WP Webhooks
WP Webhooks builds the WP Webhooks Automator plugin, a WordPress automation tool combining bidirectional webhooks and a no-code visual workflow builder. It serves freelancers, agencies, and SMBs managing WordPress sites, with 100+ integrations and subscription pricing.
- Company typePrivate
- Founded2018
- HeadquartersGiroc, Romania
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What WP Webhooks does
WP Webhooks (operated by Cozmoslabs Plugins SRL, headquartered in Giroc, Romania) develops the WP Webhooks Automator plugin for WordPress. The plugin combines two functional frameworks inside a single product: a Webhooks framework that sends and receives HTTP notifications based on WordPress events, and a no-code Workflow Automation (Flows) builder that visually connects triggers, actions, conditions, delays, and dynamic variables across plugins and external services. The product is built on standard WordPress/PHP/MySQL architecture and exposes bidirectional webhook flows versus unidirectional alternatives in the category.
The company monetizes exclusively through annual subscription licensing at three tiers (Starter $149 for 1 site, Business $249 for 10 sites, Agency $499 for 75 sites), with a 14-day money-back guarantee and periodic promotional discounting. Distribution is direct-to-consumer via the company website and via the WordPress.org plugin repository, supplemented by a custom-development partnership with Codeable for higher-touch engagements. The go-to-market is product-led growth aimed at freelancers, solopreneurs, WordPress developers, and agencies managing multiple client sites; segment coverage is horizontal rather than vertical-specialized.
The company's primary customer base comprises SMBs and individual practitioners running their own or client WordPress estates, with named testimonials referencing multi-site integrations, online-course platform connectivity, and Zapier-driven automations. Marketing relies on documentation, integration guides, a community forum, and content rather than paid advertising. The company is privately held with no disclosed venture funding or external institutional ownership.
WP Webhooks firmographics
Firmographics- Name
- WP Webhooks
- Legal name
- Cozmoslabs Plugins SRL
- Website
- https://wp-webhooks.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- WP Webhooks builds the WP Webhooks Automator plugin, a WordPress automation tool combining bidirectional webhooks and a no-code visual workflow builder. It serves freelancers, agencies, and SMBs managing WordPress sites, with 100+ integrations and subscription pricing.
- Ownership category
- akta.pro rank
WP Webhooks industry classification
Industry- Product category
- WordPress Automation Software
- NAICS
- Computer Systems Design and Related Services (54151)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Workflow Automation & No-Code Collaboration (BPAMAMAK)
- akta.pro secondary industry
- Webhooks, Eventing & Message Streaming (BPAMAOAE)
Keywords
Where WP Webhooks is headquartered
LocationHeadquarters
- HQ city
- Giroc
- HQ country
- Romania
- HQ region
- Europe
Offices1 record
Markets served
WP Webhooks business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Plugin License Subscriptions: Annual subscription-based licensing for WordPress plugin with three tiers (Starter, Business, Agency) differentiated by number of supported WordPress sites. Includes plugin updates and Pro extensions. Billed yearly with 14-day money-back guarantee.
- Pro Extensions: Additional Pro-level features and extensions bundled within paid tiers, including advanced triggers, actions, and integrations
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter: $149/year - 1 WordPress site |
| Subscription | Annual | Business: $249/year - 10 WordPress sites |
| Subscription | Annual | Agency: $499/year - 75 WordPress sites |
| Subscription | Annual | Black Friday Starter: $97/year (was $149) |
| Subscription | Annual | Black Friday Business: $162/year (was $249) |
| Subscription | Annual | Black Friday Agency: $325/year (was $499) |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
WP Webhooks product offering
Product offeringCore offering
WP Webhooks Automator is a WordPress plugin that bundles two complementary frameworks inside one product: a Webhooks framework for sending and receiving instant HTTP notifications based on WordPress events, and a Workflow Automation (Flows) framework that provides a visual, no-code builder for connecting triggers and actions across 100+ WordPress plugins and external services (including WooCommerce, Elementor, Zapier, Make, Pabbly Connect, Microsoft Power Automate, Zoho Flow, OpenAI, and Stripe). It is sold as an annual subscription license with tiered site-count limits.
Product overview
WP Webhooks is a WordPress automation plugin that provides two core frameworks within the same plugin: Webhooks for sending instant HTTP notifications based on WordPress events, and Workflow Automation (Flows) for creating visual, no-code automation workflows. The product integrates with 100+ popular WordPress plugins and external services including WooCommerce, Easy Digital Downloads, CRM platforms, form builders, and iPaaS platforms like Zapier, Pabbly Connect, and Make. Key capabilities include data mapping, conditional logic, scheduled delays, dynamic variables, and security features. Available in Starter, Business, and Agency pricing tiers supporting 1, 10, and 75 sites respectively.
Differentiator
Problem solved
Functional benefit
Products and services
- WP Webhooks Automator WordPress plugin (PHP/MySQL) that combines two frameworks: (1) a Webhooks framework that sends and receives HTTP notifications based on WordPress events (post/user/comment/plugin/taxonomy/email events), and (2) a Workflow Automation (Flows) framework that lets users visually build no-code workflows connecting triggers and actions across 100+ WordPress plugins and external services such as WooCommerce, Elementor, FluentCRM, LearnDash, Zapier, Make, Pabbly Connect, Microsoft Power Automate, Zoho Flow, OpenAI, Claude, Gemini, and Stripe. Features include data mapping, conditional logic, dynamic variables, delays/scheduling, and IP whitelist/access token security. Sold as an annual subscription with three tiers (Starter, Business, Agency) priced by number of supported WordPress sites.
Quantifiable outcome
- Time savings through workflow automation - stated 'You will save time. The only way you don't is by not using it.'
- +1 more outcomes
Companies that use WP Webhooks
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles3 records
WP Webhooks technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration113 records
AI capability2 records
Feature7 records
WP Webhooks partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- ZapiercoreNative integration allowing WP Webhooks users to send data to Zapier and receive Zapier webhook requests. Enables connection to thousands of Zapier-connected applications.
- Make (formerly Integromat)coreNative integration for connecting WP Webhooks with Make's automation platform. Users can send and receive data to/from Make scenarios.
- Pabbly ConnectcoreNative integration for Pabbly Connect webhook connectivity. Allows users to trigger flows and send data to Pabbly Connect workflows.
- Microsoft Power AutomatecoreIntegration with Microsoft's Power Automate platform for enterprise workflow automation connections.
- Zoho FlowcoreNative integration for Zoho Flow webhook connectivity, enabling connections with Zoho ecosystem applications.
- WooCommercecoreComprehensive WooCommerce integration with triggers for orders, products, customers, and subscriptions; actions for creating and managing WooCommerce data.
- ElementorcoreIntegration with Elementor Pro for form submission triggers and automation actions.
- FluentCRMcoreFull integration for CRM contact management including triggers for list/tag changes and actions for contact creation, updates, and management.
- Contact Form 7coreForm submission triggers for Contact Form 7 integration.
- Gravity FormscoreForm submission triggers for Gravity Forms integration.
- Fluent FormscoreForm submission triggers for Fluent Forms integration.
- OpenAIcoreIntegration for AI-powered automations including completion generation actions.
- Claude (Anthropic)coreIntegration with Claude AI for automation workflows.
- StripecoreStripe webhook integration for payment event triggers and automation.
- CodeableminorCustom development partnership for specialized WP Webhooks integrations and customizations through Codeable's freelance developer network.
- Cozmoslabs ProductscoreRelated WordPress plugins from same company: TranslatePress, Profile Builder, Paid Member Subscriptions - all designed for WordPress ecosystem integration.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
WP Webhooks competitors and assessment
Company assessmentDirect peers
- IFTTT: IFTTT is a consumer/SMB automation platform with a long history of webhook support. While less powerful for complex workflows, it competes for the same long-tail automation use cases and is integrated with WP Webhooks for users who want broader consumer-app connectivity.
- n8n: n8n is a source-available workflow automation platform with a technical user base and self-hosting option. It is integrated with WP Webhooks and serves as a substitute for power users who prefer node-based automation over no-code visual builders.
- Zapier: Zapier is the leading iPaaS/workflow automation platform connecting thousands of SaaS applications. While WP Webhooks is a partner (it integrates with Zapier), Zapier is also a competitive substitute for WordPress-to-external-app automations, particularly for users who prefer a WordPress-agnostic solution.
- AutomatorWP: AutomatorWP is a WordPress-native automation plugin focused on connecting WordPress plugins with triggers and actions, including integrations with LearnDash, WooCommerce, and BuddyPress. It serves the same SMB/agency/freelancer audience as WP Webhooks with a comparable feature surface.
- Integrately: Integrately is an iPaaS platform offering pre-built automation templates targeting SMBs. It is both a WP Webhooks integration partner and a competing alternative for users who prefer template-based setup over visual workflow building.
- Pabbly Connect: Pabbly Connect is an iPaaS platform targeting SMBs with affordable workflow automation. It is both an integration partner for WP Webhooks and a direct substitute for users seeking to automate WordPress-connected workflows through a third-party platform.
- Uncanny Automator: Uncanny Automator is one of the leading WordPress automation plugins, enabling no-code workflows connecting WordPress plugins and external apps. It directly competes with WP Webhooks in the same SMB/agency customer segment with overlapping feature sets around triggers, actions, and integrations.
- Make (Integromat): Make is a visual automation platform similar to Zapier but with more advanced workflow building capabilities and a lower price point. It is both an integration partner and a competitive alternative for WordPress users who want to extend automation beyond the WordPress ecosystem.
Emerging players
- Zoho Flow: Zoho Flow is part of the Zoho suite of business applications and offers a workflow automation product targeting SMBs. It integrates with WP Webhooks but also competes for SMB automation budget, particularly among customers already using the Zoho ecosystem.
Broad incumbents
- Microsoft Power Automate: Microsoft Power Automate is a broad enterprise workflow automation platform that integrates with WP Webhooks. It is a competitor primarily at the high end (enterprise and Microsoft ecosystem customers) where Power Automate's broader capability set and compliance posture make it the default.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
WP Webhooks social profiles
Digital presenceWP Webhooks financial estimates
Financial estimateRevenue estimate
Valuation estimate
WP Webhooks leadership team
Management profileNumber of profiles
WP Webhooks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WP Webhooks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WP Webhooks
What does WP Webhooks do?
WP Webhooks Automator is a WordPress plugin that bundles two complementary frameworks inside one product: a Webhooks framework for sending and receiving instant HTTP notifications based on WordPress events, and a Workflow Automation (Flows) framework that provides a visual, no-code builder for connecting triggers and actions across 100+ WordPress plugins and external services (including WooCommerce, Elementor, Zapier, Make, Pabbly Connect, Microsoft Power Automate, Zoho Flow, OpenAI, and Stripe). It is sold as an annual subscription license with tiered site-count limits.
Is WP Webhooks a public or private company?
WP Webhooks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was WP Webhooks founded?
WP Webhooks was founded in 2018. It employs 1 to 10 people.
Where is WP Webhooks based?
WP Webhooks is headquartered in Giroc, Romania, in the Europe region.
How does WP Webhooks make money?
Two revenue lines are on record. Plugin License Subscriptions are the primary driver. The others are pro Extensions.
Who are WP Webhooks's main competitors?
Direct peers on record are IFTTT, n8n, Zapier, AutomatorWP, Integrately, Pabbly Connect, Uncanny Automator and Make (Integromat). Zoho Flow is listed as an emerging player. Microsoft Power Automate is listed as a broad incumbent.
Does WP Webhooks have an API?
No public API is recorded for WP Webhooks.
What industry is WP Webhooks in?
WP Webhooks's product category is WordPress Automation Software. Its primary akta.pro industry code is BPAMAMAK, Workflow Automation & No-Code Collaboration, with a secondary code of BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 54151 and its SIC code is 7372.