contacts. Users define ICP filters (location, company size, industry, job titles) and Overloop sources matching prospects. Sold as an integrated module of the Overloop AI platform with usage-based credit allocation.
- Multi-Channel Prospecting Multi-channel outbound campaign capability combining cold email and LinkedIn outreach into automated AI-orchestrated sequences. Sold as an integrated module of the Overloop AI platform.
- Overloop Classic Legacy version of the Overloop platform available at app.overloop.com for existing customers who have not migrated to the new Overloop AI platform.
- Overloop Affiliate Program Partner program offering 30% recurring monthly commission paid for as long as referred customers remain subscribers, with no minimum payout and payouts via PayPal, Wise, or wire transfer. Available to both customers and non-customers.
Quantifiable outcome
- 55%+ reply rates reported by customers (Lemons case study)
- +1 more outcomes
Companies that use Overloop AI
Customer profileNamed customers18 records
Segments3 records
Ideal customer profiles3 records
Overloop AI technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability5 records
Feature8 records
Overloop AI partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core, moderate and minor.
- HubSpotcoreNative CRM integration with HubSpot. Automatically creates tasks/leads/contacts/deals in HubSpot when prospects perform specific actions (click, reply, etc.). Available on Growth and Enterprise plans. Field mapping allows custom field synchronization between platforms.
- PipedrivecoreNative CRM integration with Pipedrive. Automatically creates activities/leads/contacts/deals in Pipedrive when prospects perform specific actions. Available on Growth and Enterprise plans with custom field mapping capabilities.
- SalesforcecoreNative CRM integration with Salesforce. Automatically creates tasks/leads/contacts/deals in Salesforce when prospects perform specific actions. Available exclusively on the Enterprise plan. Includes BCC address configuration for logging emails.
- ZapiermoderateZapier integration allows Overloop to connect with 1,000+ apps without code. Supported triggers include List Created, New Exclusion List Item, Organization Created, Prospect Created, Prospect Replied, User Created. Actions include Exclude Prospect, Update Prospect, Search List/Organization/Prospect. Available on all plans.
- SlackmoderateSlack integration sends real-time notifications to Slack channels when prospects perform specific actions (link clicks, email replies, etc.). Also supports custom workflow-based notifications via Slack steps. Available on Starter and Growth plans. Supported browsers: Chrome, Edge, Firefox, Opera.
- Google Workspace / GmailcoreNative integration with Google Workspace (GSuite) and Gmail. Emails sent appear in the user's Sent folder and replies land directly in their inbox. SPF/DKIM/DMARC configuration supported for deliverability. OAuth-based authentication.
- Microsoft 365 / Outlook / ExchangecoreNative integration with Microsoft email accounts (Outlook, Office 365, Exchange). Emails sent appear in Sent folder with replies landing in inbox. DKIM enabled via two CNAME records generated by Microsoft. OAuth or credential-based authentication.
- SortlistminorOverloop announced joining forces with Sortlist. Sortlist is a platform connecting businesses with marketing and sales agencies. This partnership provides a channel for agency referrals and co-marketing opportunities.
- LinkedIncoreLinkedIn automation via Overloop's proprietary Chrome Extension. Automates connection requests and messages on LinkedIn while maintaining GDPR compliance. One LinkedIn account per user. The extension forwards LinkedIn messages to Overloop's servers in real time.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Overloop AI competitors and assessment
Company assessmentDirect peers
- Klenty: Klenty is a sales engagement platform offering multichannel cadence automation across email, LinkedIn, calls, and SMS. It targets the same SMB and mid-market SDR use case as Overloop with similar pricing tiers and CRM integrations.
- Cognism: Cognism is a GDPR-compliant B2B contact data and sales intelligence platform focused on the EMEA market. Its positioning on compliant European data and sales prospecting workflows directly overlaps with Overloop's GDPR-compliant positioning and Brussels HQ.
- Apollo.io: Apollo.io is a leading AI-powered B2B sales prospecting platform combining a large contact database with multi-channel outreach and AI personalization. It is the most directly comparable peer to Overloop, operating in the same product category and serving overlapping SMB and mid-market customers.
- Smartlead.ai: Smartlead offers AI-driven cold email automation with strong deliverability features (warmup, rotation) and multi-channel capabilities. It competes head-to-head with Overloop for outbound-focused SMB and agency customers seeking deliverability-optimized campaigns.
- Lemlist: Lemlist is a multichannel cold outreach platform combining personalized email, LinkedIn steps, and deliverability tools. Its product positioning around multichannel personalization and warmup closely mirrors Overloop's core value proposition, particularly for SMB and agency users.
- Instantly.ai: Instantly.ai is an AI-powered cold email outreach platform focused on unlimited sending accounts, deliverability warmup, and scale. It targets the same SMB/mid-market outbound prospecting segment as Overloop with similar email-first workflow and credits/usage-based add-ons.
- Reply.io: Reply.io is a multichannel sales engagement platform covering email, LinkedIn, calls, and SMS with AI sequence generation. It targets the same SDR/sales prospecting use case and competes for the SMB-to-mid-market segment Overloop serves.
Broad incumbents
- ZoomInfo: ZoomInfo is a large B2B data and sales intelligence platform with a 100M+ contact database and sales engagement add-ons. Its database business overlaps with Overloop's 450M+ contact offering, though at significantly greater scale and enterprise penetration.
- Outreach: Outreach is a leading enterprise sales execution platform with sales engagement, conversation intelligence, and forecasting. It serves enterprise customers that Overloop's Enterprise tier targets, but with a broader, more expensive portfolio.
- Salesloft: Salesloft is a large, established sales engagement platform serving enterprise sales teams with cadence, dialer, and conversation intelligence capabilities. It competes with Overloop's Enterprise tier for larger customers but operates at broader scale and price points.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Overloop AI social profiles
Digital presenceOverloop AI compliance and trust
Trust signalCompliance2 records
Overloop AI financial estimates
Financial estimateRevenue estimate
Valuation estimate
Overloop AI leadership team
Management profileNumber of profiles
Profiles11 records
Overloop AI funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Overloop AI M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Overloop AI
What does Overloop AI do?
Overloop AI is an AI-powered B2B sales prospecting platform that automates multi-channel outreach across email and LinkedIn. The platform combines a 450M+ verified B2B contact database, AI-generated personalized email and LinkedIn messages, automated follow-up sequences, deliverability optimization with built-in email warmup, and native CRM integrations. It is sold on a per-seat subscription basis (Starter, Growth, Enterprise) targeting sales teams, founders, and agencies.
Is Overloop AI a public or private company?
Overloop AI is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Overloop AI founded?
Overloop AI was founded in 2015. It employs 11 to 50 people.
Where is Overloop AI based?
Overloop AI is headquartered in Brussels, Belgium, in the Europe region.
How does Overloop AI make money?
One revenue line is on record: saaS Subscription (Per-Seat).
Who are Overloop AI's main competitors?
Direct peers on record are Klenty, Cognism, Apollo.io, Smartlead.ai, Lemlist, Instantly.ai and Reply.io. Broad incumbents are ZoomInfo, Outreach and Salesloft.
Does Overloop AI have an API?
Yes. Overloop offers a REST API that can be accessed via Settings > API. Users can generate an API key to connect Overloop with external applications. The API supports triggers and actions for automation platforms like Zapier, including Prospect Created, Prospect Replied, List Created, Organization Created, New Exclusion List Item, and User Created triggers, as well as Exclude Prospect, Update Prospect, Search List, Search Organization, and Search Prospect actions. Developer documentation is at app.overloop.ai/integrations/api.
What industry is Overloop AI in?
Overloop AI's product category is Sales Prospecting Software. Its primary akta.pro industry code is HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5614 and its SIC code is 7372.