FluentCRM
FluentCRM, by WPManageNinja, is a self-hosted WordPress CRM and email marketing automation plugin serving 80,000+ e-commerce, LMS, membership and community sites with flat-fee annual licenses and 45+ native integrations.
- Company typePrivate
- Founded2020
- HeadquartersNewark, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What FluentCRM does
FluentCRM, developed by WPManageNinja and launched on October 1, 2020, is a self-hosted email marketing automation and CRM plugin for WordPress. The product runs inside the user's own WordPress installation, stores contact, purchase, course-progress, membership and automation data in dedicated database tables (rather than post meta), and exposes a Vue 3 / Element Plus single-page-application admin interface. It offers a 360-degree contact data platform, a visual automation/funnel builder, a Gutenberg-native drag-and-drop email builder, abandoned-cart recovery for WooCommerce, multi-path conditional automations, WP-CLI bulk operations, REST API and webhooks, and (as of v3.0) SMS marketing via Twilio/Amazon SNS plus AI features including an MCP server for AI agents, generative email content and contact summarization.
The company monetizes via annual software licenses sold in three tiers — Solo ($129/yr), Small Business ($249/yr) and Agency ($499/yr) — that bundle all 45+ native integrations and Amazon SES sending costs, with no per-contact fees or paid add-ons. A free version is distributed on the WordPress.org plugin directory for self-serve trial; the website, search/content marketing, a Facebook community, YouTube tutorials and WordPress influencer endorsements provide a product-led acquisition motion. FluentCRM is one product within WPManageNinja's broader portfolio of 13+ WordPress plugins (Fluent Forms, Fluent Support, FluentBooking, FluentCommunity, FluentSMTP, Paymattic, Ninja Tables, FluentCart, AzonPress, etc.), which cross-promote into the CRM.
The customer base is reported at 80,000+ businesses, spanning WordPress-based e-commerce stores (WooCommerce, Easy Digital Downloads, FluentCart), online course providers (LearnDash, LifterLMS, LearnPress, TutorLMS), membership sites (Paid Memberships Pro, MemberPress, Restrict Content Pro), online communities (BuddyBoss), and solo bloggers/SMBs who want a self-hosted alternative to SaaS CRMs like Mailchimp, ActiveCampaign and HubSpot. The company is privately held, headquartered in Newark, USA, with 11-50 employees and no disclosed venture funding.
FluentCRM firmographics
Firmographics- Name
- FluentCRM
- Legal name
- WPManageNinja
- Website
- https://fluentcrm.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- FluentCRM, by WPManageNinja, is a self-hosted WordPress CRM and email marketing automation plugin serving 80,000+ e-commerce, LMS, membership and community sites with flat-fee annual licenses and 45+ native integrations.
- Ownership category
- akta.pro rank
Where FluentCRM is headquartered
LocationHeadquarters
- HQ city
- Newark
- HQ country
- United States
- HQ region
- North America
Markets served
FluentCRM business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Annual Software Licenses: FluentCRM operates on a subscription model with annual license fees. The plugin is available in three tiers: Solo/Blogger ($90/year after discount), Small Business ($174/year after discount), and Agency ($349/year after discount). All tiers include 1-year of plugin updates and priority support. The pricing includes Amazon SES costs for email sending at no additional charge.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Solo/Blogger - Single Site License |
| Subscription | Annual | Small Business - 5 Domain License |
| Subscription | Annual | Agency License - 50 Domain License |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
FluentCRM product offering
Product offeringCore offering
FluentCRM is a self-hosted WordPress email marketing automation and CRM plugin that enables businesses to manage contacts, segment audiences, build email campaigns, and automate marketing workflows directly within their own WordPress installation. It provides lead generation, email sequencing, automation sequences, and CRM functionality with no monthly fees or subscriber limits.
Product overview
FluentCRM is a self-hosted WordPress CRM and email marketing automation plugin from WPManageNinja. The core product FluentCRM provides contact management, email campaigns, visual automation workflows (funnels), SMS marketing, granular reporting, and 45+ built-in integrations. It operates as a unified plugin rather than a platform-plus-modules architecture, with all integrations included by default rather than as paid add-ons. FluentCRM is complemented by other WPManageNinja products including Fluent Forms (form building), FluentBooking (appointments), FluentBoards (project management), Fluent Support (helpdesk), FluentCommunity (social networking), FluentSnippets (code snippets), FluentSMTP (email delivery), Paymattic (payments), Ninja Tables (data tables), WP Social Ninja (social integration), AzonPress (Amazon affiliates), and FluentCart (e-commerce) - all of which integrate natively with FluentCRM.
Differentiator
Problem solved
Functional benefit
Brands
- FluentSMTP: A dedicated SMTP plugin for FluentCRM that handles email sending through various email service providers including Amazon SES, Mailgun, SendGrid, Postmark, and more.
- FluentCRM 3.0
Products and services
- FluentCRM Self-hosted WordPress plugin that provides email marketing automation, contact and list management, dynamic segmentation, email campaigns and sequences, visual automation workflows, and CRM functionality for businesses running WordPress websites.
- FluentCRM Pro Paid premium add-on for FluentCRM that unlocks advanced features such as 25+ automation triggers and actions, additional email marketing and CRM integrations, priority support, and unlimited site installations under one annual license.
Quantifiable outcome
- Eliminate 60% of lost opportunities through abandoned cart automation
- +2 more outcomes
Companies that use FluentCRM
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
FluentCRM technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration58 records
AI capability3 records
Feature13 records
FluentCRM partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and strategic.
- WooCommerce (Automattic)coreNative built-in integration with WooCommerce for synchronizing customer data, purchase history, order tracking, abandoned cart recovery, and automated marketing triggers based on store activity.
- LearnDashcoreBuilt-in integration for importing LearnDash students, tracking course progress, segmenting by enrollment, and triggering email sequences based on learning milestones.
- LifterLMScoreOne-click integration with automatic detection of LifterLMS installation. Syncs student data, course progress, and group memberships for targeted email campaigns.
- Easy Digital DownloadscoreDeep integration for digital product sellers, capturing customer info, purchase history, license data, and enabling automated upsell campaigns.
- Paid Memberships ProcoreAutomatic import and 360° overview of Paid Memberships Pro members including membership levels, upgrades, purchase history, and activity logs.
- Fluent FormscoreDeep integration with Fluent Forms for lead capture, custom field mapping, double opt-in configuration, and seamless form-to-contact workflow automation.
- BuddyBosscoreIntegration for importing BuddyBoss community members, viewing group memberships, segmenting by profile types, and automating community email communications.
- LearnPresscoreIntegration for LearnPress-powered e-learning platforms to import students, track course status, and trigger email automation based on learning progress.
- Amazon SEScoreRecommended email service provider for sending emails. FluentCRM pricing includes Amazon SES costs at $0.10/1000 emails with built-in bounce handling support.
- TwiliocoreSMS marketing integration via Twilio for sending SMS campaigns, automated follow-ups, and direct messaging capabilities.
- WP FusionstrategicCollaborative partnership where WP Fusion recommends FluentCRM to their users. WP Fusion serves as both an integration partner and customer, with joint marketing efforts.
- ZapiercoreNative Zapier integration allowing FluentCRM to connect with thousands of other apps and automate workflows across platforms.
- MailguncoreAlternative email service provider integration with bounce handling support for transactional and marketing emails.
- SendGridcoreAlternative email service provider with bounce handling capabilities for email deliverability.
- MemberPresscoreIntegration for MemberPress-powered membership sites to track member activity, subscriptions, and trigger member communications.
- TutorLMScoreIntegration for TutorLMS e-learning platforms to manage student data and automate learning-related email sequences.
- PatchstackcoreSecurity vulnerability disclosure program powered by Patchstack's mVDP (Managed Vulnerability Disclosure Program) for coordinated security research.
- Divi (Elegant Themes)coreIntegration with Divi page builder for creating landing pages and forms that integrate with FluentCRM.
- ElementorcoreIntegration with Elementor forms and page builder for lead capture and FluentCRM contact management.
- FluentSMTPcoreRecommended SMTP plugin by the same parent company (WPManageNinja) for improved email deliverability with FluentCRM.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
FluentCRM competitors and assessment
Company assessmentDirect peers
- Kit (formerly ConvertKit): SaaS email marketing and automation platform targeting creators, course creators, and SMBs—overlapping heavily with FluentCRM's e-learning and membership segments. Notable competitor on creator-economy positioning.
- MailerLite: SaaS email marketing and automation platform targeting SMBs with simple pricing and strong deliverability, comparable to FluentCRM's cost-efficiency positioning in the WordPress SMB market.
- MailPoet: WordPress-native email newsletter and automation plugin with WooCommerce integration. Competes for the same SMB WordPress segment on price and ease of use, though with a narrower CRM scope.
- Brevo (formerly Sendinblue): Multi-channel marketing platform with email, SMS, and CRM. FluentCRM integrates with Brevo as a transactional email provider; competes broadly on SMB marketing automation and SMS capabilities.
- WP Fusion: WordPress plugin that connects WordPress data to external CRMs and marketing platforms. Listed as a strategic partner/customer of FluentCRM, and a complementary/competing solution for connecting WordPress user data to marketing workflows.
- Groundhogg: Direct WordPress CRM and email marketing automation plugin that competes head-to-head with FluentCRM on self-hosted architecture, WooCommerce integration, and funnel builders. Closest same-ecosystem competitor.
Broad incumbents
- Mailchimp: Largest SMB-focused email marketing platform. FluentCRM positions its unlimited-contact, flat-fee model explicitly against Mailchimp's per-contact pricing and feature gating.
- GetResponse: SaaS email marketing and marketing automation platform with landing page builders and webinar tools, comparable in scope and SMB positioning to FluentCRM's offering.
- HubSpot: Full-stack CRM and marketing automation suite. While FluentCRM serves SMB WordPress users, HubSpot is shown as a partner/competitive logo on FluentCRM's homepage, signalling overlap in the SMB CRM market.
- ActiveCampaign: Established SaaS marketing automation and CRM platform. FluentCRM's pricing comparison page specifically calls out ActiveCampaign as a comparison target on cost and feature breadth.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
FluentCRM social profiles
Digital presenceFluentCRM compliance and trust
Trust signalCompliance4 records
FluentCRM financial estimates
Financial estimateRevenue estimate
Valuation estimate
FluentCRM leadership team
Management profileNumber of profiles
Profiles1 record
FluentCRM funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
FluentCRM M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about FluentCRM
What does FluentCRM do?
FluentCRM is a self-hosted WordPress email marketing automation and CRM plugin that enables businesses to manage contacts, segment audiences, build email campaigns, and automate marketing workflows directly within their own WordPress installation. It provides lead generation, email sequencing, automation sequences, and CRM functionality with no monthly fees or subscriber limits.
Is FluentCRM a public or private company?
FluentCRM is a private company. It is classified as corporate owned and is currently operating.
When was FluentCRM founded?
FluentCRM was founded in 2020. It employs 11 to 50 people.
Where is FluentCRM based?
FluentCRM is headquartered in Newark, United States, in the North America region.
How does FluentCRM make money?
One revenue line is on record: annual Software Licenses.
Who are FluentCRM's main competitors?
Direct peers on record are Kit (formerly ConvertKit), MailerLite, MailPoet, Brevo (formerly Sendinblue), WP Fusion and Groundhogg. Broad incumbents are Mailchimp, GetResponse, HubSpot and ActiveCampaign.
Does FluentCRM have an API?
Yes. FluentCRM offers a REST API that enables developers to connect FluentCRM to any external systems. The API supports contact management, company management, automation management, and email operations. It includes webhook integration for automation triggers and supports custom endpoints for third-party developer integrations. Developer documentation is at developers.fluentcrm.com/rest-api.