Geekplus

What Geekplus does

Geekplus (Beijing Geekplus Technology Company Limited, HKEX: 02590.HK) is a Chinese-founded, Hong Kong-listed global provider of autonomous mobile robots (AMRs) and warehouse automation systems. The company's product portfolio spans shelf-to-person picking (EVE P-series, PopPick), tote-to-person high-density storage (RoboShuttle RS series and RSAir), rail-guided vehicles (SkyCube), sorting robots (S20), and software (FARMs cloud WMS, skylaa open SCM), all orchestrated by the proprietary Geek+ Brain AI engine that manages 5,000+ robots simultaneously. As of 2026 Geekplus has shipped more than 30,000 robots across 40+ countries — including 4,000+ units in Japan — and holds the #1 global AMR market share for seven consecutive years per Interact Analysis.

The business generates revenue through four streams: (1) hardware sales of automation robots and systems to enterprise customers, (2) usage-based LaaS (Logistics-as-a-Service) fulfillment at three Japan centers (Sagamihara, Joso, Koga) targeting SME and e-commerce players without capital budgets, (3) subscription software including cloud WMS and SCM products, and (4) professional services covering 24/7 maintenance, on-site support, and operational consulting (including the DOJO training program). Distribution combines direct enterprise field sales for large accounts (Toyota, ASKUL, PUMA Japan, Circle K, DHL) with regional channel partnerships in growth geographies (Mindugar in Latin America, AI-RobotX MEA/HTOM in the Middle East, Human Communications and TOYOROBO in Japan). Named enterprise deployments span automotive manufacturing, e-commerce/retail, 3PL, sports apparel, manufacturing distribution, and electronics manufacturing.

FY2025 revenue reached RMB 3.171 billion (~$437M) at 31.6% YoY growth, marking Geekplus's first year of net profitability; more than 50% of revenue now comes from markets outside mainland China. The company completed its HKEX IPO in July 2025, raising HK$2.71 billion (~$350M) in the largest H-share IPO by a robotics company to date. Recent strategic priorities include scaling embodied intelligence via the Gino 1 humanoid warehouse robot and the RoboShuttle V5 autonomous picking system, deepening Latin American presence through the Mindugar partnership, and expanding enterprise manufacturing penetration via a 436-AMR Toyota deployment across multiple plants.

Name

Geekplus

Legal name

Beijing Geekplus Technology Company Limited (Parent) / 株式会社ギークプラス (Geekplus KK, Japan subsidiary)

Website

https://geekplus.jp

Company type

Public

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Geekplus (HKEX: 02590.HK) is the world's #1 AMR manufacturer by deployment volume, supplying autonomous mobile robots and warehouse automation software to enterprise customers in e-commerce, retail, manufacturing, and 3PL across 40+ countries.

Ownership category

akta.pro rank

Product category

Warehouse Automation Robotics

NAICS

Material Handling Equipment Manufacturing (33392), Industrial Truck, Tractor, Trailer, and Stacker Machinery Manufacturing (333924), Commercial and Service Industry Machinery Manufacturing (33331), Commercial and Service Industry Machinery Manufacturing (333310)

SIC

Industrial Trucks, Tractors, Trailors & Stackers (3537), Construction, Mining & Materials Handling Machinery & Equip (3530), Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Industrial & Warehouse Robotics (HDAAAIAA)

akta.pro secondary industries

Robot Software, Autonomy Stacks & Simulation (ROS, digital twins) (HDAAAIAK), Humanoid & General-Purpose Robots (HDAAAIAJ)

Keywords

• Warehouse automation robotics
• Autonomous mobile robots
• Goods-to-person picking
• Logistics robotics solutions
• Supply chain management software

Headquarters

HQ city

Tokio

HQ country

Japan

HQ region

Asia

Offices10 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Automation Robot Sales: Sale of autonomous mobile robots (AMRs), AGVs, picking robots, sorting robots, and RoboShuttle systems to enterprise customers. Robots include P-series (P500, P800), EVE series, PopPick, RoboShuttle, RS series, and S20 sorting robots. Revenue generated from hardware sales with optional maintenance contracts.
2. Fulfillment / LaaS (Logistics-as-a-Service): Usage-based fulfillment services at Geekplus-operated LaaS centers (Sagamihara, Joso, Koga). Customers access automated warehouse operations on a pay-per-use basis with no upfront capital investment. Includes pick-and-pack, processing, and shipping services.
3. Software (skylaa SCM, FARMS WMS, Nest): Proprietary cloud-based software including skylaa (open SCM solution integrating ERP/OMS/WMS data with AI-driven demand forecasting and logistics optimization), FARMS (cloud WMS integrated with robot fleet), and Nest (supply chain data platform). Subscription and usage-based licensing.
4. Maintenance and Consulting Services: 24/7 maintenance services, on-site support, and operational consulting for customers with deployed robot fleets. Includes productivity improvement consulting and robot training programs (DOJO).

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels7 records

Core offering

Geekplus designs, manufactures, and deploys autonomous mobile robots (AMRs), automated case-handling robots (ACRs), and goods-to-person picking systems for warehouse automation. Its portfolio spans shelf-to-person picking robots (EVE P800, PopPick), tote-to-person ACR/AMR systems (RoboShuttle/RS Series, RSAir), sorting robots (S Series), rail-guided vehicles (SkyCube), and the Gino 1 humanoid warehouse robot. The robots are orchestrated by the proprietary Geek+ Brain AI software and integrated with cloud-based supply chain management platforms (FARMs WMS, skylaa SCM), and the company also operates pay-per-use LaaS fulfillment centers in Japan.

Product overview

Geekplus is a global leader in autonomous mobile robots (AMRs) and warehouse automation, offering a comprehensive portfolio of robotics hardware and software solutions. The core hardware lineup includes: the EVE P800 shelf-to-person AGV for goods-to-person picking; the PopPick system (combining EVE robots with automated picking stations for up to 2x labor productivity); the RS/RoboShuttle Series combining ACR and AMR for up to 12m high-density storage with 8x productivity gains; RSAir as an integrated lower-cost ACR/AMR variant; the SkyCube rail-guided vehicle (RGV) for high-throughput sorting; the S Series sorting robots handling up to 100kg parcels; and Gino 1, the world's first humanoid general-purpose warehouse robot leveraging embodied intelligence with NVIDIA Thor processing. The software portfolio includes FARMs, a cloud WMS with multi-device picking support, and skylaa, an open SCM solution integrating ERP/OMS/WMS data with AI-powered demand forecasting and supply chain optimization. The company also offers LaaS (Fulfillment-as-a-Service) on a pay-per-use model with LaaS centers across Japan, and the DOJO training program for robot operations. The entire ecosystem is orchestrated by the proprietary Geek+ Brain intelligence engine, which enables simultaneous management of 5,000+ robots.

Differentiator

Problem solved

Functional benefit

Brands

• EVE: Autonomous Mobile Robot (AMR) series for warehouse shelf transport and picking automation.
• PopPick
• RoboShuttle
• S Series Sorting
• Gino 1
• skylaa
• FARMS
• plusnote (+note)

Products and services

• EVE P800 (Picking P Series / Shelf-to-Person AGV)

Quantifiable outcome

• Picking efficiency improved 6x (from 50 items/hour manually to 300+ items/hour)
• +9 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability8 records

Feature7 records

Partnerships

Twelve partnerships are on record, tiered minor and core.

• OMLOGminorImplementation/ SI/ Consulting Partner · 8 May 2026Shelf-to-Person automation at OMLOG's Hong Kong facility designed for 3-meter ceiling constraints. Manages 1,000+ shelves in 70,000 sq ft. Doubled productivity with near error-free performance.
• MindugarcoreChannel Partner/ Reseller/ Distributor · 6 May 2026Strategic partnership to deliver integrated warehouse automation solutions across Latin America. Combines Geekplus's Shelf-to-Person (P800, PopPick) and Tote-to-Person (RoboShuttle Plus) systems with Mindugar's racking and infrastructure expertise. Targets e-commerce, retail, and 3PL sectors in the LatAm region.
• STRIDEcoreImplementation/ SI/ Consulting Partner · 2 April 2026Fulfillment service partnership for STRIDE's running/outdoor e-commerce operations. Geekplus provides LaaS center operations and skylaa SCM software, enabling 7-day shipping and reduced delivery lead times for STRIDE's online business.
• PUMA Japan (プーマ ジャパン)coreImplementation/ SI/ Consulting Partner · 29 August 2025Joint support for PUMA Japan's new integrated BtoB/BtoC logistics center. Geekplus deployed skylaa SCM and 42 EVE robots. Project jointly supported with 3PL partner Senko. Enabled unified inventory management and improved productivity.
• AI-RobotX MEAcoreChannel Partner/ Reseller/ Distributor · 29 June 2025AI-RobotX MEA acts as regional implementation partner for Middle East deployments. Executed Hellmann Worldwide Logistics robotics implementation at Dubai CommerCity eCommerce Center.
• Mitsui Warehouse Logistics (三井倉庫ロジスティクス)minorImplementation/ SI/ Consulting Partner · 17 April 2025Deployed automatic shelf-carrying robots at Mitsui Warehouse's facility, contributing to labor savings in picking operations and standardization of in-house logistics processes.
• Circle KcoreImplementation/ SI/ Consulting Partner · 26 March 2025Implemented 100 P800 picking robots at Circle K's new Hong Kong logistics center supporting 300+ stores. Largest smart grocery warehouse deployment in Asia for Geekplus.
• TOYOROBOminorImplementation/ SI/ Consulting Partner · 21 February 2025Logistics robotics implementation and maintenance partnership. TOYOROBO provides integration consulting and post-deployment maintenance support for Geekplus robotics solutions in Japan. Founded by former HAI ROBOTICS JAPAN CEO.
• Human Communications (ヒト・コミュニケーションズ)coreChannel Partner/ Reseller/ Distributor · 19 May 2023Japan nationwide partnership covering sales, installation, and maintenance of Geekplus robotics solutions. Leverages Human Communications' nationwide office network and specialized personnel for nationwide one-stop deployment and support.
• +Automation (プラスオートメーション)coreStrategic or Co-development Partner · 31 January 2023Collaborative solutions combining Geekplus's PopPick with +Automation's t-Sort 3D robotic sorter. Deployed at Sagamihara LaaS Center. Mutual robot integration for combined picking and sorting workflows.
• CROOZ EC PartnersminorImplementation/ SI/ Consulting Partner · 7 February 2022Joint opening of usage-based EC fulfillment center using EVE robots. CROOZ EC Partners handles sales and site management; Geekplus provides robots and operations design. Provides pay-per-use access to robotics for e-commerce sellers.
• DHL Supply Chain JapancoreImplementation/ SI/ Consulting Partner · 2 April 2021Initial robot deployment and ongoing consulting partnership. DHL achieved 40% shipping efficiency improvement. 12-month productivity data analysis led to robot sharing service model development.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• SIASUN Robot & Automation: SIASUN is a Chinese state-linked competitor in industrial and mobile robotics, noted in Geekplus's floor-standing sorting market report as a cost-competitive participant. SIASUN competes directly in Asia-Pacific e-commerce logistics and represents the low-cost Chinese vendor threat to Geekplus's pricing power.

Direct peers

• Symbotic: Symbotic is a direct competitor in AI-powered warehouse robotics, particularly for retail and grocery distribution (Walmart is a flagship customer). Both compete in autonomous mobile robots and integrated software for high-throughput fulfillment, with comparable claims around labor reduction and accuracy improvements.
• AutoStore: AutoStore is a leading cube-based storage AMR vendor; directly competes with Geekplus's PopPick, RoboShuttle, and RS Series in goods-to-person and tote-to-person warehouse automation. Both target e-commerce, 3PL, and retail customers seeking high-density automated storage with similar throughput and accuracy claims.
• GreyOrange: GreyOrange is a direct competitor offering AMR-based fulfillment and sortation solutions (Ranger, Butler) comparable to Geekplus's EVE P-series and S20 sorting robots. Both serve large e-commerce and 3PL customers with similar product categories and business models.
• HAI Robotics: HAI Robotics is a Shenzhen-based direct competitor offering ACR (autonomous case-handling robots) very similar to Geekplus's RoboShuttle/RS Series. Both target e-commerce and manufacturing warehouses with tote/carton storage automation, and compete head-to-head on price-performance in Asia-Pacific and increasingly globally.
• Locus Robotics: Locus Robotics is a leading AMR vendor for collaborative picking in fulfillment centers, comparable to Geekplus's EVE P-series shelf-to-person robots. Both target 3PL and retail customers with the same value proposition—labor augmentation, picking accuracy, and rapid deployment.
• 6 River Systems: 6 River Systems (owned by Shopify) provides AMR-based picking solutions (Chuck) directly comparable to Geekplus's PopPick and EVE P-series. Both focus on e-commerce and retail fulfillment with mobile collaborative robots and software-orchestrated picking workflows.

Broad incumbents

• KNAPP: KNAPP is an Austrian broad incumbent in intralogistics and warehouse automation, offering shuttle systems (OSR), AMR, and WMS that compete with Geekplus's RS Series and FARMs WMS. KNAPP serves similar enterprise customers (retail, pharma, 3PL) with deep European roots.
• Swisslog: Swisslog (owned by KUKA) is a broad warehouse automation incumbent offering ASRS, shuttle-based storage, and AMR solutions (SynQ software). Swisslog directly overlaps with Geekplus's RoboShuttle and PopPick in high-density automated storage and serves similar pharmaceutical, retail, and e-commerce customers.
• Dematic: Dematic (a KION Group company) is a broad incumbent in materials handling and warehouse automation, offering AMRs, ASRS, conveyors, and integrated WMS that overlap significantly with Geekplus's portfolio. Dematic serves the same enterprise customer base (3PL, retail, manufacturing) with a larger installed base and integrator network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCx6eOqNj8c9H8gWO0Gh8Z1g
• LinkedInlinkedin.com/company/geekplus
• Instagraminstagram.com/geekplus_official

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Geekplus