THIS IS IT NETWORK
THIS IS IT NETWORK is a self-funded, female- and minority-owned global streaming platform founded in 2013 by Cheldin Barlatt Rumer, delivering 42 original digital talk shows, 22 annual national events, and a paid membership community ($49/month) targeting professional women aged 30-55, monetized through subscriptions, brand partnerships, and event sponsorships.
- Company typePrivate
- Founded2013
- HeadquartersPhiladelphia, United States
- Headcount1–10
- GTM typeB2C
- OfferingDigital Commerce or Content
What THIS IS IT NETWORK does
THIS IS IT NETWORK™ is a Philadelphia-based, female- and minority-owned digital streaming platform founded in 2013 by Cheldin Barlatt Rumer. The company operates a global multi-platform streaming network accessible via iOS, Android, Apple TV, Android TV, Fire TV, Roku, and (as of 2025) SmartTV, Google Play, and XBOX, delivering 42 original digital talk shows with over 1,000 free episodes to a reported monthly audience of more than 200,000 women, of which 74% are female and the primary cohort is aged 30-55. The flagship daily program, CHELDIN LIVE, airs Monday through Friday from 9 am to 11 am EST, alongside THIS IS IT WITH CHELDIN and IMPACTFUL VOICES.
The business operates a diversified monetization stack spanning seven distinct revenue streams: (1) subscription membership at $49/month or $499/year; (2) brand partnerships valued at $4,500/month with bundled interviews, editorial, social, and 30-second streaming ad spots; (3) event sponsorships at $25,000 title and $10,000 program tiers across 22 annual national events; (4) content creation and influencer marketing services for SMB clients; (5) advertising across the streaming app; (6) SCREAM YOUR DREAM™ personal branding courses, keynotes, and book sales; and (7) marketplace and merchandise commerce. Community-building programs (SCREAMERS ambassadors, College Ambassadors, FIND YOUR VOICE collegiate program, Media Makers summer camp, SCREAM YOUR DREAM™ Foundation, SCREAM LOUNGES mobile media) reinforce audience engagement and serve as top-of-funnel acquisition for both members and brand partners.
The company is privately held, self-funded, and founder-led with no disclosed institutional investors or parent company. A proposed Media + Innovation Center in Blackwood, NJ signals intent to expand physical production infrastructure. Key strategic partners include Temple University, Campus Philly, URBN (Urban Outfitters), Stockton University, Drexel, La Salle, NAACP, NAWBO, Women's Media Center, Geena Davis Institute, ForbesBlk, Live Nation Women Fund, and the One Million Voices coalition.
THIS IS IT NETWORK firmographics
Firmographics- Name
- THIS IS IT NETWORK
- Legal name
- THIS IS IT NETWORK™
- Website
- https://thisisittv.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- THIS IS IT NETWORK is a self-funded, female- and minority-owned global streaming platform founded in 2013 by Cheldin Barlatt Rumer, delivering 42 original digital talk shows, 22 annual national events, and a paid membership community ($49/month) targeting professional women aged 30-55, monetized through subscriptions, brand partnerships, and event sponsorships.
- Ownership category
- akta.pro rank
THIS IS IT NETWORK industry classification
Industry- Product category
- Women's Digital Media & Streaming
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Performing Arts Companies (7111), Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131)
- SIC
- Services-Motion Picture & Video Tape Production (7812), Services-Advertising Agencies (7311), Cable & Other Pay Television Services (4841)
- akta.pro primary industry
- Motivational/Inspirational Talks (MPAGACAL)
- akta.pro secondary industries
- Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture) (MPAGAKAI), Live Audio Q&A, Coaching & Mentorship Platforms (MPACAEAI), Virtual Events & Conferences Live Streaming Platforms (MPACACAL)
Keywords
Where THIS IS IT NETWORK is headquartered
LocationHeadquarters
- HQ city
- Philadelphia
- HQ country
- United States
- HQ region
- North America
Offices5 records
Markets served
THIS IS IT NETWORK business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- Subscription & Membership Revenue: THIS IS IT NETWORK generates subscription revenue through its streaming platform with free content (1,000+ episodes) and premium offerings. Membership rates are $49/month or $499 annually, providing access to exclusive educational video portal, community meetups, member benefits including events, exclusive content, education, rewards, and marketplace access.
- Content Creation Services: The company offers content creation services to brand partners, including branded content production, campaign distribution, and video production for clients. Client work includes events such as Girl Scouts Media Day, 4EverYoung Livingston Grand Opening, Sonata events, PherDal Campaigns, Sisterly Love Collective activations, and CleanLogic campaigns.
- Network Advertising: The company generates advertising revenue through its digital streaming app and platforms, offering 30-second spots on streaming platforms as part of monthly partnership deliverables (4 ads per month in $4,500 monthly package).
- Influencer Marketing Campaigns: The company offers influencer marketing campaigns as part of its brand partnership offerings, connecting brands with its community of remarkable women through strategic advertising campaigns.
- Event Sponsorships: Annual national events (22 per year) generate sponsorship revenue, including title sponsorships for programs at $25,000, program sponsorships at $10,000, and event-specific sponsorships for conferences like THIS IS IT NETWORK LIVE.
- Professional Courses & Keynotes: Revenue generated from the SCREAM YOUR DREAM™ personal branding course, book sales (SCREAM YOUR DREAM – 66 Lessons to Build Your Personal Brand), keynote presentations, signature workshops, panelist/moderator services, and emcee services.
- Program Partnerships: Partnership programs including the monthly promotional partnership package valued at $4,500 offering interviews, co-branded editorial, social media posts, and network visibility, as well as the One Million Voices coalition campaign.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SCREAM YOUR DREAM™ Community Membership - Monthly |
| Subscription | Annual | SCREAM YOUR DREAM™ Community Membership - Annual |
| Subscription | Monthly | Monthly Brand Partnership Package |
| Other | Multi-year contract | Title Sponsorship - Foundation Programs |
| Other | Multi-year contract | Program Sponsorship - Foundation Programs |
| Freemium | Monthly | Free Content Access |
Go-to-market motion3 records
Distribution channels9 records
Marketing channels11 records
THIS IS IT NETWORK product offering
Product offeringCore offering
THIS IS IT NETWORK operates a global digital streaming platform distributing 42 original digital talk shows and over 1,000 free episodes targeting women leaders, executives, and entrepreneurs across iOS, Android, Apple TV, Android TV, Fire TV, and Roku. The company layers on a paid SCREAM YOUR DREAM™ membership community, personal branding education (courses, book, keynotes), a FIND YOUR VOICE™ collegiate program, a Media Makers youth camp, and 22 annual national events spanning verticals such as sports, fashion, leadership, wellness, film, and technology.
Product overview
THIS IS IT NETWORK™ is a global, female- and minority-owned digital streaming platform that operates as a multi-product ecosystem centered on educational entertainment for remarkable women. The core offering is the streaming platform featuring 42 original digital talk shows with over 1,000 FREE episodes. This core platform is supported by: CHELDIN LIVE (daily morning talk show), THIS IS IT WITH CHELDIN (interview show), and IMPACTFUL VOICES (policy-focused show). The company extends its mission through SCREAM YOUR DREAM™ Education Program (personal branding courses, workshops, book), the FIND YOUR VOICE™ collegiate program, and Media Makers Student Summer Camp. Community offerings include SCREAM YOUR DREAM™ Membership ($49/month or $499/year) and the SCREAMERS ambassador program. The non-profit SCREAM YOUR DREAM™ Foundation provides professional development. Additional initiatives include ONE MILLION VOICES Campaign, Safe Haven Women's Initiative, and a planned Media + Innovation Center. The company also produces national events (WEWIN, HERStyle, WELEAD, HealthyHER, THIS IS IT NETWORK™ LIVE) and operates SCREAM LOUNGES mobile media coverage and a Marketplace for female founders.
Differentiator
Problem solved
Functional benefit
Brands
- SCREAM YOUR DREAM™: Signature mission and personal branding curriculum focused on empowering women to amplify their voices and build personal brands.
- CHELDIN LIVE
- THIS IS IT WITH CHELDIN
- IMPACTFUL VOICES
- FIND YOUR VOICE™
- WEWIN
- HERStyle
- HealthyHER
- SAFE HAVEN WOMEN'S INITIATIVE
- Media Makers
- Cups & Crumbs
- SCREAM YOUR DREAM™ Foundation
Products and services
- THIS IS IT NETWORK™ Streaming Platform Global digital streaming platform offering 42 original digital talk shows and over 1,000 free episodes, accessible via iOS, Android, Apple TV, Android TV, Fire TV, and Roku, for women leaders, executives, and entrepreneurs worldwide.
- CHELDIN LIVE Daily morning talk show airing Monday through Friday from 9 am to 11 am EST, featuring inspiring stories and essential insights with remarkable women, leaders, executives, entrepreneurs, and impactful brands.
- THIS IS IT WITH CHELDIN Talk show featuring authentic interviews with celebrities, leaders, executives, and entrepreneurs shaping their industries and communities.
- IMPACTFUL VOICES Original show featuring in-depth conversations with women leading in justice, equity, and public policy.
- SCREAM YOUR DREAM™ Education Program Personal branding education program for leaders, executives, and entrepreneurs including digital courses, workshops, keynotes, and one-on-one coaching sessions.
- SCREAM YOUR DREAM™ Membership Exclusive paid community membership for ambitious women leaders, executives, and students, priced at $49/month or $499 annually, including exclusive educational video portal, community meetups, rewards, and marketplace access.
- FIND YOUR VOICE™ Collegiate Program Career development program for college students transitioning from education to workforce, including job fairs, mentorship, professional development, industry insights, and hands-on media experience.
- Media Makers Student Summer Camp Immersive 8-week summer program for students in grades 6–12 offering hands-on experience in media production, filming, editing, on-camera presence, and digital storytelling.
- National Events Series Annual portfolio of 22 national events covering sports, fashion, leadership, wellness, tech, film, and hospitality, including the flagship THIS IS IT NETWORK LIVE Women's Conference.
- SCREAM LOUNGES Mobile media coverage service providing live video interviews and professionally edited content at high-profile in-person events, conferences, trade shows, and award shows.
- SCREAM YOUR DREAM™ Book Published book titled 'SCREAM YOUR DREAM™ – 66 Lessons to Build Your Personal Brand' by Cheldin Barlatt Rumer, sold via Amazon Shop and the SCREAM SHOP.
- THIS IS IT Marketplace Curated marketplace featuring products and services from female founders, SCREAMERS, and partners, accessible to the network's audience.
- Promotional Partnership Program Monthly B2B partnership package for brands including 4 interviews, 1 co-branded editorial feature, 1 social media post, and 4 streaming ads (30-second spots) on the THIS IS IT NETWORK platform, valued at $4,500/month.
Quantifiable outcome
- Monthly reach of 200K+ women with potential audience of 100 million through expanded app distribution
- +4 more outcomes
Companies that use THIS IS IT NETWORK
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
THIS IS IT NETWORK technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
THIS IS IT NETWORK partnerships and signals
Strategic signalPartnerships
22 partnerships are on record, tiered minor, core and flagship.
- Octo DesignminorCreative design partner listed among Groups + Organizations partners, supporting the network's visual branding and design needs.
- The Hip EventminorEvent partner for hip and trendy lifestyle events aligned with the network's female-focused community.
- Hey MamaminorWomen's empowerment organization partner supporting connections with professional mothers and women leaders.
- NAWBO (National Association of Women Business Owners)coreNational organization representing women business owners, providing strategic partnership for reaching women entrepreneurs and executives.
- Women in RetailcoreOrganization focused on women in retail industry, aligning with the network's female consumer focus.
- iFundWomencoreOrganization supporting women entrepreneurs through funding and resources, featured in campaign partnerships for diversity and inclusion.
- NAACPcoreCivil rights organization partnership supporting diversity, inclusion, and social justice initiatives within the community.
- Geena Davis Institute on Gender in MediacoreMedia research organization focused on gender representation in media, aligning with the network's mission to amplify women's voices.
- Unite for HercoreNon-profit organization supporting women with breast and gynecologic cancers, partnership supporting Safe Haven Women's Initiative.
- Campus PhillycoreRegional campus engagement organization partnering for FIND YOUR VOICE collegiate program and student career development events.
- URBN (Urban Outfitters)coreUrban Outfitters headquarters hosting FIND YOUR VOICE Lunch + Learn events for college students, providing venue and industry insights.
- Temple UniversitycoreEducational institution where CEO Cheldin Barlatt Rumer serves as adjunct professor. Partnership through Klein College of Media and Communication.
- Stockton UniversitycoreUniversity partnership including venue hosting for THIS IS IT NETWORK LIVE 2022 at Atlantic City Campus, and Women's Leadership Council collaboration.
- Drexel University (LeBow College of Business)minorUniversity partnership providing educational content and career opportunities for students in business programs.
- La Salle UniversityminorAlma mater of CEO Cheldin Barlatt Rumer (former Division I athlete in Field Hockey and Track and Field), partnership supporting educational initiatives.
- The Female QuotientcorePartnership for SHELEADS event at SXSW 2022 Equality Lounge, featuring collaboration with Stephanie McMahon (WWE) and Erika Nardini (Barstool Sports).
- Forbes (ForbesBlk)coreMedia partnership with ForbesBlk extending reach to influential Black business audience and credibility through Forbes brand association.
- Women's Media CentercoreMedia partner organization ensuring women's voices are heard and represented, aligning with the network's mission.
- Women's Sports FoundationcoreNon-profit partnership supporting WeWin women in sports events and women's sports advocacy initiatives.
- Ocean Casino ResortcoreAtlantic City venue partner hosting THIS IS IT NETWORK LIVE 2023 conference and events.
- Kimpton Hotel Monaco PhiladelphiacoreHotel venue partner for 6th Annual THIS IS IT NETWORK LIVE Women's Conference scheduled October 9, 2026.
- One Million Voices Coalition MembersflagshipGlobal coalition of women's groups, female-led media outlets, and industry organizations united to amplify economic and cultural influence of women. Goal to build unified network leveraging buying power, leadership, and influence of women executives, entrepreneurs, founders, and creators.
Scale indicators8 records
Recent moves7 records
Expansion highlights5 records
THIS IS IT NETWORK competitors and assessment
Company assessmentDirect peers
- Brit + Co: A digital media and e-commerce brand for women featuring original content, courses, and a marketplace. Highly comparable as a multi-product female-focused content + community + commerce platform.
- Girlboss: A media and community platform for ambitious women featuring original editorial content, events, and a membership community. Comparable as a digitally native, female-focused content + community brand with a similar mission-driven positioning.
- Her Agenda: A digital media platform and community for women of color featuring original content, events, and partnerships. Comparable as a mission-driven, female-focused media and community platform with similar audience demographics.
- The Female Quotient: A media and experiences company hosting the Equality Lounge at SXSW and other events focused on advancing women in business. Directly comparable as TIIN is a confirmed partnership collaborator (SHELEADS at SXSW 2022).
- Create & Cultivate: A digital media and events platform for women entrepreneurs and creators, producing large-scale conferences, editorial content, and brand activations targeting female founders. Highly comparable as a community + content + events model aimed at the same female consumer demographic.
Emerging players
- ATTN: A mission-driven digital media company producing original video and editorial content focused on social issues. Comparable as a purpose-driven streaming/content brand competing for similar advertiser and audience attention.
- Maven: A platform offering cohort-based courses and professional development programming, with significant reach among women in business and tech. Comparable in the educational programming and women's professional development category overlapping with SCREAM YOUR DREAM™ and FIND YOUR VOICE™.
Broad incumbents
- Shondaland: A digital media brand producing original editorial, video, and podcast content with a strong female audience focus. Comparable as an established women-focused content platform, though operating at significantly greater scale under the Shonda Rhimes umbrella.
- Hello Sunshine: A women-centered media company founded by Reese Witherspoon producing films, series, podcasts, and editorial content centering women's stories. Comparable as a larger, more capital-backed platform in the women's storytelling media space.
- SheKnows Media: A large-scale digital media company targeting women with editorial content, video, and a community platform. Comparable as a women-focused digital media brand, though operating at substantially larger scale.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
THIS IS IT NETWORK social profiles
Digital presenceTHIS IS IT NETWORK financial estimates
Financial estimateRevenue estimate
Valuation estimate
THIS IS IT NETWORK leadership team
Management profileNumber of profiles
Profiles1 record
THIS IS IT NETWORK funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
THIS IS IT NETWORK M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about THIS IS IT NETWORK
What does THIS IS IT NETWORK do?
THIS IS IT NETWORK operates a global digital streaming platform distributing 42 original digital talk shows and over 1,000 free episodes targeting women leaders, executives, and entrepreneurs across iOS, Android, Apple TV, Android TV, Fire TV, and Roku. The company layers on a paid SCREAM YOUR DREAM™ membership community, personal branding education (courses, book, keynotes), a FIND YOUR VOICE™ collegiate program, a Media Makers youth camp, and 22 annual national events spanning verticals such as sports, fashion, leadership, wellness, film, and technology.
Is THIS IS IT NETWORK a public or private company?
THIS IS IT NETWORK is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was THIS IS IT NETWORK founded?
THIS IS IT NETWORK was founded in 2013. It employs 1 to 10 people.
Where is THIS IS IT NETWORK based?
THIS IS IT NETWORK is headquartered in Philadelphia, United States, in the North America region.
How does THIS IS IT NETWORK make money?
Seven revenue lines are on record. Subscription & Membership Revenue is the primary driver. The others are content Creation Services, network Advertising, influencer Marketing Campaigns, event Sponsorships, professional Courses & Keynotes and program Partnerships.
Who are THIS IS IT NETWORK's main competitors?
Direct peers on record are Brit + Co, Girlboss, Her Agenda, The Female Quotient and Create & Cultivate. Emerging players are ATTN: and Maven. Broad incumbents are Shondaland, Hello Sunshine and SheKnows Media.
Does THIS IS IT NETWORK have an API?
No public API is recorded for THIS IS IT NETWORK.
What industry is THIS IS IT NETWORK in?
THIS IS IT NETWORK's product category is Women's Digital Media & Streaming. Its primary akta.pro industry code is MPAGACAL, Motivational/Inspirational Talks, with a secondary code of MPAGAKAI, Broadcast/Recording for Live Events (OB, Multicam, Livestream Capture). Its NAICS code is 51621 and its SIC code is 7812.