What Bid. does

Bid. is a UK B2B property technology company founded in 2024 that operates as a white-label partner to estate agencies, offering two alternative methods of sale—Modern Auction (56-day fixed completion) and Secure Sale (typically 90-day flexible timeline)—under the agent's own brand. The company is a trading name of The DAIG Group Limited (registered in England and Wales, company number 15608291), headquartered in Cannock with a core team of approximately seven to eight staff. The platform integrates with REX Software (CRM) and the Essential Information Group (EIG) Auction Management System, and includes a proprietary 'My Bid.' CMS launched in October 2025 that provides partner agents with end-to-end visibility from referral through completion, real-time progress tracking, and direct consultant communication. Online bidding is supported on desktop, tablet, and mobile with Max (Proxy) auto-bidding and a 60-second anti-sniping timer reset. Bid. claims a 98% completion rate on its methods versus an industry figure of approximately 1-in-3 for private treaty, and reported £32M+ of property transacted and £400K+ paid in agent commissions in its first year of operation.

Bid. generates revenue on a transaction-based model via the buyer's premium on completed Modern Auction and Secure Sale sales, sharing a portion of that fee with the partner agent. Sellers pay no listing fee, Bid. provides legal packs free of charge, and the estate agent's standard commission is unchanged. Onboarding of a partner agent takes 24 hours at no cost and includes CMS setup, training, and ongoing account management. Distribution is exclusively through partner estate agents (including TAUK, Paul Carr Estate Agents, eXp UK agents, Associate Yopa, and Kerfuffle-listed agents), with field sales engagement by account directors and partnership consultants; Bid. does not acquire end-buyer or seller customers directly. The company holds Property Ombudsman and Approved Code scheme memberships, WiEA Charter Member status, a 2026 WiEA Regional Champion award, and a Negotiator Awards 2025 shortlisting for Residential Auction Service of the Year.

Bid.'s strategic positioning is to be the back-end alternative-sale infrastructure for UK estate agencies, embedding its products within the agent's existing brand and workflow. Recent extensions into adjacent services include a partnership with Lumon (international currency broker, announced February 2026) and integration with Open Moove (combined estate agent, conveyancer, and mortgage broker platform). No external institutional funding, venture capital, or private equity investment is disclosed; ownership appears concentrated with founders Dan Firth (Managing Director) and Craig Moore (Operations Director) and the parent entity The DAIG Group Limited. Operating geography is restricted to England and Wales.

Name

Bid.

Legal name

The DAIG Group Limited

Website

https://thebid.uk

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

Bid. is a UK B2B property technology company founded in 2024 that white-labels Modern Auction and Secure Sale methods for estate agents under their own brand, earning transaction-based fees from buyer premiums shared with partner agents.

Ownership category

akta.pro rank

Product category

Property Auction Services

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Real Estate Auction Services (FSAEAJAL)

Keywords

• Modern auction services
• Secure sale method
• Property auction platform
• Estate agency partnerships
• Alternative property sales

Headquarters

HQ city

Cannock

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales

Revenue model

1. Buyer's Premium / Transaction Fee: When a property sale is agreed via Modern Auction or Secure Sale, the buyer pays a buyer's premium. This fee is shared with the partner estate agent. Sellers pay no money to list via either method, and the estate agent's standard commission remains unchanged. Revenue is generated on completed transactions, with agents paid on sale agreed and again on completion.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Bid. provides UK estate agents with two alternative methods of sale under a white-label B2B partnership model: Modern Auction (56-day fixed completion with online bidding including Max/Proxy bids and anti-sniping) and Secure Sale (typically 90-day flexible timeline with committed buyers paying a reservation fee). The company operates a proprietary My Bid. CMS platform for partner agents and provides legal packs, sales progression, and transaction management backend support on a transaction-fee revenue model.

Product overview

Bid. is a property technology company offering estate agents a choice of three methods of sale: Modern Auction (56-day fixed completion), Secure Sale (flexible 90-day timescale), and Private Treaty. The platform includes a white-label partnership model for estate agents, an online bidding system with proxy bidding capabilities, and a proprietary CMS platform (My Bid.) for tracking referrals to completion. Partner agents can offer all three methods under their own brand, with Bid. handling everything from launch to sales progression.

Differentiator

Problem solved

Functional benefit

Products and services

• Modern Auction A hybrid auction method of sale giving buyers and sellers speed, security, and flexibility. Sellers set a reserve price while Bid. markets with a guide price to generate competitive bidding online. Both parties commit to a 56-day fixed completion timescale. Offered to partner estate agents as a white-label service under their own brand.
• Secure Sale A method of sale positioned between auction and private treaty. Uses an 'Offers Over' pricing strategy with flexible timelines (typically 90 days), committed buyers who pay a non-refundable reservation fee, and full sales progression support. Designed to give partner agents an alternative to private treaty without the full rigidity of a traditional auction.
• My Bid. CMS Platform A proprietary content management system for partner agents providing full visibility from referral through to completion. Enables agents to refer clients in seconds, track progress in real time, communicate directly with Bid. consultants, and access reports and performance insights.

Quantifiable outcome

• 98% of sales complete successfully via Secure Sale and Modern Auction
• +7 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature2 records

Partnerships

Eleven partnerships are on record, tiered core, minor and major.

• LumoncoreStrategic or Co-development Partner · 16 February 2026Lumon is a property-savvy international currency broker operating for over 25 years. The partnership enables Bid. partner agents to offer clients international payment services when funds need to move across borders — particularly relevant as 80% of clients referred to Lumon in 2025 were UK vendors leaving the country. Lumon provides bank-beating exchange rates, free multi-currency accounts, transfers to 150+ countries in 40+ currencies, and a regulated secure framework. The partnership strengthens the completion stage of property transactions and adds financial value through improved exchange rates.
• Open MooveminorStrategic or Co-development PartnerBid. partnered with Open Moove, a platform bringing together estate agents, conveyancers, and mortgage brokers in one place to simplify the home-moving process. Bid. is the only auctioneer on Open Moove's innovative technology platform. The partnership allows for a clearer, smoother, and faster way for agents, buyers, and sellers to work together.
• TAUK (The Agency UK)coreChannel Partner/ Reseller/ DistributorTAUK agents use Bid.'s Secure Sale and Modern Auction services to help their clients move with speed, security, and peace of mind. Agents have reported being paid quickly with high client satisfaction. Bid. also helped TAUK build its own dedicated Secure Sale site (theagencyuk.com/auctions). Dana-Lucy Stone is the dedicated Secure Sale Consultant for TAUK partners.
• Paul Carr Estate AgentscoreChannel Partner/ Reseller/ DistributorPaul Carr Estate Agents is Bid.'s longest-standing partner, achieving £4 million in property sales through Secure Sale in one month. 98% of new Secure Sale & Auction instructions resulted in a successful sale. Kelly Veitch works from Paul Carr branches three days per week, coaching the team and identifying opportunities. In Q1, a 50%+ jump in year-on-year auction sales was recorded.
• eXp UKmajorChannel Partner/ Reseller/ DistributorA growing number of eXp UK agents are offering Bid.'s Modern Auction and Secure Sale services to their clients. Katie Kitchin works closely with eXp agents to deliver faster, more secure transactions. Bid. attended the eXp UK Golf & Afternoon Tea event at The Belfry.
• Associate YopamajorChannel Partner/ Reseller/ DistributorAssociate Yopa self-employed agents incorporate Bid.'s alternative sales methods into their regular offerings, securing more listings, giving clients more choice, and receiving payments more swiftly.
• KerfuffleminorChannel Partner/ Reseller/ DistributorBid. is integrated into the Kerfuffle platform as a supplier, visible at kerfuffle.com/suppliers/bid. Bid. sponsored the Kerfuffle Conference at Wembley Stadium (2025) with 50% off VIP tickets for partner agents.
• Relocation Agent NetworkminorChannel Partner/ Reseller/ DistributorBid. partnered with Relocation Agent Network (RAN), paying double commission on instruction for RAN referrals.
• The Boys ClubminorOthersA mental health awareness group focused on challenges faced by men in the property industry, creating safe space for conversations around mental health, stress, anxiety, and resilience. Bid.'s Managing Director Dan Firth was selected as one of six initial board members. Bid. supports this initiative as part of its commitment to looking after people in the industry.
• REX SoftwarecoreTechnology or IntegrationREX Software is Bid.'s CRM provider. Customer personal information is stored on the REX platform.
• Essential Information Group (EIG)coreTechnology or IntegrationEssential Information Group (EIG) provides Bid.'s online Auction Management System, which holds seller and buyer information when properties are listed or bid on via the platform.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Auction House: Auction House is one of the UK's largest residential property auction networks, offering traditional and conditional auction services through partner agents. Its network-based model closely parallels Bid.'s estate agency partner strategy.
• Pattinson Auction: Pattinson Auction is a UK regional auction house covering the North East and surrounding regions, providing modern and traditional auction services to estate agents and sellers. It is comparable to Bid. as a residential auction partner to UK agents.
• SDL Auctions: SDL Auctions (formerly Edward Symmons) provides residential and commercial property auction services across the UK, including traditional and modern method auctions. It competes directly with Bid. for estate agent partnerships and seller mindshare in the auction channel.
• McHugh & Co: McHugh & Co operates residential and commercial auction services in the UK and competes with Bid. for estate agent referrals and seller transactions in the modern method of auction segment.
• iamsold: iamsold is the UK's largest modern method of auction operator, offering estate agents a white-label online auction service very similar to Bid.'s Modern Auction. Both companies compete head-to-head for the same UK estate agency partners and pursue the same modern auction thesis.

Broad incumbents

• Foxtons: Foxtons is a major London-focused estate agency group that has begun offering modern method of auction services. It is comparable as a broad incumbent estate agency potentially competing with Bid.'s partner-agent channel in prime markets.
• Countrywide: Countrywide is one of the UK's largest estate agency groups. As a broad incumbent, it offers private treaty and auction services across many brands and competes with Bid. for agent referrals and seller transactions, though without Bid.'s auction-specialist focus.

Regional players

• Loveitts: Loveitts is a Midlands-based estate agency and auction provider that historically served a region overlapping Bid.'s Cannock HQ catchment. It is comparable as a regional residential auction/estate agency competitor.

Emerging players

• Strike: Strike is a UK proptech estate agency offering a flat-fee, technology-led alternative to traditional agents. While its business model differs from Bid.'s, both target UK residential sellers with a tech-enabled value proposition addressing speed and cost pain points.
• Open Moove: Open Moove is a UK proptech platform bringing together estate agents, conveyancers, and mortgage brokers. Bid. is integrated as Open Moove's only auctioneer partner, making Open Moove both a partner and an adjacent emerging player in transaction workflow.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/thebid
• Instagraminstagram.com/bid_secure_methods_of_sale

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Bid.