Ranged

What Ranged does

Ranged Pty Ltd is an Australian professional services firm that provides integrated consulting to Consumer Goods and FMCG brands seeking to scale retail distribution, secure shelf space, and grow operations domestically and internationally. Founded in 2019 by three former Coles category managers, the firm targets ambitious Consumer Goods brands across startups, mid-market, and enterprise tiers in food and beverage, health and wellness, and beauty. Ranged positions itself as a one-stop partner consolidating retail, legal, financial, supply chain, and corporate advisory capabilities that brands would otherwise source from multiple disconnected advisors.

The company operates seven core practice areas: Retail Sales Growth (account management across Woolworths, Coles, Aldi, pharmacy, petrol and convenience, independent, department and discount, and boutique beauty channels), Retail Data, Insights and Projects (analytics and commercial strategy), Retail Supply and Demand Services (forecasting, S&OP, vendor replenishment, and inventory optimization), Export Services (international market entry, distributor selection, and trade show support), Legal and Regulatory (commercial, IP, M&A, and FSANZ/PEAL compliance), Corporate Advisory (capital raise, M&A, divestments), and CFO and Business Advisory (bookkeeping, payroll, tax, cash flow forecasting, financial modeling). The firm additionally offers a Supermarket 101 educational course. Underlying capability is sector-specialist talent rather than proprietary software—the team includes former category managers from Coles, Woolworths, Tesco, Aldi, and Kraft Heinz, supported by chartered accountants from Pitcher Partners and KPMG, and commercial lawyers from Baker McKenzie, Nicholson Ryan Lawyers, and Thomson Geer.

Ranged generates revenue through professional services engagements. Pricing is not publicly disclosed but appears to be custom and quote-based on engagement scope. The go-to-market is sales-led, leveraging direct engagement with founders and brand teams, supported by content marketing (blog, podcast appearances, LinkedIn, earned media in CEO Magazine) for top-of-funnel awareness. The company has grown from three founders to over thirty industry experts and is headquartered in Hawthorn East, Melbourne, Australia. As of available data, Ranged serves a broad roster of brand partners including Mingle, The Healthy Mummy, Hard Fizz, Bae Juice, Well and Good, Pistachio Papi, Pillar Performance, Bobby, Allies, Funday, Cheesecake Shop, and others, with claimed operations across Australia, New Zealand, Southeast Asia, the Middle East, China, the United States, and the United Kingdom.

Name

Ranged

Legal name

Ranged Pty Ltd

Website

https://ranged.com.au

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Ranged is an Australian professional services firm that helps Consumer Goods brands scale through integrated consulting spanning retail sales, data insights, supply chain, export, legal, corporate advisory, and CFO services. Founded in 2019 by ex-Coles category managers.

Ownership category

akta.pro rank

Product category

Consumer Goods Consulting Services

akta.pro primary industry

Category Management & Assortment Strategy Services (CRAOAOAA)

akta.pro secondary industry

Category Management & Retail Analytics (MPAAAJAI)

Keywords

• Retail consulting services
• FMCG brand advisory
• Consumer goods consulting
• Retail distribution services
• Export consulting

Headquarters

HQ city

Hawthorn

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Professional Consulting Services: Ranged generates revenue through providing integrated professional services to Consumer Goods brands including retail sales growth, data insights, supply chain planning, export consultancy, legal advisory, corporate advisory, and CFO advisory services.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Ranged is an Australian Consumer Goods consulting firm that provides end-to-end professional services to FMCG brands, including retail sales growth, retail data insights, supply chain planning, export consulting, legal & regulatory advisory, corporate advisory, and CFO advisory. The firm supplements these consulting services with a paid educational program ("Supermarket 101") and openly publishes its target brand list online.

Product overview

Ranged is an Australian Consumer Goods consulting firm offering a unified service portfolio that integrates seven core practice areas: Retail Sales Growth, Retail Data Insights & Projects, Retail Supply & Demand Services, Export Services, Legal & Regulatory, Corporate Advisory, and CFO & Business Advisory. The company acts as an end-to-end partner for FMCG brands, combining sales and account management expertise with legal, financial, and supply chain capabilities. Additionally, Ranged offers a Supermarket 101 Course as a training product to help brands understand retail distribution processes.

Differentiator

Problem solved

Functional benefit

Products and services

• Retail Sales Growth Commercial sales and account management service helping FMCG brands grow in-store sales within the Australian retail landscape, executed by National Account Managers.
• Retail Data, Insights & Projects Data-led insights and project-based research service for FMCG brands, delivered by dedicated Retail Insights Managers using retail analytics and category expertise.
• Retail Supply & Demand Services Sales & Operations Planning (S&OP) and supply chain planning service for FMCG clients, delivered by Retail Supply & Demand Managers.
• Export Services Export consulting service for international FMCG brands seeking market entry or expansion into export markets, delivered by an Export Consultant.
• Legal & Regulatory Legal and regulatory advisory service for FMCG brands, delivered by a Legal & Regulatory Advisor.
• Corporate Advisory Corporate advisory service for FMCG brands, delivered by Corporate Advisory professionals.
• CFO & Business Advisory CFO-level advisory service for FMCG brands, delivered by a CFO Advisor, providing senior financial oversight without a full-time executive.
• Supermarket 101 Course Educational program / course for consumer goods brands and founders explaining how the Australian supermarket industry works, delivered as a paid program.

Quantifiable outcome

• Mingle achieved exponential sales growth over 4-year partnership
• +2 more outcomes

Named customers25 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

43 partnerships are on record, tiered core, major, strategic and minor.

• WoolworthscoreOthersMajor Australian grocery retailer; one of two dominant supermarket chains in Australia where Ranged helps brand partners gain distribution and shelf space
• ColescoreOthersMajor Australian grocery retailer; Ranged leverages former category management experience to help brands secure ranging agreements
• AldicoreOthersMajor Australian discount supermarket; part of the retail partner network Ranged works with for brand distribution
• Chemist WarehousecoreOthersLeading Australian pharmacy retailer; key channel for health, wellness, and beauty brands in Ranged's portfolio
• PricelinemajorOthersAustralian pharmacy and beauty retailer; important channel for health and beauty brand partners
• Terry WhitemajorOthersAustralian pharmacy chain; part of the pharmacy retail network for health and wellness brand distribution
• 7-ElevenmajorOthersMajor petrol and convenience retailer in Australia; channel for convenience and impulse purchase products
• AmpolmajorOthersAustralian petrol station chain; convenience retail channel for appropriate brand categories
• SephoramajorOthersInternational beauty retailer; boutique beauty channel for premium beauty and personal care brands
• CostcomajorOthersMembership warehouse club; department/discounter channel for bulk products and value positioning
• The Reject ShopmajorOthersAustralian discount retailer; value-focused discount channel for appropriate brand partners
• IGAmajorOthersIndependent Grocers of Australia; independent supermarket network for localized distribution
• Big WmajorOthersAustralian discount department store; broad consumer goods distribution channel
• The IconicmajorOthersAustralian online fashion and beauty retailer; boutique/online channel for appropriate brands
• CartologystrategicTechnology or IntegrationRetail media network; Ranged team has expertise in the CPP platform to help brands maximize digital shelf presence and advertising
• Capital PartnersstrategicOthersCorporate advisory partner referenced for capital raise and private capital market transactions
• BillyminorOthersBrand partner - Australian Consumer Goods brand using Ranged's retail growth services
• Bae JuiceminorOthersBrand partner - Australian beverage brand using Ranged's retail and legal advisory services
• GemminorOthersBrand partner - Consumer Goods brand working with Ranged for retail growth support
• BobbyminorOthersBrand partner - Australian food brand with ongoing legal advisory engagement
• MinglestrategicOthersBrand partner - seasoning brand that has worked with Ranged for 4+ years achieving exponential sales growth
• The Cheesecake ShopminorOthersBrand partner - Australian bakery franchise using Ranged's consulting services
• ZuumminorOthersBrand partner - Consumer Goods brand using Ranged's retail consulting services
• ChiefminorOthersBrand partner - Australian Consumer Goods brand
• Hard FizzstrategicOthersBrand partner - Australian beverage brand using corporate advisory, CFO services, and capital raise preparation
• FundaystrategicOthersBrand partner - Australian confectionery brand using Ranged's export and growth services
• Raw CminorOthersBrand partner - Australian beverage/health brand
• Well & GoodstrategicOthersBrand partner - Australian health food brand using retail sales growth services
• Health LabminorOthersBrand partner - Australian health food brand
• Body BlenzminorOthersBrand partner - Australian health/wellness brand
• Dose & CominorOthersBrand partner - Australian health/wellness brand
• Pillar PerformancestrategicOthersBrand partner - Australian health/supplement brand using legal advisory for capital raise
• AlliesstrategicOthersBrand partner - Australian beverage brand using Ranged's export strategy services
• The Healthy MummystrategicOthersBrand partner - Australian health/wellness brand using Ranged's supply chain and demand planning services
• Umami PapiminorOthersBrand partner - Australian food brand
• Lucent GlobeminorOthersBrand partner - Australian beverage brand using CFO advisory services
• MumamoominorOthersBrand partner - Australian Consumer Goods brand
• iBlushminorOthersBrand partner - Australian beauty/wellness brand
• Pistachio PapistrategicOthersBrand partner - Australian food brand using Ranged's export services to launch in multiple international markets
• NibblishminorOthersBrand partner - Australian food brand
• Sodii HydrationminorOthersBrand partner - Australian beverage brand
• Nat PatminorOthersBrand partner - Australian health/wellness brand
• DJ&AminorOthersBrand partner - Australian food brand

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• CPM Australia: Part of the global CPM Group, providing sales, merchandising and retail activation services for consumer brands in Australian grocery, pharmacy and convenience channels. Direct competitor for the in-retail execution component of Ranged's offering.
• Crossmark: Global retail services agency that helps CPG brands win at shelf across grocery, pharmacy and convenience channels. Most directly comparable to Ranged's retail sales growth and account management practice, with broader geographic reach and headcount.
• Acosta: Global CPG sales and marketing agency providing retail execution, category management and commercial services to brand manufacturers. Closely aligned with Ranged's category management, sales and merchandising offerings.
• Mosaic Group (Sales): Australian sales, merchandising and marketing services agency focused on FMCG and retail. Regional direct peer with comparable service lines around field sales, in-store execution and category support.
• Advantage Solutions: Large US-headquartered CPG sales, marketing and merchandising services company serving retailers and brand manufacturers. Comparable in that it sells CPG expertise into retailers on behalf of brands, though at materially larger scale.
• GMR Group (Genuine Marketing Resources): Australian retail and consumer goods marketing services agency supporting brand sales across grocery, pharmacy and convenience. Comparable regional peer for outsourced sales and retail execution work.

Broad incumbents

• NielsenIQ: Global retail measurement, shopper data and consumer insights provider. Adjacent incumbent whose retail data and analytics capability overlaps with Ranged's 'Retail Data, Insights & Projects' practice and could be bundled into broader retailer offerings.
• Deloitte Consumer Products practice: Global consulting practice serving consumer products clients on strategy, operations, M&A and finance transformation. Comparable at the corporate advisory / CFO services layer, with Ranged's analysts and Pitcher Partners alumni overlapping in pedigree.
• Kantar: Global consumer insights and consulting group with deep retail and shopper marketing expertise (formerly Kantar Retail / Worldpanel). Comparable on the data and category strategy dimensions, though typically serving much larger enterprise CPG clients.
• Accenture Consumer Goods & Retail practice: Strategy and consulting arm of Accenture serving CPG and retail clients on growth, supply chain, M&A and digital transformation. A much larger incumbent whose consumer goods practice could expand into the mid-market and startup brand segment Ranged serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ranged-pty-ltd

Revenue estimate

Valuation estimate

Number of profiles

Profiles23 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ranged