What HighField AI does

HighField AI is a London-headquartered (with operations in Tel Aviv, Israel) agentic AI software company founded in 2024 that automates broadcast graphics production for news, sports, and election coverage. The platform is built around a central orchestration brain called Cortex, which coordinates specialized AI agents for summarization, asset matching, compliance, and layout rendering, ingesting data from newsroom systems, media libraries, and live feeds. Around Cortex sit three workflow modules: Cast, which connects to newsroom computer systems (NRCS) such as ENPS and OpenMedia via MOS plugins to auto-populate graphics templates from story metadata; Pulse, which uses automatic speech recognition and natural language understanding to convert on-air audio and producer vocal commands into real-time graphics; and Create, a graphics-engine-agnostic module that generates automated studio visuals for video walls and large-format displays. The company uses a deliberate hybrid architecture in which deterministic AI handles production accuracy and editorial control while generative AI is confined to low-risk, human-reviewed creative tasks.

The platform integrates natively with 14 broadcast technology partners including dominant graphics engines (Vizrt, Ross Video, Unreal Engine), NRCS systems (ENPS, Avid iNEWS, OpenMedia, Octopus, Saga), and content libraries (AP, PA Media, Getty Images, Mimir). HighField AI sells through a subscription SaaS model with modular tiers (Cortex, Cast, Pulse, Create) at quote-based, annually-billed pricing, distributed via direct enterprise field sales led by CRO David Dowling and a six-country channel partner network spanning France, Italy, USA, Poland, Norway, and Argentina. The leadership team is drawn from broadcast technology incumbents: the founders previously held senior roles at Avid, Zero Density, and Pixotope, and the chairman is the former SVP/GM of Avid's Media & Cloud business. Lead investor is Aski-da Group, which is also the French channel partner. As of April 2026 the product is commercially available, with partnerships announced at NAB Show 2026 alongside Ross Video and MXMZ, following the company's participation as part of the winning team in the 2025 IBC Accelerator Programme alongside BBC, Channel 4, ITV, NBCUniversal, Google, and Shure.

Name

HighField AI

Legal name

HighField AI

Website

https://highfield-ai.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

HighField AI is a London-based agentic AI platform that automates broadcast graphics production for news, sports, and election coverage, integrating natively with major graphics engines, NRCS systems, and content libraries used by enterprise broadcasters globally.

Ownership category

akta.pro rank

Product category

Broadcast Graphics Automation Software

NAICS

Software Publishers (513210), Motion Picture and Video Production (51211), Postproduction Services and Other Motion Picture and Video Industries (51219)

SIC

Services-Computer Programming Services (7371), Services-Motion Picture & Video Tape Production (7812), Services-Allied To Motion Picture Production (7819)

akta.pro primary industry

AI Integration & Orchestration Platforms (Connectors, Workflow, iPaaS for AI) (HDAEANAI)

akta.pro secondary industry

Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)

Keywords

• Broadcast graphics automation
• AI media production
• Newsroom workflow software
• Live broadcast graphics
• Agentic AI platform

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. SaaS Platform Subscription: AI-powered graphics automation platform sold as subscription to broadcasters. Modular architecture with Cortex, Cast, Pulse, and Create modules suggests tiered or modular pricing. Floating license model mentioned for products.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HighField AI sells a modular, agentic AI software platform that automates broadcast graphics production for news and live sports broadcasters. Its core Graphics Solution coordinates editorial inputs, visual assets and workflows through a multi-agent orchestration brain (Cortex), with specialized modules for newsroom workflow (Cast), real-time voice-to-graphics live production (Pulse), and automated studio visual creation for video walls (Create), reducing manual graphics workflow time by up to 70%.

Product overview

HighField AI is a modular, agentic AI platform for broadcast graphics production, comprising a core platform and four specialized products/modules. The core platform, HighField AI Graphics Solution, automates repetitive template population tasks using deterministic AI, achieving up to 70% reduction in manual workflow time. HighField | Cortex serves as the central orchestration brain, coordinating multi-agent workflows for editorial, compliance, and visual tasks. HighField | Cast is a newsroom-based workflow module that automates story-driven graphics directly within NRCS systems like ENPS and OpenMedia. HighField | Pulse is a real-time production module using ASR/NLU to listen to live audio and generate voice-to-graphics outputs for sports, elections, and breaking news. HighField | Create is an automated studio visual creation module for generating video wall and large-format display content independently of traditional newsroom flows. All products share unified architecture, floating license model, and compatibility with industry-standard newsroom, graphics, and asset management systems.

Differentiator

Problem solved

Functional benefit

Brands

• HighField | Cortex: Central intelligence and orchestration brain of the HighField platform. Coordinates editorial inputs, content assets, and compliance rules to automate graphics production workflows.
• HighField | Cast
• HighField | Pulse
• HighField | Create

Products and services

• HighField AI Graphics Solution Modular, agentic AI platform that automates repetitive template population tasks in broadcast graphics production using a deterministic AI approach, coordinating editorial inputs, visual assets and workflows to produce accurate, brand-safe visuals at scale while retaining full editorial control; reduces manual workflow time by up to 70%. Sold as an enterprise subscription to news and live sports broadcasters.
• HighField | Cortex Central orchestration brain of the HighField platform that ingests data from newsroom systems, media libraries and live feeds, then dispatches tasks across specialized AI agents for summarization, asset matching, compliance checks and layout rendering to automate graphics production. Coordinates editorial inputs, content assets and compliance rules.
• HighField | Cast Newsroom-based workflow application that analyzes story metadata, tone and structure to automatically select and populate graphics templates inside the NRCS as journalists draft stories; integrates natively with ENPS and OpenMedia via MOS plugins so graphics appear instantly inside the NRCS for preview, adjustment and approval.
• HighField | Pulse Real-time production tool that uses ASR (automatic speech recognition) and NLU (natural language understanding) to listen to on-air audio and producer vocal commands, instantly generating context-aware graphics for sports, elections, debates and breaking news with preview and approval before air.
• HighField | Create Automated studio visual creation tool that transforms editorial intent into finished visual compositions for studio video walls and large-format displays; graphics-engine agnostic, supports any aspect ratio from 16:9 to ultra-wide, portrait or multi-panel video walls, enabling consistent, on-brand studio visuals at scale.

Quantifiable outcome

• Up to 70% reduction in graphics workflow time
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability11 records

Feature6 records

Partnerships

22 partnerships are on record, tiered core and minor.

• Ross VideocoreTechnology or Integration · 13 April 2026Partnership to embed AI-assisted graphics creation within Ross Video's production ecosystem for news and sports broadcasting. HighField AI analyzes story context within Ross Inception, identifies appropriate XPression graphics templates, and assists operators in building production-ready graphics while preserving brand consistency. Graphics are rendered and deployed through Ross Streamline and XPression. Companies plan to expand AI-assisted workflows across additional Ross production tools.
• MXMZcoreStrategic or Co-development Partner · 1 April 2026Strategic integration enabling broadcasters to turn story context into production-ready HTML5 real-time motion graphics in seconds. HighField AI analyzes story metadata, tone, and structure, automatically selects MXMZ HTML5 templates, and populates them with verified text and assets. Joint solution showcased at NAB Show 2026, extending AI-driven graphics orchestration into modern HTML5-based environments.
• VizrtcoreTechnology or IntegrationIntegration enables HighField AI to automatically populate graphics templates with relevant story content. System intelligently selects the most appropriate visual design based on the story's topic, tone, and data context.
• Unreal Engine (Epic Games)coreTechnology or IntegrationIntegration allows HighField AI to dynamically select and populate 3D templates with story-driven elements. System ensures visual consistency by choosing scenes and environments aligned with the editorial narrative.
• ENPS (Associated Press)coreTechnology or IntegrationIntegration enables HighField AI to analyze story structure and editorial intent, automatically generating and recommending graphics aligned with the journalist's writing style and preferences.
• SNEWScoreTechnology or IntegrationIntegration understands narrative context of each story and its place in the rundown, creating tailored visual elements that match the journalist's editorial history and style.
• Avid iNEWScoreTechnology or IntegrationThrough integration, HighField AI analyzes each story's content and editorial direction, proposing contextually relevant graphics designed to enhance storytelling and audience engagement.
• OpenMedia (CGI)coreTechnology or IntegrationHighField AI works with OpenMedia to interpret newsroom narratives and editorial flow, generating adaptive graphics recommendations reflecting story tone and journalist preferences.
• Octopus NewsroomcoreTechnology or IntegrationIntegration enables HighField AI to interpret and visualize story narratives, automatically suggesting graphics templates tailored to the journalist's profile and newsroom style.
• SagacoreTechnology or IntegrationIntegration analyzes story context and journalist behavior to create visuals reflecting story emphasis, continuously refining recommendations based on editorial patterns and newsroom preferences.
• MimircoreTechnology or IntegrationHighField AI connects with Mimir to retrieve, tag, and match media assets to each story, ensuring every visual selected aligns with editorial intent and available contextual data.
• Associated Press (AP)coreTechnology or IntegrationIntegration with AP services allows HighField AI to access and curate the most relevant images and data feeds, automatically selecting visual assets that best illustrate breaking news and evolving stories.
• PA MediacoreTechnology or IntegrationHighField AI connects to PA Media's image and content libraries to identify contextually fitting visuals, matching imagery to story themes and journalist preferences for fast, relevant content selection.
• Getty ImagescoreTechnology or IntegrationIntegration enables HighField AI to automatically search and select the most appropriate visual content using contextual understanding to match imagery with the tone and subject matter of each story.
• Aski-da GroupcoreChannel Partner/ Reseller/ DistributorChannel partner for France market. Aski-da Group is a leading service and technology provider company for the broadcast market in France. Located at 157, boulevard Macdonald, 75019 Paris.
• BDS (Broadcast Digital Service)coreChannel Partner/ Reseller/ DistributorChannel partner for Italy. Located at Via Gaetano Fuggetta 25,31 – Via Domenico Lupatelli 54B, Roma, Italy.
• CIS GroupcoreChannel Partner/ Reseller/ DistributorChannel partner for USA market. Located at 15712 SW 41st Street, Suite 10, Davie, FL, 33331 USA.
• JBDcoreChannel Partner/ Reseller/ DistributorChannel partner for Poland. Located at ul. Tymienieckiego 25 C lok. 314, 90-350 Łódź, Poland.
• MediAbilitycoreChannel Partner/ Reseller/ DistributorChannel partner for Norway. Located at Media City Bergen, Lars Hilles gate 30, 5008 Bergen, Norway.
• SVCcoreChannel Partner/ Reseller/ DistributorChannel partner for Argentina. Located at Avenida Álvarez Thomas 198 5to Piso, C1427CCO Buenos Aires, Argentina.
• Google (IBC Accelerator)minorStrategic or Co-development PartnerTechnology partner in the 2025 IBC Accelerator Programme 'AI Agent Assistants for Live Production' project alongside BBC, Channel 4, ITV, NBCUniversal, and Shure.
• Shure (IBC Accelerator)minorStrategic or Co-development PartnerTechnology partner in the 2025 IBC Accelerator Programme 'AI Agent Assistants for Live Production' project alongside BBC, Channel 4, ITV, NBCUniversal, and Google.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Brainstorm Multimedia: Virtual sets, augmented reality, and real-time graphics vendor for broadcasters and live events. Competes with HighField AI in the on-air graphics and studio visualization space.
• Flowics: Cloud-based broadcast graphics and second-screen platform for live productions, particularly sports and news. Now part of Vizrt but historically a direct competitor in cloud graphics automation.
• Zero Density: Real-time broadcast graphics and virtual production platform. HighField AI was founded by Zero Density's former CEO (Ofir Benovici) and CEO (Amir Hochfeld), and both companies target the same graphics automation workflows for live news and sports.
• Pixotope: AI-enhanced virtual production and real-time broadcast graphics platform. HighField AI's CRO David Dowling was previously CRO at Pixotope, and both companies serve the same live broadcast and virtual production workflows.
• Singular.live: Cloud-native broadcast graphics overlay platform used by live streamers, sports broadcasters, and newsrooms. Operates in the same live broadcast graphics space and competes for similar customer budgets.

Broad incumbents

• Avid: Major media production and newsroom systems vendor whose iNEWS and MediaCentral products are deeply embedded in broadcast newsrooms. Founders and Chairman are ex-Avid, and HighField AI integrates with iNEWS via MOS plugins.
• Chyron (ChyronHego): Established broadcast graphics vendor whose PRIME platform is widely deployed across news broadcasters worldwide. Overlaps with HighField AI's template automation value proposition but as part of a broader graphics and playout portfolio.
• Vizrt: Largest broadcast graphics platform vendor, also a HighField AI technology partner. Offers overlapping template automation capabilities as part of a much wider graphics, newsroom, and playout portfolio.
• Ross Video: Broadcast production technology vendor serving 110+ countries. Both a strategic partner (embedding HighField AI into Ross Inception/XPression/Streamline) and a competitor given the overlap in graphics automation value.

Emerging players

• Erizos: Early-stage AI broadcast graphics startup with similar newsroom graphics automation use cases. Represents an emerging AI-native competitor targeting the same broadcaster pain points.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/highfield-ai

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HighField AI