Shaer
- Company typePrivate
- Founded2020
- HeadquartersKampen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
Shaer firmographics
Firmographics- Name
- Shaer
- Legal name
- Shaer
- Website
- https://shaer.nl
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Shaer industry classification
Industry- Product category
- Professional E-Learning
- NAICS
- Exam Preparation and Tutoring (611691), Educational Support Services (61171), Software Publishers (5132), Professional and Management Development Training (611430)
- SIC
- Services-Prepackaged Software (7372), Services-Management Consulting Services (8742)
- akta.pro primary industry
- Human Resources & Talent (SHRM/HRCI Recertification) (EDAAALAN)
- akta.pro secondary industries
- Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL), Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI), Digital Learning & Course Subscriptions (CRAFAIAD)
Keywords
Where Shaer is headquartered
LocationHeadquarters
- HQ city
- Kampen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Shaer business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales
Revenue model
- E-learning Licenses: Shaer sells individual e-learning licenses on a per-seat basis. Licenses are typically valid for 1 year, giving participants access to learning materials and the ability to complete modules at their own pace.
- Interim & Consulting Services: Provides temporary staffing and consulting support for organizations facing challenges in the flexbranche, including process optimization, software implementation, audit support, and organizational development.
- Custom E-learning Development: Offers bespoke e-learning development services where Shaer creates customized learning solutions tailored to specific organizational needs and branding requirements.
- Free SMB Learning Platform: Provides a free online learning environment for SMBs in the flexbranche as a customer acquisition strategy, with the goal of converting free users to paid e-learning customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Annual | Entry-level e-learning for newcomers to the flexbranche |
| One time/ perpetual license | Annual | Comprehensive program preparing for SEU-exam in English |
| One time/ perpetual license | Annual | Refresher course for experienced flex professionals in English |
| One time/ perpetual license | Annual | Polish-language comprehensive SEU exam preparation program |
| Subscription | Annual | Modular e-learning platform with three package tiers: Shaer it (basic), Shaer more (intermediate), Shaer all (comprehensive) |
| Freemium | Annual | Free online learning environment for qualifying SMBs in the flexbranche |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels5 records
Shaer product offering
Product offeringCore offering
Shaer develops and sells e-learning products and interim consulting services exclusively for the Dutch flexbranche (staffing and temporary employment industry). Its core product is Modulaer, a modular all-you-can-learn subscription platform with snackable 15-60 minute modules, complemented by structured SEU exam preparation courses (Dutch, English, and Polish), onboarding modules, adaptive refresher courses, and a free SMB learning platform. The company also provides interim consulting for audit support, software implementation, and process optimization within staffing agencies.
Product overview
Shaer offers e-learning solutions and interim consulting services specifically for the Dutch flex (staffing/recruitment) industry. The product portfolio centers on Modulaer, an all-you-can-learn subscription platform with self-directed modules, alongside structured training programs (Opleiding tot Uitzendheld and variants in English and Polish, Welkom in Uitzendland, Opfriscursus) and a free customized learning platform for SMEs. All offerings are available in multiple languages and can be customized with company branding and processes. The company also provides interim and consulting services for audit support, software implementation, and organizational development.
Differentiator
Problem solved
Functional benefit
Brands
- Modulaer: An online learning platform offering snackable modules for professionals in the flexbranche, allowing users to choose their own learning path with modules lasting 15-60 minutes each.
- Opleiding tot Uitzendheld
- Welkom in Uitzendland
- Opfriscursus voor Uitzendhelden
- Welcome to the World of Posting
- Poolse Opleiding tot Uitzendheld
- Gratis Leerplatform
Products and services
- Modulaer An all-you-can-learn subscription platform offering modular e-learning content (15-60 minute modules) for flex industry professionals. Users self-select modules relevant to their role, with three subscription tiers (Shaer it, Shaer more, Shaer all) and annual licensing.
- Opleiding tot Uitzendheld A comprehensive seven-module Dutch-language e-learning course preparing flex professionals for the SEU exam (ABU/NBBU). Covers Dutch flex industry laws, regulations, and CAO, including theoretical modules and exam preparation.
- Posting Hero (English Opleiding tot Uitzendheld) English-language version of the Opleiding tot Uitzendheld, consisting of six modules (five thematic plus exam preparation). Designed for non-Dutch-speaking staff of staffing agencies preparing for the SEU exam.
- Poolse Opleiding tot Uitzendheld Polish-language version of the comprehensive staffing professional course, with six online modules and exam preparation enabling Polish-speaking professionals to obtain SEU certification.
- Welkom in Uitzendland Four-module introductory Dutch-language e-learning covering the basics of the staffing industry: hiring candidates, client acquisition, and placing candidates. Includes a certificate upon completion and is aimed at newcomers to the flexbranche.
- Welcome to the World of Posting English-language version of the introductory staffing industry course consisting of four modules plus a knowledge test. Approximately 4 hours to complete; designed for foreign employees entering the flex industry.
- Opfriscursus voor Uitzendhelden Adaptive English-language refresher course for experienced flex professionals. Uses a pre-assessment to deliver only modules covering topics where the learner's knowledge has lapsed, incorporating videos, infographics, and practice questions.
- Gratis Leerplatform Free customized learning platform for SME staffing agencies, providing practice-oriented e-learnings on topics including legislation, communication, and customer service. Over 25 agencies already use this platform as an entry point to paid offerings.
- Interim & Consulting Advisory and temporary staffing support services for flex industry challenges. Includes audit support (ABU, NBBU, NEN, VCU), software implementation, process optimization, training policy development, and learning path creation for recruiters.
Companies that use Shaer
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Shaer technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Shaer partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- IU groepminorLogo partner displayed on Shaer's website, indicating a collaborative relationship in the flexbranche ecosystem.
- HeroyamminorLogo partner; Shaer helped develop Heroyam's new staffing agency operations.
- EasyflexLogo partner; Easyflex is a staffing software provider, suggesting potential integration or preferred partnership.
- Flevo DirectminorLogo partner displayed on Shaer's website.
- NedflexminorLogo partner displayed on Shaer's website.
- Solid OnlineminorLogo partner displayed on Shaer's website.
- Head StaffingminorLogo partner displayed on Shaer's website.
- CarriereminorLogo partner displayed on Shaer's website.
- Soma WorksminorLogo partner displayed on Shaer's website.
- BAS HRminorLogo partner displayed on Shaer's website.
- BouwselectminorLogo partner displayed on Shaer's website.
- WyzerminorLogo partner; Shaer conducted process optimization consulting for Wyzer Interim.
- DDF PeopleminorMember logo displayed on website footer.
- BrainpinkminorOnline marketing agency partner; collaborated with Shaer and Base to Work on developing the learning journey for status holders.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
Shaer competitors and assessment
Company assessmentDirect peers
- Soofos: Dutch e-learning marketplace and platform enabling experts to sell and deliver online courses. Comparable as a Dutch subscription/marketplace e-learning business serving professional learners.
- StudyTube: Dutch online learning platform offering subscription-based professional e-learning across multiple industries. Direct comparable on business model (B2B subscription e-learning with course content) and partially on customer base (Dutch SMB and mid-market).
- Springest (Learntastic): Dutch training marketplace connecting professionals and organizations with course providers. Comparable as a channel for professional development content and adjacent to Shaer's curated e-learning catalog approach.
Emerging players
- CompetenSYS: Dutch provider of compliance and certification e-learning for regulated industries. Comparable as a niche Dutch e-learning company focused on professional certification and compliance training similar to Shaer's flexbranche content.
- NIBE-SVV: Dutch training provider for the financial services sector with certification prep. Comparable as a Dutch vertical-specific certification e-learning provider, though serving financial services rather than staffing.
- Lepaya: European professional training provider focused on power skills and digital learning for employees. Comparable on the digital corporate training model and partial overlap on regulated professional upskilling use cases.
Broad incumbents
- GoodHabitz: Larger Dutch-origin e-learning platform offering broad professional content libraries to enterprises across Europe. Overlaps with Shaer's subscription e-learning model but at much greater scale and across many verticals.
- NCOI: Large Dutch provider of professional and management training, including accredited programs. Comparable in the adult continuing education and professional certification space, though at significantly greater scale and broader portfolio.
Others
- ABU (Algemene Bond Uitzendondernemingen): Dutch trade association for staffing agencies. Indirectly comparable as a potential source of in-house training content and standards; relevant ecosystem player shaping demand for Shaer's compliance training.
- Easyflex: Dutch staffing/backoffice software provider listed as a Shaer logo partner. Adjacent ecosystem participant rather than direct competitor; potential integration or channel partner for Shaer's content.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Shaer social profiles
Digital presenceShaer financial estimates
Financial estimateRevenue estimate
Valuation estimate
Shaer leadership team
Management profileNumber of profiles
Profiles6 records
Shaer funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Shaer M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Shaer
What does Shaer do?
Shaer develops and sells e-learning products and interim consulting services exclusively for the Dutch flexbranche (staffing and temporary employment industry). Its core product is Modulaer, a modular all-you-can-learn subscription platform with snackable 15-60 minute modules, complemented by structured SEU exam preparation courses (Dutch, English, and Polish), onboarding modules, adaptive refresher courses, and a free SMB learning platform. The company also provides interim consulting for audit support, software implementation, and process optimization within staffing agencies.
Is Shaer a public or private company?
Shaer is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Shaer founded?
Shaer was founded in 2020. It employs 1 to 10 people.
Where is Shaer based?
Shaer is headquartered in Kampen, Netherlands, in the Europe region.
How does Shaer make money?
Four revenue lines are on record. E-learning Licenses are the primary driver. The others are interim & Consulting Services, custom E-learning Development and free SMB Learning Platform.
Who are Shaer's main competitors?
Direct peers on record are Soofos, StudyTube and Springest (Learntastic). Emerging players are CompetenSYS, NIBE-SVV and Lepaya. Broad incumbents are GoodHabitz and NCOI. Others are ABU (Algemene Bond Uitzendondernemingen) and Easyflex.
Does Shaer have an API?
No public API is recorded for Shaer.
What industry is Shaer in?
Shaer's product category is Professional E-Learning. Its primary akta.pro industry code is EDAAALAN, Human Resources & Talent (SHRM/HRCI Recertification), with a secondary code of EDANAGAL, Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors). Its NAICS code is 611691 and its SIC code is 7372.