PLAY THERAPY OMAHA INC.
Play Therapy Omaha, Inc. is a private, four-location Nebraska mental health practice offering play-based therapy, occupational therapy, and speech-language pathology for children, adolescents, adults, and families, plus back-office billing and credentialing services for other clinicians.
- Company typePrivate
- Founded-
- HeadquartersOmaha, United States
- Headcount1–10
- GTM typeB2B and B2C
- OfferingServices
What PLAY THERAPY OMAHA INC. does
Play Therapy Omaha, Inc. is a private mental health counseling center headquartered at 14710 W Dodge Road, Suite 200, in Omaha, Nebraska, operating four clinic locations across the Omaha metro and Lincoln, Nebraska under the trade names Play Therapy Omaha and Play Therapy Lincoln. The practice provides psychotherapy, occupational therapy, and speech-language pathology services using play-based, evidence-based modalities for children, adolescents, adults, and families, addressing conditions including anxiety, ADHD, OCD, depression, trauma, behavioral concerns, grief, and parenting-related stress.
The core clinical business is fee-for-service, billed to insurance or paid out-of-pocket under self-pay arrangements with Good Faith Estimates issued as required by healthcare regulations. A second revenue stream, Provider Services, offers back-office support to other mental health clinicians and small group practices, including government and commercial billing, claims filing, appeals, credentialing, EHR setup, and consulting, priced at 5–7% of allowed amounts per paid claim depending on provider type and managed-care involvement.
The practice has nine employees, distributes through direct appointment scheduling via phone, online client portal, and a clientsecure.me scheduling widget, and markets primarily through its website and the monthly Playful Pathways newsletter. The firm has no disclosed funding rounds, no parent company, no patents or trademarks, and no public revenue figures.
PLAY THERAPY OMAHA INC. firmographics
Firmographics- Name
- PLAY THERAPY OMAHA INC.
- Legal name
- Play Therapy Omaha, Inc.
- Website
- https://playtherapyomaha.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Play Therapy Omaha, Inc. is a private, four-location Nebraska mental health practice offering play-based therapy, occupational therapy, and speech-language pathology for children, adolescents, adults, and families, plus back-office billing and credentialing services for other clinicians.
- Ownership category
- akta.pro rank
PLAY THERAPY OMAHA INC. industry classification
Industry- Product category
- Mental Health Counseling Services
- NAICS
- Offices of Physical, Occupational and Speech Therapists, and Audiologists (62134), Child and Youth Services (62411), Other Individual and Family Services (624190)
- SIC
- Services-Health Services (8000), Services-Social Services (8300)
- akta.pro primary industry
- Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP) (HLAFAJAL)
Keywords
Where PLAY THERAPY OMAHA INC. is headquartered
LocationHeadquarters
- HQ city
- Omaha
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
PLAY THERAPY OMAHA INC. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Clinical Counseling Services: Fee-for-service mental health counseling and therapy services for children, adolescents, adults, and families. Services are billed to insurance or paid as self-pay. The practice offers Good Faith Estimates for uninsured/self-pay clients as required by healthcare regulations.
- Provider Services (Billing, Credentialing, Consulting): Back-office support services for other mental health practices including billing services, credentialing, consulting, metrics tracking, and EHR setup. Pricing is based on a percentage of allowed amounts per paid claim (5-7% depending on provider type and managed care involvement).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Individual Providers - No managed care plans |
| Transaction based/ take rate | Pay-as-you-go | Individual Providers - With managed care plans |
| Transaction based/ take rate | Pay-as-you-go | Group Practices (Under 6 providers) - No managed care plans |
| Transaction based/ take rate | Pay-as-you-go | Group Practices (Under 6 providers) - With managed care plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
PLAY THERAPY OMAHA INC. product offering
Product offeringCore offering
Play Therapy Omaha is a mental health counseling center providing play-based psychotherapy, occupational therapy, and speech-language pathology services for children, adolescents, adults, and families across four clinic locations in Nebraska. The practice additionally offers back-office provider services—billing, credentialing, EHR setup, and consulting—to other licensed mental health clinicians and small group practices.
Product overview
Play Therapy Omaha is a mental health counseling center offering a multidisciplinary approach to therapeutic services. The core offerings include play therapy for children, adolescents, adults, and families; occupational therapy; and speech language therapy. They operate multiple locations (Dodge Street, Center Street, and Lincoln) and provide integrated services. Additionally, they offer Provider Services including billing, credentialing, and consulting for other mental health practices. The practice also maintains a Client Portal for scheduling and provides a monthly newsletter (Playful Pathways) for family engagement.
Differentiator
Problem solved
Functional benefit
Companies that use PLAY THERAPY OMAHA INC.
Customer profileSegments6 records
Ideal customer profiles2 records
PLAY THERAPY OMAHA INC. technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PLAY THERAPY OMAHA INC. partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Omaha Insomnia & Psychiatric ServicesminorCo-location arrangement at the Center Street location (13915 Gold Circle). Play Therapy Omaha shares office space with Omaha Insomnia & Psychiatric Services in the same building.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
PLAY THERAPY OMAHA INC. competitors and assessment
Company assessmentDirect peers
- Bend Health: Pediatric mental health provider delivering virtual therapy, coaching, and psychiatry to families. Comparable in patient demographic and condition focus (anxiety, ADHD, behavior), though delivery is virtual and reach is national.
- Grow Therapy: Mental health practice management platform offering billing, credentialing, and insurance support to independent therapists and group practices. Directly comparable to Play Therapy Omaha's Provider Services arm (5–7% take-rate billing), though at national scale.
- InStride Health: Specialized pediatric anxiety and OCD treatment provider with intensive family-based programs. Directly comparable to Play Therapy Omaha's pediatric anxiety/OCD service line, though InStride operates virtually and uses higher-acuity treatment protocols.
- Alma: Mental health practice platform connecting clients with therapists and offering practice support including insurance enrollment. Comparable to Play Therapy Omaha on the provider services side, with a stronger client-matching layer.
- Charlie Health: Intensive outpatient and virtual mental health programs for adolescents and young adults. Comparable patient demographic (adolescents) and condition focus (anxiety, depression, trauma), but operates a higher-acuity IOP model rather than weekly outpatient therapy.
- Two Chairs: Multi-location in-person therapy practice operating clinics in major U.S. metros with matched-therapist matching and clinical quality focus. Comparable to Play Therapy Omaha as a clinic-based therapy operator with multi-site ambitions.
- Brightline Health: Pediatric and family mental health provider offering therapy and psychiatry for children and adolescents. Directly comparable to Play Therapy Omaha's pediatric mental health focus, though Brightline operates at greater scale and with a heavier telehealth mix.
- Headway: Mental health practice platform providing billing, credentialing, scheduling, and insurance navigation to therapists. Comparable to Play Therapy Omaha's Provider Services offering; both serve independent providers seeking back-office support.
Broad incumbents
- Lyra Health: Mental health benefits platform delivering therapy and coaching to employees through employer contracts. Comparable in mental health service delivery, but operates through a benefits/employer channel rather than direct-to-consumer local clinics.
- Thriveworks: Large national mental health practice network offering therapy and psychiatry across many U.S. markets. Comparable as a multi-location therapy practice operator, but at significantly greater scale and with broader adult and pediatric coverage.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
PLAY THERAPY OMAHA INC. social profiles
Digital presencePLAY THERAPY OMAHA INC. financial estimates
Financial estimateRevenue estimate
Valuation estimate
PLAY THERAPY OMAHA INC. leadership team
Management profileNumber of profiles
PLAY THERAPY OMAHA INC. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PLAY THERAPY OMAHA INC. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PLAY THERAPY OMAHA INC.
What does PLAY THERAPY OMAHA INC. do?
Play Therapy Omaha is a mental health counseling center providing play-based psychotherapy, occupational therapy, and speech-language pathology services for children, adolescents, adults, and families across four clinic locations in Nebraska. The practice additionally offers back-office provider services—billing, credentialing, EHR setup, and consulting—to other licensed mental health clinicians and small group practices.
Is PLAY THERAPY OMAHA INC. a public or private company?
PLAY THERAPY OMAHA INC. is a private company. It is classified as unknown and is currently operating.
When was PLAY THERAPY OMAHA INC. founded?
PLAY THERAPY OMAHA INC. was founded in -1. It employs 1 to 10 people.
Where is PLAY THERAPY OMAHA INC. based?
PLAY THERAPY OMAHA INC. is headquartered in Omaha, United States, in the North America region.
How does PLAY THERAPY OMAHA INC. make money?
Two revenue lines are on record. Clinical Counseling Services are the primary driver. The others are provider Services (Billing, Credentialing, Consulting).
Who are PLAY THERAPY OMAHA INC.'s main competitors?
Direct peers on record are Bend Health, Grow Therapy, InStride Health, Alma, Charlie Health, Two Chairs, Brightline Health and Headway. Broad incumbents are Lyra Health and Thriveworks.
Does PLAY THERAPY OMAHA INC. have an API?
No public API is recorded for PLAY THERAPY OMAHA INC..
What industry is PLAY THERAPY OMAHA INC. in?
PLAY THERAPY OMAHA INC.'s product category is Mental Health Counseling Services. Its primary akta.pro industry code is HLAFAJAL, Pediatric Rehabilitation & Developmental Therapy Centers (PT/OT/SLP). Its NAICS code is 62134 and its SIC code is 8000.