lost range.®

What lost range.® does

lost range.® is a privately held, premium CBD wellness brand headquartered in Steamboat Springs, Colorado, that manufactures and distributes small-batch hemp-derived cannabinoid products. The company's product portfolio spans CBD tinctures, gummies, topicals, bath products, pet formulations, CBD honey, and a higher-potency Gold Buckle® line, with newer extensions into Delta-9 THC gummies and CBG daytime gummies. The company positions itself as the only Whole30 Approved CBD brand in the United States and emphasizes ingredient transparency, third-party lab testing, and sourcing from family-owned Colorado hemp farms.

lost range.® operates its own in-house extraction and refinement infrastructure rather than outsourcing manufacturing. Its process is built around cold ethanol extraction performed at -40°C to -50°C, followed by a six-step refinement workflow that includes falling film evaporation and wipe film distillation, yielding Full Spectrum CBD Distillate at 75–90% CBD concentration and CBD Isolate at 99.99% purity, with claimed 99%+ solvent recovery. The company has also invested in a new state-of-the-art AI-powered warehouse to support fulfillment and inventory operations.

The business runs on a multi-channel revenue model combining direct-to-consumer (DTC) e-commerce via Shopify, a SeasonPass subscription offering approximately 20% off monthly shipments, and wholesale distribution to retail partners. Pricing spans roughly $15 to $149+ across SKUs. Customer segments include active outdoor enthusiasts, health-conscious consumers, pet owners, veterans and first responders (via ExpertVoice discounts), and the Whole30/clean-eating community. Distribution and access partnerships with Whole30, Outdoor Prolink, and ExpertVoice extend reach into adjacent lifestyle and professional communities.

Name

lost range.®

Legal name

lost range.®

Website

https://lostrangecbd.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

lost range.® is a premium, small-batch CBD wellness brand based in Steamboat Springs, Colorado, that manufactures and sells tinctures, gummies, topicals, bath products, pet formulas, and CBD honey via DTC e-commerce, subscriptions, and wholesale channels.

Ownership category

akta.pro rank

Product category

Cannabis Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

CBD/Hemp Wellness & Supplements Retail (CRANAHAC)

akta.pro secondary industries

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA), CBD/Hemp Topicals & Beauty Retail (CRANAHAB), CBD/Hemp Pet Products Retail (CRANAHAF), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Hemp & CBD Product Wholesale Distribution (CRAOAIAG)

Keywords

• Premium CBD products
• CBD tinctures gummies
• CBD topicals rubs
• Pet CBD oil
• Whole30 approved CBD

Headquarters

HQ city

Steamboat Springs

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. E-commerce Product Sales: Direct-to-consumer online sales through lostrangecbd.com with products ranging from $15 to $149+. One-time purchase and subscription options available.
2. SeasonPass Subscription: Monthly subscription service offering 20% discount on deliveries with free shipping on subscriptions over $25. Delivery frequency options of 2, 4, 6, or 8 weeks. Includes exclusive sales, giveaways, and monthly swag access.
3. Wholesale Distribution: Wholesale channel for retail stores interested in carrying lost range.® CBD products. Vendor locations page showcases retail partners.
4. Veteran and First Responder Discounts: Discounts offered to Veterans and First Responders through ExpertVoice partnership platform, providing access to over 500 brands including lost range.®.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

lost range.® sells small-batch, handcrafted premium CBD wellness products manufactured in Steamboat Springs, Colorado, including CBD tinctures, gummies, topical rubs and salves, body creams, massage oils, lip balm, bath products, CBD honey, and pet tinctures. The portfolio spans the Gold Buckle® premium high-potency line (up to 4000mg) plus standard potencies, with hemp sourced from family-owned Colorado farms and processed through a proprietary 6-step cold ethanol extraction method. Distribution is primarily direct-to-consumer via lostrangecbd.com with a SeasonPass subscription service offering 20% off monthly deliveries, supplemented by a wholesale channel for retail stores.

Product overview

lost range.® is a premium CBD wellness brand offering a diversified portfolio of handcrafted, small-batch CBD products manufactured in Steamboat Springs, Colorado. The company provides multiple product formats including tinctures (Gold Buckle® 4000mg, Full Spectrum 1000-2000mg, CBN Sleep 1300mg, Isolate 3000mg, Pet 1000mg), gummies (Gold Buckle® 1330-4000mg, CBD 333-1000mg, CBN Sleep 433-1300mg, CBG Daytime 666-2000mg, Delta-9 THC 1000mg, Delta-9 Light Micro-dose), topicals (Gold Buckle® Muscle & Joint Rub 2000-4000mg, Muscle & Joint Rub 500-1000mg, Body Cream 2000mg, Skin Salve 500-1000mg, Massage Oil 250-3000mg, Lip Balm 250mg), and bath/honey products (Bath Bomb Powder 250-1000mg, Bath Salts 250-1000mg, Honey 1000mg). All products feature Colorado-grown hemp with rigorous third-party lab testing, less than 0.3% THC, and Whole30 Approved® certification on select items. The company operates subscription (SeasonPass) and wholesale programs.

Differentiator

Problem solved

Functional benefit

Brands

• Gold Buckle®: Premium high-potency product line including Gold Buckle CBD Muscle & Joint Rub, Gold Buckle Full Spectrum CBD Tincture, and Gold Buckle CBD Gummies - award-winning formulations with enhanced CBD concentration

Products and services

• Gold Buckle® Full Spectrum CBD Tincture (4000mg) Premium high-potency full spectrum CBD tincture containing all beneficial hemp plant compounds (terpenes, vitamins, fatty acids, proteins) for active individuals seeking recovery and wellness support.
• Full Spectrum CBD Tincture (1000mg) Entry-level full spectrum CBD tincture containing all beneficial hemp plant compounds, sourced from Colorado-grown hemp, targeted at consumers new to CBD supplementation.
• Full Spectrum CBD Tincture (2000mg) Mid-potency full spectrum CBD tincture sourced from Colorado-grown hemp, suitable for users seeking a step up from entry-level potency.
• CBD+CBN Sleep Tincture (1300mg) Sleep-focused tincture combining CBD with CBN for nighttime relaxation and sleep support.

Quantifiable outcome

• Voted #1 CBD Muscle & Joint Rub in the U.S. at cbdcreamadvisor.com
• +3 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered minor and core.

• ExpertVoiceminorGTM or Marketing PartnerExpertVoice partnership provides discounts to Veterans and First Responders, offering access to lost range.® products and over 500 other brands through verification program.
• Outdoor ProlinkminorGTM or Marketing PartnerReview partnership where Outdoor Prolink tested and reviewed lost range.® CBD+CBN Sleep Gummies, featuring customer Allison Lano's experience with improved sleep quality and recovery metrics.
• Whole30coreStrategic or Co-development PartnerWhole30 partnership designates lost range.® as the only Whole30 Approved CBD brand in the nation. Products meet Whole30 standards for clean ingredients, no added sugars, artificial flavors, or alcohol-based ingredients.
• Colorado Hemp Farmers Co-opcoreStrategic or Co-development PartnerCo-op of family-owned Colorado farmers with small operations (100 acres or less) providing hemp grown under organic practices in Hotchkiss, Colorado area.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Green Roads: Established pharmacist-formulated CBD brand distributed via DTC, retail, and wholesale nationwide; broadly comparable product mix and channel strategy.
• Charlotte's Web: One of the largest and most established U.S. CBD wellness brands selling tinctures, gummies, topicals, and pet products through DTC and wholesale; directly comparable product portfolio and target customer base.
• cbdMD: Publicly-traded premium CBD brand offering tinctures, gummies, topicals, and sleep products nationally via DTC and retail; overlaps heavily with lost range.® across category, format, and audience.

Direct peers

• Lazarus Naturals: Vertically integrated CBD brand with in-house extraction producing tinctures, gummies, capsules, topicals, and pet products at value-to-premium price points; comparable supply chain and channel strategy.
• CBDistillery: Large-scale DTC CBD brand with broad tincture, gummy, topical, and pet assortments; competes head-to-head with lost range.® on full-spectrum, third-party-tested product positioning.
• Joy Organics: Premium, family-founded CBD brand selling tinctures, gummies, topicals, and pet products emphasizing organic ingredients and third-party testing; very similar clean-label premium positioning.
• Medterra: Science-led CBD brand offering isolates, tinctures, gummies, topicals, and pet products with strong third-party testing; comparable in regulatory compliance emphasis and multi-format DTC strategy.
• Sunday Scaries: CBD gummy and wellness brand focused on stress, sleep, and recovery for active consumers; overlaps on gummy/SKU format, DTC subscription model, and lifestyle-marketing approach.
• Cornbread Hemp: Premium USDA-organic, Kentucky-grown full-spectrum CBD brand selling gummies, oils, topicals, and pet products; closely comparable on small-batch, clean-ingredient, and federally-legal positioning.

Emerging players

• 5CBD: Premium CBD+THC gummy and tincture brand built around "full spectrum" with detectable THC; directly comparable to lost range.®'s Delta-9 THC and full-spectrum positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/lost_range
• Facebookfacebook.com/lostrangecolorado
• LinkedInlinkedin.com/company/lostrangecbd

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about lost range.®