WEB JASPER®

What WEB JASPER® does

Web Jasper (legal entity M H Jasper Ltda.) is a Brazilian SaaS company founded in 2016 in Lajeado, Rio Grande do Sul, that sells an integrated retail-operations platform to supermarket, atacarejo, pharmacy, pet retail, and convenience-store chains. The company serves 400+ retail networks covering 4,200+ active stores across Brazil, with 25 category-management specialists on staff and a sales-led go-to-market that funnels prospects through a single "Agendar Apresentação" website CTA into custom-quoted contracts.

The platform is composed of four natively integrated modules: Sistema de Planograma (AI-generated planograms per store and region), Sistema de Trade Marketing (negotiation, contracts, JBP, and execution verification), Sistema de Validade (expiry alerts and loss reduction), and Sistema de Gestão de Pessoas (AI recruitment, experience evaluation, PDI, turnover). All four modules share an ERP integration layer connecting to 55+ ERP systems via API and FTP, plus supply-chain bridges to indiKATORE, KIKKER, and Nexello. Embedded AI capabilities include computer vision for shelf auditing (claimed 98% accuracy), NLP for resume scoring, and optimization engines that structure catalogs into up to nine levels of market hierarchy using 20+ commercial criteria. The company maintains a proprietary image database of 1M+ Full HD SKUs and 4M image records used to render planograms with real product imagery.

Web Jasper operates a single "Plano Único" subscription model — all modules are included with no per-module upcharge — at quote-based pricing with no public rate card. Implementation is standardized at 2–4 weeks, 100% remote, with training sessions included. The company is privately held under M H Jasper Ltda., with no disclosed external institutional funding, and markets itself on quantifiable customer outcomes (claimed +38% contractual margin, -80% shelf rupture, up to 95% reduction in expiry losses). LGPD compliance is documented, and demand generation is anchored by a blog, weekly newsletter, WhatsApp communities, and recurring webinars delivered alongside a strategic research partnership with Varejo 360.

Name

WEB JASPER®

Legal name

M H Jasper Ltda.

Website

https://webjasper.com.br

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Web Jasper is a Brazilian SaaS company founded in 2016 that sells an integrated planogram, trade marketing, expiry-control, and HR platform — with AI embedded across all four modules — to 400+ retail networks and 4,200+ active stores across supermarkets, atacarejos, pharmacies, and pet retail.

Ownership category

akta.pro rank

Product category

Retail Category Management Software

NAICS

Custom Computer Programming Services (541511), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Management Consulting Services (8742)

akta.pro primary industry

Marketing Automation Platforms & Services (BPAFAFAC)

akta.pro secondary industry

Core HR & HRIS (BPACAPAA)

Keywords

• Retail planogram software
• Category management SaaS
• Trade marketing platform
• Expiry control systems
• Retail HR management

Headquarters

HQ city

Lajeado, Rio Grande do Sul

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription (Plano Único): Single product offering with all features included — no per-module pricing. Customers pay a license fee for access to the full platform covering all four modules. Updates are released monthly and included at no additional cost. Support provided during business hours with up to 48-hour response time. Implementation (2–4 weeks, 100% remote) and training are included.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Web Jasper is a SaaS platform composed of four integrated modules for retail networks: Sistema de Planograma (AI-driven planogram automation), Sistema de Trade Marketing (negotiated-space management at POS), Sistema de Validade (expiry control with mobile barcode scanning), and Sistema de Gestão de Pessoas (HR management for multi-store retail). The platform connects natively to 55+ ERP systems via API and FTP, leveraging sales, product, and shopper data to generate store- and region-specific planograms, audit shelf execution via photo analysis, and manage trade marketing contracts and HR lifecycles.

Product overview

Web Jasper is a retail technology platform composed of four integrated systems covering the entire retail operation: Sistema de Planograma (planogram automation), Sistema de Trade Marketing (trade marketing management), Sistema de Validade (expiry control), and Sistema de Gestão de Pessoas (HR management). All four systems share a common ERP integration layer and are available via web platform and mobile apps. The platform is marketed as a unified suite with integrated data flow between modules.

Differentiator

Problem solved

Functional benefit

Products and services

• Sistema de Planograma Automated planogram system that connects to the customer's ERP and brings 100% Category Management into a single platform. Generates planograms per store and region using AI to organize product catalogs into up to 9 levels of market hierarchy, with dynamic editing of up to 10 versions per planogram, AI-powered shelf rupture auditing, and a proprietary image database of 1M+ SKUs.
• Sistema de Trade Marketing Trade marketing management platform for negotiating and controlling industry-funded spaces at point of sale. Includes visual mapping of POS spaces, geolocated photo verification of execution, digital commercial contracts and Joint Business Plans (JBP) with embedded digital signatures, and real-time account rendering shared with industry partners via external link without requiring login.
• Sistema de Validade Expiry control system that sends automatic notifications 10–30 days before products expire, organized by category, branch, and buyer. Mobile app reads barcodes via phone camera for zero-typing data entry, supports offline operation with automatic sync, and provides analytical dashboards for stock clearance and price reduction decisions; reduces expiry losses by up to 95%.
• Sistema de Gestão de Pessoas HR management platform for multi-store retail networks covering the full employee lifecycle: AI recruitment with resume scoring and personalized interview scripts, real-time turnover dashboard, 45/90-day experience evaluation with formal written assessments, mobile Individual Development Plan (PDI) accessed via direct link without app installation, and anonymous climate survey. Designed to apply a uniform HR standard across all stores in a retail network.

Quantifiable outcome

• Average +38% growth in contractual margin for customers after implementation
• +8 more outcomes

Named customers30 records

Segments6 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature12 records

Partnerships

Four partnerships are on record, tiered core.

• indiKATOREcoreTechnology or IntegrationSupply chain management system integrated with Web Jasper's planogram module. Shelf capacity defined in planograms is automatically sent to indiKATORE for replenishment operations, eliminating manual data re-entry and ensuring planned display and supply run on the same information.
• KIKKERcoreTechnology or IntegrationSupply chain system integrated with Web Jasper's planogram module. The integration enables automatic synchronization of shelf capacity and replenishment parameters from planogram to supply, creating a unified data flow between category planning and store replenishment.
• NexellocoreTechnology or IntegrationSupply chain management platform integrated with Web Jasper's planogram module. Supports the supply-to-display data bridge so that planned shelf layouts translate directly into replenishment parameters in Nexello.
• Varejo 360 Inteligência e Pesquisa de MercadocoreStrategic or Co-development PartnerStrategic market intelligence partnership producing joint research reports on retail categories. Web Jasper and Varejo 360 co-publish category performance studies (e.g., Café Torrado e Moído, Tira Limo, PET CARE, Conservas, Absorvente Íntimo) analyzing market share, channel dynamics, and shopper behavior. These reports serve as lead generation content for Web Jasper's platform.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• RELEX Solutions: Provider of unified retail planning solutions including space and assortment planning. Comparable to Web Jasper's planogram and category management modules, with stronger presence in European and global enterprise retailers.
• Aptos: Retail technology provider for planning, merchandising, and store operations. Competitor to Web Jasper in category management and merchandise planning, with longer enterprise track record in apparel and specialty retail.
• Linx: Brazilian retail and omnichannel software platform (now part of Stone). Overlaps with Web Jasper in retail operations and category management, with broader POS and e-commerce scope.
• Blue Yonder: Global leader in supply chain and retail planning software, offering planogram, category management, and trade promotion solutions. Competitor in the same category management space but with broader enterprise scope and larger R&D footprint than Web Jasper.
• SymphonyAI: AI-first retail vertical software suite covering category management, assortment, and shelf insights. Direct competitor to Web Jasper's AI-driven planogram and auditing modules, with global enterprise customer base.
• ShopperTrak (Sensormatic Solutions): Retail traffic and store analytics provider (now part of Johnson Controls). Adjacent to Web Jasper's store-execution layer but focused on traffic and shopper analytics rather than planogram category management.

Regional players

• Mercos: Brazilian B2B commerce platform for retail and industry, with category and product management features. Adjacent rather than direct, but operates in the same Brazilian retail digitization ecosystem.
• Consinco: Brazilian enterprise software for retail and food service, including merchandising, category, and trade management. Overlapping product functionality with Web Jasper's planogram and trade modules, anchored in the Brazilian market.

Direct peers

• Datacoper: Brazilian retail software provider focused on planogram and trade marketing solutions for supermarket chains. Most direct domestic competitor to Web Jasper with similar customer profile and Brazilian retail focus.

Emerging players

• Aquarela: Brazilian AI and analytics vendor working with retail and consumer goods companies. Adjacent peer — comparable AI/data orientation for Brazilian retail but with broader analytics scope rather than store-floor execution focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/web-jasper

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WEB JASPER®