Creativate
Creativate is a B2B marketing strategy and execution firm serving small and medium-sized businesses, with deep vertical expertise in roofing and manufacturing. Operating as embedded marketing teams rather than traditional agencies, the firm leverages HubSpot Platinum, Jasper AI, and Aloware platform partnerships.
- Company typePrivate
- Founded2021
- HeadquartersWooster, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Creativate does
Creativate is a B2B marketing strategy and execution firm founded in 2021 by Michelle Miller and headquartered in Wooster, Ohio. The company positions itself not as a traditional marketing agency but as an embedded extension of its clients' marketing teams, bringing strategic expertise typically associated with large enterprises to small and medium-sized businesses (SMBs). Its service portfolio spans marketing strategy, brand strategy, content strategy, digital marketing, website development, and analytics/reporting, delivered through either monthly retainer engagements or project-based work. Primary verticals of focus are manufacturing (including industrial/B2B and roofing-adjacent manufacturers) and roofing contractors, where the team brings more than 30 years of combined domain experience.
The company's product surface is built atop three primary platform partnerships: HubSpot (Platinum-tier Solutions Partner), Jasper AI (Certified Solutions Partner focused on manufacturing and B2B clients), and Aloware (Certified Partner for omnichannel communication). The HubSpot integration spans Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub, providing CRM implementation, marketing automation, and analytics. Content workflows leverage Jasper's generative AI platform under a documented Responsible AI Usage Policy that mandates human review for all AI-assisted output. Website development is delivered via HubSpot CMS and WordPress, with Google Analytics supporting reporting.
Creativate generates revenue primarily through monthly retainer engagements that provide structured ongoing marketing plans, supplemented by project-based work for discrete initiatives; pricing is not publicly disclosed. Customers identified in source materials include McEnany Roofing (SMB roofing contractor), an unnamed roofing membrane manufacturer (enterprise), and Systainer Store (SMB retail/e-commerce). Go-to-market combines consultative direct sales, content-led demand generation through a blog, gated resource library, podcast appearances and newsletter, and active participation in industry associations including the National Roofing Contractors Association (NRCA) and National Women in Roofing (NWIR). The firm is WBENC-certified as a Women's Business Enterprise and is founder-owned with no disclosed external funding.
Creativate firmographics
Firmographics- Name
- Creativate
- Legal name
- Creativate
- Website
- https://growwithcreativate.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Creativate is a B2B marketing strategy and execution firm serving small and medium-sized businesses, with deep vertical expertise in roofing and manufacturing. Operating as embedded marketing teams rather than traditional agencies, the firm leverages HubSpot Platinum, Jasper AI, and Aloware platform partnerships.
- Ownership category
- akta.pro rank
Creativate industry classification
Industry- Product category
- B2B Marketing Consulting Services
- NAICS
- Marketing Consulting Services (541613), Advertising Agencies (541810)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- CRM Strategy & Consulting (BPAFAFAA), CRM Managed Services & Support (BPAEAGAD), Lead Nurturing & Marketing Operations (List Management, Scoring) (MPAAAIAJ)
Keywords
Where Creativate is headquartered
LocationHeadquarters
- HQ city
- Wooster
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Creativate business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Marketing Retainer Services: Monthly retainer engagements where Creativate structures ongoing marketing plans to ensure client goals are met consistently. This is the primary revenue model offering ongoing strategic support and execution.
- Project-Based Marketing Services: One-time projects or product launches, providing targeted marketing support for specific initiatives without ongoing commitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Monthly Retainer - Best Value |
| One time/ perpetual license | Pay-as-you-go | Project-Based Engagement |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels8 records
Creativate product offering
Product offeringCore offering
Creativate provides B2B marketing strategy and execution services for small and medium-sized businesses, with deep specialization in the manufacturing and roofing industries. Core deliverables include marketing strategy consulting, brand strategy, content creation, digital marketing, website development, and analytics and reporting, all delivered as a fractional extension of the client's marketing team under monthly retainer or project-based engagements. The firm leverages its HubSpot Platinum Partner status and Jasper AI Certified Solutions Partner credentials to implement CRM, marketing automation, and AI-assisted content workflows for clients.
Product overview
Creativate is a B2B marketing strategy and implementation firm offering a comprehensive suite of services centered on inbound marketing philosophy. The core offering includes Marketing Strategy, Brand Strategy, Content Strategy, Digital Marketing, Website Development, and Analytics & Reporting services. These services are delivered through strategic partnerships with HubSpot (Platinum Partner for CRM/marketing automation), Jasper AI (Certified Solutions Partner for content automation), and Aloware (Certified Partner for communication solutions). The company also provides downloadable resources including marketing guides, audit templates, and budget planning tools, and offers engagement models through monthly retainers or project-based work.
Differentiator
Problem solved
Functional benefit
Products and services
- Marketing Strategy Services Strategic marketing consulting including alignment, goal setting, planning, and business growth support built on an inbound marketing philosophy, targeted at small and medium-sized businesses.
- Brand Strategy Services Development of brand voice, tone, positioning, messaging, and communication strategy for consistent brand identity across channels.
- Content Strategy Services AI-assisted and human-reviewed content creation, including blog writing, copywriting, communications, and content deployment for B2B clients.
- Digital Marketing Services Sales enablement tools, social media marketing, video editing, and graphic design services for digital presence and lead generation.
- Website Development Services Website development and management via HubSpot CMS and WordPress, including responsive design and CMS implementation for B2B clients.
- Analytics and Reporting Services Google Analytics integration, insight generation, and monthly or quarterly reporting for marketing performance measurement and ROI tracking.
- HubSpot Implementation and Support CRM setup, onboarding, system development, and ongoing support for the HubSpot platform across Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub, delivered as a Platinum-tier Solutions Partner.
- Jasper AI Integration Services AI-powered content creation and marketing workflow optimization for manufacturing and B2B clients through Creativate's Jasper Certified Solutions Partner relationship.
- Marketing Retainer Services Monthly retainer engagement providing ongoing marketing support with structured planning to consistently meet client goals, positioned as the primary and 'best value' engagement model.
- Project-Based Marketing Services One-time or product-launch-focused engagements providing targeted marketing support for specific initiatives such as product launches or trade shows without an ongoing commitment.
Quantifiable outcome
- Roofing contractor brought from minimal social media presence to '21st century relevance' with improved marketing plan, website, and advertising campaign
- +2 more outcomes
Companies that use Creativate
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles2 records
Creativate technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
AI capability6 records
Feature3 records
Creativate partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and supporting.
- HubSpotcoreCreativate is a HubSpot Platinum Solutions Partner, the highest tier available. They provide HubSpot onboarding, strategy, system development, and expert guidance across Marketing Hub, Sales Hub, Service Hub, Operations Hub, and CMS Hub. The team holds multiple HubSpot certifications including Solutions Partner Certification, Inbound Certification, Guided Client Onboarding, and software certifications.
- JaspercoreCreativate joined Jasper as a Certified Solutions Partner, specializing in helping manufacturing industry clients integrate AI technology into sales and marketing workflows. Jasper is an AI copilot for marketing teams that helps automate marketing processes and optimize customer experience.
- AlowaresupportingCreativate is a Certified Aloware Partner. Aloware is an all-in-one omnichannel contact center software for inbound and outbound activities, offering calling, texting, integrations, AI technology, and analytics for small and mid-sized businesses.
- PFI DisplayssupportingPFI Displays is a Creativate preferred partner for trade show exhibits, retail displays, commercial interiors, showrooms, and branded environments. They specialize in immersive and interactive displays from concept to completion. Family-owned for 50 years.
- Heartland Promotional ProductssupportingHeartland specializes in high-quality branded apparel and promotional items at competitive prices with exceptional service. They offer customizable products including apparel, bags, drinkware, and tech accessories including USA-made products.
- National Roofing Contractors Association (NRCA)coreCreativate is the official Marketing Services Business Resource for NRCA, the leading trade association for roofing contractors. This provides credibility and access within the roofing industry.
- Roofers Coffee ShopsupportingCreativate is an R-Club Partner of RoofersCoffeeShop, a community platform for the roofing industry. They offer a $100 discount on company membership using code CREATIVATE400.
- National Women in Roofing (NWIR)supportingCreativate holds membership in NWIR, supporting women in the roofing industry. Michelle Miller has been a keynote speaker at NWIR events.
- Wooster Area Chamber of Commerce (ADVANCE)supportingCreativate is a member of the Wooster Area Chamber of Commerce (ADVANCE program) for local business community engagement.
Scale indicators4 records
Recent moves5 records
Expansion highlights5 records
Creativate competitors and assessment
Company assessmentEmerging players
- Single Grain: Digital marketing agency with focus on SEO, content, and paid media for B2B SaaS and SMB clients. Comparable in serving SMB clients with retainer-based marketing services, but with broader channel mix than Creativate's inbound/HubSpot specialization.
- Rock Content: Content marketing services and platform company with strong B2B focus. Partial overlap with Creativate in content strategy and inbound marketing services, but differentiated by its content marketplace and scaled delivery model.
Direct peers
- SmartBug Media: HubSpot Elite Solutions Partner and one of the largest B2B inbound marketing agencies in the U.S. Directly comparable to Creativate in business model (HubSpot-centric inbound marketing, retainer + project work), though operating at significantly greater scale and broader vertical footprint.
- Ironpaper: B2B marketing agency and HubSpot Solutions Partner with focus on industrial, manufacturing, and B2B SaaS verticals. Directly comparable to Creativate in industrial/manufacturing vertical depth and HubSpot-centric inbound marketing model.
- IMPACT: HubSpot Elite Partner focused on B2B inbound marketing, sales enablement, and They Ask, You Answer methodology. Similar positioning to Creativate around inbound strategy, content development, and HubSpot implementation for B2B clients, with a stronger training/education brand.
- Salted Stone: HubSpot Elite Solutions Partner offering inbound marketing, RevOps, and HubSpot onboarding for B2B clients. Directly comparable in partner tier positioning and retainer-based engagement model.
- New Breed Marketing: HubSpot Elite Solutions Partner specializing in B2B revenue marketing, demand generation, and sales enablement. Direct overlap with Creativate's HubSpot Platinum credential and inbound/B2B focus, with deeper RevOps capabilities.
- Lean Labs: HubSpot Elite Partner and growth-driven marketing agency serving B2B and SaaS clients. Comparable service mix (inbound strategy, HubSpot implementation, content) and similar boutique scale to Creativate.
- Square 2 Marketing: HubSpot Elite Partner offering inbound marketing, sales enablement, and revenue strategy services. Closely comparable model to Creativate — boutique HubSpot-anchored agency targeting B2B clients with retainer engagements.
Broad incumbents
- HubSpot: The platform vendor whose partner ecosystem Creativate operates within. While not a direct competitor for services, HubSpot's in-house services arm, partner program changes, and direct-to-customer enablement materially shape Creativate's addressable market and economics.
Market position
Strengths1 record
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights3 records
Customer concentration
Creativate social profiles
Digital presenceCreativate compliance and trust
Trust signalCompliance6 records
Creativate financial estimates
Financial estimateRevenue estimate
Valuation estimate
Creativate leadership team
Management profileNumber of profiles
Profiles2 records
Creativate funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Creativate M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Creativate
What does Creativate do?
Creativate provides B2B marketing strategy and execution services for small and medium-sized businesses, with deep specialization in the manufacturing and roofing industries. Core deliverables include marketing strategy consulting, brand strategy, content creation, digital marketing, website development, and analytics and reporting, all delivered as a fractional extension of the client's marketing team under monthly retainer or project-based engagements. The firm leverages its HubSpot Platinum Partner status and Jasper AI Certified Solutions Partner credentials to implement CRM, marketing automation, and AI-assisted content workflows for clients.
Is Creativate a public or private company?
Creativate is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Creativate founded?
Creativate was founded in 2021. It employs 1 to 10 people.
Where is Creativate based?
Creativate is headquartered in Wooster, United States, in the North America region.
How does Creativate make money?
Two revenue lines are on record. Marketing Retainer Services are the primary driver. The others are project-Based Marketing Services.
Who are Creativate's main competitors?
Emerging players on record are Single Grain and Rock Content. Direct peers are SmartBug Media, Ironpaper, IMPACT, Salted Stone, New Breed Marketing, Lean Labs and Square 2 Marketing. HubSpot is listed as a broad incumbent.
Does Creativate have an API?
No public API is recorded for Creativate.
What industry is Creativate in?
Creativate's product category is B2B Marketing Consulting Services. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAFAA, CRM Strategy & Consulting. Its NAICS code is 541613 and its SIC code is 8742.