Sackett's Flooring Solutions

What Sackett's Flooring Solutions does

Sackett's Flooring Solutions is a privately held, regional flooring retailer and installer founded approximately in 1952 and headquartered across two showroom locations in Kalamazoo and Gobles, Michigan. The company sells and professionally installs six core flooring categories — carpet, hardwood, laminate, vinyl, tile, and area rugs — sourced from major manufacturers including Shaw (and its COREtec sub-brand), Mohawk, Mannington, Mullican, Emser Tile, and Daltile. It also offers complementary accessories such as area rug pads through a dedicated online storefront.

The business model is a consultative, sales-led retail motion. Revenue is generated through one-time product sales bundled with professional installation services, supplemented by 12-month consumer financing for approved buyers. Customer acquisition is driven by a combination of physical showroom traffic, free in-home measurement and estimate visits, and an SEO-optimized content site covering flooring care, trends, and room-by-room guides. A Roomvo-powered Room Visualizer tool, introduced in 2025, lets prospects preview products in their rooms digitally before purchase. There is no proprietary technology platform; the company's differentiation rests on local brand reputation built over 73 years, manufacturer-brand assortment, and full-service installation.

Sackett's targets primarily residential homeowners undertaking renovation or replacement projects in the Kalamazoo/Gobles region, with a secondary, smaller commercial segment. Pricing is not publicly disclosed, headcount is not reported, and no ownership, funding, or revenue disclosures are available. Geographic reach is confined to Michigan, with no indications of expansion beyond the existing two showrooms.

Name

Sackett's Flooring Solutions

Legal name

Sackett's Flooring Solutions

Website

https://sackettsflooring.com

Company type

Private

Founded year

1952

Operating status

Operating

Headcount range

11–50 employees

Short description

Sackett's Flooring Solutions is a privately held regional flooring retailer and installer founded in 1952, operating two showrooms in Kalamazoo and Gobles, Michigan, and serving residential and commercial customers with carpet, hardwood, laminate, vinyl, tile, and area rugs from major manufacturers.

Ownership category

akta.pro rank

Product category

Residential Flooring Retail and Installation

NAICS

Floor Covering Retailers (449121), Flooring Contractors (238330)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Flooring Installation Services (Retailer-Affiliated) (CRAIAGAK)

akta.pro secondary industries

Hardwood Flooring Retail (CRAIAGAB), Laminate Flooring Retail (CRAIAGAC), Luxury Vinyl (LVP/LVT) Flooring Retail (CRAIAGAD), Commercial Flooring Retail (Contract/Trade-Focused) (CRAIAGAL)

Keywords

• Residential flooring retail
• Flooring installation services
• Carpet and hardwood sales
• Luxury vinyl flooring
• Flooring showroom

Headquarters

HQ city

Gobles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales

Revenue model

1. Flooring Material Sales: Retail sale of flooring products including carpet, hardwood, laminate, vinyl, tile, and area rugs. Products sourced from major manufacturers like Shaw, Mohawk, Mannington, COREtec, and others.
2. Installation Services: Professional flooring installation services provided to customers purchasing products. Installation is offered as part of the complete flooring solution.
3. Financing Services: Offer financing for 12 months with approved credit, enabling customers to pay for flooring over time.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Sackett's Flooring Solutions is a local retail flooring dealer selling carpet, hardwood, laminate, vinyl (including COREtec), tile, and area rugs sourced from manufacturers such as Shaw, Mohawk, Mannington, Daltile, Emser Tile, and Mullican. The company operates two showrooms in Kalamazoo and Gobles, Michigan, and bundles professional installation services, free in-home estimates, a digital room visualizer, and 12-month financing options into its offering for residential flooring projects.

Product overview

Sackett's Flooring Solutions is a local retail flooring company operating as a single-location retail store with two showrooms (Kalamazoo and Gobles, MI) offering a comprehensive portfolio of flooring products and services. The core product portfolio includes six main flooring categories: Carpet, Hardwood, Laminate, Vinyl (including COREtec brand), Tile, and Area Rugs. The company operates as a dealer/reseller carrying multiple branded products from manufacturers including Shaw (including COREtec, Anderson Tuftex), Mannington, Mohawk, Daltile, Emser Tile, and Mullican. Service offerings include professional flooring installation, a Room Visualizer tool for visualizing flooring in rooms, Free In-Home Estimates, and Flooring Financing (12 months with approved credit). The company has been serving the Kalamazoo area for over 70 years.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Carpet flooring available in various styles, designs, fibers, and textures for residential customers, with associated installation and care/maintenance services.
• Hardwood Flooring Time-tested hardwood flooring products sold to homeowners, including installation and care/maintenance services.
• Laminate Flooring Laminate flooring that mimics natural wood, stone, or tile at lower cost, with installation and care/maintenance services.
• Vinyl Flooring (including COREtec) Vinyl flooring for busy households, including COREtec waterproof luxury vinyl with rigid WPC cores, plus installation and care/maintenance services.
• Tile Flooring Tile flooring in numerous shapes, colors, patterns, and glazes for residential applications, with installation and care/maintenance services.
• Area Rugs Decorative area rugs that add color and warmth to rooms while protecting underlying flooring, with optional rug pads and care/maintenance guidance.
• Free In-Home Estimates No-obligation in-home consultation where flooring experts measure rooms and recommend products/styles for homeowners.
• Flooring Financing 12-month financing program with approved credit that enables customers to pay for flooring purchases over time.
• Room Visualizer Tool Digital Roomvo-powered tool that allows customers to preview flooring options in any room of their home before purchasing.
• Professional Flooring Installation Professional installation of purchased carpet, hardwood, laminate, vinyl, and tile flooring for residential (and select commercial) customers.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core, major and standard.

• Shaw FloorscoreChannel Partner/ Reseller/ DistributorSackett's stocks and sells Shaw flooring products including carpet, hardwood, luxury vinyl, and tile. Shaw is described as providing 'whole home solutions tailored for each stage of life's journey since 1967.' COREtec collections from Shaw are highlighted as flagship products.
• COREtec (by Shaw)coreChannel Partner/ Reseller/ DistributorCOREtec is a Shaw brand known for waterproof luxury vinyl flooring with patented rigid WPC core technology. Featured extensively at Sackett's with COREtec, COREtec Advanced+, COREtec Pro, and COREtec Stone product lines.
• MohawkmajorChannel Partner/ Reseller/ DistributorMajor flooring manufacturer whose products are carried by Sackett's. One of the top brands in the industry.
• ManningtonmajorChannel Partner/ Reseller/ DistributorWorld-class flooring brand carried by Sackett's featuring residential and commercial flooring products.
• MullicanstandardChannel Partner/ Reseller/ DistributorHardwood flooring manufacturer whose products are stocked by Sackett's.
• Emser TilestandardChannel Partner/ Reseller/ DistributorTile manufacturer whose products are carried by Sackett's.
• DaltilestandardChannel Partner/ Reseller/ DistributorTile and stone flooring manufacturer whose products are carried by Sackett's.
• KarastanmajorChannel Partner/ Reseller/ DistributorPremium carpet brand by Mohawk, carried by Sackett's as part of their product offering.
• Godfrey HirststandardChannel Partner/ Reseller/ DistributorCarpet manufacturer carried by Sackett's.
• PergostandardChannel Partner/ Reseller/ DistributorLaminate and vinyl flooring brand carried by Sackett's.

Scale indicators2 records

Expansion highlights4 records

Direct peers

• Floor & Decor: Floor & Decor is a specialty big-box retailer of hard surface flooring (tile, wood, LVP, laminate) carrying the same manufacturer brands (Shaw, Mohawk, Mannington, Daltile) as Sackett's. It is the most direct national competitor, especially on LVP and tile where Sackett's has deep exposure.
• Empire Today: Empire Today sells carpet, hardwood, LVP, and tile direct-to-consumer with in-home measurement and professional installation bundled into the price. Its mobile-showroom, full-service motion mirrors Sackett's consultative, install-included sales model almost exactly.
• The Tile Shop: The Tile Shop is a specialty tile and stone retailer with showrooms, design consultation, and installation referrals. It overlaps directly with Sackett's tile category and competes for the same DIY and design-savvy residential remodeling customer.
• Flooring America: Flooring America is a cooperative of independent flooring retailers offering carpet, hardwood, LVT, and tile with consumer financing and installation. Its member-store profile (independent local dealer, full-service sales+install) closely matches Sackett's operating model.
• Carpet One Floor & Home: Carpet One Floor & Home is a flooring cooperative of independent local retailers selling carpet, hardwood, LVT, and tile with installation. Sackett's independent-dealer structure and full-service residential focus make it directly comparable to a typical Carpet One member store.
• LL Flooring: LL Flooring (formerly Lumber Liquidators) is a national specialty flooring retailer focused on hardwood, laminate, and vinyl. Like Sackett's, it sells multiple flooring categories under its own brand and through installation services, directly competing for the same replacement-cycle homeowner.

Broad incumbents

• Lowe's: Lowe's is a broad home improvement retailer selling carpet, hardwood, vinyl, and tile with installation services. Like Home Depot, it competes with Sackett's across the same product categories but at much greater scale and with a different service depth.
• Home Depot: Home Depot is a broad home improvement retailer carrying the same flooring categories (carpet, hardwood, LVP, laminate, tile) as Sackett's, plus installation services. It competes on price and convenience but lacks Sackett's consultative in-home estimate and local full-service model.

Emerging players

• Wayfair: Wayfair is an online home furnishings marketplace selling area rugs and select flooring directly to consumers. It competes for the price-sensitive and digitally-native share of Sackett's customers, particularly in area rugs and DIY installation scenarios.

Regional players

• Carpetland USA: Carpetland USA is a regional flooring retailer serving parts of the Midwest with showrooms, residential sales, and installation services. It is comparable to Sackett's as a similarly sized, regional multi-category flooring dealer targeting local homeowners.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sackett-s-flooring-solutions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sackett's Flooring Solutions