LeadScorz
LeadScorz is a Seattle-based SaaS company providing an AI and machine learning-powered lead scoring and grading platform that grades inbound leads in real time for enterprise marketers in insurance, financial services, higher education, and Medicare verticals.
- Company typePrivate
- Founded2018
- HeadquartersSeattle, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What LeadScorz does
LeadScorz is a Seattle-based cloud SaaS company that provides AI and machine learning-powered lead scoring and grading for enterprise marketers. Its core technology is the patented LeadScorz Grading Engine, which processes inbound leads in real time on an A through D +/- scale by combining client historical conversion data with extensive personal LifeData attributes (up to 75 demographic, financial, and lifestyle attributes) sourced primarily through data partner Versium. Self-optimizing algorithms re-calibrate as new conversion outcomes are captured, enabling per-client custom predictive models. The product portfolio extends beyond the core grading engine to include a Vendor Management Module for pre-ping filtering and individualized accept/reject thresholds, a CMS-compliant Medicare lead buying service certified by the Lead Quality Alliance, big-data append and enrichment services, geo-mine look-alike custom audiences, and real-time lead validation integrated with Twilio, Jornaya, ZeroBounce, and ActiveProspect LeadConduit.
The company pursues a vertical go-to-market targeting insurance carriers and broker networks, consumer financial services providers, Medicare brokers and agencies, and higher education institutions. Distribution combines CEO-led enterprise field sales (with active presence at LeadsCon and Medicarians), inside sales through website consultation requests, and channel partnerships via insurance broker networks and LQA-certified publishers. Revenue is generated through SaaS subscriptions on multi-year enterprise contracts (quote-based, not publicly disclosed), API transaction fees tied to lead processing volume, managed services including Agency-of-Record campaign management, and data services such as audience appends and ancillary media buying support. The platform integrates bi-directionally via APIs with major CRMs (Salesforce, Microsoft Dynamics, HubSpot), insurance agency management systems (Applied Systems EPIC), marketing automation (Blueshift, Velocify), advertising networks (Google Ads, Facebook, Microsoft Bing, LinkedIn), and identity resolution (LiveRamp), running on Microsoft Azure and AWS infrastructure.
Founded through business development that began in 2016 and formally incorporated in 2018, LeadScorz was founded by Pat Murphy (CEO, 35+ years launching cloud/SaaS businesses including Vega Performance Marketing) and Judd Boone (Agency Services, 25+ years in performance marketing with prior consulting to Microsoft product groups including Bing, Xbox, Office 365, and MSN), along with COO Paul Blake (formerly managing ML/predictive-coding product at FTI Technology and a development lead at Microsoft). The company has raised $8.15 million in total funding across a 2018 seed round and a $5.6 million Series A closed in November 2022, led by a national provider of healthcare insurance products with participation from Northwest Angels and Capital Eleven.
LeadScorz firmographics
Firmographics- Name
- LeadScorz
- Legal name
- LeadScorz Inc.
- Website
- https://leadscorz.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LeadScorz is a Seattle-based SaaS company providing an AI and machine learning-powered lead scoring and grading platform that grades inbound leads in real time for enterprise marketers in insurance, financial services, higher education, and Medicare verticals.
- Ownership category
- akta.pro rank
LeadScorz industry classification
Industry- Product category
- Lead Scoring Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Lead Qualification & Inside Sales Support Services (BPAFAKAK)
- akta.pro secondary industries
- Inbound Lead Qualification & Routing (MQL/SQL) (BPAAADAC), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where LeadScorz is headquartered
LocationHeadquarters
- HQ city
- Seattle
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LeadScorz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Cloud-based software-as-a-service platform subscription for lead management and grading services
- API Transaction Fees: Revenue generated through API-based integrations and processing of leads through the platform
- Lead Acquisition and Management Services: Managed services including facilitating direct ordering from certified partners, negotiation of insertion orders, campaign management as Agency-of-Record, and total supply chain management from lead acquisition to final disposition
- Data Services and Media Support: Custom audience data sets, direct marketing lists, email/phone/address append, consumer attributes append, and ancillary media buying services through partners
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels7 records
LeadScorz product offering
Product offeringCore offering
LeadScorz is a cloud-based SaaS platform that uses AI and machine learning to score and grade (A, B, C, D +/-) third-party leads in real time before companies pay for them. The Lead Management Platform and patented Grading Engine automate the full lead lifecycle including acquisition, validation, routing, and analytics for enterprise marketers in insurance, financial services, higher education, and Medicare verticals.
Product overview
LeadScorz is a cloud-based SaaS platform offering a unified product portfolio centered on its Lead Management Platform and Grading Engine. The core patented LeadScorz Grading Engine uses AI and machine learning to score and grade leads in real time (A, B, C, D +/- scale) before companies pay for them. This core engine is complemented by a Vendor Management Module for pre-ping filtering of lead sources, a Lead Buying Service for Medicare Advantage leads (LQA-certified), Big Data/Marketing Support Services via Versium for data enrichment, Hyper Look-alike Custom Audiences for lead generation, and Real-time Lead Validation Services integrated with third-party validators. The platform integrates end-to-end across the lead lifecycle including acquisition, routing, analytics reporting, and process management, and connects via API to major CRMs (Salesforce, Dynamics, HubSpot), marketing automation platforms, insurance systems, and advertising networks.
Differentiator
Problem solved
Functional benefit
Products and services
- LeadScorz Lead Management Platform and Grading Engine AI and machine learning-powered SaaS platform that scores and grades third-party leads in real time on an A, B, C, D +/- scale before companies pay for them, enabling pre-qualification, accept/reject filtering, and lead routing optimization. Sold to enterprise marketing teams in insurance, financial services, higher education, and Medicare.
- LeadScorz Lead Buying Service (Medicare) Medicare lead purchasing service providing enhanced-profile, digital appointments certified by the Lead Quality Alliance. Delivers CMS-compliant, guaranteed Medicare-eligible leads with time-stamped Audio Scope of Appointment and 48-hour rule compliance for Medicare brokers and agencies.
- Big Data and Marketing Support Services Data append and enrichment services delivered with Versium, including custom audience datasets, demographic appends, email/phone/address validation, and consumer attribute appends (up to 75 attributes) to enhance lead quality and targeting for marketing clients.
- Geo-mine Hyper Look-alike Custom Audiences Audience targeting service that geo-mines look-alike custom audiences to generate more leads for enterprise marketers, powered by data analytics and the LeadScorz data platform.
- Real-time Lead Validation Services Real-time validation services integrated with Twilio, Jornaya, TrustedForm, Email, and Do Not Call registries for form compliance, phone, email, and address verification of inbound leads.
Quantifiable outcome
- Higher conversion rates by only buying and spending time on best leads
- +3 more outcomes
Companies that use LeadScorz
Customer profileNamed customers4 records
Segments5 records
Ideal customer profiles4 records
LeadScorz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability7 records
Feature5 records
LeadScorz partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core and major.
- MicrosoftcorePlatform partner providing cloud infrastructure through Microsoft Azure and technology ecosystem integration. Historical partnership includes Microsoft Bing, Xbox, Office 365, and MSN product group collaboration for co-founders.
- AWS (Amazon Web Services)corePlatform partner providing cloud infrastructure services for the LeadScorz SaaS platform.
- VersiumcorePrimary data partner providing LifeData Attributes and demographic data appending services to enhance lead quality assessment with up to 75 demographic, financial, and lifestyle attributes.
- SalesforcecoreCRM integration partner with real-time lead status sync capability through robust API endpoints.
- Microsoft DynamicscoreCRM integration partner with seamless API integration for lead management and routing.
- HubSpotcoreCRM and marketing automation integration partner with API support for lead processing.
- JornayacoreLead validation partner providing real-time integration for consumer consent verification and lead authentication.
- TwiliocoreCommunication platform partner for phone validation, SMS notifications, and lead verification services.
- Google AdsmajorMarketing platform partner for digital advertising and lead capture integration.
- Facebook / InstagrammajorSocial media platform partner for lead capture and marketing integration.
- LiveRampmajorIdentity resolution and data connectivity platform partner for marketing and lead targeting.
- Lead Quality AlliancecoreConsortium committed to practicing and promoting fully compliant lead generation and marketing standards. LeadScorz is a founding member. Provides framework for consumer protection, trusted sourcing, and quality standards including CMS compliance for Medicare leads.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
LeadScorz competitors and assessment
Company assessmentDirect peers
- Jornaya: Provides real-time lead verification, consent capture (TrustedForm), and lead intelligence data. Direct competitor/partner in the pre-purchase lead verification layer; LeadScorz integrates Jornaya while also operating in adjacent lead quality scoring.
- ActiveProspect: LeadConduit platform provides lead compliance, consent management, and routing — overlapping with LeadScorz's pre-purchase grading and routing. Both serve insurance and financial services lead buyers with API-driven lead quality infrastructure.
- Versium: Data append and consumer intelligence provider supplying LifeData attributes (demographic, financial, lifestyle). Versium is LeadScorz's primary data partner but also a potential competitor in enriched lead scoring.
- Invoca: AI-powered call tracking and conversation intelligence for marketing attribution and lead qualification. Comparable in serving insurance/financial lead buyers with AI-driven quality scoring, though focused on inbound calls versus third-party leads.
- CallRail: Call tracking, attribution, and lead intelligence platform for SMB and enterprise marketers. Overlaps with LeadScorz in lead quality and routing use cases, particularly in insurance and education verticals.
- MadKudu: Predictive lead scoring and customer fit platform primarily for B2B SaaS. Comparable AI-based behavioral and demographic scoring approach; competes in the broader predictive lead scoring category.
- Leadspace: B2B customer data platform with predictive scoring and account prioritization. Competes in the AI-driven lead scoring and routing category for B2B sales and marketing teams.
Broad incumbents
- Salesforce (Einstein Lead Scoring): CRM giant offering embedded Einstein AI lead scoring within Sales Cloud. Competes indirectly as a consolidated alternative to standalone lead scoring platforms; LeadScorz integrates with but also competes against Salesforce's native capabilities.
- HubSpot (Predictive Lead Scoring): Marketing automation and CRM platform with native predictive lead scoring. Competes as a broad incumbent offering integrated scoring within its marketing hub; LeadScorz integrates with HubSpot while serving buyers needing deeper pre-purchase grading.
- 6sense: Predictive analytics and intent data platform for B2B sales and marketing. Comparable AI-driven lead prioritization and buyer intent scoring; broader enterprise positioning than LeadScorz's vertical focus on insurance/Medicare/education.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
LeadScorz social profiles
Digital presenceLeadScorz compliance and trust
Trust signalCompliance1 record
LeadScorz financial estimates
Financial estimateRevenue estimate
Valuation estimate
LeadScorz leadership team
Management profileNumber of profiles
Profiles5 records
LeadScorz funding detail
Funding detailFunding overview
Funding rounds3 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LeadScorz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LeadScorz
What does LeadScorz do?
LeadScorz is a cloud-based SaaS platform that uses AI and machine learning to score and grade (A, B, C, D +/-) third-party leads in real time before companies pay for them. The Lead Management Platform and patented Grading Engine automate the full lead lifecycle including acquisition, validation, routing, and analytics for enterprise marketers in insurance, financial services, higher education, and Medicare verticals.
Is LeadScorz a public or private company?
LeadScorz is a private company. It is classified as venture growth investor backed and is currently operating.
When was LeadScorz founded?
LeadScorz was founded in 2018. It employs 11 to 50 people.
Where is LeadScorz based?
LeadScorz is headquartered in Seattle, United States, in the North America region.
How does LeadScorz make money?
Four revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are API Transaction Fees, lead Acquisition and Management Services and data Services and Media Support.
Who are LeadScorz's main competitors?
Direct peers on record are Jornaya, ActiveProspect, Versium, Invoca, CallRail, MadKudu and Leadspace. Broad incumbents are Salesforce (Einstein Lead Scoring), HubSpot (Predictive Lead Scoring) and 6sense.
Does LeadScorz have an API?
Yes. LeadScorz provides bi-directional API integrations for real-time, automated validation and processing of leads. The platform supports API integration to virtually any lead source and integrates with downstream sales platforms including CRMs, dialers, and marketing automation tools. The API enables real-time data sharing between lead buyers and sellers, pre-pinging of vendor leads, compliance verification, and accept/reject threshold management per lead source. Specific endpoints support Salesforce, Microsoft Dynamics, MyMedicareBot, Applied Systems EPIC, HubSpot, Velocify, Blueshift, ActiveProspect/LeadConduit, Twilio, Jornaya, and major advertising platforms (Facebook/Instagram, Google Ads, LiveRamp, Microsoft Bing, LinkedIn).
What industry is LeadScorz in?
LeadScorz's product category is Lead Scoring Software. Its primary akta.pro industry code is BPAFAKAK, Lead Qualification & Inside Sales Support Services, with a secondary code of BPAAADAC, Inbound Lead Qualification & Routing (MQL/SQL). Its NAICS code is 51821 and its SIC code is 7372.