Toets-Mij

What Toets-Mij does

Toets-Mij BV is a Dutch education technology company founded in 2020 by Marc Luitjens and headquartered in Leiden, the Netherlands. It operates a direct-to-consumer online platform, ToetsMij, that delivers 10,000+ chapter-specific practice tests aligned to the textbooks used in Dutch secondary education (voortgezet onderwijs), spanning grades 1 through 6 across vmbo-t, havo, vwo, and gymnasium. Tests are authored by a network of more than 200 subject experts and 120+ active classroom teachers, and include step-by-step worked solutions, a BegripMij glossary module for key concepts, and a parent dashboard for tracking progress. The platform is a web application accessed via mijn.toets-mij.nl, with content discovery primarily driven by SEO-optimized subject and textbook pages and a content blog.

The company generates revenue exclusively through consumer subscriptions to its online learning environment. It offers three pricing tiers — monthly (€15.99), quarterly (€12.99/month, €39.97 total), and annual (€9.99/month, €119.88 total) — with the annual plan chosen by over 70% of subscribers. Payment is collected via automatic direct debit. Distribution is purely product-led growth: users self-onboard, no sales assistance is required, and a network of 30+ Dutch homework coaching institutions (huiswerkinstituten) functions as informal referral partners. The company reports a 9.5/10 customer review score on Kiyoh and operates in a single geography (Netherlands), with no disclosed institutional funding, no parent company, and a small internal team of approximately 20 employees supplemented by the broader expert network.

Name

Toets-Mij

Legal name

Toets-Mij BV

Website

https://toets-mij.nl

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Toets-Mij is a Dutch direct-to-consumer online learning platform offering 10,000+ textbook-aligned practice tests for secondary school students (vmbo-t to gymnasium, grades 1-6), with content authored by 200+ active Dutch classroom teachers and sold via monthly, quarterly, or annual subscriptions.

Ownership category

akta.pro rank

Product category

Online Education Platform

NAICS

Exam Preparation and Tutoring (611691), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

General Homework Help (Multi-Subject) (EDANADAA)

akta.pro secondary industries

Language Assessment, Placement Testing & Proficiency Certification Tools (EDAFAOAH), Note-Taking, Reading & Comprehension Strategies (EDANADAC)

Keywords

• Online practice tests
• Dutch secondary education
• Curriculum-aligned testing
• Educational technology platform
• Test preparation software

Headquarters

HQ city

Leiden

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Subscription - Monthly: Monthly recurring subscription offering full access to all practice tests for one registered user's grade level, limited to 20 tests per month. Auto-renewal via direct debit. Can be cancelled monthly.
2. Subscription - Quarterly (3 months): Quarterly subscription at 12.99/month (39.97 total). Provides savings of 3 euros per month compared to monthly plan while maintaining the same features and 20 tests/month limit.
3. Subscription - Annual (1 year): Annual subscription at 9.99/month (119.88 total). Most popular plan chosen by over 70% of users. Offers full access to all subjects and grade levels for one full school year with maximum savings.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Toets-Mij operates an online learning platform (mijn.toets-mij.nl) that delivers more than 10,000 practice tests (oefentoetsen) precisely aligned to Dutch secondary school textbooks and curricula, covering grades 1 through 6 across education levels vmbo-t, havo, vwo, and gymnasium. Each question is accompanied by a step-by-step worked solution and learning tip, and the service is sold via recurring subscriptions to students and parents. Supplementary offerings include the BegripMij glossary reference platform and multilingual reading comprehension (Leesvaardigheid) practice for Nederlands, Duits, Engels, Frans, and Spaans.

Product overview

ToetsMij is a unified online learning platform for Dutch secondary school students (vmbo-t through gymnasium) offering practice tests aligned with school textbooks. The core ToetsMij platform provides 10,000+ practice tests across all major subjects with detailed answers and explanations. Supporting modules include BegripMij (concept explanations) and Leesvaardigheid (reading comprehension practice). The platform connects students to over 200 subject matter experts who develop content aligned with popular Dutch textbooks.

Differentiator

Problem solved

Functional benefit

Products and services

• ToetsMij Online subscription platform providing 10,000+ practice tests (oefentoetsen) aligned with Dutch secondary school textbooks and curricula, covering vmbo-t, havo, vwo, and gymnasium levels across all major subjects, with detailed step-by-step worked answers and learning tips, a parent progress dashboard, and a 20-tests-per-month usage cap. Sold to students and parents via recurring subscription.
• BegripMij Supplementary concept explanation platform covering key terminology across subjects including Maatschappijleer (30 concepts), Wiskunde (35 concepts), and Geschiedenis (35 concepts), supporting self-directed learning and reference for students preparing for tests.
• Leesvaardigheid (Reading Comprehension) Reading comprehension practice tests available in multiple languages (Nederlands, Duits, Engels, Frans, Spaans) at various Dutch secondary education levels, with tips and strategies for understanding texts.

Quantifiable outcome

• Up to 30% reduction in study time through targeted, goal-oriented learning
• +3 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

15 partnerships are on record, tiered minor.

• Aptroot HuiswerkbegeleidingminorChannel Partner/ Reseller/ DistributorDutch homework coaching institution that partners with ToetsMij to provide supplementary practice materials to students.
• Bibis BijlesminorChannel Partner/ Reseller/ DistributorDutch tutoring service that partners with ToetsMij for supplemental test preparation materials.
• Close Up AdcaminorChannel Partner/ Reseller/ DistributorDutch coaching service partner of ToetsMij.
• Flexx BussumminorChannel Partner/ Reseller/ DistributorHomework assistance service in Bussum, Netherlands, that refers students to ToetsMij.
• H3X HuiswerkbegeleidingminorChannel Partner/ Reseller/ DistributorDutch homework coaching organization operating multiple locations that partners with ToetsMij.
• HIA Huiswerk Instituut AmsterdamminorChannel Partner/ Reseller/ DistributorHomework institute in Amsterdam operating as a partner referral channel for ToetsMij.
• Leerplein 14minorChannel Partner/ Reseller/ DistributorDutch homework coaching center that refers students to ToetsMij.
• Studie MeesterminorChannel Partner/ Reseller/ DistributorStudy coaching organization that partners with ToetsMij as a referral channel.
• Studie SuccesminorChannel Partner/ Reseller/ DistributorStudy guidance organization that refers students to ToetsMij.
• Juf MeesminorChannel Partner/ Reseller/ DistributorDutch tutoring service that partners with ToetsMij.
• Kick LeerlingbegeleidingminorChannel Partner/ Reseller/ DistributorStudent guidance service in the Netherlands that partners with ToetsMij.
• MIQI HuiswerkbegeleidingminorChannel Partner/ Reseller/ DistributorHomework coaching service that refers students to ToetsMij.
• Het StudiehuisminorChannel Partner/ Reseller/ DistributorStudy house organization in the Netherlands operating as a partner for ToetsMij.
• De LeerplaatsminorChannel Partner/ Reseller/ DistributorDutch learning center that refers students to ToetsMij.
• Studie AssistminorChannel Partner/ Reseller/ DistributorStudy assistance organization that partners with ToetsMij.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Learnbeat: Learnbeat is a Dutch digital learning environment offering method-aligned content, exercises, and tests for secondary education subjects. Its curriculum-mapped digital exercises mirror ToetsMij's textbook-aligned practice test model.
• Slimleren: Slimleren provides online practice and explanations for Dutch secondary school subjects with grade- and topic-level exercises. Its content model and target user (Dutch secondary students) overlap closely with ToetsMij's chapter-aligned practice tests.
• StudyGo: StudyGo is a Dutch online platform offering study help, summaries, and practice materials aligned to secondary school subjects. It directly competes with ToetsMij for Dutch voortgezet onderwijs students seeking textbook-aligned study resources.
• Lyceo: Lyceo is a major Dutch provider of homework guidance, tutoring, and online study support for secondary school students. While its core is in-person tutoring, its digital and supplemental practice materials put it in direct competition for the same Dutch student and parent buyer.
• LessonUp: LessonUp is a Dutch interactive lesson and quiz platform widely used in Dutch secondary schools. It competes in the same Dutch classroom digital-practice space, with school licences and content libraries overlapping with ToetsMij's offerings.
• Mr. Chadd: Mr. Chadd is a Dutch online tutoring and practice platform serving secondary school students with homework help, video lessons, and practice questions. It overlaps with ToetsMij's test-prep and explanation offering for Dutch voortgezet onderwijs.

Broad incumbents

• Noordhoff Uitgevers: Noordhoff is a major Dutch educational publisher of textbooks and digital learning materials for secondary education. It is comparable as a broader incumbent that owns many of the 'lesmethodes' ToetsMij aligns its practice content to, and could compete or acquire.
• Malmberg: Malmberg is a long-standing Dutch educational publisher producing textbooks and digital resources for primary and secondary education. It is comparable as a broader incumbent in the same curriculum ecosystem where ToetsMij operates its chapter-aligned practice library.
• Squla: Squla is a leading Dutch adaptive practice platform for primary school children covering multiple subjects. While its target age is younger, it is a broader incumbent in Dutch educational practice platforms and a credible adjacent player if ToetsMij expands downward.

Regional players

• Cito: Cito is the Dutch national institute for educational measurement, producing standardised tests such as the Cito-toets and central exams. While not a direct competitor, it shapes the testing methodology that ToetsMij's practice tests emulate, making it the most relevant adjacent authority in Dutch assessment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/toets-mij

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toets-Mij