Vetnordic

What Vetnordic does

Vetnordic A/S is a Danish family-owned veterinary supply company founded in 2021 and headquartered in Middelfart, Denmark, with a wholly-owned procurement entity in China and a majority stake in Norway-based Akselsen Agenturer. Following its April 2023 commercial launch, the company supplies veterinary clinics and hospitals with a portfolio of 550+ consumable products across 12+ categories — including injection, infusion therapy, urology, gloves, operating room, clinic and consultation, recovery, wound care, laboratory, anesthesia, hygiene, instruments, sutures, dental, and capital equipment — alongside a smaller training and education stream via the Veterinaer Akademiet (Vetnordic Academy) in Greve.

The company's commercial platform is a digital commerce stack comprising country-localized subdomains (dk, se, fi, de, at), a webshop, and a mobile application. The November 2025 platform relaunch introduced an AI-driven natural-language search function, camera-based product recognition that can identify non-Vetnordic items, and personalized shopping experiences based on order history. The underlying stack is described as integrating CDP, CRM, and DAM systems. Free shipping on all orders with no minimum order value, monthly + 14 days payment terms, and a 20% newsletter welcome discount define the pricing mechanics, with no publicly disclosed list pricing.

Vetnordic monetizes primarily through one-time product sales (per-unit/transaction pricing on consumables) and a service stream from professional courses. Go-to-market combines direct self-serve ordering through the webshop/app with a network of 20+ regional distribution partners and in-house Territory Managers covering markets such as Germany; the company reports 2,100+ clinics served daily, 25,000+ orders delivered, and a 98% on-time delivery rate across 30+ countries. Leadership transitioned in April 2025 with Britt Ingvertsen becoming CEO and a board restructure adding digital and commercial expertise.

Name

Vetnordic

Legal name

VETNORDIC A/S

Website

https://vetnordic.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Vetnordic is a Danish family-owned veterinary supply company selling 550+ consumables across 12+ categories to clinics in 30+ countries via direct e-commerce (AI search, camera-based product recognition), distribution partners, and the Vetnordic Academy training program.

Ownership category

akta.pro rank

Product category

Veterinary Medical Supplies

NAICS

Medical Equipment and Supplies Manufacturing (3391), Surgical and Medical Instrument Manufacturing (339112)

SIC

Wholesale-Medical, Dental & Hospital Equipment & Supplies (5047), Surgical & Medical Instruments & Apparatus (3841)

akta.pro primary industry

Surgical & Procedural Instruments (Scalpels, Forceps, Retractors) (HLAMAFAA)

akta.pro secondary industries

Wound Care, Bandaging & Consumables (Dressings, Sutures, Staplers) (HLAMAFAF), Anesthesia, Ventilation & Patient Monitoring (Machines, Vaporizers, Monitors) (HLAMAFAB), Hospital Equipment & Clinical Furniture (Tables, Cages, Lighting, Warmers) (HLAMAFAJ)

Keywords

• Veterinary medical supplies
• Veterinary consumables distribution
• Veterinary clinic procurement
• Animal healthcare products
• Veterinary practice supplies

Headquarters

HQ city

Middelfart

HQ country

Denmark

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Veterinary consumables and supplies: Vetnordic sells over 550 veterinary products across 12+ categories (injection, infusion, urology, gloves, operating room, clinic, recovery, wound care, laboratory, anesthesia, hygiene, instruments) directly to veterinary clinics and through distributor partners. Products are sold on a per-unit/transaction basis via web shop. The company also stocks and distributes branded A-mark products alongside its own private-label range.
2. Training and education services: Vetnordic operates a training center (Veterinaer Akademiet / Vetnordic Academy) offering courses in acute surgery, anesthesia (TIVA), clinical pathology, AI in practice, pregnancy scanning, and more. Courses are offered to veterinary professionals, contributing to the company's service revenue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Vetnordic supplies veterinary clinics and hospitals with over 550 own-brand and A-brand veterinary consumables, instruments, and equipment across 12+ product categories (injection, infusion, urology, gloves, operating room, clinic, recovery, wound care, laboratory, anesthesia, hygiene, instruments). Orders are placed via a proprietary digital commerce platform — a web shop and mobile app featuring AI-driven search and camera-based product recognition — with free shipping and no minimum order. The company also operates Vetnordic Academy (Veterinaer Akademiet), a training center delivering professional development courses in acute surgery, anesthesia (TIVA), clinical pathology, AI in practice, and pregnancy scanning to veterinary professionals.

Product overview

Vetnordic is a veterinary supply company offering a comprehensive portfolio of over 550 veterinary products and consumables for veterinary clinics and hospitals. The offering spans multiple product categories including Injection, Infusion Therapy, Urology, Gloves, Operating Room supplies, Clinic and Consultation equipment, Recovery products (including protective body suits and dog collars), Wound Care, Laboratory, Anesthesia, Hygiene, Instruments, Sutures, and Capital Equipment. Products are delivered through a modern digital commerce platform (webshop and mobile app) that includes AI-powered search and camera-based product recognition. The company also offers a training center (Veterinary Academy) with courses on acute surgery, anesthesia (TIVA), clinical pathology, AI in practice, pregnancy scanning, and more. Vetnordic serves clinics through a network of distribution partners across Europe, the Middle East, Canada, and Hong Kong.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetnordic Body Suit Dog +PRO Super soft, flexible jersey body suit for dogs made of 93% organic cotton and 7% elastane. Features two rows of snap buttons for adjustable fit, drop-shaped leg openings, and dorsal opening for wound inspection. Suitable for postoperative and dermatological patients in veterinary clinics.
• Vetnordic Click'N Fast Dog Collar Innovative dog collar developed for postoperative protection in veterinary patients. Features a click closure system, flexible design, and a new intermediate 17.5cm size to minimize wound infections and self-traumatization risks.
• Vetnordic Dog Collars (Recycled Polyester) Practical dog collars made from recycled polyester, available in four sizes. Adjustable and can be cut to the perfect size with scissors. Sold in packages of 10 pieces. Targeted at veterinary clinics for post-treatment patient care.
• Vetnordic Academy (Veterinaer Akademiet) Training center offering professional development courses for veterinarians and veterinary assistants in acute surgery, anesthesia (TIVA), clinical pathology, AI in practice, and pregnancy scanning. Operated from the Greve training center in Denmark, with joint course centers established in partnership with Eickemeyer. Targeted at veterinary professionals seeking continuing education.

Quantifiable outcome

• 2100+ veterinary clinics supported daily across 30+ countries
• +2 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

30 partnerships are on record, tiered core and minor.

• EickemeyercoreStrategic or Co-development PartnerVetnordic and Eickemeyer established joint course centers, offering veterinary professional development training programs to their shared customer base. Courses cover areas such as acute surgery, anesthesia, and clinical pathology.
• Akselsen AgenturercoreChannel Partner/ Reseller/ DistributorVetnordic is the main shareholder of Akselsen Agenturer in Norway, strengthening its presence and distribution capability in the Norwegian veterinary market.
• Kruuse (Kruuse Family Foundation)minorStrategic or Co-development PartnerThe Kruuse Family Foundation has established an educational scholarship (Vetnordic Family Grant / Kruuse Family Stipend) to support the training and development of future veterinarians and veterinary nurses. Vetnordic promotes and administers the scholarship program as part of its commitment to industry development.
• MedinicoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Belgium.
• AlfavetcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Bulgaria.
• DDL ZagrebcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Croatia.
• CymedicacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Czechia and Slovakia.
• Vet2Vet SuppliescoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Cyprus.
• Magnum VeterinaariacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Estonia.
• ElvetiscoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in France.
• PethealthcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Greece.
• VetmedicacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Hungary.
• IcepharmacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Iceland.
• SanifarmcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Italy.
• Magnum VeterinārijacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Latvia.
• Magnum VeterinarijacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Lithuania.
• Heberex Animal CarecoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in the Netherlands.
• Bio 2coreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Portugal.
• VetlinecoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Slovenia.
• INVETICAcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Switzerland.
• NestucoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Jordan, Saudi Arabia, and the United Arab Emirates (Middle East).
• Wester Drug Distribution Center (WDDC)coreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Canada.
• AlfamediccoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Hong Kong.
• NusergacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Comunidad Valenciana, Región de Murcia, Andalucía).
• Neftys Farma SDcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Cataluña).
• CemavecoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Norte de España).
• CopemacoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Islas Baleares).
• Probian CanariascoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Islas Canarias).
• Neftys Farma HubcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Spain (Madrid).
• Nupsala EUcoreChannel Partner/ Reseller/ DistributorRegional distribution partner for Vetnordic in Romania.

Scale indicators6 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Eickemeyer: German veterinary equipment and supply distributor that is both a Vetnordic competitor in instruments/equipment and a strategic training partner via joint course centers. Highly comparable because it serves the same European SMB clinic customer base with overlapping consumables and capital equipment lines.
• Surgical Direct: US-focused veterinary surgical supply company providing consumables, instruments, and equipment to companion-animal practices. Comparable because it competes in the same consumables-plus-instruments category with a similar SMB clinic focus, albeit via a different (consignment-heavy) go-to-market model.
• Jorgensen Laboratories (JorVet): US-based manufacturer and distributor of veterinary instruments, surgical supplies, and equipment. Comparable because its product mix (instruments, OR supplies, wound care, recovery collars) closely mirrors Vetnordic's catalog, particularly the 'Instruments & special' and 'Recovery' categories.
• Kruuse: Danish veterinary supply company with overlapping product portfolio (instruments, consumables, equipment) and direct overlap in Vetnordic's home Nordic market. Comparable because both target veterinary clinics with consumables and instruments, and Kruuse's founding family (the Kruuse Family Foundation) has a documented relationship with Vetnordic.

Broad incumbents

• Patterson Veterinary: US-headquartered veterinary distributor supplying consumables, equipment, and software to companion-animal practices. Comparable because it competes for the same SMB clinic procurement budgets as Vetnordic, although primarily in North America.
• B. Braun Vet Care: Veterinary division of B. Braun, a global medical-device manufacturer and distributor with a dedicated vet product line spanning infusion, anesthesia, wound care, and surgical instruments. Comparable because it sells overlapping SKUs into European veterinary clinics with strong brand equity.
• Covetrus: Global veterinary distribution and software platform (now under Vetoquinol ownership) offering consumables, equipment, and practice-management software to veterinary clinics. Comparable because it competes head-to-head in the same clinic procurement category and increasingly in software-enabled ordering workflows.
• Henry Schein Animal Health: The animal-health division of Henry Schein, a Fortune 500 medical distributor with global reach across veterinary practices. Comparable because it offers the same consumables, instruments, and equipment Vetnordic sells but at much greater scale and through a more traditional distribution model.
• MWI Animal Health (Cencora): Animal-health distribution arm of Cencora (formerly AmerisourceBergen), one of the largest US pharmaceutical distributors, with a deep veterinary portfolio. Comparable because it serves veterinary clinics with pharmaceuticals, consumables, and equipment at a global scale that dwarfs Vetnordic.

Regional players

• Burtons Veterinary: UK-based veterinary wholesaler supplying consumables, instruments, and equipment to companion-animal practices. Comparable because it offers a similar one-stop-shop consumables assortment for clinics, but operates primarily in the United Kingdom rather than continental Europe.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/vetnordic
• LinkedInlinkedin.com/company/vetnordic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetnordic