Reconversion en franchise
Reconversion en Franchise is a Paris-based coaching platform that helps women in France transition into entrepreneurship through franchising, offering paid accompaniment (BOOST FRANCHISE), free events and content, and lead referrals to 20+ franchise network partners.
- Company typePrivate
- Founded-
- HeadquartersParis, France
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Reconversion en franchise does
Reconversion en Franchise (legal entity: SASU ECHO FRANCHISE) is a Paris-based coaching and support platform that helps women in France transition into entrepreneurship through the franchise model. Founded by Corinne Gicquel and operating with 44 employees from 27 rue de la Gaîté, 75014 Paris, the company addresses a structurally underserved segment — women considering career reconversion who lack knowledge of franchise mechanics, access to mentorship, and confidence to launch independently. The service portfolio is anchored by the paid BOOST FRANCHISE personalized accompaniment program (step-by-step coaching from profile assessment through franchise selection, business plan, financing, and launch), the free annual flagship event '30 JOURS JE DIS OUI A LA FRANCHISE' (7th edition running March 8 to April 9, 2026), free 15-minute flash coaching sessions, and a curated franchise directory spanning 20+ partner networks across senior services, real estate, fitness, staffing, insurance, interior design, food, and education. Supporting offerings include a podcast ('Dans la peau d'une franchisée'), white papers, an annual Baromètre survey, a blog, replay videos, and a franchisee profile test. Core institutional partners — Banque Populaire (financing), In Extenso (accounting and business planning), and Allianz (business owner insurance) — embed the platform in the franchise launch value chain.
The business operates on a freemium model: free content, events, and flash coaching sit at the top of the funnel to attract and qualify prospects, while the BOOST FRANCHISE paid program and lead-generation referrals to franchise networks capture downstream value. Underlying technology is conventional and minimal — a marketing website, email/newsletter infrastructure, and standard virtual-event tooling for webinars and conferences — with no proprietary platform, no app, no API, and no disclosed AI/ML capabilities. Go-to-market is community-led, event-driven, and sales-led, anchored by sustained earned-media coverage in Le Figaro Entrepreneurs, B SMART, Guide de la Franchise, WhatTheFranchise, Garance&Moi, and Le Nouvel Economist since 2021. The company is privately held, founder-owned, with €100 share capital and no institutional investors or external funding rounds disclosed.
Reconversion en franchise firmographics
Firmographics- Name
- Reconversion en franchise
- Legal name
- SASU ECHO FRANCHISE
- Website
- https://reconversionenfranchise.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Reconversion en Franchise is a Paris-based coaching platform that helps women in France transition into entrepreneurship through franchising, offering paid accompaniment (BOOST FRANCHISE), free events and content, and lead referrals to 20+ franchise network partners.
- Ownership category
- akta.pro rank
Where Reconversion en franchise is headquartered
LocationHeadquarters
- HQ city
- Paris
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
Reconversion en franchise business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- BOOST FRANCHISE accompaniment program: Personalized paid coaching and accompaniment program guiding women through every step of becoming a franchisee: profile assessment, franchise selection, business plan, financing, and launch. The program is positioned as a premium service with expert advisors.
- Event and conference participation: Free online conferences and events (e.g., '30 JOURS JE DIS OUI A LA FRANCHISE') that generate leads for the BOOST FRANCHISE program. Events are sponsored by franchise networks and partners.
- Lead generation for franchise networks: The platform directs qualified leads to partner franchise networks through contact forms and event participation. Franchise networks (e.g., Heytens, Age d'Or Services) appear to benefit from this pipeline.
Go-to-market motion3 records
Distribution channels2 records
Marketing channels11 records
Reconversion en franchise product offering
Product offeringCore offering
Reconversion en franchise is a French coaching and advisory platform dedicated to helping women transition into entrepreneurship through the franchise model. The company offers personalized coaching (BOOST FRANCHISE), free flash coaching sessions, an annual flagship event series ('30 JOURS JE DIS OUI A LA FRANCHISE'), a curated directory of partner franchise networks, and educational content (white papers, blog, podcast, training programs). The platform guides women from profile assessment through franchise selection, business plan creation, financing, and business launch.
Product overview
Reconversion en franchise is a coaching and support platform specifically designed to help women transition into entrepreneurship through the franchise model. The platform operates as a unified ecosystem combining personalized coaching programs (BOOST FRANCHISE), structured event series (30 jours je dis OUI A LA FRANCHISE), educational resources (white papers, training, podcasts, blog), assessment tools, and a curated franchise directory. The service portfolio includes free flash coaching sessions, franchise sector research (Baromètre), community events, and comprehensive guides covering every step from profile assessment through business launch and franchise operations.
Differentiator
Problem solved
Functional benefit
Brands
- BOOST FRANCHISE: A personalized support program to guide women step by step to become franchisees.
Products and services
- BOOST FRANCHISE A personalized coaching and support program that guides women step-by-step through the process of becoming a franchisee, offering expert mentorship on profile assessment, franchise selection, business plan creation, financing, and launch. Designed for women in professional career transition seeking structured support to enter franchise entrepreneurship.
- 30 jours je dis OUI A LA FRANCHISE An annual intensive program of free online conferences, expert workshops, and networking events spanning 30 days (March 8 to April 9, 2026 for the 7th edition) to help women explore and commit to franchise entrepreneurship. Includes multiple expert-led sessions covering franchise selection, market study, business plans, financing, and business protection.
- Flash Coaching (Rendez-vous flash) Free 15-minute coaching sessions allowing women to discuss their franchise project, ask questions, and receive key advice from experts. Serves as a discovery and qualification tool for the BOOST FRANCHISE paid program.
- Franchise Directory (Annuaire des enseignes) A curated directory of franchise brands and partner networks across diverse sectors (decoration, personal services, real estate, food, education, wellness, professional services), helping women find and evaluate suitable franchise opportunities aligned with their skills and interests.
- Formation Parcours Franchise Training program covering franchise fundamentals, business planning, financing strategies, and professional development for aspiring women franchisees.
- Evénements et Networking In-person and online events including franchise fairs, afterworks, and networking opportunities connecting aspiring women entrepreneurs with franchisors and existing franchisees (e.g., Heytens & Raison Home afterwork events).
Quantifiable outcome
- Platform featured in major French business media outlets including Le Figaro Entrepreneurs, B SMART, and Le Nouvel Economist
- +2 more outcomes
Companies that use Reconversion en franchise
Customer profileNamed customers8 records
Segments2 records
Ideal customer profiles2 records
Reconversion en franchise technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Reconversion en franchise partnerships and signals
Strategic signalPartnerships
28 partnerships are on record, tiered core and minor.
- In ExtensocoreIn Extenso is an accounting and business advisory firm with a franchise specialization. They contribute expert content on forecasting (prévisionnel), business plans, and financial planning for franchise entrepreneurs. Featured as a partner providing guidance to the platform's audience.
- AllianzcoreAllianz provides professional insurance solutions for franchise business owners, including business owner protection coverage. Listed as a partner for 'Se protéger en tant que dirigeant' (protecting oneself as a business leader) content and coverage.
- Toute La FranchiseminorToute La Franchise is a franchise discovery and listing platform. Listed as a partner providing access to franchise opportunities and visibility for franchise networks.
- Franchise Expo ParisminorFranchise Expo Paris is France's premier franchise trade show. Listed as a partner connecting the platform with franchise networks and prospective franchisees through the annual exhibition.
- Franchise MagazineminorFranchise Magazine is a trade publication covering the French franchise sector. Listed as a media partner providing editorial coverage and franchise industry insights.
- Patronnes.frminorPatronnes.fr is a female entrepreneurship platform that co-created content with Reconversion en Franchise, including an article on 'Osez la reconversion au féminin' providing career transition tips. The partnership cross-promotes both platforms' female entrepreneurship missions.
- Age d'Or ServicesminorAge d'Or Services is a franchise network specializing in services for elderly people. Featured as a partner network with 80 franchised agencies. The network benefits from the platform's female audience and participates in events like '30 JOURS JE DIS OUI A LA FRANCHISE'.
- HeytensminorHeytens is a franchise network for custom window treatments (blinds, curtains). Featured as a partner network with 48+ stores, with 90% female franchisees. Partners on afterwork events (e.g., Heytens & Raison Home) and provides testimonial content.
- Guy HoquetminorGuy Hoquet is a multiservice real estate agency franchise network with 450 agencies. Listed as a partner franchise network on the platform, offering opportunities for women to open real estate franchises.
- Club PilatesminorClub Pilates is the world leader in Reformer Pilates with 1,400+ studios. Listed as a partner franchise network offering fitness and wellness franchise opportunities for women.
- TemporisminorTemporis is France's #1 temporary staffing franchise (CDD/CDI) with 200+ agencies. Listed as a partner franchise network, with featured franchisee Marie Redais appearing on B SMART alongside founder Corinne Gicquel.
- Gan AssurancesminorGan Assurances is a generalist insurance franchise network with 920 general agents and 835 points of sale. Listed as a partner franchise network offering insurance franchise opportunities.
- SignaramaminorSignarama is the world's #1 B2B visual communication franchise with 800 agencies. Listed as a partner network, with franchisee Céline Fernandez (from employee to franchisee) featured as a testimonial.
- dietplusminordietplus is a dietary rebalancing specialist franchise with 250 centers. Listed as a partner network with a low entry cost (5,000 € initial contribution).
- AXEO ServicesminorAXEO Services is a personal services franchise network. Franchisee Delphine Goncalves-Baldini is featured as a success story, having transitioned from retail management to personal services entrepreneurship with network support.
- Impulse CommunicationminorImpulse Communication is France's first network of franchised PR agencies. Featured as a partner network, with franchisee Solène Mauro (former communications manager) serving as a testimonial.
- Les Maisons de MadeleineminorLes Maisons de Madeleine is a short-term rental concierge services franchise with 2 centers. Featured as a partner network, with franchisee Antoine Guerizec featured for his career transition from commercial director.
- Piscines IbizaminorPiscines Ibiza is a pool and outdoor living franchise. Featured as a partner network with a couple franchisee testimonial (Tammy Garin and Benjamin) operating in Tarbes since 2023.
- Quadra TerraminorQuadra Terra is an eco-responsible landscaping franchise with 11 franchised locations. Featured as a partner network with environmental and biodiversity values, with franchisee Marie Leroux (environmental engineer) as a testimonial.
- LearnyKidsminorLearnyKids is France's first network for personalized children's stories (ages 0-10) with 5 agencies. Listed as a partner franchise network in the education/childcare sector with an 8,000 € entry fee.
- Helen Doron EnglishminorHelen Doron English is an English language school franchise for children with 11 franchised locations in France. Listed as a partner network, with franchisee Thiané Dièye featured as a testimonial.
- CoachdaffairesminorCoachdaffaires is a coaching performance franchise network with 8 franchises. Listed as a partner network, with founder Pascale Joly-Lombarbi contributing content on finding an entrepreneur posture.
- La Pizza de NicominorLa Pizza de Nico is a pizza restaurant franchise. Listed as a partner network with a couple franchisee testimonial (Tatiana and Yannick) operating two locations in Alsace.
- Smart DuckminorSmart Duck is a laser hair removal and aesthetic care franchise with 17 centers. Listed as a partner franchise network with a 30,000 € initial contribution.
- ARCHEAminorARCHEA is a historic custom interior design franchise with 60 showrooms. Listed as a partner network, with franchisee Anne Vimont featured transitioning from accounting to interior design.
- VenidomminorVenidom is an interior design franchise with mobile show-room with 21 franchised locations. Listed as a partner network with a 15,000 € initial contribution.
- L'atelier du chocolatminorL'atelier du chocolat is a chocolate workshop-boutique franchise with 33 locations. Listed as a partner network in the food/gourmet sector.
- UNICISminorUNICIS is a dating and leisure agency franchise for singles with 90 centers. Listed as a partner franchise network.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
Reconversion en franchise competitors and assessment
Company assessmentDirect peers
- Toute La Franchise: France's leading franchise discovery and listing platform connecting prospective franchisees with franchise networks. Directly comparable: both serve as intermediaries between aspiring franchisees and franchisors, and Toute La Franchise is already listed as a partner of Reconversion en Franchise, indicating overlapping audience and value proposition.
- Franchise Expo Paris: France's premier annual franchise trade show organized by RX France, bringing together franchise networks and prospective franchisees. Listed as a channel partner of Reconversion en Franchise and operates in the same franchise-recruitment ecosystem, though via physical exhibitions rather than content/coaching.
- Patronnes.fr: French platform dedicated to female entrepreneurship, focused on inspiring and equipping women to launch businesses. Listed as a content co-creation partner of Reconversion en Franchise and serves the same female-entrepreneur audience, though with a broader SMB scope rather than franchise-specific.
Others
- 100 000 Entrepreneurs: French non-profit association promoting entrepreneurship among young people through educational programs and ambassador networks. Comparable as a France-based entrepreneurship-education organization, though serving a different (youth) demographic.
- Wizzville: Customer-satisfaction measurement platform for franchise networks in France, awarding annual Trophées Wizzville (Heytens was awarded Silver in 2025). Comparable as a franchise-network ecosystem service provider, though focused on customer-experience benchmarking rather than franchisee recruitment.
Broad incumbents
- Initiative France: France's leading network supporting business creation through local associations that provide financing, mentoring, and support to entrepreneurs. Comparable as a French entrepreneurship-support organization, though serving all entrepreneurs rather than specifically women or franchise prospects.
- Franchise Magazine: Leading French trade publication covering the franchise sector. Comparable as an established franchise media and information provider; listed as a media partner of Reconversion en Franchise, indicating overlapping audience and editorial positioning.
- Observatoire de la Franchise: French franchise market research and data provider that tracks and analyzes franchise trends in France. Comparable as an established franchise-intelligence player serving both networks and prospective franchisees, though broader and not women-focused.
- BGE Réseau (Boutique de Gestion): French national network supporting business creation and entrepreneurship, providing training, mentoring, and financing guidance to aspiring entrepreneurs. Comparable as an established player offering education and accompaniment for business launch, including franchise candidates.
- Les Premières: French network of incubators supporting women entrepreneurs through coaching, training, and funding connections. Comparable as a female-focused entrepreneurship accompaniment organization, though with a tech/startup orientation rather than franchise specialization.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Reconversion en franchise social profiles
Digital presenceReconversion en franchise financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reconversion en franchise leadership team
Management profileNumber of profiles
Profiles1 record
Reconversion en franchise funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reconversion en franchise M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reconversion en franchise
What does Reconversion en franchise do?
Reconversion en franchise is a French coaching and advisory platform dedicated to helping women transition into entrepreneurship through the franchise model. The company offers personalized coaching (BOOST FRANCHISE), free flash coaching sessions, an annual flagship event series ('30 JOURS JE DIS OUI A LA FRANCHISE'), a curated directory of partner franchise networks, and educational content (white papers, blog, podcast, training programs). The platform guides women from profile assessment through franchise selection, business plan creation, financing, and business launch.
Is Reconversion en franchise a public or private company?
Reconversion en franchise is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Reconversion en franchise founded?
Reconversion en franchise was founded in -1. It employs 11 to 50 people.
Where is Reconversion en franchise based?
Reconversion en franchise is headquartered in Paris, France, in the Europe region.
How does Reconversion en franchise make money?
Three revenue lines are on record. BOOST FRANCHISE accompaniment program is the primary driver. The others are event and conference participation and lead generation for franchise networks.
Who are Reconversion en franchise's main competitors?
Direct peers on record are Toute La Franchise, Franchise Expo Paris and Patronnes.fr. Others are 100 000 Entrepreneurs and Wizzville. Broad incumbents are Initiative France, Franchise Magazine, Observatoire de la Franchise, BGE Réseau (Boutique de Gestion) and Les Premières.
Does Reconversion en franchise have an API?
No public API is recorded for Reconversion en franchise.