sanoLiving Inc.
sanoLiving Inc. operates sanoMidLife, a Canadian AI-enabled virtual menopause healthcare platform serving midlife women through employer benefits, insurance partnerships (Desjardins, Medavie, Pacific Blue Cross, Wilson), and direct consumer subscriptions.
- Company typePrivate
- Founded-
- HeadquartersRichmond Hill, Canada
- Headcount—
- GTM typeB2B and B2C
- OfferingSoftware
What sanoLiving Inc. does
sanoLiving Inc. is a Canadian digital health company headquartered in Richmond Hill, Ontario, that operates sanoMidLife, a virtual menopause and midlife women's healthcare platform. The platform combines AI-guided assessments, a conversational AI assistant branded 'Sano', and a network of licensed clinicians — including gynecologists, physiotherapists, dieticians, and dedicated Health Coaches — to deliver personalized care plans covering hormonal, metabolic, mental, gynecologic, and cardiometabolic health. sanoLiving also operates a French-language sub-brand ('sanoVie') and offers an individual-facing virtual health centre at sanomidlife.com. The platform is built on infrastructure hosted by IBM Canada in an ISO 27001-certified environment, with all data processing occurring in Canada.
The company generates revenue through three streams: enterprise subscriptions where employers pay to provide sanoMidLife as a workplace benefit, individual direct-to-consumer subscriptions, and distribution through Canadian insurance partners — notably Desjardins Insurance, Medavie Blue Cross, Pacific Blue Cross, and Wilson Insurance — who embed the platform into group benefits plans. Through these channels sanoLiving claims reach to 1,400+ employers and 1.6 million members nationwide, positioning itself as Canada's only fully national digital women's health platform focused on midlife care.
sanoLiving is privately held and founder-led, with Angela Johnson serving as CEO and Co-Founder. Reported clinical outcomes from platform users include 80% reporting quality-of-life improvement, 50% reporting improved work performance, 54% reporting improved mood, and 70% reporting improved relationships within two months. The company won the 2024 Femtech World Awards and has integrated with the ŌURA wearable ring ecosystem. No revenue, funding, or headcount figures are publicly disclosed in available source material.
sanoLiving Inc. firmographics
Firmographics- Name
- sanoLiving Inc.
- Legal name
- sanoLiving Inc.
- Website
- https://sanoliving.ai
- Company type
- Private
- Operating status
- Operating
- Short description
- sanoLiving Inc. operates sanoMidLife, a Canadian AI-enabled virtual menopause healthcare platform serving midlife women through employer benefits, insurance partnerships (Desjardins, Medavie, Pacific Blue Cross, Wilson), and direct consumer subscriptions.
- Ownership category
- akta.pro rank
sanoLiving Inc. industry classification
Industry- Product category
- Virtual Women's Health Platform
- NAICS
- Offices of Physicians (6211)
- SIC
- Services-Health Services (8000), Services-Specialty Outpatient Facilities, Nec (8093)
- akta.pro primary industry
- Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics) (HLALADAE)
- akta.pro secondary industry
- Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored) (HLALACAJ)
Keywords
Where sanoLiving Inc. is headquartered
LocationHeadquarters
- HQ city
- Richmond Hill
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
sanoLiving Inc. business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- B2B Enterprise Subscription: Organizations pay to provide sanoMidLife as an employee benefit. Employers embed the platform in their benefits plans, with costs based on employee count or plan design. Revenue is recurring as organizations renew annually.
- Individual Direct Subscription: Individual women can subscribe directly to access the virtual health center, clinician consultations, and personalized care programs. Self-pay model for consumers not covered through employer benefits.
- Insurance/Third-Party Administrator Partnerships: Revenue flows through insurance partners (Desjardins, Medavie, Pacific Blue Cross) who include sanoLiving in benefit plan offerings, with reimbursement or per-member-per-month arrangements.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise pricing based on employee count and plan configuration |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
sanoLiving Inc. product offering
Product offeringCore offering
sanoLiving operates sanoMidLife, an AI-enabled virtual menopause healthcare platform that combines an AI virtual health assistant with licensed clinicians (gynecologists, physiotherapists, dieticians, Health Coaches) to deliver personalized, evidence-based care for midlife women. The platform is sold as an employer-sponsored employee benefit through insurance partners and direct enterprise sales, and is also available as a direct-to-consumer subscription for individual women.
Product overview
sanoLiving Inc. operates a unified digital health platform centered on sanoMidLife, Canada's first national online menopause center. The core offering combines an AI virtual health assistant (Sano) with a network of certified menopause practitioners to deliver personalized, evidence-based care. The platform serves both individual consumers through a direct-to-consumer virtual health center and employer organizations through benefit integration packages. sanoMidLife provides comprehensive menopause care including AI-guided assessments, personalized treatment plans, Health Coaches, licensed clinicians, and peer support groups. The organization's platform architecture includes an AI virtual assistant for conversational health support and coordinates care across hormonal, metabolic, mental, gynecologic, and cardiometabolic health domains.
Differentiator
Problem solved
Functional benefit
Brands
- sanoMidLife: sanoLiving's primary virtual health platform — an evidence-based online menopause centre offering AI-guided assessments, personalized care plans, expert clinicians, health coaching, and peer support for women navigating perimenopause, menopause, and post-menopause.
- sanoVie
Products and services
- sanoMidLife Comprehensive virtual health platform offering AI-guided assessments, personalized care plans, expert clinicians, Health Coaches, peer support groups, and evidence-based menopause and midlife healthcare for women navigating perimenopause, menopause, and post-menopause.
- Sano (AI Virtual Health Assistant) Generative AI virtual health assistant providing 24/7 conversational guidance, symptom management support, and personalized care recommendations for women navigating menopause and midlife transitions.
- sanoLiving for Organizations Employer-facing platform providing menopause benefits integration, workforce health solutions, and ROI calculators to help organizations support midlife women employees through evidence-based virtual care programs.
- sanoMidLife Virtual Health Centre Virtual healthcare center offering expert clinicians (gynecologists, physiotherapists, dieticians), hormone therapy assessments, peer-to-peer support groups, and comprehensive menopause care for individual members.
Quantifiable outcome
- 80% of women report improvement in overall quality of life
- +4 more outcomes
Companies that use sanoLiving Inc.
Customer profileNamed customers4 records
Segments1 record
Ideal customer profiles3 records
sanoLiving Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability3 records
Feature4 records
sanoLiving Inc. partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered flagship and core.
- Desjardins InsuranceflagshipMajor partnership with Canada's largest cooperative financial group and sixth largest in the world. Desjardins offers access to sanoLiving's women's health platform to plan sponsors, giving plan members personalized virtual care supported by women's health experts. Partnership designed to close gaps in women's healthcare by providing coordinated, proactive support across hormonal, metabolic, mental, gynecologic, cardiometabolic and chronic disease risks.
- Wilson InsurancecoreAtlantic Canada's largest privately owned independent brokerage offering employees and dependents access to sanoMidLife. Partnership demonstrates leadership in employer wellness by addressing women's health needs, particularly perimenopause and menopause. Support extends to employees' partners as well.
- Pacific Blue CrosscorePartnership with Pacific Blue Cross to distribute menopause care services as part of their health benefit offerings to employers and members in western Canada.
- Medavie Blue CrosscoreLaunched partnership to support women's health by offering menopause services on the Medavie platform. Medavie Blue Cross is a major Canadian health benefits provider, making sanoLiving services available to their extensive member base.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
sanoLiving Inc. competitors and assessment
Company assessmentDirect peers
- Gennev: Gennev is a telehealth platform focused on menopause and midlife women's health, offering clinician consultations and personalized care plans — a direct peer in the menopause virtual care category.
- Evernow: Evernow is a virtual care provider for women in perimenopause and menopause offering clinician consultations and hormone therapy — comparable as a direct menopause-focused virtual clinic competing for the same end users.
- Elektra Health: Elektra Health is a virtual menopause care platform combining telehealth clinicians, evidence-based education, and community support, with both employer-sponsored and direct-to-consumer channels — a close analogue to sanoLiving's positioning.
- Maven Clinic: Maven Clinic is a global digital women's and family health platform offering employer-sponsored virtual care across fertility, maternity, and menopause — directly comparable on the employer-sponsored virtual care business model, with menopause as one of its service lines.
- Midi Health: Midi Health is a US-based virtual care clinic specializing in perimenopause and menopause care for women, offering clinician-led hormone therapy and midlife health programs — directly comparable to sanoLiving's sanoMidLife offering.
- Peppy Health: Peppy Health is an employer-sponsored virtual care platform providing specialist support across menopause, fertility, and family health — closely comparable to sanoLiving's B2B enterprise motion and channel partner distribution.
Broad incumbents
- Tia: Tia operates women's health clinics and virtual care across primary care, gynecology, and mental health — broader women's health incumbent with overlapping clinical scope and women-focused positioning.
- Progyny: Progyny is a leading US women's health benefits provider focused primarily on fertility and family-building through employer-sponsored plans — broader incumbent in employer-sponsored women's health benefits with overlapping customer profile.
Emerging players
- Caraway Health: Caraway is a digital women's health platform serving college-age women with virtual care, with expanding scope toward broader women's health needs — emerging peer with adjacent employer-sponsored virtual care model.
Others
- Oura: Oura is a wearable health tracking company that has explicitly partnered with sanoLiving for menopause-related health insights — relevant as an ecosystem/integration partner rather than a direct competitor.
Market position
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
sanoLiving Inc. social profiles
Digital presencesanoLiving Inc. compliance and trust
Trust signalCompliance1 record
sanoLiving Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
sanoLiving Inc. leadership team
Management profileNumber of profiles
Profiles1 record
sanoLiving Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
sanoLiving Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about sanoLiving Inc.
What does sanoLiving Inc. do?
sanoLiving operates sanoMidLife, an AI-enabled virtual menopause healthcare platform that combines an AI virtual health assistant with licensed clinicians (gynecologists, physiotherapists, dieticians, Health Coaches) to deliver personalized, evidence-based care for midlife women. The platform is sold as an employer-sponsored employee benefit through insurance partners and direct enterprise sales, and is also available as a direct-to-consumer subscription for individual women.
Is sanoLiving Inc. a public or private company?
sanoLiving Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was sanoLiving Inc. founded?
sanoLiving Inc. was founded in -1.
Where is sanoLiving Inc. based?
sanoLiving Inc. is headquartered in Richmond Hill, Canada, in the North America region.
How does sanoLiving Inc. make money?
Three revenue lines are on record. B2B Enterprise Subscription is the primary driver. The others are individual Direct Subscription and insurance/Third-Party Administrator Partnerships.
Who are sanoLiving Inc.'s main competitors?
Direct peers on record are Gennev, Evernow, Elektra Health, Maven Clinic, Midi Health and Peppy Health. Broad incumbents are Tia and Progyny. Caraway Health is listed as an emerging player. Oura is listed as an others.
Does sanoLiving Inc. have an API?
No public API is recorded for sanoLiving Inc..
What industry is sanoLiving Inc. in?
sanoLiving Inc.'s product category is Virtual Women's Health Platform. Its primary akta.pro industry code is HLALADAE, Women’s Health & Family Care Virtual Care (fertility, maternity, pediatrics), with a secondary code of HLALACAJ, Maternal, Women’s & Family Virtual Care Programs (Payer-Sponsored). Its NAICS code is 6211 and its SIC code is 8000.