Ultra Rare Inc.

What Ultra Rare Inc. does

Ultra Rare Inc., doing business as Automic, is a privately held Canadian digital services company headquartered in Uxbridge, Ontario that sells managed business automation to contractors and small to mid-size businesses. Its flagship product, the Starter Automation Program, combines a missed call text-back system, booking automation, CRM pipeline management, a reporting dashboard, and an AI chatbot into a single bundled offering positioned at a $1,000 one-time setup fee plus a $497/month subscription, with $100/hour custom work available for advanced requests. The company explicitly targets Canadian service businesses — particularly plumbers, electricians, and HVAC companies — that lose revenue when calls go unanswered on job sites, claiming an addressable problem where 62% of small business calls go unanswered and 78% of customers buy from the first responder.

The underlying technology is a managed-services layer built atop third-party platforms rather than proprietary infrastructure. SMS and voice are delivered through Twilio, with carrier-specific optimization for Bell, Rogers, Telus and their subsidiaries covering over 90% of Canadian wireless customers. CRM, pipeline visualization and automation workflows run on GoHighLevel, payments are processed through Stripe and PayPal, and consultation scheduling is handled via a LeadConnector booking widget embedded on the website. An adjacent SEO service line adds technical SEO setup, Google Business Profile management, off-page authority building and analytics configuration, including Answer Engine Optimization (AEO) targeting AI citation surfaces such as ChatGPT and Gemini.

Commercially, Ultra Rare operates a direct-to-consumer, self-serve go-to-market motion: pricing is publicly disclosed, the website carries a demo video and a lead-capture calculator, and customer acquisition relies on organic SEO, paid search/social, and a booking widget funnel rather than a traditional sales force. There is no disclosed institutional funding, no parent company, no named management team in the source data, and no enterprise customer logos; the operating footprint is domestic Canada with a stated focus on Ontario.

Name

Ultra Rare Inc.

Legal name

Ultra Rare Inc.

Website

https://automic.ca

Company type

Private

Operating status

Operating

Short description

Ultra Rare Inc., operating as Automic, provides managed business automation — missed call text-back, booking, CRM, and AI chatbot — to Canadian contractors and small to mid-size businesses via a $1,000 setup fee and $497/month subscription.

Ownership category

akta.pro rank

Product category

Business Automation Services

NAICS

Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)

SIC

Services-Computer Integrated Systems Design (7373), Services-Telephone Interconnect Systems (7385)

akta.pro primary industry

Collaboration & Unified Communications Management (UCaaS/VoIP) (BPAEABAK)

Keywords

• Business automation services
• Missed call text back
• CRM pipeline management
• Booking automation software
• SMB digital consulting

Headquarters

HQ city

Uxbridge

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Others

Revenue model

1. Starter Automation Program Subscription: Monthly subscription service ($497/month) providing managed automation including missed call text-back, CRM pipeline, booking automation, reporting dashboard, AI chatbot, and ongoing support. Includes 1,500 SMS and 5,000 emails per month.
2. Setup & Onboarding Fee: One-time $1,000 setup fee covering system build, configuration, account creation, phone number provisioning, CRM architecture, calendar integration, chatbot training, template copywriting, testing, launch, and team training.
3. Custom Work: Hourly consulting at $100/hour for website builds, custom AI logic, and advanced workflows beyond the core program.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ultra Rare Inc. (DBA Automic) operates a managed business automation service for Canadian contractors and SMBs, centered on a Starter Automation Program that combines a missed call text-back system, CRM pipeline, booking automation, AI chatbot, and reporting dashboard. The service is priced at a $1,000 one-time setup fee plus $497/month recurring, with hourly custom work available at $100/hour, and is purpose-built for Canadian carriers covering 90%+ of the Canadian wireless market.

Differentiator

Problem solved

Functional benefit

Products and services

• Starter Automation Program A fully managed business automation service that combines missed call text-back, booking automation, CRM pipeline, AI chatbot, reporting dashboard, a dedicated call tracking number, and ongoing support. Priced at a $1,000 one-time setup fee plus $497/month with included SMS and email usage tiers. Targeted at Canadian contractors and small to mid-size service businesses that rely on booked appointments.
• Missed Call Text Back An automatic SMS response system that sends a text message within 60 seconds when an incoming business call goes unanswered. Captures leads, can book appointments automatically, and routes replies to the inbox. Designed for plumbers, electricians, HVAC companies, and any service business that misses calls while on job sites or after hours.
• SEO Optimization Services A website SEO and conversion optimization service for Canadian service businesses, including AEO strategy for AI citations, Google UCP integration, entity schema markup, Google Business Profile optimization, off-page authority building, and analytics tracking configuration via Google Analytics 4 and Google Search Console.
• Custom Work Hourly custom development billed at $100/hour for website builds, custom AI logic, advanced workflows, custom API logic, and advanced funnels that go beyond the scope of the Starter Automation Program. Sold on a pay-as-you-go basis to existing and prospective customers.

Quantifiable outcome

• 62% of calls to small businesses go unanswered, representing significant lost revenue
• +3 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability3 records

Feature5 records

Partnerships

Seven partnerships are on record, tiered core and supporting.

• StripecoreTechnology or IntegrationPayment processing partner for subscription billing and payment collection. Services are billed on a recurring basis via Stripe or PayPal.
• PayPalcoreTechnology or IntegrationPayment processing partner for subscription billing and payment collection alongside Stripe.
• TwiliocoreTechnology or IntegrationInfrastructure provider for SMS/MMS messaging and telecommunications. Used for the missed call text-back system and automated messaging features.
• GoHighLevelcoreTechnology or IntegrationCRM and automation platform integrated into the service for lead tracking, pipeline management, and workflow automation.
• Google Analytics 4supportingTechnology or IntegrationAnalytics platform for website and marketing performance tracking as part of SEO setup services.
• Google Search ConsolesupportingTechnology or IntegrationGoogle tool for search performance monitoring and SEO verification as part of website optimization services.
• LeadConnectorsupportingGTM or Marketing PartnerBooking widget integration for consultation scheduling. Embedded on website for customer consultation requests.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Birdeye: Birdeye is a customer experience and messaging platform for local businesses offering review management, webchat, and SMS lead engagement, competing with Automic's AI chatbot and SMS automation modules at a much larger enterprise scale.
• Thryv: Thryv is an end-to-end SMB management platform covering CRM, marketing automation, online presence, and payments, directly overlapping with Automic's automation and SEO offerings for small businesses.
• Hibu: Hibu provides digital marketing, SEO, and lead-generation services for SMBs across North America, competing for the same SMB marketing and automation budget as Automic.
• Vendasta: Vendasta is a white-label platform for agencies and SMBs providing CRM, marketing automation, reputation management, and SEO tools, overlapping heavily with Automic's automation and SEO service offerings.
• ServiceTitan: ServiceTitan is a vertical SaaS platform for contractors (plumbing, HVAC, electrical) that includes scheduling, dispatch, and customer communication features, competing for the same contractor budget as Automic with a much broader product suite.
• ReachLocal: ReachLocal (now part of Gannett) delivers digital marketing, SEO, and lead management solutions to SMBs, with comparable automation and lead-conversion services targeting similar small business customers.

Direct peers

• Podium: Podium offers a leading missed-call-text-back, AI employee, and customer communication platform purpose-built for local businesses including contractors, with directly overlapping core functionality to Automic's offering.
• Smith.ai: Smith.ai provides 24/7 call answering, lead capture, and SMS follow-up services for SMBs and professional services firms, directly competing with Automic's missed-call text-back and appointment booking workflow.
• GoHighLevel: GoHighLevel is the underlying all-in-one CRM and automation platform Automic resells and configures; it also sells similar SMB automation subscriptions directly, making it both the supplier and a direct competitor.
• CallRail: CallRail offers call tracking, analytics, and lead-response automation for SMBs and agencies, overlapping with Automic's reporting dashboard, call tracking number, and lead-capture automation capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ultra Rare Inc.