LeadCapture.io
LeadCapture.io is a self-serve SaaS platform that provides AI-assisted lead funnel builders, real-time verification, contact scoring, and distribution integrations for performance marketers and lead generation agencies in regulated US verticals.
- Company typePrivate
- Founded2019
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What LeadCapture.io does
LeadCapture.io, operated under the legal entity LeadForms LLC, is a self-serve SaaS platform that provides lead-generation infrastructure for performance marketers, lead generation agencies, and lead sellers operating primarily in regulated US verticals such as insurance, mortgage, real estate, solar, home services, legal, and financial services. Founded in 2019 by John Porrini and headquartered near Philadelphia, Pennsylvania, the platform unifies landing page creation, multi-step form and quiz builders, lead verification, contact scoring, compliance certification, and real-time lead distribution into a single product, replacing what the company describes as fragmented multi-tool stacks.
The platform's core technology centers on an AI-assisted funnel builder trained on conversion patterns from millions of real leads, which generates deployable multi-step funnels from plain-text descriptions in under 60 seconds. Supporting modules include AI Copilot for natural-language editing, AI Intelligence for proactive optimization recommendations, a proprietary Contact Score (0-100) combining email deliverability, phone validity, and carrier risk signals, and native integrations with lead distribution platforms (LeadProsper, LeadByte, Leadspedia, Phonexa, LeadConduit) and compliance services (TrustedForm, Jornaya). The platform is engineered for sub-200ms mobile page loads and holds TCPA, CCPA, and GDPR compliance tooling on SOC 2 compliant infrastructure.
LeadCapture.io operates a three-tier subscription model — Starter at $199/month, Growth at $399/month, and Max at $999/month — augmented by usage-based verification and enrichment credits. Distribution is fully self-serve with no direct sales team: customer acquisition occurs via the website's 7-day free trial, SEO-driven comparison pages against named competitors (Typeform, Unbounce, ClickFunnels, GoHighLevel), a free AI funnel generator tool, a founder-led content strategy (The Lead Capture Blueprint newsletter, Founder Updates blog), and a 30% recurring affiliate program. The company is backed by TinySeed as of 2024 and reportedly serves customers across the United States, though the team itself is distributed globally.
LeadCapture.io firmographics
Firmographics- Name
- LeadCapture.io
- Legal name
- LeadForms LLC
- Website
- https://leadcapture.io
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- LeadCapture.io is a self-serve SaaS platform that provides AI-assisted lead funnel builders, real-time verification, contact scoring, and distribution integrations for performance marketers and lead generation agencies in regulated US verticals.
- Ownership category
- akta.pro rank
LeadCapture.io industry classification
Industry- Product category
- Lead Generation Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)
- akta.pro secondary industries
- Lead Qualification, Enrichment & Data Append Services (THAHAGAL), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC)
Keywords
Where LeadCapture.io is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadCapture.io business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- SaaS Subscription: Three-tier subscription model (Starter, Growth, Max) with monthly and annual billing options. All plans include unlimited funnels, webhooks, and A/B testing. Higher tiers add more leads, verification credits, custom domains, and AI features.
- Verification & Enrichment Credits: Usage-based consumption of verification and enrichment credits. Each tier includes bundled credits (250 Starter, 1,000 Growth, 5,000 Max) with overage capabilities. Credits used for email verification, phone validation, OTP, skip tracing, and data enrichment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Starter: Core lead capture with essential features for small teams |
| Subscription | Monthly | Growth: Mid-market tier with expanded capacity and AI Insights |
| Subscription | Monthly | Max: Enterprise-scale with maximum capacity and all features |
| Unit Pricing | Monthly | Component Pricing Breakdown |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels5 records
LeadCapture.io product offering
Product offeringCore offering
LeadCapture.io is a self-serve SaaS platform that lets businesses build AI-assisted lead capture funnels, multi-step forms, quizzes, and landing pages, then verify, score, enrich, and route the resulting leads to buyers and CRMs in real time. The platform combines AI funnel generation, built-in email/phone/SMS verification, a proprietary Contact Score (0-100), TCPA/CCPA/GDPR compliance tooling, and native integrations with lead distribution platforms such as LeadProsper, LeadByte, Phonexa, and Leadspedia.
Product overview
LeadCapture.io is a unified lead generation platform that combines landing pages, multi-step forms, quizzes, and surveys into a single integrated system. The core product architecture consists of the AI Funnel Builder and visual Lead Funnel Builder for creating lead capture experiences, paired with real-time Lead Verification and Contact Score for quality control. The AI Copilot and AI Intelligence tools provide AI-assisted editing and proactive optimization. Lead Distribution and Data API enable real-time routing to buyers and CRMs. Add-on modules include LeadProof for compliance certification, Click Fraud Identification for protection, Lead Playback for session recordings, Data Enrichment for property and contact data, Gamification for engagement, and Failed Delivery Notifications for reliability. The platform is purpose-built for performance marketers and lead gen agencies in regulated verticals like insurance, mortgage, solar, and home services.
Differentiator
Problem solved
Functional benefit
Brands
- The Lead Capture Blueprint: Weekly newsletter providing insights from the trenches of lead generation
Products and services
- LeadCapture.io Platform SaaS subscription product (Starter, Growth, and Max tiers) that gives agencies, lead sellers, affiliates, and vertical-specific businesses (insurance, mortgage, real estate, home services, legal, solar) a single platform to build lead capture funnels, verify and score leads, capture TCPA consent, and route leads to buyers and CRMs via webhooks.
- LeadCapture.io Data API Programmatic API product that allows developers and partners to programmatically access lead data and automate distribution workflows.
Quantifiable outcome
- 34% average conversion lift reported by customers
- +4 more outcomes
Companies that use LeadCapture.io
Customer profileNamed customers8 records
Segments9 records
Ideal customer profiles4 records
LeadCapture.io technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration28 records
AI capability7 records
Feature11 records
LeadCapture.io partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and standard.
- LeadProspercoreNative integration with LeadProsper lead distribution and management platform for routing, selling, and tracking inbound leads. Direct webhook delivery.
- LeadBytecoreNative integration with LeadByte lead management and distribution system for capturing, validating, and routing leads.
- PhonexacoreNative integration with Phonexa marketing automation and call-tracking platform for lead generation, attribution, and analytics.
- LeadspediacoreNative integration with Leadspedia lead distribution and performance tracking platform for buyers and sellers of leads.
- TrustedForm (ActiveProspect)coreNative integration with TrustedForm consent capture and record-keeping service for documenting consumer opt-ins and TCPA compliance.
- JornayacoreNative integration with Jornaya consumer journey and intent data service for lead verification and TCPA compliance support.
- GoHighLevelcoreNative integration with GoHighLevel marketing automation and CRM platform for managing leads, messaging, and customer workflows.
- ActiveCampaignstandardCRM and marketing automation integration for lead routing and follow-up sequences.
- HubSpotstandardCRM integration for lead routing to HubSpot CRM and marketing automation.
- SalesforcestandardCRM integration for lead routing to Salesforce CRM.
- ZapierstandardAutomation integration connecting LeadCapture.io with thousands of applications and triggering workflows between systems.
- JuicedstandardLead enrichment and data enhancement service for supplementing lead information.
- StripestandardPayment processing integration for subscription billing via credit card.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
LeadCapture.io competitors and assessment
Company assessmentDirect peers
- ClickFunnels: Sales funnel builder widely used by performance marketers and lead gen operators. Competes with LeadCapture.io at the funnel/landing page layer and is explicitly named in LeadCapture.io's own comparison pages.
- GoHighLevel: All-in-one marketing and CRM platform purpose-built for agencies and lead generation operators. Directly overlaps LeadCapture.io across funnel building, lead capture, verification, CRM routing, and white-label agency tooling, with significantly more capital and a broader feature surface.
- Unbounce: Landing page builder with lead capture and Smart Traffic optimization. Directly comparable on landing page creation and lead conversion optimization, and explicitly named in LeadCapture.io's comparison pages.
- Typeform: Form and quiz builder with strong adoption among marketers for lead capture. Competes directly on multi-step form and lead quiz creation, and is named in LeadCapture.io's comparison content.
- Heyflow: No-code interactive funnel and form builder used by marketers for lead generation. Directly comparable on multi-step funnels, conditional logic, and lead capture experiences, and named in LeadCapture.io's comparison pages.
- Kartra: All-in-one platform combining funnels, forms, email, and checkout for online businesses. Overlaps LeadCapture.io on funnel building and lead capture as part of a broader marketing suite.
- Jotform: Form builder with extensive lead capture templates, conditional logic, and integrations. Competes at the form/lead capture layer and is widely used by SMBs and agencies for similar use cases.
- Leadpages: Landing page and lead capture builder aimed at small businesses and marketers. Competes on landing page creation, lead gen templates, and conversion tooling, and is referenced in LeadCapture.io's comparison content.
Broad incumbents
- ActiveCampaign: Marketing automation, CRM, and email platform with form and landing page capabilities. Functions as a downstream automation and CRM destination for LeadCapture.io leads while also offering overlapping capture and routing functionality for SMBs.
- HubSpot: Broader marketing automation, CRM, and content platform that includes forms, landing pages, and lead routing. LeadCapture.io integrates with HubSpot as a distribution endpoint rather than competing head-on, but overlaps on lead capture and routing for mid-market and enterprise customers.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
LeadCapture.io social profiles
Digital presenceLeadCapture.io compliance and trust
Trust signalCompliance4 records
LeadCapture.io financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadCapture.io leadership team
Management profileNumber of profiles
Profiles1 record
LeadCapture.io funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadCapture.io M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadCapture.io
What does LeadCapture.io do?
LeadCapture.io is a self-serve SaaS platform that lets businesses build AI-assisted lead capture funnels, multi-step forms, quizzes, and landing pages, then verify, score, enrich, and route the resulting leads to buyers and CRMs in real time. The platform combines AI funnel generation, built-in email/phone/SMS verification, a proprietary Contact Score (0-100), TCPA/CCPA/GDPR compliance tooling, and native integrations with lead distribution platforms such as LeadProsper, LeadByte, Phonexa, and Leadspedia.
Is LeadCapture.io a public or private company?
LeadCapture.io is a private company. It is classified as venture growth investor backed and is currently operating.
When was LeadCapture.io founded?
LeadCapture.io was founded in 2019. It employs 1 to 10 people.
Where is LeadCapture.io based?
LeadCapture.io is headquartered in Philadelphia, United States, in the North America region.
How does LeadCapture.io make money?
Two revenue lines are on record. SaaS Subscription is the primary driver. The others are verification & Enrichment Credits.
Who are LeadCapture.io's main competitors?
Direct peers on record are ClickFunnels, GoHighLevel, Unbounce, Typeform, Heyflow, Kartra, Jotform and Leadpages. Broad incumbents are ActiveCampaign and HubSpot.
Does LeadCapture.io have an API?
Yes. LeadCapture.io offers webhook delivery with sub-second delivery and automatic retry logic on all plans for real-time lead distribution. The platform also includes a Data API for programmatic access to lead data and distribution functionality. Developer documentation is at leadcapture.io/data-api.
What industry is LeadCapture.io in?
LeadCapture.io's product category is Lead Generation Software. Its primary akta.pro industry code is BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing), with a secondary code of THAHAGAL, Lead Qualification, Enrichment & Data Append Services. Its SIC code is 7372.