Capxel

What Capxel does

Capxel (CAPXEL LLC) is an AI-native consumer intelligence company operating from Tampa Bay, Florida, that delivers its capabilities as a white-glove data consultancy to enterprise brands in E-Commerce, Sales, and SaaS/B2B. The company's platform is built on a proprietary database of 260M+ US identities with 500+ data points per profile and exposes seven integrated products: ASO (Agentic Search Optimization) for AI agent visibility, SPYBOX for anonymous traffic identity capture (claiming resolution of up to 75% of anonymous visitors), INSPEX for behavioral customer intelligence, BUYER AMBITION DATA for intent prediction refreshed on a 7-day cycle, BEACON for AI crawler analytics, PROSPEX for prospect list building, and LANDMARX for geofencing and physical location intelligence. Capxel authored the LLM-LD open standard (published at llmld.org under CC BY 4.0) — the first specification governing how AI systems discover, read, and recommend businesses — and a companion ADP (AI Discovery Page) v1.0 specification, with 100+ sites already implementing the standard across healthcare, luxury retail, professional services, and e-commerce. The company operates a wholly-owned security sub-brand, DOSXIER (capxelsecurity.com), which leverages the same data infrastructure for AI-generated subject analyses.

Revenue is generated through subscription-based data intelligence services, professional services for enterprise managed deployments, and data product monetization (including BACKTRAX-branded datasets), with pricing delivered via a qualification-based consultative sales motion. The go-to-market combines a direct enterprise field sales team, an application process with 48-hour review, a free AI Readability Test as a top-of-funnel product-led growth tool, and a ten-partner agency channel called the LLM Disco Network. Capxel targets brands with monthly revenue above $1M and ad spend above $50K. No funding rounds, revenue figures, or headcount are disclosed.

Name

Capxel

Legal name

CAPXEL LLC

Website

https://capxel.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Capxel is an AI-native consumer intelligence consultancy serving enterprise brands in E-Commerce, Sales, and SaaS/B2B with identity resolution, behavioral intelligence, intent prediction, and Agentic Search Optimization products built on a 260M+ US identity database and the LLM-LD open standard.

Ownership category

akta.pro rank

Product category

Consumer Intelligence Platform

NAICS

Software Publishers (5132), Web Search Portals and All Other Information Services (519290)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Augmented Analytics & AI-Assisted BI (NLQ/NLG, Insights) (HDAEAMAD)

akta.pro secondary industry

Financial Planning & Analysis (FP&A) & BI (HDAEAMAG)

Keywords

• Consumer intelligence
• Identity resolution
• Agentic search optimization
• Intent targeting
• Behavioral data analytics

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Data Intelligence Services: CAPXEL provides data intelligence and marketing enablement services including AI-enabled tools and products, analytics, identity resolution, enrichment, and tracking tags or scripts that may be placed on client properties to support measurement and related functionality.
2. Professional Services: Implementation, support, and professional services for enterprise-grade managed deployment, ongoing optimization, and performance analytics for ASO.
3. Data Products: Data products, datasets, signals, identifiers, segments, or other data assets branded as BACKTRAX and other data offerings.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Capxel is an AI-native consumer intelligence company that provides enterprise data and AI search optimization solutions. It combines identity capture (SPYBOX), behavioral intelligence (INSPEX), intent prediction (BUYER AMBITION DATA), and agentic search optimization (ASO/BEACON) built on a database of 260M+ US identities with 500+ data points per profile. The company authored the LLM-LD open standard that defines how AI agents discover, understand, and recommend businesses.

Product overview

CAPXEL is an AI-native consumer intelligence platform providing seven integrated products built on a database of 260M+ US identities with 500+ data points per profile. The core portfolio spans identity capture (SPYBOX), behavioral intelligence (INSPEX), intent prediction (BUYER AMBITION DATA), and agentic search optimization (ASO, BEACON) for AI visibility. Sales enablement products include PROSPEX for elevated lead generation and LANDMARX for geofencing intelligence. The company also operates a separate security division (CAPXEL Security) offering DOSXIER, an AI-powered intelligence reporting system. All products are delivered as a white-glove data consultancy service, not a self-service SaaS platform.

Differentiator

Problem solved

Functional benefit

Brands

• DOSXIER: The world's first AI intelligence system that compiles and delivers complete, decision-ready subject analyses in under 24 hours. A separate security division powered by CAPXEL's deep-data AI infrastructure.
• ASO (Agentic Search Optimization)
• SPYBOX
• INSPEX
• BUYER AMBITION DATA
• BEACON
• PROSPEX
• LANDMARX

Products and services

• ASO (Agentic Search Optimization) Capxel's flagship product that makes brands visible and recommendable to AI agents through machine-readable structured data layers built on the LLM-LD open standard. Targeted at enterprise brands seeking visibility in the agentic era.
• SPYBOX

Quantifiable outcome

• 73% of brand decision-relevant information is missing, unstructured, or inaccessible to AI agents — indicating significant market opportunity for ASO solutions
• +6 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature6 records

Partnerships

Two partnerships are on record, tiered minor and core.

• SOCiminorStrategic or Co-development Partner · 1 February 2026SOCi's 2026 Local Visibility Index added AI visibility as a core benchmark for the first time, measuring how well brands surface in ChatGPT, Google Gemini, and Perplexity. SOCi measures AI visibility (350,000+ locations, 2,751 brands). CAPXEL builds the infrastructure that moves it. Both serve complementary roles in the ASO ecosystem.
• LLM Disco NetworkcoreChannel Partner/ Reseller/ DistributorThe LLM Disco Network (llmdisco.com) has attracted implementation partners across the agency ecosystem. Agencies provide LLM-LD implementation services under their own brand. Over 100 sites implemented with the standard. Ten agencies currently in the network.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• ZoomInfo: ZoomInfo is the largest B2B contact and company intelligence platform, offering intent data, prospecting, and enrichment at scale. Capxel's SPYBOX, PROSPEX, and Buyer Ambition Data directly overlap ZoomInfo's core identity-resolution and intent-data offerings, though Capxel extends into AI visibility/ASO.
• Clearbit: Clearbit (acquired by HubSpot) provides B2B data enrichment, lead intelligence, and reveal APIs for company identification. It competes with Capxel's PROSPEX and SPYBOX offerings but is now embedded inside HubSpot's broader CRM platform rather than sold standalone.

Direct peers

• 6sense: 6sense is an ABM and intent data platform that uses AI to identify in-market accounts and prioritize outreach. Capxel's INSPEX behavioral blueprints and Buyer Ambition Data compete directly with 6sense's predictive analytics and intent signal capabilities, both targeting B2B sales and marketing teams.
• Demandbase: Demandbase is an ABM platform combining account intelligence, advertising, and sales intelligence. Overlap with Capxel's SaaS/B2B segment is strong — both serve mid-market and enterprise companies needing firmographics, decision-maker signals, and behavioral intelligence.
• Bombora: Bombora is a B2B intent data cooperative aggregating content consumption signals. Capxel's Buyer Ambition Data and INSPEX address the same use case (identifying companies actively in-market) with different data sources, making Bombora a direct comparable in the intent intelligence category.
• Profound: Profound is an emerging AI visibility and answer-engine optimization platform that helps brands measure and improve their presence in ChatGPT, Perplexity, and Google AI Overviews. It is the most direct ASO competitor to Capxel's flagship product, addressing the same nascent category.
• Similarweb: Similarweb provides digital intelligence including web traffic analytics, audience insights, and competitive benchmarking. Capxel's BEACON (AI crawler analytics) and LANDMARX (location intelligence) share a similar intelligence-as-a-service model targeting enterprise brands and agencies.

Emerging players

• Apollo.io: Apollo.io is a sales intelligence and engagement platform combining a large B2B contact database with sequencing tools. It overlaps with Capxel's PROSPEX and SPYBOX offerings but is positioned as a self-serve SMB/mid-market product versus Capxel's white-glove enterprise motion.
• Otterly.AI: Otterly.AI is an AI search and brand visibility monitoring tool focused on tracking brand presence across generative AI platforms. It overlaps with Capxel's BEACON product and the ASO category more broadly, though at smaller scale.

Regional players

• SOCi: SOCi is a localized marketing platform that launched AI visibility benchmarking in its 2026 Local Visibility Index. Already a Capxel partner, SOCi measures AI visibility (350K+ locations) while Capxel builds the underlying infrastructure — making SOCi both a partner and adjacent competitor in the AI visibility category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/capxel

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Capxel