70/30 Digital
70/30 Digital is a Helsinki-based Finnish marketing agency founded in 2021 that helps enterprises and organizations collect, enrich, and activate first-party customer data through consulting, marketing automation, segmentation, and loyalty program services across an 11-partner martech ecosystem.
- Company typePrivate
- Founded2021
- HeadquartersHelsinki, Finland
- Headcount1–10
- GTM typeB2B
- OfferingServices
What 70/30 Digital does
70/30 Digital Oy is a Helsinki-based, privately held digital marketing and management agency founded in 2021 that positions itself as Finland's only marketing agency dedicated entirely to first-party customer data. The firm serves Finnish and, increasingly, Nordic enterprises and organizations seeking to collect, enrich, and activate their own customer data rather than rely on third-party signals. Its service portfolio spans customer data strategy, customer data and technology audits, marketing automation implementation, loyalty program design, segmentation, agile marketing, marketing operating-model/process design, and technology mapping/recommendations. Core delivery is project-based consulting and implementation rather than software product sales.
The company's underlying technology is a curated partner stack rather than proprietary software. It holds core-tier partnerships with HubSpot, Klaviyo, Custobar, and Voyado (marketing automation, CRM, and CDP), and supporting-tier relationships with ActiveCampaign, Triggerbee, Sift Lab, Playable, Segmental, Intellipocket, and Leadoo. Sift Lab provides AI-powered analytics (predictive models, basket and cohort analysis, recommendation engine), while Intellipocket and Triggerbee support physical-store loyalty and onsite conversion. The firm has codified a proprietary methodology covering audit, measurement, gap analysis, roadmap, and transparent backlog management, which it applies across engagements.
Commercially, 70/30 Digital operates a sales-led model with direct client engagement through website contact forms, phone, email, content marketing (Finnish-language blog and a customer-data-focused newsletter), and partner referrals. Pricing is custom and project-based with monthly billing cadence. Revenue is generated almost entirely through professional services, with no disclosed SaaS or platform revenue and no outside funding. The client base of 18+ named logos spans e-commerce (Roberts Coffee, Gugguu, Pentik, Kekkilä), nonprofit and foundation (John Nurmisen Säätiö, OAJ, Suomen Koripalloliitto), public sector (Helsinki Partners, Asuntomessut), staffing (Eezy), certification (Kiwa), and technology (RTech), with documented outcomes including a 27% paid-media cost reduction for Kekkilä and reported ROI on first-party data programs within eight months.
70/30 Digital firmographics
Firmographics- Name
- 70/30 Digital
- Legal name
- 70/30 Digital Oy
- Website
- https://7030digital.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- 70/30 Digital is a Helsinki-based Finnish marketing agency founded in 2021 that helps enterprises and organizations collect, enrich, and activate first-party customer data through consulting, marketing automation, segmentation, and loyalty program services across an 11-partner martech ecosystem.
- Ownership category
- akta.pro rank
70/30 Digital industry classification
Industry- Product category
- Marketing Consulting Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Marketing Automation Platforms & Services (BPAFAFAC)
- akta.pro secondary industry
- Loyalty, Rewards & Retention Platforms (BPAFAFAH)
Keywords
Where 70/30 Digital is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
70/30 Digital business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Consulting Services: The company generates revenue through professional consulting services including customer data strategy, marketing automation implementation, technology audit and recommendation, segmentation, and loyalty program design. Services are delivered through project-based engagements and ongoing client partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Monthly | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
70/30 Digital product offering
Product offeringCore offering
70/30 Digital is a Finnish marketing agency exclusively focused on first-party customer data, offering consulting and implementation services including Customer Data Strategy, Customer Data and Technology Audit, Marketing Automation, Loyalty Programs and Concepts, Segmentation, Agile Marketing, Marketing Processes, and Technology Mapping and Recommendations. The agency acts as a certified implementation partner for marketing technology platforms such as HubSpot, Klaviyo, Custobar, Voyado, ActiveCampaign, Sift Lab, Triggerbee, Playable, Segmental, Intellipocket, and Leadoo, helping Finnish and Nordic businesses collect, enrich, and activate their own customer data for marketing and business growth.
Product overview
70/30 Digital is a Finnish marketing agency exclusively focused on first-party customer data. The company offers a portfolio of consulting and implementation services (Customer Data Strategy, Customer Data and Technology Audit, Marketing Automation, Loyalty Programs, Segmentation, Agile Marketing, Marketing Processes, and Technology Mapping) complemented by a curated selection of partner marketing technology platforms. The technology stack includes ActiveCampaign, Custobar, HubSpot, Klaviyo, and Voyado for marketing automation and CDP; Sift Lab for AI-powered analytics; Triggerbee and Playable for conversion optimization and gamification; Segmental for segment analytics; Intellipocket for in-store loyalty identification; and Leadoo for conversion optimization. All services center on helping businesses collect, analyze, and activate their own customer data for marketing and business growth.
Differentiator
Problem solved
Functional benefit
Products and services
- Customer Data Strategy Strategic consulting engagement defining how and why proprietary customer data can serve as a key business asset, including audit, measurement, gap analysis, and roadmap phases. Designed for Finnish and Nordic businesses seeking to activate their 1st party data.
- Customer Data and Technology Audit Audit service examining customer data sources, data quality, tracking, consent, marketing technology setup, integrations, automation logic, and segmentation readiness, producing an expert view of how the client's digital ecosystem compares with peers.
- Marketing Automation Service helping businesses utilize marketing automation tools strategically and efficiently to support business goals, working with platforms such as ActiveCampaign, Custobar, HubSpot, Klaviyo, and Voyado.
- Loyalty Programs and Concepts Service for developing new loyalty programs or updating existing ones, covering conceptualization, customer experience design, tool selection, implementation, and continuous development.
- Segmentation Service dividing the customer base into segments to ensure messages reach the right people at the right time, enhancing campaign relevance and conversion rates.
- Agile Marketing Operating model service ensuring marketing teams focus on value-creating activities, set KPI metrics, and practice continuous improvement through sprints.
- Marketing Processes Service building clear marketing operating models including a Marketing Ops foundation for strategic, efficient marketing that continuously delivers business value.
- Technology Mapping and Recommendations Service identifying the right marketing technology tools for business needs through comprehensive analysis, expert recommendations, and a development roadmap for technology procurement.
Quantifiable outcome
- 30-40% lower costs on Meta and Google platforms when using own customer data
- +4 more outcomes
Companies that use 70/30 Digital
Customer profileNamed customers10 records
Segments1 record
Ideal customer profiles1 record
70/30 Digital technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration19 records
AI capability5 records
70/30 Digital partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core and supporting.
- CustobarcoreOfficial partner of Custobar, a Finnish marketing automation and customer data platform. 70/30 Digital implements and supports Custobar for Finnish and European e-commerce and omnichannel businesses.
- HubSpotcoreOfficial HubSpot partner. Full CRM ecosystem partner offering implementation, integration, and ongoing support for B2B and B2C companies.
- KlaviyocorePartner for Klaviyo marketing automation platform, specializing in e-commerce businesses using Shopify, WooCommerce, BigCommerce, or Magento.
- VoyadocoreNordic partner for Voyado, a customer data management (CDP), marketing automation, and loyalty management platform designed for B2C retail and brands.
- TriggerbeesupportingPartner offering website conversion optimization tools including smart popups, targeted forms, and gamified campaigns for lead generation and marketing automation.
- Sift LabsupportingAI-powered analytics and personalization platform partner for retail and e-commerce businesses, offering fast analysis of 1st party data with pre-built business case models.
- PlayablesupportingEnterprise-level gamification platform partner offering interactive campaigns (spin-to-win, quizzes, scratch-and-win) integrated with marketing automation.
- IntellipocketsupportingFinnish loyalty solution partner for physical store customer identification, offering digital loyalty cards and wallet passes for brick-and-mortar businesses.
- LeadoosupportingFinnish conversion platform partner offering chatbot technology, personalized chat, embedded forms, and behavior-based content for lead generation.
- SegmentalsupportingSegment-specific analytics tool partner for analyzing and monitoring key customer segments and comparing automations side by side.
- ActiveCampaignsupportingPartner for ActiveCampaign CRM and marketing automation platform, suitable for B2C and B2B businesses looking to learn and experiment with marketing automation.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
70/30 Digital competitors and assessment
Company assessmentDirect peers
- Dingle: Finnish creative and digital marketing agency with a strong data and customer-insight practice; comparable service scope and target market of Finnish enterprise clients.
- KURIO: Finnish MarTech consultancy specializing in marketing technology implementations (HubSpot, Klaviyo, Salesforce); most directly comparable as a similarly sized Nordic implementation and advisory peer.
- Dagmar: Established Finnish data-driven marketing agency offering analytics, media, and content services; competes for the same Finnish enterprise marketing budgets and increasingly overlaps on first-party data offerings.
- Avaus Marketing Innovations: Finnish CRM, data and marketing-transformation consultancy with deep Salesforce/MarTech expertise; most directly comparable as a Helsinki-based data-driven marketing agency serving Finnish enterprises.
- Hurra Communications: Nordic performance marketing and analytics agency with offices across the Nordics; comparable data-and-automation positioning and broader Nordic geographic footprint than 70/30 Digital.
- Precis Digital: Nordic data-driven digital marketing agency with hubs across Sweden, Finland and beyond; overlaps heavily on marketing-automation, analytics and programmatic services.
- Genero: Finnish full-service marketing agency with digital and data capabilities serving major Finnish brands; comparable mid-sized Helsinki agency competing for similar enterprise clients.
Broad incumbents
- Croud: Global performance marketing agency leveraging a 'Croud' network of on-demand experts; comparable full-funnel digital offering but operates at significantly larger scale and geographic reach.
- Dept: Large international digital agency with significant Nordic presence; competes across creative, technology and data services including marketing automation, but at much greater scale and breadth.
- Merkle: Global data-driven customer experience agency (part of Dentsu); offers CRM, marketing automation, loyalty and analytics comparable to 70/30 Digital's stack but at enterprise scale across multiple regions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
70/30 Digital social profiles
Digital presence70/30 Digital financial estimates
Financial estimateRevenue estimate
Valuation estimate
70/30 Digital leadership team
Management profileNumber of profiles
Profiles9 records
70/30 Digital funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
70/30 Digital M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 70/30 Digital
What does 70/30 Digital do?
70/30 Digital is a Finnish marketing agency exclusively focused on first-party customer data, offering consulting and implementation services including Customer Data Strategy, Customer Data and Technology Audit, Marketing Automation, Loyalty Programs and Concepts, Segmentation, Agile Marketing, Marketing Processes, and Technology Mapping and Recommendations. The agency acts as a certified implementation partner for marketing technology platforms such as HubSpot, Klaviyo, Custobar, Voyado, ActiveCampaign, Sift Lab, Triggerbee, Playable, Segmental, Intellipocket, and Leadoo, helping Finnish and Nordic businesses collect, enrich, and activate their own customer data for marketing and business growth.
Is 70/30 Digital a public or private company?
70/30 Digital is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 70/30 Digital founded?
70/30 Digital was founded in 2021. It employs 1 to 10 people.
Where is 70/30 Digital based?
70/30 Digital is headquartered in Helsinki, Finland, in the Europe region.
How does 70/30 Digital make money?
One revenue line is on record: marketing Consulting Services.
Who are 70/30 Digital's main competitors?
Direct peers on record are Dingle, KURIO, Dagmar, Avaus Marketing Innovations, Hurra Communications, Precis Digital and Genero. Broad incumbents are Croud, Dept and Merkle.
Does 70/30 Digital have an API?
No public API is recorded for 70/30 Digital.
What industry is 70/30 Digital in?
70/30 Digital's product category is Marketing Consulting Services. Its primary akta.pro industry code is BPAFAFAC, Marketing Automation Platforms & Services, with a secondary code of BPAFAFAH, Loyalty, Rewards & Retention Platforms. Its NAICS code is 541810 and its SIC code is 7311.