RPM Gaming

What RPM Gaming does

RPM Gaming Ltd is a UK-based private consultancy and partnership network serving the global betting and iGaming industry. Founded in 2019, the company operates from the City of London with a team of 11-50 employees and provides advisory, market entry, and partnership facilitation services to online and retail operators, technology vendors, content studios, and investors. Its core service offering comprises detailed discovery and costed business cases, connection to vetted technology and content partners, and hands-on collaboration through launch and expansion. RPM monetizes through professional services fees, recurring subscriptions on its proprietary PACE cricket data feed, and partnership/affiliate economics on introductions across its 50+ partner network spanning sportsbook platforms, payment orchestration, CRM, AI/ML, content, anti-piracy, and Web3 infrastructure.

RPM's only proprietary product is PACE, a zero-latency ball-by-ball cricket data feed powered by 500+ spotters covering 2,500+ matches annually, delivered via PACE Console or direct API integration to Tier 1 operators. The rest of its product portfolio is composed of partner-distributed offerings: betPic (social betting), Mozarto (payment orchestration), The Mill Adventure (iGaming platform), Kinesight (anti-piracy), Golden Whale (AI/ML), Rush Hour by 155.io (live CCTV-driven gameplay), and a Web3 & Crypto division anchored by a Solana Foundation partnership. The company has invested in PKB Digital to expand into Australian wagering and has appointed senior leadership to drive US, Web3, and strategic partnership functions.

The company's go-to-market is consultative and relationship-driven, anchored in industry events (ICE, G2E, SBC Summit), content marketing, social media presence, and a bidirectional referral network. Distribution channels combine direct enterprise sales, partner referrals, and embedded/white-label API integration for PACE and betPic. No institutional funding rounds have been disclosed, indicating bootstrapped growth funded through operating cash flow.

Name

RPM Gaming

Legal name

RPM Gaming Ltd

Website

https://rpmgaming.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

RPM Gaming is a UK-based iGaming consultancy and partnership network, founded 2019, serving betting operators, technology vendors, and content providers with market entry advisory, partner introductions, and the proprietary PACE cricket data feed across global markets.

Ownership category

akta.pro rank

Product category

iGaming Consultancy and Betting Advisory Services

NAICS

Other Gambling Industries (713290), Software Publishers (51321)

akta.pro primary industry

iGaming Platform Providers (Turnkey/Casino & Sportsbook Platforms) (MPAEAKAA)

akta.pro secondary industry

Data Platforms, BI/Reporting & Player Analytics (CDP/Attribution) (MPAEAKAI)

Keywords

• IGaming consultancy
• Betting market entry
• Cricket data feed
• Partner network aggregator
• Sportsbook advisory

Headquarters

HQ city

City Of London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. Consulting & Advisory Services: RPM offers detailed discovery and analysis with fully costed business cases to help clients launch, expand or reach new territories. They help plan launch strategies specific to territories.
2. PACE Cricket Data Subscription: PACE cricket data feed available via monthly subscription model. Operators gain access to data from more than 1,000 cricket matches worldwide through PACE Console or direct API integration.
3. Partnership & Network Facilitation: RPM connects operators, platforms, and service providers across the iGaming ecosystem, facilitating partnerships and business introductions for a fee or revenue share arrangement.
4. Investment & M&A Facilitation: RPM lists investment and acquisition opportunities on their platform, connecting sellers with buyers in the iGaming space. They facilitate deals for a fee.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

RPM Gaming provides consulting, market entry strategy, and partner-introduction services for betting and iGaming operators and suppliers, helping clients launch, expand into new territories, navigate regulatory barriers, and select platforms, products, and content. The firm also operates a proprietary zero-latency cricket data feed (PACE) distributed via Console and API to Tier 1 sports betting operators, and aggregates a curated network of 50+ third-party iGaming technology partners covering payments, CRM, AI/ML, sportsbook platforms, content, anti-piracy, and Web3 infrastructure.

Product overview

RPM Gaming is a betting and gaming consultancy offering advisory, connection, and collaboration services rather than a single unified product platform. Their core proprietary product is PACE, a zero-latency cricket data feed with API access for sports betting operators. Beyond internal offerings, they operate as a partner network aggregating third-party iGaming solutions including: betPic (social betting), Mozarto (payment orchestration), The Mill Adventure (iGaming platform), Kinesight (anti-piracy), Golden Whale (AI/ML for player retention), and the Solana Foundation (Web3 infrastructure). Their Web3 & Crypto Division provides blockchain strategy consulting, while they also facilitate investment and sponsorship opportunities through their opportunities marketplace. The product ecosystem integrates via APIs and platforms to deliver cricket data, payment processing, sports betting infrastructure, AI analytics, and cryptocurrency capabilities to Tier 1 operators and emerging brands.

Differentiator

Problem solved

Functional benefit

Brands

• PACE: A zero-latency cricket data feed product - the fastest ball-by-ball monitoring tool in the industry, providing real-time cricket data for sports betting operators.
• PACE Cricket Console

Products and services

• PACE Cricket Data Feed A zero-latency, ball-by-ball cricket data feed and console product that monitors 2,500+ matches per year with a 500+ spotter network, covering coin toss, deliveries, runs, wickets, and other incidents. Distributed via PACE Console or direct API to Tier 1 sports betting operators on a monthly subscription.
• RPM Consulting & Advisory Services Bespoke consulting and advisory engagements covering launch strategy, market entry, business case development, regulatory navigation, platform/product/content selection, and operational support for betting and iGaming operators and suppliers. Priced via customized quotes and multi-year contracts based on scope.
• Web3 & Crypto Strategy Division A dedicated consulting division providing high-level blockchain strategy and advisory for gaming operators, covering decentralized offerings, tokenization, instant settlement, wallet-based KYC/AML credentials, and integration with the Solana ecosystem.
• iGaming Opportunities Marketplace & M&A Facilitation A curated online marketplace and deal-facilitation service listing gaming investment, acquisition, and sponsorship opportunities, connecting sellers with buyers (financial investors, family offices, strategic acquirers) and facilitating deals for a fee.
• PKB Digital / PickABookie (Australian Betting Affiliate) Wholly-owned Australian subsidiary operating PickABookie.com.au, a free AI betting tips affiliate platform offering daily horse racing and greyhound predictions (3, 6, and 10-leg accumulators with tracked strike rates) for the Australian online wagering market.

Quantifiable outcome

• Trusted by a number of tier 1 operators for PACE cricket data
• +2 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability13 records

Feature3 records

Partnerships

31 partnerships are on record, tiered core, strategic and minor.

• MozartocoreTechnology or IntegrationRPM partnered with Mozarto, the no-code payment orchestration platform. Mozarto helps operators take control of their payment stack with access to hundreds of payment methods, smart routing, and failover technology. The partnership enables RPM to offer payment solutions to their operator network.
• The Mill AdventurecoreTechnology or IntegrationRPM partnered with The Mill Adventure, an innovative technology company delivering advanced solutions for the global iGaming industry. They offer turnkey iGaming platform solutions, casino & sportsbook technology, AI-driven experiences, and scalable multi-market infrastructure.
• PACE Cricket DatacoreTechnology or IntegrationPACE is RPM's proprietary cricket data product - a zero-latency ball-by-ball monitoring tool for sports betting operators. Covers 2500+ matches yearly with 500+ spotters. Available via Console or API. Trusted by Tier 1 operators.
• betPiccoreTechnology or IntegrationRPM partnered with betPic, a social betting platform enabling voice and text betting. The platform transforms bets into shareable cards for group chat distribution, linking directly to operator apps for conversion. Designed for World Cup 2026 pilot.
• The Solana FoundationstrategicStrategic or Co-development PartnerRPM announced collaboration with the Solana Foundation for Web3 gaming infrastructure. They plan roundtable events throughout 2026 to discuss blockchain applications in gaming including grants, technical development assistance, and marketing support. Focus on real-time, low-cost gaming infrastructure.
• NextentiacoreTechnology or IntegrationRPM partnered with Nextentia, a B2B iGaming partner delivering end-to-end managed services with modular iGaming stack for white label or hybrid deployments. Offers base tier with platform, payments ops, BI, and optional revenue acceleration modules for CRM, VIP, and retention.
• KinesightcoreTechnology or IntegrationRPM partnered with Kinesight, offering cutting-edge anti-piracy solutions. Kinesight uses patent-pending technology to identify and shut down pirated content streaming in under 4 seconds, working with broadcasters to pinpoint leak sources with 99.9% precision.
• Jumpman GamingcoreTechnology or IntegrationRPM partnered with Jumpman Gaming, one of the UK's fastest growing iGaming networks. Part of Super Group (NYSE: SGHC), Jumpman has built and maintains 100+ award-winning casino and bingo brands. Focus on innovative design with data-led insight.
• V2coreTechnology or IntegrationRPM partnered with V2, offering next-generation betting infrastructure for live, physical events. V2 enables real-time in-play betting with markets generated in as little as half a second. Provides automated resolution, full market engine, and modular API integration.
• Red Knot CommunicationscoreGTM or Marketing PartnerRPM partnered with Red Knot, a leading communications agency specializing in sport, iGaming and betting sectors. With offices in USA, UK, Latin America and Asia, Red Knot brings PR and communications expertise to support RPM's global expansion.
• Golden WhalecoreTechnology or IntegrationRPM partnered with Golden Whale, the leading provider of AI and ML-driven solutions for iGaming. Golden Whale's advanced models deliver proven uplift for businesses in retention, engagement and operational efficiency.
• 155/Marbles.iocoreTechnology or IntegrationRPM partnered with 155/Marbles.io, an iGaming studio bringing high-octane real-world chaos to mobile. From 24/7 marble races to Duck Race, they reimagine live betting content with physical races broadcast from studio. Creator of Rush Hour game.
• SEM (Sports Entertainment Marketing)coreGTM or Marketing PartnerRPM partnered with SEM, a leading international agency specializing in sponsorship and partnership strategy for betting and blockchain industries. Managing partners Ryan Horn and Philip Canavan bring 25+ years of experience across major sports properties.
• Bettor FastercoreTechnology or IntegrationRPM partnered with Bettor Faster, a global team of technologists and design experts redefining iGaming through cutting-edge UX, UI and Agentic AI solutions. They've created products for Paddy Power, Betfair, William Hill, Bet Victor and Red Tiger.
• BlurifycoreTechnology or IntegrationRPM partnered with Blurify, award-winning software development experts specializing in iGaming. Over 50 specialists handle casino and sportsbook software development, crypto payments, mobile apps, UX/UI design, and AWS cloud solutions. Awards include Forbes Diamonds 2024.
• Alt Sports DatacoreTechnology or IntegrationRPM partnered with Alt Sports Data, a data provider focused on alternative and action sports. Provides betting markets on surfing, skateboarding, motorsports, darts, rodeo and more. Features auto-manual trading platform PRTL with algorithmic precision.
• XtremepushcoreTechnology or IntegrationRPM partnered with Xtremepush, an omni-channel customer engagement platform powered by AI. Combines real-time CDP, omni-channel activation, AI optimization and gamification. Used by 250+ brands worldwide including Livescore, Betsson, BetMGM.
• FX1coreTechnology or IntegrationRPM partnered with FX1, a next-generation sports technology company fusing AI, blockchain and advanced data. Custom-built computer vision and ML models for combat sports deliver real-time advanced data and AI-generated predictions.
• AltenarcoreTechnology or IntegrationRPM partnered with Altenar, an award-winning sports betting software provider. Launched in 2011, Altenar powers hundreds of online sports betting sites globally. Offers fully-managed sportsbook software, turnkey solutions, and retail solution powering 10,000+ land-based locations.
• PickABookiecoreChannel Partner/ Reseller/ DistributorRPM collaborated with PickABookie to create Australia's comprehensive online betting guide. Uses RPM's in-depth knowledge of Australian betting market and tech expertise. Offers free AI betting tips, horse racing results, and best bookmaker recommendations.
• BetMakers Racing SolutionscoreTechnology or IntegrationRPM and BetMakers teamed up to offer complete horse racing betting solutions. Three flexible integration approaches including embedded solution for quick racing product addition. Delivers complete 'racebook' with fixed odds, managed trading, and pari-mutuel features.
• Delos Banking SolutionscoreTechnology or IntegrationRPM partnered with Delos, a next-generation integrated digital banking solution. Offers institutional-grade banking and digital asset facilities with 24/7 support, hot/cold wallets, OTC desk, and multi-platform liquidity. Serves clients from 80+ jurisdictions.
• Circle SquaredcoreImplementation/ SI/ Consulting PartnerRPM partnered with Circle Squared, a specialized team of industry experts in gaming technology and product delivery. Four seasoned professionals with century of combined experience help deliver transformative technological change to gaming industry.
• FlowscoreTechnology or IntegrationRPM partnered with Flows, a no-code automation iGaming platform. Since launching November 2021, Flows has triggered over 40 billion events. Empowers organizations to connect apps, build features and drive digital automation without code.
• 155 (Rush Hour Game)coreTechnology or IntegrationRPM partnered with 155 for their Rush Hour game, using live CCTV feeds from cities like Sydney, London, and Taipei for high-intensity gameplay. Already live on major platforms including Stake, Shuffle, and Roobet.
• The NuthouseminorChannel Partner/ Reseller/ DistributorRPM celebrated the launch of The Nuthouse, UAE's premier online recreational poker competition platform. RPM helped bring the brand to life, offering structured tournaments with prizes including luxury watches and fine dining experiences.
• Steve WhymancoreOthersRPM appointed Steve Whyman as Director of Web3 & Crypto. Formerly at Fidelity International and founder of Fulminata Solutions. Brings 25 years of senior trading experience and Web3 expertise to lead blockchain strategy.
• Bryan BennettcoreOthersRPM appointed Bryan Bennett as Head of US, bringing extensive experience across iGaming, sports betting, and mobile ecosystem. Background spanning marketing, business development, P&L management, and successful startup exits.
• Conleth ByrnecoreOthersRPM appointed Conleth Byrne as Strategic Partnerships Director, bringing over 20 years leadership experience across iGaming and technology sectors. Track record in business strategy, C-level partnerships, and operational excellence.
• PKB DigitalcoreChannel Partner/ Reseller/ DistributorRPM invested in PKB Digital for Australian market expansion, led by Edward Beesley. First service launched is PickABookie.com.au, an affiliate site for Australian online wagering companies. Targets Autumn Racing Carnival and future PR campaigns.
• Phil CanavancoreOthersPhil Canavan joins as Chief Marketing Officer at RPM. Previously Managing Partner at SEM with 15 years experience across media, advertising, sponsorship and sport in UK and internationally.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Gambling.com Group: Listed performance-marketing and affiliate group serving regulated online gambling operators. Comparable to RPM's affiliate/distribution arm (PickABookie) and its broader role connecting consumers to operators.
• Kambi Group: Turnkey sportsbook platform provider serving Tier 1 operators globally. Comparable to RPM as a B2B iGaming technology partner that RPM would typically introduce or distribute to operators through its network.
• Better Collective: Global sports betting/iGaming affiliate and digital media group. Comparable to RPM as a network-driven iGaming ecosystem participant with partnerships across operators, data providers and content creators.
• GeoComply: Geolocation and compliance technology provider for the iGaming industry. Comparable to RPM as a B2B vendor whose solutions are brought to operators via the same kind of partner-network distribution RPM facilitates.
• Catena Media: Listed iGaming affiliate and digital media company operating at much larger scale. Comparable to RPM's affiliate-side work (PickABookie) and its broader model of connecting players to operators through partner channels.

Direct peers

• Clarion Gaming: iGaming events and consultancy business behind ICE and other major industry shows. Comparable to RPM in the consulting and industry-connection layer of iGaming, particularly around market access and partnerships.
• H2 Gambling Capital: iGaming-focused consultancy and market intelligence firm serving operators, suppliers, and investors. Closely comparable to RPM's market-entry advisory, partnership facilitation, and investment opportunity work.
• Eilers & Krejcik Gaming: Specialist iGaming research and advisory firm covering operators, suppliers, and investors. Comparable to RPM as a consultancy with deep industry relationships used to connect counterparties across the iGaming value chain.
• Sportradar: Global sports data and technology provider for sports betting operators. Most directly comparable to RPM's PACE cricket data feed and its B2B advisory role for sportsbook operators and leagues.

Emerging players

• SBC (Summit & News Group): Events, media and advisory group active in sports betting and iGaming. Comparable to RPM's conference-driven GTM motion (ICE, SBC Summit, G2E) and operator/supplier networking focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/rpm-gaming

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RPM Gaming