Big Rock Creative (BRCvr)
Big Rock Creative (BRCvr) is an award-winning XR production company founded in 2020 that builds immersive VR/MR experiences for global enterprise brands, arts organizations, the Burning Man community, and UN/NGO initiatives.
- Company typePrivate
- Founded2020
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Big Rock Creative (BRCvr) does
Big Rock Creative (BRCvr) is a Los Angeles-based XR experience production company founded in 2020 by Athena Demos and Doug Jacobson during the COVID-19 pandemic to create virtual experiences for the Burning Man community. The company builds immersive VR/MR worlds, 360 and 180 3D video content, volumetric-capture experiences, and browser-based WebXR applications, with proprietary technology including Holokey for holographic performances and an experimental sound-based navigation system developed for visually impaired users. Distribution occurs across Spatial.io, browser-delivered WebXR via the Ethereal Engine, and physical activations at conferences such as AWE, CES, MWC, SXSW, and NRF.
The company's portfolio spans flagship cultural work (BRCvr, the official virtual Burning Man experience produced in 2020, 2021, and 2023), enterprise activations (T-Mobile for Business 5G Track and Trailblazing Adventure, Microsoft Pride: Pride Has No Borders, Microsoft 300 Lafayette virtual campus), sports and entertainment venues (SES CricketVRse, LVRN VR Studio with Holoportation), social impact projects (Breonna's Garden, UN ActNow, Bridging the Gap), and accessibility-first experiences (Blind Burners Project, A King in Paradise). Revenue is generated through professional services engagements with quote-based pricing tied to scope and complexity; select experiences have been offered free via prior AltspaceVR hosting. Customer segments span global enterprise brands, arts and cultural organizations, the Burning Man community, and UN/NGO initiatives, with marquee clients including Microsoft, T-Mobile for Business, SES, Burning Man Project, Golden Apple Comics, LVRN, Ubisoft, and the United Nations. The company has accumulated multiple industry awards including a PGA Innovation Award and Auggie Awards.
Big Rock Creative (BRCvr) firmographics
Firmographics- Name
- Big Rock Creative (BRCvr)
- Legal name
- Big Rock Creative
- Website
- https://bigrockxr.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Big Rock Creative (BRCvr) is an award-winning XR production company founded in 2020 that builds immersive VR/MR experiences for global enterprise brands, arts organizations, the Burning Man community, and UN/NGO initiatives.
- Ownership category
- akta.pro rank
Big Rock Creative (BRCvr) industry classification
Industry- Product category
- Immersive XR Experience Development
- NAICS
- Motion Picture and Sound Recording Industries (512), Software Publishers (51321)
- SIC
- Services-Motion Picture & Video Tape Production (7812)
- akta.pro primary industry
- Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)
- akta.pro secondary industries
- Virtual/Hybrid Conference Production & Platform Management (THAHACAM), VR & Immersive Esports/LBE Venues (VR Arenas, Sim Racing Pods) (MPAFALAE)
Keywords
Where Big Rock Creative (BRCvr) is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Markets served
Big Rock Creative (BRCvr) business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- Custom XR Experience Development: Bespoke virtual reality and augmented reality experience creation for enterprise clients. Projects include virtual venues, immersive marketing activations, virtual events, and social VR spaces. Revenue generated through project fees based on scope, complexity, and requirements.
- Virtual Event Production: End-to-end production of virtual events including live broadcasts, artist showcases, conferences, and community gatherings in VR. Includes moderation services and technical support.
- VR Experience Access (Some Projects): Select experiences like Pride Has No Borders were offered free to public through AltspaceVR platform. Some experiences available during live activations or by request.
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
Big Rock Creative (BRCvr) product offering
Product offeringCore offering
Big Rock Creative (BRCvr) is an award-winning immersive production studio that designs, builds, and operates custom XR/VR/MR experiences, virtual worlds, and 360° cinematic content for enterprise brands, cultural institutions, and nonprofit organizations. The studio combines world-building, event production, in-world filming, and holographic performance capture (via proprietary "Holokey" technology) to deliver branded activations across browser-based WebXR and social VR platforms.
Product overview
Big Rock Creative is an award-winning XR experience company that creates immersive virtual reality and metaverse experiences for global clients. The company's primary product is BRCvr (Black Rock City Virtual Reality), an official virtual Burning Man experience. Beyond BRCvr, the company offers a diverse portfolio of custom VR/MR experiences including branded activations (T-Mobile 5G Track, Microsoft Pride), entertainment venues (LVRN VR Studio, CricketVRse), educational experiences (Breonna's Garden, A King in Paradise), accessibility-focused projects (Blind Burners Project), and virtual fan conventions (FanConXR). Services include world-building, event production, in-world filming, and Holoportation technology for holographic performances. The company works with clients including Microsoft, T-Mobile, Burning Man Project, United Nations, SES, Golden Apple Comics, and LVRN.
Differentiator
Problem solved
Functional benefit
Brands
- BRCvr: Official virtual Burning Man experience created by Big Rock Creative, connecting the global Burning Man community through immersive VR experiences.
- T-Mobile 5G Trailblazing Adventure
- T-Mobile for Business 5G Track
- Microsoft Pride: Pride Has No Borders
- FanCon XR
Products and services
- Custom XR World Building
- XR Event Production
- In-World Filming
- BRCvr (Black Rock City Virtual Reality)
- Holokey Holographic Performance Capture
Quantifiable outcome
- Over 1500 hours of live events created in single week-long virtual burn
- +2 more outcomes
Companies that use Big Rock Creative (BRCvr)
Customer profileNamed customers8 records
Segments4 records
Ideal customer profiles2 records
Big Rock Creative (BRCvr) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature5 records
Big Rock Creative (BRCvr) partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core, secondary and minor.
- MicrosoftcoreStrategic partnership for VR experience development. Microsoft provided AltspaceVR platform (now sunset) and Holoportation technology for projects including Microsoft Pride, LVRN virtual studio, and Microsoft internal virtual spaces. Partnership enabled volumetric capture integration and enterprise-level project delivery.
- T-Mobile for BusinesscorePartnership for 5G-related XR experiences showcasing T-Mobile network capabilities. Projects include T-Mobile 5G Track (Las Vegas Grand Prix digital twin) and T-Mobile 5G Trailblazing Adventure featuring AAA, Alaska Airlines, and SailGP.
- SEScorePartnership to bring global sports leagues together in virtual spaces. First collaboration was CricketVRse virtual stadium experience for European Cricket League.
- Burning Man ProjectcoreOfficial partnership to create BRCvr - the official virtual Burning Man experience for 2020, 2021, and 2023. Also created Desert Arts Preview virtual worlds and 360 Parcel digital twin. BRCvr is recognized as unprecedented in VR space.
- Golden Apple ComicssecondaryCommission to recreate iconic LA comic bookstore in VR with original conference space. Led to development of FanConXR virtual fan convention.
- LVRN (Love Renaissance)secondaryPartnership with Microsoft to create virtual reality studio for Atlanta-based record label. Features Holoportation technology for artist showcases and live events.
- Younga/Bridging the GapsecondaryCreated innovative virtual gathering space (Younga Club) for UN Youth Delegates featuring proprietary Holokey technology for holographic performances.
- United Nations (ActNow)secondaryCollaboration with DreamlandXR to create #ActNow virtual event space for UN climate initiative.
- Baobab StudiosminorProvided event moderation for Baobab's red carpet film premiere of Baba Yaga in VR.
- Ethereal EnginecoreTechnology platform powering browser-based WebXR experiences including T-Mobile 5G Track. Enables delivery without app installation.
- MetastagesecondaryProvided volumetric capture services for Breonna's Garden experience.
- Spatial.iosecondaryPlatform hosting current and ongoing projects including LVRN and Desert Arts Preview 2023, following Microsoft AltspaceVR sunset.
- UbisoftminorClient for XR/virtual experience projects.
- Heavy Metal PublishingminorPartnership for WonderCon 2021 virtual panel event featuring George Romero, hosted in Golden Apple Comics VR space.
- Blind Burners Community Interest CompanysecondaryCollaboration to create world's first metaverse environment experimenting with sound-based navigation for visually impaired users.
- YESUNIVERSEsecondaryClient for Breonna's Garden VR experience honoring Breonna Taylor's memory with safe space for grief processing.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Big Rock Creative (BRCvr) competitors and assessment
Company assessmentDirect peers
- Talespin: Talespin develops enterprise XR training and immersive learning platforms. Comparable as a production-and-platform XR studio selling custom enterprise experiences; overlaps with BRC's enterprise segment but skews toward corporate learning.
- Emursive: Emursive produces immersive VR/AR experiences and events, including the award-winning Van Gogh and Frida Kahlo exhibits. Directly comparable as a custom XR experience studio serving enterprise and cultural clients with branded immersive environments.
- Obsess: Obsess creates immersive virtual stores and brand experiences using VR/WebXR for major retailers. Closely comparable in building branded, browser-accessible 3D experiences for enterprise marketing teams — the same buyer segment as T-Mobile.
- Moth+Flame: Moth+Flame builds VR enterprise training and communication experiences for Fortune 500 clients. Compares directly as a custom VR production studio serving large enterprises with bespoke immersive applications.
- Felix & Paul Studios: Felix & Paul Studios creates immersive VR films and location-based experiences for cultural institutions and enterprise partners. Comparable in producing high-quality immersive XR content for marquee clients in arts, culture, and education.
- Within (Within Unlimited): Within is an XR storytelling and immersive content studio producing VR films and branded experiences for global partners. Comparable as a premium immersive content production shop competing for the same branded activation budgets as BRC.
- Dreamscape Immersive: Dreamscape Immersive creates location-based VR experiences and has partnerships with major studios (Amblin, Warner). Comparable as a premium immersive experience company serving entertainment, brand, and cultural use cases.
- Landvault: Landvault builds custom metaverse environments and immersive 3D worlds for enterprise brands. Comparable in providing bespoke VR world building and virtual experience production for global brand clients.
Emerging players
- VRScout: VRScout operates as a VR consulting and production house plus media outlet focused on immersive brand experiences. Comparable as a smaller studio pursuing enterprise XR activations with similar target buyers to BRC.
- Baobab Studios: Baobab Studios creates immersive animated VR experiences and films (e.g., Baba Yaga). Directly comparable as an XR immersive storytelling studio; BRC has even provided event moderation services for Baobab's red carpet premiere.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Big Rock Creative (BRCvr) social profiles
Digital presenceBig Rock Creative (BRCvr) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Big Rock Creative (BRCvr) leadership team
Management profileNumber of profiles
Profiles3 records
Big Rock Creative (BRCvr) funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Big Rock Creative (BRCvr) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Big Rock Creative (BRCvr)
What does Big Rock Creative (BRCvr) do?
Big Rock Creative (BRCvr) is an award-winning immersive production studio that designs, builds, and operates custom XR/VR/MR experiences, virtual worlds, and 360° cinematic content for enterprise brands, cultural institutions, and nonprofit organizations. The studio combines world-building, event production, in-world filming, and holographic performance capture (via proprietary "Holokey" technology) to deliver branded activations across browser-based WebXR and social VR platforms.
Is Big Rock Creative (BRCvr) a public or private company?
Big Rock Creative (BRCvr) is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Big Rock Creative (BRCvr) founded?
Big Rock Creative (BRCvr) was founded in 2020. It employs 11 to 50 people.
Where is Big Rock Creative (BRCvr) based?
Big Rock Creative (BRCvr) is headquartered in Los Angeles, United States, in the North America region.
How does Big Rock Creative (BRCvr) make money?
Three revenue lines are on record. Custom XR Experience Development is the primary driver. The others are virtual Event Production and VR Experience Access (Some Projects).
Who are Big Rock Creative (BRCvr)'s main competitors?
Direct peers on record are Talespin, Emursive, Obsess, Moth+Flame, Felix & Paul Studios, Within (Within Unlimited), Dreamscape Immersive and Landvault. Emerging players are VRScout and Baobab Studios.
Does Big Rock Creative (BRCvr) have an API?
No public API is recorded for Big Rock Creative (BRCvr).
What industry is Big Rock Creative (BRCvr) in?
Big Rock Creative (BRCvr)'s product category is Immersive XR Experience Development. Its primary akta.pro industry code is MPAHACAN, Immersive/Interactive Animation (AR/VR/Real-Time), with a secondary code of THAHACAM, Virtual/Hybrid Conference Production & Platform Management. Its NAICS code is 512 and its SIC code is 7812.