SunnyKids

What SunnyKids does

SunnyKids (legally Sunny Kids Ltd., ABN 62 774 810 987) is a registered Australian charity headquartered in Maroochydore on the Sunshine Coast, Queensland, founded in 2003 (firmographic date 2009) and operating for over 20 years. The organization delivers an integrated continuum of social support services for children and families affected by domestic and family violence, including emergency accommodation, women's and children's DV accommodation, domestic violence counselling, referral services, school-based programs (SunnyKids in Schools), sports-based mentoring (Mentoring Through Sport), crisis accommodation (S.A.L.T Program), a recently acquired Altitude Scholarships program, and a transitional housing project comprising six townhouses. In the most recent reporting period the organization supported approximately 1,700 children, 850 adults, provided 7,300 bed nights, sponsored 100 children, supplied 3,000 Christmas gifts, and reached over 8,700 total beneficiaries.

Name

SunnyKids

Legal name

Sunny Kids Ltd.

Website

https://sunnykids.org.au

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

SunnyKids is an Australian nonprofit (Sunshine Coast, Queensland) providing emergency accommodation, domestic violence counselling, school-based programs, mentoring, and transitional housing to children and families affected by domestic and family violence.

Ownership category

akta.pro rank

Product category

Family and Domestic Violence Support Services

NAICS

Other Individual and Family Services (624190), Community Housing Services (62422), Child and Youth Services (624110)

SIC

Services-Social Services (8300)

akta.pro primary industry

Family & Parenting Support Services (BPAGAEAC)

akta.pro secondary industries

Housing Assistance & Homeless Services (BPAGAEAB), Homelessness Prevention, Shelter & Supportive Housing Services (BPAIANAC)

Keywords

• Domestic violence support
• Emergency accommodation
• Family support services
• Child counseling
• Transitional housing

Headquarters

HQ city

Maroochydore

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Others

Revenue model

1. Donations and Sponsorships: SunnyKids generates revenue primarily through donations from individuals, corporate sponsorships at various tiers (Platinum, Gold, Silver, Bronze), and regular giving through the P100 Village program. The organization also receives support through in-kind donations of materials, services, and expertise from local businesses.
2. Fundraising Events: Major annual fundraising events including the Travis Schultz Winemakers Master Class (raising $216,300 in 2026) and the Giggle Ball (raising $150,000+). These events engage the local business community and generate significant contributions to support programs.
3. Child Sponsorship Program: Direct sponsorship program where donors can support children for one month ($50) or 12 months ($600), providing essentials, uniforms, medical care, and access to educational and psychological support services.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

SunnyKids provides emergency accommodation, domestic and family violence counseling, and referral services for women, children, and families on the Sunshine Coast. The organization also runs school-based programs, sports-based mentoring, child sponsorship, transitional housing, and the P100 Village regular giving program to support vulnerable families from crisis intervention through long-term independence.

Product overview

SunnyKids is a charity organization (not a technology company) that provides an integrated network of life-saving social support services to children and families experiencing domestic and family violence on the Sunshine Coast. The organization operates multiple interconnected programs including emergency accommodation, transitional housing (Transitional Housing Project with 6 townhouses), school-based programs (SunnyKids in Schools), mentoring services (Mentoring Through Sport), the recently acquired Altitude Scholarships, a mobile outreach bus, the S.A.L.T crisis program, and the P100 Village regular giving community. These programs work together to provide a continuum of support from crisis intervention through to long-term independence.

Differentiator

Problem solved

Functional benefit

Brands

• SunnyKids House: A transitional housing project building six townhouses for families escaping domestic and family violence.
• S.A.L.T Program
• SunnyKids in Schools
• Mentoring Through Sport
• Altitude Scholarships

Products and services

• Domestic and Family Violence Support

Quantifiable outcome

• 7300 bed nights provided in the last year
• +5 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

39 partnerships are on record, tiered core and minor.

• Devcon Property GroupcoreStrategic or Co-development PartnerLead partner for the SunnyKids House/Devcon House project, contributing vision, leadership, and coordination of over 70 local businesses. Managing Director Michael Kain drove the initiative to build a house for auction to fund the Transitional Housing Project.
• StocklandcoreStrategic or Co-development PartnerPlatinum Sponsor of the Devcon House project, contributing to the community effort to build and auction a home to fund SunnyKids' Transitional Housing Project.
• Firefly Education (Ann Smales and Peter Stannard)coreStrategic or Co-development PartnerLong-time supporters who provided land and vision for the Transitional Housing Project, approaching SunnyKids CEO Kathleen Hope with the desire to make a meaningful difference in social housing.
• Griffiths Parry Lawyers & NotarycoreImplementation/ SI/ Consulting PartnerLong-time supporter providing critical legal support to help bring the Transitional Housing Project to life, ensuring smooth and favorable outcome for SunnyKids in securing land and agreements.
• Coastal View Homes Pty LtdcoreImplementation/ SI/ Consulting PartnerVital role in bringing Transitional Housing Project to life, contributing expertise and services at a discounted rate. James and Kerrie McCartney bring decades of experience and heart for community.
• Talking Business CocoreStrategic or Co-development PartnerSupporting Transitional Housing Project by providing essential internet and telephony services to each home at a greatly discounted rate, ensuring families remain connected to support services.
• Harmony LandscapescoreStrategic or Co-development PartnerPlatinum Sponsor of the SunnyKids House project, playing a key role in bringing the project to life through landscaping services.
• Peak Plumbing and Gas ServicescoreStrategic or Co-development PartnerPlatinum Sponsor of the SunnyKids House project, supporting the build through plumbing and gas services.
• Defiance PaintingcoreStrategic or Co-development PartnerPlatinum Sponsor donating all paint, supplies, and preparation work to transform new homes into welcoming spaces. Locally owned and operated by Shai, Chris, and team.
• Bretts Trade Plumbing Supplies Pty LtdcoreStrategic or Co-development PartnerPlatinum Sponsor contributing essential building materials to help create safe, stable homes for vulnerable families.
• Coope-Elec Pty LtdcoreStrategic or Co-development PartnerGold Sponsor generously donating electrical services and materials to help create a safe and welcoming home for families escaping domestic and family violence.
• Functional Air QLDcoreStrategic or Co-development PartnerGold Sponsor donating and installing a fully supplied Haier ducted air conditioning system for the SunnyKids House, ensuring comfort and climate control for families.
• Sunshine Coast LightningcoreGTM or Marketing PartnerCommunity partnership launched in 2026 to support vulnerable children and families across the Sunshine Coast region.
• Sunshine Coast Wanderers Football ClubminorGTM or Marketing PartnerMedia partnership announced in 2025 to support SunnyKids' mission through football club community engagement.
• Travis Schultz & PartnerscoreGTM or Marketing PartnerP100 member and loyal supporter, providing vital funding to Mentoring Through Sport programs and helping support charity events. Founder Travis Schultz OAM created the annual Winemakers Master Class.
• Moffat Beach Brewing CominorGTM or Marketing PartnerP100 member and proud supporter, having supported major events including four consecutive years as beer sponsor for the SunnyKids Mayoral Ball.
• Virtual CoworkerminorGTM or Marketing PartnerP100 member with COO Caitlin McCartan leading a team that connects small and medium businesses with Virtual Assistants. Strong supporters of SunnyKids' mission.
• Big Kart Track (Ferre De Deyne)coreGTM or Marketing PartnerFounding P100 member and owner of Australia's largest commercial kart track. One of the first supporters of the P100 Village program, demonstrating enormous passion for helping vulnerable children.
• LJ Hooker Mooloolaba|Mountain CreekcoreGTM or Marketing PartnerLoyal supporter for over 11 years, with Director Jodi Price playing key role in major events including the SunnyKids 25th Anniversary Charity Ball.
• Pacific FordminorGTM or Marketing PartnerProud sponsor of the SunnyKids 25th Anniversary Charity Ball, dedicated supporters since 2018 under Dealer Principal Ky Vogler.
• Pacific LawminorGTM or Marketing PartnerP100 member with Senior Associate Hilary Somerville. Offers 10% fee reduction for clients who make meaningful gifts to SunnyKids in their Wills.
• Coolum Surf ClubminorGTM or Marketing PartnerP100 member with GM Mal Wright leading the club's support for SunnyKids, focused on enhancing the community and supporting children.
• Sunny AdvertisingminorGTM or Marketing PartnerOriginal P100 member since the program's first year, founded 14 years ago. Executive Partner Trevor Larkins inspired by Ferre De Deyne.
• Solid Ground CoffeecoreGTM or Marketing PartnerP100 member for nearly 10 years with over $60,000 donated. Maree and John Ratcliffe donate $1 per kilogram of coffee roasted to SunnyKids.
• Fuel CafeminorGTM or Marketing PartnerMaree Ratcliffe's cafe that prepares home-cooked meals each week for mothers and children at the SunnyKids refuge.
• dtb! AdvertisingminorGTM or Marketing PartnerP100 members for three years who built SunnyKids' latest website. Managing Director Michael Molloy and team are incredible supporters.
• HaiercoreStrategic or Co-development PartnerMajor partner of Functional Air QLD, providing the ducted air conditioning system for the SunnyKids House project.
• WorrellsminorGTM or Marketing PartnerP100 member for 1-2 years, continuing the firm's 15+ year history of sponsorships and involvement in SunnyKids events.
• Brandon & Gullo LawyersminorGTM or Marketing PartnerProud P100 members since 2015, supporting SunnyKids and various local causes including the Hope Hamper initiative and Love Food Give Food campaign.
• Aitken LegalcoreGTM or Marketing PartnerP100 member and founder of the Giggle Ball, which raised over $150,000 for SunnyKids' Transitional Housing Project. Lisa Aitken has helped raise over $750,000 for local charities.
• Beckhaus LegalminorGTM or Marketing PartnerP100 member since 2017, inspired to join after learning about SunnyKids from a former employee. Supports Santa's Classy Helpers charity.
• Toomey Family LawminorGTM or Marketing PartnerP100 member since 2021, with connection to SunnyKids spanning over a decade. Engages with community through sponsorships and initiatives.
• GSL Media (91.9 SEA FM and 92.7 MIX FM)coreGTM or Marketing PartnerP100 members and local radio stations. 92.7 MIX FM raised $20,000 through Sunrise to Sunset campaign climbing five mountains. Both stations deeply committed to supporting charities.
• Southern Cross Austereo - LiSTNRminorGTM or Marketing PartnerP100 member reaching over 8 million Australians monthly through radio stations, podcasts, and news broadcasts on their LiSTNR app.
• The Branding OfficeminorGTM or Marketing PartnerP100 member with Justin Veivers previously serving on SunnyKids board. Supports local sports teams, community events, and charity drives.
• Fiona Simpson MPminorGTM or Marketing PartnerP100 member for over three years, Member for Maroochydore and Minister for Women and Women's Economic Security.
• Pippa Colman Family LawminorGTM or Marketing PartnerP100 member founded by Alexandra Phillipa Colman, known for compassionate family law support and community education since the 1970s.
• TOWN Pty LtdminorGTM or Marketing PartnerP100 member since inception four years ago with General Manager Jaymee Morrison. Supports annual Christmas Toy Drives with over 155 years combined real estate experience.
• Alexander and Co ConsultingminorGTM or Marketing PartnerP100 member with Director Victor Woll connected through family and former SunnyKids President. Supports Queensland Air Museum and Stroke Foundation.

Scale indicators14 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Berry Street: Victoria-based family services organization offering DV support, family violence therapeutic programs, and accommodation services. Comparable on integrated crisis-to-recovery service model for children and families.
• Lifeline Australia: National crisis support and suicide prevention service operating a 24/7 helpline and DV referrals. Comparable on crisis-intervention model, community-fundraising base, and national awareness building.
• Centacare (CatholicCare): Large national network of Catholic family and community services offering DV support, family counselling, and emergency relief. Comparable on DV and family-services delivery at scale across Australia.
• Mission Australia: Large national nonprofit delivering homelessness, family, and DV services including emergency accommodation and transitional housing. Comparable on housing-led service mix and government co-funding model.
• The Salvation Army Australia: Major national charity delivering emergency relief, family violence services, and supported accommodation. Comparable on DV accommodation delivery and diversified corporate + community fundraising model.
• Relationships Australia (Queensland): National nonprofit providing family and relationship support services including DV counselling and family dispute resolution. Comparable on family-services scope and DV counselling delivery, though operating across a much broader geographic footprint.

Direct peers

• Micah Projects: Queensland-based nonprofit delivering frontline responses to homelessness, DV, and disadvantage, including crisis accommodation and outreach. Highly comparable to SunnyKids on service mix, beneficiary profile, and Southeast Queensland operational geography.
• DVConnect: Queensland's primary state-wide domestic and family violence telephone service and referral provider. Directly comparable to SunnyKids on DV service delivery, regional Queensland focus, and crisis-accommodation referral pathways.
• Women's Centre Sunshine Coast: Regional Sunshine Coast organization providing DV support, counselling, and referral services. Directly comparable as a same-geography peer addressing the same beneficiary segments.

Emerging players

• Bravehearts Foundation: Australian charity focused on child protection and prevention of child sexual assault, with education and counselling programs. Comparable on child-focused early-intervention mission and school-based program delivery, though with a narrower issue focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xtwitter.com/sunnykids
• YouTubeyoutube.com/channel/UChTbP7gbOxN24xw4tkKMEfQ
• Facebookfacebook.com/SunnyKids
• Instagraminstagram.com/sunnykidssc
• LinkedInlinkedin.com/company/sunnykids

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SunnyKids