Catapult Labs
Catapult Labs builds agile collaboration and developer-experience apps — including retrospectives, stand-ups, estimation, and Bitbucket-Jira linking — distributed as native integrations on Atlassian, Trello, monday.com, and Freshworks Marketplaces under a per-seat subscription model for distributed enterprise teams.
- Company typePrivate
- Founded2018
- HeadquartersMexico City, Mexico
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Catapult Labs does
Catapult Labs, LLC is a privately held software company (Phoenix, Arizona, USA) that builds agile collaboration and developer-experience applications natively inside the Atlassian ecosystem. Its flagship product, Agile Retrospectives for Jira & Confluence, runs structured retrospective sessions directly within the host Atlassian interface and converts outcomes into trackable Jira issues or Confluence pages. The portfolio is extended by Scrum Poker (estimation), TeamPulse (health check-ins), StandBot (asynchronous Slack stand-ups linked to Jira), and — most recently — GitLinker for Jira, which connects Bitbucket branches, pull requests, and commits to Jira issues. The company also distributes two-way sync integrations for Freshdesk + Trello and Freshservice + Trello, addressing support and IT workflows.
Underlying the product set is a native-integration framework that relies on Atlassian Marketplace APIs and host-platform data models rather than a standalone UI, plus extensions into Trello, monday.com, Freshworks, and Slack surfaces. Distribution is multi-channel: products are listed on Atlassian Marketplace (where the company holds Silver Marketplace Partner status), Trello Marketplace, monday.com Marketplace, and Freshworks Marketplace, with self-serve discovery and free trials. Monetization is a per-seat, annual subscription billed through Atlassian Marketplace and the other platform stores, segmented toward enterprise agile teams with named-customer logos spanning Pfizer, Pinterest, Rolex, Sony, Cisco, Disney, Uber, Bosch, Chipotle, Dell, iRobot, KPMG, Siemens, T-Mobile, and US Bank, and scale commentary citing 1,000+ enterprise clients and 3M+ users.
Catapult Labs firmographics
Firmographics- Name
- Catapult Labs
- Legal name
- Catapult Labs, LLC
- Website
- https://catapultlabs.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Catapult Labs builds agile collaboration and developer-experience apps — including retrospectives, stand-ups, estimation, and Bitbucket-Jira linking — distributed as native integrations on Atlassian, Trello, monday.com, and Freshworks Marketplaces under a per-seat subscription model for distributed enterprise teams.
- Ownership category
- akta.pro rank
Catapult Labs industry classification
Industry- Product category
- Agile Collaboration Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Work Management & Collaboration Suites (BPAMAMAG)
- akta.pro secondary industry
- Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.) (EDABAHAH)
Keywords
Where Catapult Labs is headquartered
LocationHeadquarters
- HQ city
- Mexico City
- HQ country
- Mexico
- HQ region
- Latin America
Offices1 record
Markets served
Catapult Labs business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Atlassian Marketplace Subscriptions: Products are sold through Atlassian Marketplace with subscription pricing based on the number of users in the connected Atlassian product(s). Billing is handled through Atlassian's platform.
- Multi-Platform Marketplace Sales: Products also distributed through Trello Marketplace, monday.com Marketplace, and Freshworks Marketplace, generating revenue through respective platform billing systems.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Per seat | Annual | Atlassian Marketplace tiered pricing based on user count |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels7 records
Catapult Labs product offering
Product offeringCore offering
Catapult Labs builds productivity and collaboration apps for distributed agile teams that integrate natively with Atlassian Jira and Confluence, as well as Trello, monday.com, Slack, and Freshworks. Its flagship product, Agile Retrospectives for Jira & Confluence, plus companion tools (Scrum Poker, TeamPulse, StandBot, GitLinker for Jira), enable structured retrospectives, estimation, health check-ins, asynchronous stand-ups, and code-to-issue linking within the team's existing tools.
Product overview
Catapult Labs offers a suite of Agile collaboration and productivity apps for distributed teams, primarily integrated within the Atlassian ecosystem. The core product is Agile Retrospectives for Jira & Confluence, which enables structured retrospective sessions directly inside Jira and Confluence, converting outcomes into trackable Jira issues. The product portfolio spans team productivity tools (Scrum Poker, TeamPulse, StandBot) and customer support integrations (Freshdesk + Trello, Freshservice + Trello). The company also offers GitLinker for Jira, which links Bitbucket development work to Jira issues. All products are delivered through Atlassian Marketplace, Trello Power-Ups, monday.com Marketplace, and Freshworks Marketplace.
Differentiator
Problem solved
Functional benefit
Products and services
- Agile Retrospectives for Jira & Confluence Flagship product enabling teams to run structured, psychologically safe retrospective sessions directly inside Jira and Confluence. Supports custom templates, anonymous feedback, topic voting, theme grouping, async or real-time participation, conversion of outcomes into Jira issues or Confluence pages, and a retrospective history/analytics dashboard.
- Scrum Poker Planning Poker estimation tool for Jira and Confluence. Teams estimate development task effort by playing Planning Poker, with estimates sent directly to Jira or Confluence. Available on Atlassian Marketplace for cloud deployment.
- TeamPulse Team health check-in tool for Jira. Teams run health check-ins inside Jira, defining aspects to discuss and creating action items together to improve teamwork and trust.
- StandBot Asynchronous stand-up bot linking Slack stand-ups to Jira. Automates stand-up reminders, displays Jira issue progress in Slack, sends blocker notifications, and exports stand-up data as CSV. Available for server deployment.
- Freshdesk + Trello Integration Two-way sync integration between Freshdesk and Trello. Links Freshdesk tickets to Trello cards and synchronizes updates bidirectionally, keeping support agents and Trello teams aligned.
- Freshservice + Trello Integration Two-way sync integration between Freshservice and Trello. Enables IT teams to view and create Freshservice tickets directly from linked Trello cards, facilitating cross-functional collaboration.
- GitLinker for Jira Connects Bitbucket development work (branches, pull requests, and commits) to Jira issues. Enables teams to link code progress to Jira, create new branches directly from Jira, and view all linked Bitbucket items within the Jira issue panel.
Quantifiable outcome
- Trusted by 1,000+ enterprise clients and 3,000,000+ users
Companies that use Catapult Labs
Customer profileNamed customers15 records
Segments5 records
Ideal customer profiles1 record
Catapult Labs technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Catapult Labs partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered minor and core.
- BrighttailminorAtlassian-focused marketing services provider that helps Marketplace partners drive growth. Listed as part of Catapult Labs' 'Partnering with Atlassian's Finest' ecosystem page.
- AdaptavistminorAtlassian partner helping teams do their best work through consulting and implementation services. Listed as part of Catapult Labs' partner ecosystem.
- catworkx (TIMETOACT GROUP)minorEnterprise Integration partner based on Atlassian platform, part of the TIMETOACT GROUP. Listed as part of Catapult Labs' partner ecosystem.
- PeakforceminorConsulting partner offering health checks, implementations, and advisory services for companies of all sizes. Listed as part of Catapult Labs' partner ecosystem.
- AtlassiancoreCore platform partner. Catapult Labs builds apps that integrate natively with Jira, Confluence, and other Atlassian products. Company holds Silver Marketplace Partner status and distributes products through Atlassian Marketplace.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Catapult Labs competitors and assessment
Company assessmentDirect peers
- Parabol: Dedicated retrospective and agile-meeting platform with native integrations into Jira, GitHub, and Slack. Competes directly with Catapult Labs' flagship Agile Retrospectives on feature depth and enterprise agile team use cases.
- Retrium: Purpose-built retrospective tool for agile teams with Jira and Confluence integrations, focused on the same primary use case as Catapult Labs' flagship Agile Retrospectives product.
- Geekbot: Slack-based stand-up and team check-in bot with Jira integration. Directly competes with Catapult Labs' StandBot product on async stand-ups inside Slack.
- Reetro: Retrospective tool supporting templates, voting, action items, and Jira/Confluence integrations. Directly comparable to Catapult Labs' Agile Retrospectives and TeamPulse use cases.
- GoRetro: Sprint retrospective platform with Jira and Confluence integrations. Competes in the same retrospective + health-check segment as Catapult Labs.
- TeamRetro: Online retrospective tool for agile teams with action item tracking and Jira integrations. Direct substitute for Catapult Labs' flagship product in the same buyer persona.
- Easy Agile (Easy Agile Apps): Atlassian Marketplace vendor building Jira-native apps for agile teams, including retrospectives, user story mapping, and team planning. Direct head-to-head competitor with overlapping product categories and the same Atlassian-first distribution model.
Emerging players
- Sprintlio: Smaller agile retrospective and stand-up tool with Jira integration. Overlaps with Catapult Labs' Agile Retrospectives and StandBot on a narrower feature set.
Broad incumbents
- Miro: Large collaboration whiteboard platform that includes retrospective templates and supports Jira workflows. Larger, broader incumbent with overlapping use cases rather than specialization in agile ceremonies.
- Atlassian (Jira Software): Platform owner whose Jira and Confluence products host Catapult Labs' apps. As a broad incumbent, Atlassian sets marketplace policy and could ship competing first-party agile features that threaten third-party apps.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Catapult Labs social profiles
Digital presenceCatapult Labs financial estimates
Financial estimateRevenue estimate
Valuation estimate
Catapult Labs leadership team
Management profileNumber of profiles
Catapult Labs funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Catapult Labs M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Catapult Labs
What does Catapult Labs do?
Catapult Labs builds productivity and collaboration apps for distributed agile teams that integrate natively with Atlassian Jira and Confluence, as well as Trello, monday.com, Slack, and Freshworks. Its flagship product, Agile Retrospectives for Jira & Confluence, plus companion tools (Scrum Poker, TeamPulse, StandBot, GitLinker for Jira), enable structured retrospectives, estimation, health check-ins, asynchronous stand-ups, and code-to-issue linking within the team's existing tools.
Is Catapult Labs a public or private company?
Catapult Labs is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Catapult Labs founded?
Catapult Labs was founded in 2018. It employs 11 to 50 people.
Where is Catapult Labs based?
Catapult Labs is headquartered in Mexico City, Mexico, in the Latin America region.
How does Catapult Labs make money?
Two revenue lines are on record. Atlassian Marketplace Subscriptions are the primary driver. The others are multi-Platform Marketplace Sales.
Who are Catapult Labs's main competitors?
Direct peers on record are Parabol, Retrium, Geekbot, Reetro, GoRetro, TeamRetro and Easy Agile (Easy Agile Apps). Sprintlio is listed as an emerging player. Broad incumbents are Miro and Atlassian (Jira Software).
Does Catapult Labs have an API?
No public API is recorded for Catapult Labs.
What industry is Catapult Labs in?
Catapult Labs's product category is Agile Collaboration Software. Its primary akta.pro industry code is BPAMAMAG, Work Management & Collaboration Suites, with a secondary code of EDABAHAH, Tools & Platforms Training (Jira, Azure DevOps, MS Project, Smartsheet, etc.). Its NAICS code is 513210 and its SIC code is 7372.