Soul Journey

What Soul Journey does

Soul Journey Therapy is a solo private counseling practice founded and operated by Rebecca Noung, MSW, LISW-S, delivering outpatient mental health services to individuals, couples, families, children, and adolescents in the Cincinnati, OH and Northern Kentucky market. The practice's service portfolio centers on individual therapy for trauma/PTSD, anxiety, depression, emotional dysregulation, and ADHD, with adjacent offerings in couples counseling, family therapy, ADHD clinical assessments (ages 16+), clinical supervision for other clinicians, and court-related professional services. The practice operates on a fee-for-service model with session fees ranging from $110 (30 minutes) to $185 (intake), supplemented by documentation, court, supervision, and assessment fees; it also accepts Aetna, CareSource, and Custom Design Benefits insurance on an in-network basis.

The underlying technology stack is minimal: the practice runs entirely on SimplePractice's client portal SaaS, which provides appointment scheduling, telehealth video delivery, secure messaging, payment processing, and client record management. No proprietary technology, mobile app, or custom platform exists; the practice website (souljourneytherapy.net) functions as a marketing and appointment-request surface layered over the SimplePractice infrastructure. Telehealth is a core distribution channel alongside in-person visits at the 1435 Vine Street Cincinnati office, with a planned January 2027 relocation to Covington, KY. Instagram (souljourneytherapy_) serves as the primary social media channel.

The go-to-market is direct-to-consumer and entirely founder-led, with no sales team, marketing budget beyond organic web and social presence, and no institutional customer base. Client acquisition flows through organic search, the practice website, insurance network listings, and self-referral. The business is bootstrapped with no disclosed funding, no parent company, and no external investors. The value proposition rests on Rebecca Noung's clinical credentials (MSW, LISW-S), specialized training in Dialectical Behavioral Therapy (DBT), and a holistic mind-body-spirit integration approach, framed within gender-affirming, narrative-based, and strength-based therapeutic modalities.

Name

Soul Journey

Legal name

Soul Journey Therapy

Website

https://souljourneytherapy.net

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Soul Journey Therapy is a solo private mental health practice in Cincinnati, OH and Northern Kentucky, operated by Rebecca Noung (MSW, LISW-S), providing individual therapy, couples and family counseling, ADHD assessments, clinical supervision, and court-related services on a fee-for-service basis with select insurance network participation.

Ownership category

akta.pro rank

Product category

Mental Health Counseling Services

NAICS

Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)

SIC

Services-Health Services (8000), Services-Misc Health & Allied Services, Nec (8090)

akta.pro industry

PRIMARYHLALAEAA

General Mental Health Therapy Platforms (Talk Therapy)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAG

Couples & Family Therapy Teletherapy Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

SECONDARYHLALAEAJ

Neurodevelopmental & Behavioral Therapy Platforms (ADHD/Autism/Behavioral Coaching)

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Mental health counseling
• Individual therapy services
• Couples and family therapy
• Telehealth counseling
• Trauma and PTSD therapy

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Therapy Session Fees: The primary revenue stream comes from fee-for-service therapy sessions. Session lengths include 53-minute ($165), 45-minute ($135), and 30-minute ($110) sessions. Additional services include ADHD clinical assessments, documentation fees, court-related services, clinical supervision, and record requests.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Soul Journey Therapy is a solo private mental health counseling practice founded by Rebecca Noung (MSW, LISW-S) that delivers individual, couples, and family therapy sessions addressing trauma/PTSD, anxiety, depression, emotional dysregulation, behavioral concerns, ADD/ADHD, and family dynamics. Services are offered both in-person at the Cincinnati, OH office and via telehealth video appointments, supported by the SimplePractice client portal for scheduling, billing, secure messaging, and payments. Additional fee-based offerings include ADHD clinical assessments for ages 16+, clinical supervision for clinicians, and court-related professional services such as preparation, testimony, and record requests.

Product overview

Soul Journey Therapy is a solo counseling practice offering mental health services primarily through in-person sessions at their Cincinnati office and Telehealth video appointments. The practice uses SimplePractice's client portal platform for appointment scheduling, billing, and secure messaging. Services include individual therapy for trauma, anxiety, depression, and ADHD; couples counseling; and family therapy. Additional fee-based services include ADHD clinical assessments, clinical supervision for clinicians, and court-related professional services. The practice accepts Aetna, CareSource, and Custom Design Benefits insurance plans.

Differentiator

Problem solved

Functional benefit

Products and services

• Individual Therapy Services In-person and telehealth counseling sessions for individuals across age groups addressing mental health concerns including anxiety, depression, trauma/PTSD, emotional dysregulation, behavioral issues, ADD/ADHD, self-harming behaviors, burnout, mindfulness, and life transitions. Delivered by Rebecca Noung using DBT, CBT, narrative, and strength-based approaches.
• Couples Counseling Therapeutic services for couples addressing relationship issues, attachment concerns, communication, divorce, and family dynamics, delivered via in-person or telehealth sessions.
• Family Therapy Counseling services for families dealing with conflict, blended family concerns, parenting challenges, attachment issues, and family systems issues, delivered in-person or via telehealth.
• ADHD Clinical Assessment Clinical assessment service for ADHD diagnosis for clients aged 16 and older, provided as a specialized evaluation at a flat $300 fee on top of standard session rates.
• Clinical Supervision Supervision services for other clinicians seeking professional development and licensure support, provided at a flat $100 fee per session by Rebecca Noung in her LISW-S capacity.
• Court-Related Services Professional services for legal proceedings including a $750 retainer due 14 days in advance, $160 per hour for court preparation, and $250 per hour for in-court appearance (including wait time, standby, deposition, or testimony).

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Partnerships

Four partnerships are on record, tiered core and minor.

• SimplePracticecoreTechnology or IntegrationSimplePractice provides the client portal platform powering the practice website, including appointment scheduling, client portal access, telehealth video services, secure messaging, and payment processing. This is the core technology infrastructure for client management.
• AetnaminorOthersInsurance provider network partnership. Soul Journey Therapy is an in-network provider for Aetna insurance plans.
• CareSourceminorOthersInsurance provider network partnership. Soul Journey Therapy is an in-network provider for CareSource insurance plans.
• Custom Design BenefitsminorOthersInsurance provider network partnership. Soul Journey Therapy is an in-network provider for Custom Design Benefits insurance plans.

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• BetterHelp: BetterHelp is the largest direct-to-consumer online teletherapy platform offering individual, couples, and teen therapy via subscription. It is a broad incumbent in the same mental health talk therapy category Soul Journey serves, but operates at massive scale with a marketplace model rather than a single-practitioner model.
• Talkspace: Talkspace is a public telehealth therapy platform offering text, audio, and video sessions with licensed therapists. It serves similar mental health concerns (anxiety, depression, trauma) as Soul Journey, but via an asynchronous-plus-live hybrid model with national reach and insurance/B2B contracts.
• Lyra Health: Lyra Health is a mental health benefits platform delivering therapy and coaching through employer-sponsored plans, with both live and virtual options. It competes for the same therapy demand as Soul Journey, particularly in serving working adults via insurance/employer channels.
• Spring Health: Spring Health is a global mental health benefits platform combining therapy, coaching, and psychiatry through employer plans. It competes for the same therapy demand pool as Soul Journey, particularly via employer-sponsored benefits that channel clients away from solo practices.

Direct peers

• Two Chairs: Two Chairs operates a network of therapist-staffed clinics offering in-person and telehealth therapy with a client-matching model. It is the closest analog to Soul Journey as a multi-clinician private therapy practice, competing on therapist quality and personalized matching in a similar outpatient therapy category.
• Octave: Octave is a group therapy practice operating in-person clinics and offering individual and group therapy in California and other states. Comparable to Soul Journey as a multi-clinician outpatient therapy practice competing for similar therapy clientele, though at larger scale.

Others

• Alma: Alma is a therapist-founded platform that helps independent mental health practitioners (like Soul Journey) manage insurance credentialing, billing, and practice operations. It is an enabling peer rather than a direct competitor, but it competes for the same independent therapist supply and shapes the practice's choice of back-office infrastructure.

Emerging players

• Charlie Health: Charlie Health is a virtual intensive outpatient program (IOP) for adolescents and young adults focused on mental health and substance use. It overlaps with Soul Journey's child/adolescent therapy segment, particularly for higher-acuity cases needing more than weekly therapy.
• Cerebral: Cerebral is a telehealth mental health platform offering therapy and medication management. It targets similar anxiety/depression/ADHD populations as Soul Journey (including ADHD assessments), though operates via subscription and prescribing model rather than solo private practice.
• Brightside Health: Brightside Health is a telehealth mental health provider offering therapy and medication management with a focus on anxiety and depression. Comparable to Soul Journey in target conditions (anxiety, depression) and telehealth delivery, though with integrated prescribing and crisis care.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/souljourneytherapy_
• LinkedInlinkedin.com/company/soul-journey

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Soul Journey